Marketing

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Marketing Books

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21 results
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Search Engine Optimization All-in-One For Dummies

Published 02-23-2022

<b>Get search engines to rank your site as the No. 1 result with help from this comprehensive resource</b> <p>What's the best hiding place in the world? The second page of Google's search results! <p>If you want your website to be found, you need to make sure it appears prominently on search engines. In <i>Search Engine Optimization All-in-One For Dummies,</i> you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. <p>You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: <ul> <li>Optimize your webpage with responsive design that makes it irresistible to Google</li> <li>Create a keyword strategy that keeps interested and engaged visitors flowing to your website</li> <li>Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page</li> </ul> <p>Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, <i>Search Engine Optimization All-in-One For Dummies</i> is a must-have guide to improving the quantity and quality of your web traffic.

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Social Media Marketing All-in-One For Dummies

Published 04-06-2021

<p><b>Get</b><b>&nbsp;social with&nbsp;the bestselling social media marketing book</b>&nbsp;</p> <p>No&nbsp;person&nbsp;can&nbsp;ignore social media these days&mdash;and no business can afford to ignore it either.&nbsp;Our lives are mediated through the flicker of Facebook, Twitter,&nbsp;YouTube, and Instagram&mdash;and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who&nbsp;interact with&nbsp;social media&nbsp;regularly,&nbsp;its&nbsp;pace&nbsp;and&nbsp;scale&nbsp;can be confusing to the point of distraction.&nbsp;<i>Social Media Marketing All-in-One For Dummies</i>&nbsp;helps&nbsp;you&nbsp;take a step back, make sense of the noise, and&nbsp;get&nbsp;your brand voice heard&nbsp;over&nbsp;the babble&mdash;in the way you want it to be.&nbsp;&nbsp;</p> <p>These&nbsp;nine mini-books in one&nbsp;give&nbsp;you&nbsp;essential,&nbsp;straightforward, and&nbsp;friendly guidance on&nbsp;how to use the major social platforms to promote your business,&nbsp;engage your customers, and use feedback to make your product or service the best that it can be.&nbsp;From evaluating&nbsp;the right&nbsp;social&nbsp;mix and planning&nbsp;your&nbsp;strategy&nbsp;to the&nbsp;really&nbsp;fun&nbsp;stuff&mdash;like&nbsp;creating videos on Snapchat and&nbsp;TikTok,&nbsp;diving deep on a podcast,&nbsp;or&nbsp;looking pretty on Pinterest&mdash;you&rsquo;ll find everything you need to get your&nbsp;social ducks in a row&nbsp;and&nbsp;say&nbsp;the right things.&nbsp;And once the campaign is over, you&nbsp;can&nbsp;follow&nbsp;the guidance here to evaluate success and&nbsp;iterate on&nbsp;your approach, before getting&nbsp;right back&nbsp;out there for&nbsp;an even bigger second bite.&nbsp; &nbsp;&nbsp;</p> <ul style="margin-bottom: 0in; font-size: medium; margin-top: 0in; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;" type="disc"> <li style="margin: 0in 0in 0in 0.75in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Keep up with the latest changes on Twitter, Facebook, LinkedIn,&nbsp;TikTok,&nbsp;and more&nbsp;</li> <li style="margin: 0in 0in 0in 0.75in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Blend your social side with your traditional marketing presence&nbsp;</li> <li style="margin: 0in 0in 0in 0.75in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Become more engaging and metric your success&nbsp;</li> <li style="margin: 0in 0in 0in 0.75in; font-size: 11pt; font-family: Calibri, sans-serif; vertical-align: baseline; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; cursor: text; overflow: visible;">Get to know your fans with user data&nbsp;</li> </ul> <p>Wherever you&rsquo;re coming from&mdash;social media strategist, site manager, marketer, or something else&mdash;social media is where your customers are. This book shows you how to be there,&nbsp;too.&nbsp;&nbsp;</p>

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Instagram For Business For Dummies

Published 01-20-2021

<p><b>Put your best brand story in front of 1+ billion users!</b></p> <p>One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools&mdash;including shoppable posts, devoted business profiles, and advanced analytics&mdash;and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.</p> <p>The latest edition of <i>Instagram For Business For Dummies</i> puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.</p> <ul> <li>Set up your account, profile, and analytics</li> <li>Upload content and get smart with IG Stories and live video</li> <li>Build and target paid advertising</li> <li>Master the art of the hashtag</li> </ul> <p>Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business&mdash;and there's no better way to begin a gripping new chapter in that story than with this book.</p>

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Gamification Marketing For Dummies

Published 10-06-2020

<p><b>Grow your customer base with games!</b></p> <p>Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In <i>Gamification Marketing For Dummies</i>, you&rsquo;ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.</p> <p>Games are fun! That&rsquo;s why gamification is so successful&mdash;customers will jump at the chance to play and win your custom-developed marketing game. You&rsquo;ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.</p> <ul> <li>Use games to increase customer engagement and marketing results</li> <li>Learn how to choose or commission the right games for your market</li> <li>Plan and execute a successful gamification strategy</li> <li>Learn from data generated inside your game for valuable market insights</li> </ul> <p>From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.</p>

