{"appState":{"pageLoadApiCallsStatus":true},"categoryState":{"relatedCategories":{"headers":{"timestamp":"2023-10-31T16:01:13+00:00"},"categoryId":34243,"data":{"title":"Marketing","slug":"marketing","image":{"src":null,"width":0,"height":0},"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"parentCategory":{"categoryId":34225,"title":"Business","slug":"business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"}},"childCategories":[],"description":"We've got all sorts of info on how to make sure the buying public knows about—and loves—your new product or service.","relatedArticles":{"self":"https://dummies-api.dummies.com/v2/articles?category=34243&offset=0&size=5"},"hasArticle":true,"hasBook":true,"articleCount":866,"bookCount":30},"_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"relatedCategoriesLoadedStatus":"success"},"listState":{"list":{"count":10,"total":866,"items":[{"headers":{"creationTime":"2023-09-07T14:37:36+00:00","modifiedTime":"2023-10-24T19:14:10+00:00","timestamp":"2023-10-24T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Dummies Custom Solutions: Your Smartest Content Marketing Choice","strippedTitle":"dummies custom solutions: your smartest content marketing choice","slug":"dummies-custom-solutions-is-your-smartest-content-marketing-choice","canonicalUrl":"","seo":{"metaDescription":"Learn how Dummies Custom Solutions and brand recognition is your smartest choice for an integrated content marketing strategy.","noIndex":0,"noFollow":0},"content":"If you’re responsible for your company’s B2B marketing strategy, you face the ongoing challenge of reaching new prospective clients and explaining your products and services.\r\n\r\nIn today’s business world, where most marketing is digital, simply posting ads is not enough — it’s a short-term solution to what should be a long game plan, especially for businesses with complex products and services. That’s why most marketing leaders turn to content marketing.\r\n\r\n[caption id=\"attachment_300517\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-300517\" src=\"https://www.dummies.com/wp-content/uploads/business-man-office-adobeStock_603210957.jpg\" alt=\"\" width=\"630\" height=\"400\" /> Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your target audience with content marketing</strong></h2>\r\nContent marketing involves producing and distributing educational information on topics your target audience finds valuable and interesting. This can include blogs on your website, social media posts, videos, podcasts, white papers, infographics, and ebooks.\r\n\r\nThese strategies help establish your business as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work?</strong></h2>\r\nMost decision-makers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.\r\n\r\nCustom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your company, its specialties, and why it’s better than the competition.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s competitive marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and eBooks when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> eBook (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Professional conferences and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions also creates infographics, iPapers, animated videos, audio, cheat sheets, and branded graphics for social media posts. All of these tools complement your eBook and drive traffic to your website, and they create an integrated content marketing approach.\r\n\r\nDummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"If you’re responsible for your company’s B2B marketing strategy, you face the ongoing challenge of reaching new prospective clients and explaining your products and services.\r\n\r\nIn today’s business world, where most marketing is digital, simply posting ads is not enough — it’s a short-term solution to what should be a long game plan, especially for businesses with complex products and services. That’s why most marketing leaders turn to content marketing.\r\n\r\n[caption id=\"attachment_300517\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-300517\" src=\"https://www.dummies.com/wp-content/uploads/business-man-office-adobeStock_603210957.jpg\" alt=\"\" width=\"630\" height=\"400\" /> Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your target audience with content marketing</strong></h2>\r\nContent marketing involves producing and distributing educational information on topics your target audience finds valuable and interesting. This can include blogs on your website, social media posts, videos, podcasts, white papers, infographics, and ebooks.\r\n\r\nThese strategies help establish your business as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work?</strong></h2>\r\nMost decision-makers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.\r\n\r\nCustom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your company, its specialties, and why it’s better than the competition.