Marketing Articles

Cheat Sheet / Updated 05-09-2022

Account-based marketing flips the marketing funnel on its head. You start with your best-fit prospects and turn them into resources for both long-term business and new prospects.

Cheat Sheet / Updated 04-25-2022

The world of marketing, sales, and lead generation has plenty of jargon, so here's a glossary of terms to help you know what's what. Also, here is a round-up of eight incredibly useful free apps that help you with everything from evaluating your website for broken links and good search engine optimization (SEO) to determining how engaging your marketing emails are.

Cheat Sheet / Updated 04-25-2022

Effective SEO (search engine optimization) is critical for any business that has a website. You want your business’s website to show up on that first page when people search for what you’re selling, and that’s where SEO comes into play. Here you’ll find the key components of a website that should be crafted with care to help a web page rank, the server status codes that help or hinder SEO, and advanced search operators that will have you searching the web like a pro.

Cheat Sheet / Updated 04-13-2022

YouTube has a lot of options to offer a marketer — so much so, it can feel overwhelming, making it hard to know where to start. The top questions from marketers at companies big and small come up time and again. This cheat sheet aims to answer some of your common queries about YouTube marketing and give you a few easy jumping off points to reach your target audience.

Cheat Sheet / Updated 04-12-2022

Growth hacking is the process of continually and rapidly testing, across the customer journey, to learn about activities that can be systemized as processes to grow the value that a business provides its customers. A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth. It is this person’s job to find scalable, repeatable, and sustainable ways to grow the business. This cheat sheet can help.

Cheat Sheet / Updated 03-25-2022

White papers are the “king of content” that can help any B2B company build mindshare, generate leads, engage prospects, and undercut competitors. But to get powerful results, you need to use white papers effectively. Make sure to provide useful information that can help a business person understand an issue, solve a problem, or make a decision.

Cheat Sheet / Updated 03-23-2022

Digital marketing is continually evolving. New technologies enhance your ability to collect information about your customers and how they view you. This cheat sheet provides you with advice you can immediately put into practice to engage your customers and track their opinions of you.

Cheat Sheet / Updated 03-18-2022

Facebook's social networking website offers a free, online location to market your business, organization, or individual to the Facebook community. The Facebook page for business is fun and easy to set up, and it provides a powerful set of online tools that lets you fully engage with your customers. But to efficiently market your business in Facebook, it helps to understand the underlying principles that make all these connections possible.

Cheat Sheet / Updated 02-25-2022

A brand is so much more than a pretty logo. To win loyal customers, you need to develop a story that represents the quality and character of your organization or product. By then telling that story consistently across all channels and backing it up with exceptional customer service, you gain all the benefits (and profits) that come from being a trusted name in the marketplace.

Cheat Sheet / Updated 02-24-2022

Are you just starting out as a product manager or looking for a guide to becoming better at what you already do every day? The role of a product manager can be a strategic business driver for your company and, as such, a lot of people are watching closely to see what direction you take them in. This Cheat Sheet offers a guide to the different people product managers interact with, arms you with the skill set needed to catapult you to "great" status, and shows you how to acknowledge and resolve conflicts.