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Digital Marketing For Dummies

Published 08-25-2020

<p><b>Get digital with your brand today!</b></p> <p><i>Digital Marketing for Dummies</i> has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you&rsquo;ll discover how digital tools can expand your brand&rsquo;s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!</p> <p>You&rsquo;ll learn how to identify the digital markets and media that work best for <i>your</i> business&mdash;no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer&mdash;this book will take you through the whole process!</p> <ul> <li>Learn targeted digital strategies for increasing brand awareness</li> <li>Determine the best-fit online markets for your unique brand</li> <li>Access downloadable tools to put ideas into action</li> <li>Meet your business goals with proven digital tactics</li> </ul> <p>Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!</p>

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Growth Hacking For Dummies

Published 04-07-2020

<p><b>Hack your business growth the scientific way</b></p> <p>Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast&mdash;with input from your whole organization&mdash;or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents&mdash;product managers, data analysts, programmers, creatives, and yes, marketers&mdash;to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.&nbsp;</p> <p><i>Growth Hacking for Dummies</i> provides a blueprint for building the machine from the ground-up, whether you&rsquo;re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you&rsquo;ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers&rsquo; evolving needs.</p> <ul> <li>Soup to nuts: get a full overview of the growth hacking process and tools</li> <li>Appliance of science: how to build and implement concept-testing models</li> <li>Coming together: pick up best practices for building a cross-disciplinary team</li> <li>Follow the data: find out what your customers really want</li> </ul> <p>You know you can&rsquo;t just stay still&mdash;start moving ahead by developing the growth hacking mindset that&rsquo;ll help you win big and leave the competition dead in the water!</p>

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Social Media Marketing For Dummies

Published 02-11-2020

<p><b>Make friends and sell things to people through social media</b>&nbsp;</p> <p>Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale&mdash;often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what&rsquo;s actually working for you. In the new edition of <i>Social Media Marketing for Dummies</i>, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns&mdash;and then iterate and optimize for increased success.</p> <p>Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you&rsquo;ll find the ultimate blueprint for developing your best SMM strategy. In no time, you&rsquo;ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.</p> <ul> <li>Choose the best SMM combination for you</li> <li>Avoid common mistakes and pitfalls</li> <li>Track your customers from awareness to retention</li> <li>Try out the latest stuff that really works</li> </ul> <p>Whether your organization is large or small, it simply doesn&rsquo;t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!</p>

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Affiliate Marketing For Dummies

Published 12-12-2019

<p><b>Get Your Piece of the Hottest Business Online Today!</b>&nbsp;</p> <p>Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large &amp; small like Amazon, Sears, Best Buy, Overstock, Lowe&rsquo;s, Priceline &amp; others have programs so you can profit from the thousands of products they offer.</p> <p>Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There&rsquo;s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. <i>Affiliate Marketing For Dummies</i> shows you how to get a slice of the pie!&nbsp;</p> <ul> <li>Choose the right affiliate product or service for you</li> <li>Find the best affiliate programs for you</li> <li>Find the best affiliate marketing strategies</li> </ul> <p><i>Affiliate Marketing for Dummies</i> is your friendly step-by-step guide to getting in on this moneymaker&mdash;big time. &nbsp;</p>

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Digital Marketing All-in-One For Dummies

Published 05-07-2019

<p><b>Unlock the value in online marketing</b></p> <p>A well-executed digital marketing plan is a proven component of success in business, and <i>Digital Marketing All-In-One For Dummies</i> covers everything you need to build and implement a winning plan. Whether you&rsquo;re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.</p> <p>This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don&rsquo;t. You&rsquo;ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!</p> <ul> <li>Use targeted, measurable marketing strategies to promote brands and products</li> <li>Increase brand awareness, customer acquisitions, and audience engagement</li> <li>Measure what your online traffic is worth and improve ROI on digital marketing</li> <li>Develop a solid digital marketing plan and put it to work for your brand</li> </ul> <p>From SEO and SEM to brand awareness and why you need it, <i>Digital Marketing All-In-One For Dummies</i> will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.</p>

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Marketing For Dummies

Published 06-06-2017

<b>The classic, bestselling marketing guide, updated for the digital era</b> <p><i>Marketing For Dummies,</i> 5<sup>th</sup> Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new &#160;edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want&#8212;how they want it&#8212;using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! <p>Today's marketing treats every aspect of customer interaction&#8212;including customer service and the product itself&#8212;as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. <ul> <li>Turn web visibility into real-world traffic and sales</li> <li>Reach the right people at the right time</li> <li>Develop a cohesive marketing plan for any budget</li> <li>Source locally, market dynamically, and connect with your community</li> </ul> <p>Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. <i>Marketing For Dummies,</i> 5<sup>th</sup> Edition helps you open the door to a new, more successful phase of business.

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