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s competitive marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and eBooks when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> eBook (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Professional conferences and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions also creates infographics, iPapers, animated videos, audio, cheat sheets, and branded graphics for social media posts. All of these tools complement your eBook and drive traffic to your website, and they create an integrated content marketing approach.\r\n\r\nDummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your target audience with content marketing","target":"#tab1"},{"label":"Why does content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299508,"title":"Content Marketing Solutions for Sustainable Technology Companies","slug":"content-marketing-solutions-for-sustainable-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299508"}},{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology 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id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-6538308edbb50\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2023-09-07T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":300514},{"headers":{"creationTime":"2017-10-04T11:32:48+00:00","modifiedTime":"2023-07-10T15:32:01+00:00","timestamp":"2023-07-10T18:01:04+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"The Pros and Cons of Marketing on E-commerce Channels","strippedTitle":"the pros and cons of marketing on e-commerce channels","slug":"pros-cons-marketing-products-e-commerce-channels","canonicalUrl":"","seo":{"metaDescription":"The two biggest e‐commerce outlets are of course Amazon and eBay, and both are great for marketing your products to the masses. But they’re different. Amazon of","noIndex":0,"noFollow":0},"content":"The two biggest e‐commerce outlets are of course Amazon and eBay, and both are great for marketing your products to the masses. But they’re different. Amazon offers you a retail structure and will often fulfill your sales as well as offer your products on its site for a fee. eBay is mostly a marketplace provider and offers you the tools to help you better promote your products to its site visitors. With both sites, you have access to a lot of shoppers, while of course having to overcome a lot of competition. For example,\r\n<table>\r\n<thead>\r\n<tr>\r\n<td></td>\r\n<td><strong>Amazon</strong></td>\r\n<td><strong>eBay</strong></td>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>Active users</strong></td>\r\n<td>244 million</td>\r\n<td>157 million</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Annual income 2014</strong></td>\r\n<td>$88.9 billion</td>\r\n<td>$17.94 billion</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Number of independent sellers</strong></td>\r\n<td>2 million</td>\r\n<td>25 million</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Number of products available</strong></td>\r\n<td>480 million</td>\r\n<td>1 billion</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\nAs you can see, a lot of selling takes place on these sites, and your product will be one of dozens, or rather nearly 1 billion if you choose eBay. However, it often pays off. For Amazon, some merchants report that their sales went up when selling on Amazon and that the volume of sales outweighed the costs of selling fees.\r\n\r\nSo the question: to eBay or to Amazon? The main differences eBay offers are really quite simple:\r\n<ul>\r\n \t<li>The atmosphere is different. It’s more of a market for individuals to list and sell personal goods at discount.</li>\r\n \t<li>eBay doesn’t offer to take inventory of your goods and sell them for you as Amazon will. eBay provides you with guidelines and tools for selling your items successfully, but you do the rest. With Amazon, you can sell your products with Amazon.com as the payment processing system for your shopping cart or Amazon’s; or you can become an Amazon seller, paying a monthly fee for Amazon to list and fulfill your product.</li>\r\n \t<li>The selling fees are lower with eBay; so, too, is the volume.</li>\r\n \t<li>Consumer perception is that eBay is like a big garage sale with a few new items mixed in, and Amazon is a trusted brand with everything new and trendy and easily returnable.</li>\r\n</ul>\r\nRegardless of where you sell your products, the key is to get your product to pop up on the first page or two of the search results. Here are some tips that can help you get noticed.\r\n<ul>\r\n \t<li><strong>List your product in two categories.</strong> Some customers may not know which category to search in, so list your products in the categories that make sense. For example, if you’re selling a winter coat, list it as a jacket and a winter sports coat and see what happens. You should be able to track which listing made it to the shopping cart as well. It may cost more to do this, but if you don’t get noticed, you don’t get sales.