Web Marketing For Dummies, 3rd Edition

Author: Jan Zimmerman

Print, 432 pages, December 2011

ISBN: 978-1-118-06516-7

Description

Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

  • Reflects current marketing trends
  • Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
  • Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
  • Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
  • Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

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Social Media Marketing Plan
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Web Marketing Methods Checklist
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Website Assessment Form
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Website Planning Form
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Web Developer Capability Questionnaire
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Web Developer Reference Questionnaire
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Web Marketing Information Summary
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Storefront Checklist
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Marketing your online business offline
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Bonus Chapter 1
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Bonus Chapter 2
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Bonus Chapter 3
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Bonus Chapter 4
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Bonus Chapter 5
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Author Information

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.