Custom Solutions for Dummies
Empower your brand with Dummies
Powerful content marketing tool that leverages the globally recognized For Dummies brand to create co-branded educational content.
Copyright © 2025 by John Wiley & Sons, Inc., or related companies. All rights reserved, including rights for text and data mining and training of artificial intelligence technologies or similar technologies.
Boost your sales
create stand-out B2B content with Dummies Custom Solutions.
Key Benefits
Boost your visibility and drive results
Digital Assets
Integrated Marketing Strategy
Let's develop co-branded custom content to engage your customers at every touchpoint—from email campaigns and landing pages to sales meetings and trade shows. Whether you’re raising awareness, educating leads, or strengthening customer relationships, our multi-format content works throughout your buyer’s journey. Download our digital asset samples below to learn more about each of our Dummies Custom Solutions products and the process for creating your co-branded content.
engage with your customers
Co-branded content
Development Process
develop co-branded custom content
Briefing
Structured approach that begins with a client brief and launch call to understand the company's vision
Content
Option to have content written by Wiley's team of experts or to have a company's existing content "dummified" to match the For Dummies style
Review
Collaborative review process that ensures the final product meets the client's needs
Timeline
Timeline of approximately 13-14 weeks from table of contents approval to final delivery
custom dummies
We handle the entire process
The Custom Dummies experienced team handles the entire process, making it straightforward for clients while ensuring the final product maintains the trusted, accessible style that has made For Dummies a global success for explaining complex topics.