</li>\r\n \t<li><strong>Offer free shipping.</strong> eBay prefers listings with free shipping and gives them preference in its rank ordering of search results. Amazon offers free shipping to Prime customers, so it’s becoming more and more expected. If you offer free shipping, make sure you cover at least the cost of standard shipping in the overall price you list.</li>\r\n \t<li><strong>Avoid keyword spamming.</strong> <em>Keyword spamming</em> is when you slip a popular keyword into your item description that doesn’t really belong there. For example, saying, “If you love Ralph Lauren’s designs, you’ll love these bath towels,” is against eBay policy and may get your listing — and you — kicked off if the towels aren’t actually Ralph Lauren towels.</li>\r\n \t<li><strong>Become the top seller.</strong> Both sites rate independent sellers and list reviews. Be sure to offer fast, responsive, and honest transactions at all times to maintain a high seller rating. Just one bad review can send shoppers to the next item listed, and because it takes only seconds to move on in a digital store environment, they most assuredly will.</li>\r\n</ul>\r\nAlso consider advertising on both eBay and Amazon. Because both sites attract millions of shoppers per day, if you place relevant ads with strong incentives and offers, you’ll likely get a positive return. With Amazon, a product search produces both catalog items and sponsored links advertising off‐site web stores (which can be enabled to sell to Amazon customers), so you can troll for those millions of Amazon customers in multiple ways by listing in the Amazon catalog plus advertising products and special offers from your own web store.","description":"The two biggest e‐commerce outlets are of course Amazon and eBay, and both are great for marketing your products to the masses. But they’re different. Amazon offers you a retail structure and will often fulfill your sales as well as offer your products on its site for a fee. eBay is mostly a marketplace provider and offers you the tools to help you better promote your products to its site visitors. With both sites, you have access to a lot of shoppers, while of course having to overcome a lot of competition. For example,\r\n<table>\r\n<thead>\r\n<tr>\r\n<td></td>\r\n<td><strong>Amazon</strong></td>\r\n<td><strong>eBay</strong></td>\r\n</tr>\r\n</thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>Active users</strong></td>\r\n<td>244 million</td>\r\n<td>157 million</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Annual income 2014</strong></td>\r\n<td>$88.9 billion</td>\r\n<td>$17.94 billion</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Number of independent sellers</strong></td>\r\n<td>2 million</td>\r\n<td>25 million</td>\r\n</tr>\r\n<tr>\r\n<td><strong>Number of products available</strong></td>\r\n<td>480 million</td>\r\n<td>1 billion</td>\r\n</tr>\r\n</tbody>\r\n</table>\r\nAs you can see, a lot of selling takes place on these sites, and your product will be one of dozens, or rather nearly 1 billion if you choose eBay. However, it often pays off. For Amazon, some merchants report that their sales went up when selling on Amazon and that the volume of sales outweighed the costs of selling fees.\r\n\r\nSo the question: to eBay or to Amazon? The main differences eBay offers are really quite simple:\r\n<ul>\r\n \t<li>The atmosphere is different. It’s more of a market for individuals to list and sell personal goods at discount.</li>\r\n \t<li>eBay doesn’t offer to take inventory of your goods and sell them for you as Amazon will. eBay provides you with guidelines and tools for selling your items successfully, but you do the rest. With Amazon, you can sell your products with Amazon.com as the payment processing system for your shopping cart or Amazon’s; or you can become an Amazon seller, paying a monthly fee for Amazon to list and fulfill your product.</li>\r\n \t<li>The selling fees are lower with eBay; so, too, is the volume.</li>\r\n \t<li>Consumer perception is that eBay is like a big garage sale with a few new items mixed in, and Amazon is a trusted brand with everything new and trendy and easily returnable.</li>\r\n</ul>\r\nRegardless of where you sell your products, the key is to get your product to pop up on the first page or two of the search results. Here are some tips that can help you get noticed.\r\n<ul>\r\n \t<li><strong>List your product in two categories.</strong> Some customers may not know which category to search in, so list your products in the categories that make sense. For example, if you’re selling a winter coat, list it as a jacket and a winter sports coat and see what happens. You should be able to track which listing made it to the shopping cart as well. It may cost more to do this, but if you don’t get noticed, you don’t get sales.</li>\r\n \t<li><strong>Offer free shipping.