Web Marketing All-in-One For Dummies, 2nd Edition
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Search engine optimization, or SEO, makes the most of web marketing by attracting Internet browsers to your website. By marketing with strong SEO, you expose your product to loads of potential customers. To ensure that shoppers who are looking for what you're selling can actually find your website; consider these search engine optimization tools and techniques:

  • Point all homepage links to http://www.siteaddress.com/.

  • Make all headings actual headings, enclosed in tags.

  • Make sure every page has a relevant title META tag.

  • Don't require registration for any content on your site. Search engines can't complete forms, so registration forms hide your site.

  • Make sure you can navigate to every page of your site using regular links.

  • Don't obsess about keywords! You'll get far more mileage from clear, relevant content.

About This Article

This article is from the book:

About the book authors:

John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.

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