Custom Solutions for Dummies

Empower your brand with Dummies

Powerful content marketing tool that leverages the globally recognized For Dummies brand to create co-branded educational content.

Company name

Copyright © 2025 by John Wiley & Sons, Inc., or related companies. All rights reserved, including rights for text and data mining and training of artificial intelligence technologies or similar technologies.

Boost your sales

create stand-out B2B content with Dummies Custom Solutions.

Custom Branding

Create custom-branded e-books and print books that explain your company's products, services, or industry topics in the familiar, approachable For Dummies style.

Co-branded marketing materials

From eBooks and audiobooks to infographics, checklists, iPapers, social cards, and cheat sheets, you gain a toolkit tailored for webinars, campaigns, trade shows, and lead generation.

Content Creation—Your Way

Choose to have your resource written by our experienced authors, or supply your own draft for “dummification”—our unique process that transforms content into the signature For Dummies style.

Cloud Data Management For Dummies, Rubrik Special Edition - one of our client's custom eBooks
our Custom Solutions For Dummies clients' sample digital assets including an infographic, checklist, iPaper, and iPaper translated into Chinese
Custom Dummies book being printed
Custom Dummies book being printed

Key Benefits

Boost your visibility and drive results

225M+
Instant recognition
Through association with a world-famous brand. (225+ million For Dummies books sold, 12 books sold every minute)
MQL↑
From awareness to customer retention
Content that works throughout the marketing funnel
19+
Available in 19+ languages
For global marketing campaigns
2.6k+
2,660+ custom titles produced
Adaptable to virtually any topic or industry
91%
High client satisfaction
91% renewal rate
Client Cyera in action with their Custom Dummies book at trade show

Digital Assets

Integrated Marketing Strategy

Let's develop co-branded custom content to engage your customers at every touchpoint—from email campaigns and landing pages to sales meetings and trade shows. Whether you’re raising awareness, educating leads, or strengthening customer relationships, our multi-format content works throughout your buyer’s journey. Download our digital asset samples below to learn more about each of our Dummies Custom Solutions products and the process for creating your co-branded content.

engage with your customers

Co-branded content

Custom Solutions For Dummies sample eBook

eBooks

Enhance your professional image and attract more potential clients to your business by offering a meticulously crafted eBook.

Man listening to Dummies Custom audiobook

Audiobooks

Engage your audience with expertly narrated content, perfect for podcasts or branded audio clips.

Dummies Custom Solutions infographic sample

Infographics

Capture attention and convey complex information in a visually appealing format for social media or blog posts.

Dummies Custom Solutions checklist sample

Checklists

Drive engagement and conversions by offering practical resources that guide your audience through essential steps.

Dummies Custom Solutions iPaper sample

iPapers

Establish thought leadership and generate leads with in-depth analysis and industry insights.

Dummies Custom Solutions social cards sample

Social Cards

Boost brand visibility and engagement across social media platforms with eye-catching graphics and key messages.

Dummies Custom Solutions cheat sheets sample

Cheat Sheets

Provide value to your audience with quick-reference guides that showcase your expertise.

Companies who love dummies

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Development Process

develop co-branded custom content

Briefing

Structured approach that begins with a client brief and launch call to understand the company's vision

Content

Option to have content written by Wiley's team of experts or to have a company's existing content "dummified" to match the For Dummies style

Review

Collaborative review process that ensures the final product meets the client's needs

Timeline

Timeline of approximately 13-14 weeks from table of contents approval to final delivery

custom dummies

We handle the entire process

The Custom Dummies experienced team handles the entire process, making it straightforward for clients while ensuring the final product maintains the trusted, accessible style that has made For Dummies a global success for explaining complex topics.

editor working on Dummies Custom Solutions project for client