</strong> eBay prefers listings with free shipping and gives them preference in its rank ordering of search results. Amazon offers free shipping to Prime customers, so it’s becoming more and more expected. If you offer free shipping, make sure you cover at least the cost of standard shipping in the overall price you list.</li>\r\n \t<li><strong>Avoid keyword spamming.</strong> <em>Keyword spamming</em> is when you slip a popular keyword into your item description that doesn’t really belong there. For example, saying, “If you love Ralph Lauren’s designs, you’ll love these bath towels,” is against eBay policy and may get your listing — and you — kicked off if the towels aren’t actually Ralph Lauren towels.</li>\r\n \t<li><strong>Become the top seller.</strong> Both sites rate independent sellers and list reviews. Be sure to offer fast, responsive, and honest transactions at all times to maintain a high seller rating. Just one bad review can send shoppers to the next item listed, and because it takes only seconds to move on in a digital store environment, they most assuredly will.</li>\r\n</ul>\r\nAlso consider advertising on both eBay and Amazon. Because both sites attract millions of shoppers per day, if you place relevant ads with strong incentives and offers, you’ll likely get a positive return. With Amazon, a product search produces both catalog items and sponsored links advertising off‐site web stores (which can be enabled to sell to Amazon customers), so you can troll for those millions of Amazon customers in multiple ways by listing in the Amazon catalog plus advertising products and special offers from your own web store.","blurb":"","authors":[{"authorId":11175,"name":"Jeanette McMurtry","slug":"jeanette-mcmurtry","description":" <p><b>Jeanette McMurtry, MBA,</b> is a global authority, columnist, and keynote speaker on consumer behavior and psychology&#45;based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start&#45;ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, <i>Data &#38; Marketing Association, DM News,</i> and <i>Target Marketing</i> magazine. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11175"}}],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":244880,"title":"How To Avoid These 10 Common Marketing Mistakes","slug":"10-common-marketing-mistakes-avoid","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/244880"}},{"articleId":244877,"title":"How To Organize a Product Sales Team","slug":"organizing-sales-team-marketing-products","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/244877"}},{"articleId":244874,"title":"How to Market Products with Consultative Selling","slug":"market-products-consultative-selling","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/244874"}},{"articleId":244871,"title":"Developing Merchandising Strategies to Market Your Products","slug":"developing-merchandising-strategies-market-products","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/244871"}},{"articleId":244865,"title":"U.S. Regulations for Marketing Special Offers","slug":"u-s-regulations-marketing-special-offers","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/244865"}}],"fromCategory":[{"articleId":299508,"title":"Content Marketing Solutions for Sustainable Technology Companies","slug":"content-marketing-solutions-for-sustainable-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299508"}},{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology Companies","slug":"content-marketing-for-green-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299453"}},{"articleId":299440,"title":"Content Marketing for CRISPR/Cas9 Biotech Companies","slug":"content-marketing-for-crispr-cas9-biotech-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299440"}},{"articleId":299418,"title":"Content Marketing Solutions for Blockchain Companies","slug":"content-marketing-solutions-for-blockchain-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299418"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282379,"slug":"marketing-for-dummies-5th-edition","isbn":"9781119894872","categoryList":["business-careers-money","business","marketing"],"amazon":{"default":"https://www.amazon.com/gp/product/1119894875/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119894875/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119894875-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119894875/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119894875/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":null,"width":0,"height":0},"title":"Marketing For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"11175\">Jeanette McMurtry</b>, MBA,</b> is a global authority, columnist, and keynote speaker on consumer behavior and psychology&#45;based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start&#45;ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, <i>Data &#38; Marketing Association, DM News,</i> and <i>Target Marketing</i> magazine. <p><b>Jeanette McMurtry, MBA,</b> is a global authority, columnist, and keynote speaker on consumer behavior and psychology&#45;based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start&#45;ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, <i>Data &#38; Marketing Association, DM News,</i> and <i>Target Marketing</i> magazine.</p>","authors":[{"authorId":11175,"name":"Jeanette McMurtry","slug":"jeanette-mcmurtry","description":" <p><b>Jeanette McMurtry, MBA,</b> is a global authority, columnist, and keynote speaker on consumer behavior and psychology&#45;based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start&#45;ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, <i>Data &#38; Marketing Association, DM News,</i> and <i>Target Marketing</i> magazine. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11175"}},{"authorId":35192,"name":"Jeanette Maw McMurtry","slug":"jeanette-maw-mcmurtry","description":" <p><b>Jeanette McMurtry, MBA,</b> is a global authority, columnist, and keynote speaker on consumer behavior and psychology&#45;based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start&#45;ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, <i>Data &#38; Marketing Association, DM News,</i> and <i>Target Marketing</i> magazine. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/35192"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119894872&quot;]}]\" id=\"du-slot-64ac4760a1f36\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119894872&quot;]}]\" id=\"du-slot-64ac4760a2849\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-07-10T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":244868},{"headers":{"creationTime":"2023-02-23T16:43:17+00:00","modifiedTime":"2023-07-05T18:04:52+00:00","timestamp":"2023-07-05T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing for Chemical Manufacturing Companies","strippedTitle":"content marketing for chemical manufacturing companies","slug":"content-marketing-solutions-for-the-chemical-manufacturing-industry","canonicalUrl":"","seo":{"metaDescription":"This article explains content marketing and why it works so well for B2B marketing within the chemical manufacturing industry.","noIndex":0,"noFollow":0},"content":"Despite a slowdown in the chemical manufacturing industry in early 2023, market analysts are projecting a strong recovery and bright outlook for the future.\r\n\r\nWhether you produce chemicals for the automotive industry, housing, agriculture, pharmaceuticals, cleaning products, or the many other sectors involved, the marketplace is complex and crowded —which makes B2B marketing a substantial challenge. Yet, B2B marketing is crucial.\r\n\r\n[caption id=\"attachment_297515\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297515\" src=\"https://www.dummies.com/wp-content/uploads/worker-chemical-plant-adobeStock_244377631.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Littlewolf989 / Adobe Stock[/caption]\r\n\r\nYou want to grab the attention of your audience and distinguish your business among the competition, showcasing your product or service, and your expertise. Fortunately, this is where <strong><em>content marketing</em></strong> shines!\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, interesting content that your potential customers find valuable. It can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your chemical company as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for chemical manufacturing companies?</strong></h2>\r\nHigh-quality, educational content that piques the interest of your potential customers and answers their questions makes the connection breakthrough. Once you have their attention, you have the opportunity to describe what you can do for them, and why your product or service is better than the competition’s.\r\n\r\n[caption id=\"attachment_297514\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297514\" src=\"https://www.dummies.com/wp-content/uploads/chemical-flask-adobeStock_384705907.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Тихон Купревич / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded oil and gas industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"Despite a slowdown in the chemical manufacturing industry in early 2023, market analysts are projecting a strong recovery and bright outlook for the future.\r\n\r\nWhether you produce chemicals for the automotive industry, housing, agriculture, pharmaceuticals, cleaning products, or the many other sectors involved, the marketplace is complex and crowded —which makes B2B marketing a substantial challenge. Yet, B2B marketing is crucial.\r\n\r\n[caption id=\"attachment_297515\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297515\" src=\"https://www.dummies.com/wp-content/uploads/worker-chemical-plant-adobeStock_244377631.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Littlewolf989 / Adobe Stock[/caption]\r\n\r\nYou want to grab the attention of your audience and distinguish your business among the competition, showcasing your product or service, and your expertise. Fortunately, this is where <strong><em>content marketing</em></strong> shines!\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, interesting content that your potential customers find valuable. It can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your chemical company as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for chemical manufacturing companies?</strong></h2>\r\nHigh-quality, educational content that piques the interest of your potential customers and answers their questions makes the connection breakthrough. Once you have their attention, you have the opportunity to describe what you can do for them, and why your product or service is better than the competition’s.\r\n\r\n[caption id=\"attachment_297514\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297514\" src=\"https://www.dummies.com/wp-content/uploads/chemical-flask-adobeStock_384705907.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Тихон Купревич / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded oil and gas industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for chemical manufacturing companies?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299508,"title":"Content Marketing Solutions for Sustainable Technology Companies","slug":"content-marketing-solutions-for-sustainable-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299508"}},{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology 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years","lifeExpectancySetFrom":"2023-02-23T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297516},{"headers":{"creationTime":"2016-03-27T16:48:10+00:00","modifiedTime":"2023-07-05T17:38:50+00:00","timestamp":"2023-07-05T18:01:03+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Marketing Automation For Dummies Cheat Sheet","strippedTitle":"marketing automation for dummies cheat sheet","slug":"marketing-automation-for-dummies-cheat-sheet","canonicalUrl":"","seo":{"metaDescription":"If you're new to marketing automation, you'll be eager to discover its exciting possibilities. To get the most out of your marketing automation solution, make s","noIndex":0,"noFollow":0},"content":"If you're new to marketing automation, you'll be eager to discover its exciting possibilities. To get the most out of your marketing automation solution, make sure that you understand the importance of social media in your automated strategy, create a great lead scoring model by using those tips, and make a killer drip nurturing program with these helpful hints.","description":"If you're new to marketing automation, you'll be eager to discover its exciting possibilities. To get the most out of your marketing automation solution, make sure that you understand the importance of social media in your automated strategy, create a great lead scoring model by using those tips, and make a killer drip nurturing program with these helpful hints.","blurb":"","authors":[{"authorId":9281,"name":"Mathew Sweezey","slug":"mathew-sweezey","description":" <p><b>Mathew Sweezey</b> has quickly built a reputation as one of the leading minds in marketing automation. He has spoken on the topic of marketing automation around the world and also writes for ClickZ.com on the topic. Mathew is the Marketing Automation Evangelist for Salesforce.</p>","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9281"}}],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299508,"title":"Content Marketing Solutions for Sustainable Technology Companies","slug":"content-marketing-solutions-for-sustainable-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299508"}},{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology Companies","slug":"content-marketing-for-green-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299453"}},{"articleId":299440,"title":"Content Marketing for CRISPR/Cas9 Biotech Companies","slug":"content-marketing-for-crispr-cas9-biotech-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299440"}},{"articleId":299418,"title":"Content Marketing Solutions for Blockchain Companies","slug":"content-marketing-solutions-for-blockchain-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299418"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64a5afdf580a2\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64a5afdf5876a\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":154400,"title":"7 Solid Tips for Social Media Marketing","slug":"7-solid-tips-for-social-media-marketing","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154400"}},{"articleId":154383,"title":"5 Tips for Scoring Leads in Marketing Automation","slug":"5-tips-for-scoring-leads-in-marketing-automation","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154383"}},{"articleId":154399,"title":"8 Tips for E-Mail Drip Nurturing Programs","slug":"8-tips-for-e-mail-drip-nurturing-programs","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/154399"}}],"content":[{"title":"7 Solid Tips for Social Media Marketing","thumb":null,"image":null,"content":"<p>Engaging with social media entails more than just chatting over the Internet. It&#8217;s serious marketing business. You <i>must</i> understand this reality. Here are a few tips to help you distribute your best branding across your social networks:</p>\n<ul>\n<li><b>Help first. </b>Every member of your company needs to be on social media. Everyone needs to reach out to your network and help boost your brand. The key here is to make sure that all company members know that their role is to help, regardless of their position.</li>\n<li><b>Sustain demand.</b> Social media is a very tactical way to network and engage with your network over a long period of time. Don&#8217;t try to use social media only to drive new leads; instead, consider it to be just like any other investment in networking. It&#8217;ll pay dividends over time, and without it you&#8217;ll be forced to spend more money on paid advertising over the long run.</li>\n<li><b>Things live forever.</b> Remember, all things live forever on the Internet. Nothing dies! So make sure to address every bad or negative comment with a positive response. Also make sure to keep track of positive comments to use for future marketing.</li>\n<li><b>Branding happens 24/7. </b>Every action you take on social networks is branding, whether it&#8217;s your response to a blog post or a tweet you send. All your social media actions are perceived as being attached to a company, so be sure that you want to say it and stand behind it.</li>\n<li><b>Opportunities abound 24/7.</b> Relationship building isn&#8217;t a new thing, so social media should not seem new to you. It&#8217;s like kindergarten: You encounter people you like and people you don&#8217;t like. Don&#8217;t fight, and always look for opportunities to help others. There are more places to do good than bad, so seek those and focus on helping. Your brand will grow faster through this approach.</li>\n<li><b>Encourage a</b> <b>team effort</b>. If you relegate social media engagement to only a single person, that person will become overworked, and your company won&#8217;t have a true social presence. Encourage everyone to have social presence, and make time in your day to do social networking.</li>\n<li><b>It&#8217;s all networking, just faster.</b> Your business needs networking relationships anyway, so build these relationships online and learn to leverage help from your audience just as you would any other network.</li>\n</ul>\n"},{"title":"5 Tips for Scoring Leads in Marketing Automation","thumb":null,"image":null,"content":"<p>Lead scoring represents one of the big advantages of marketing automation. Knowing when a person is sales-ready is key to making sure that you&#8217;re sending to the sales team only the correct leads at the correct time. The trick to lead scoring is knowing what an action really means.</p>\n<p>Follow these simple tricks for effective lead scoring:</p>\n<ul>\n<li><b>Keep it simple. </b>Keep your lead scoring model simple as possible. Doing so makes it easy to manage.</li>\n<li><b>Ask first. </b>Before you create a lead score, consult everyone who makes contact with your leads. Get your team&#8217;s input on what actions and traits make a lead good.</li>\n<li><b>Review. </b>Arriving at<b> </b>a lead score is never a one-shot trick. Periodically review your scoring model. Things change, content loses its appeal over time, and you&#8217;ll miss out if you&#8217;re not reviewing on a regular basis. Once a quarter should be fine.</li>\n<li><b>Guessing is okay. </b>You might have to guess at a lead score if you don&#8217;t have enough data to make a well-informed decision. Guessing is fine at first. Just review and change as you get data.</li>\n<li><b>* Score actions, not data. </b>Remember to score people&#8217;s actions and weigh them much heavier than their data points. A lead&#8217;s job title won&#8217;t help you determine whether that lead is ready to buy, only whether you can sell to him or her.</li>\n</ul>\n"},{"title":"8 Tips for E-Mail Drip Nurturing Programs","thumb":null,"image":null,"content":"<p>Lead nurturing is <i>not</i> e-mail marketing as you know it. For those in marketing automation, it&#8217;s a whole new world that&#8217;s based on the same premise as one-to-one marketing and direct marketing. In fact, you can learn a lot about e-mail drip nurturing from direct-marketing pros like Drayton Bird or Zig Ziglar.</p>\n<p>Use the following tips to create your nurturing programs faster and more effectively.</p>\n<ul>\n<li><b>Keep it short. </b>Keep every nurturing e-mail as short as possible. The goal of the e-mail is to drive an action. Reading the e-mail isn&#8217;t an action. You can&#8217;t sell something in your e-mail; instead, drive your e-mail readers to an action. You want to get people to click a link so that you can track them.</li>\n<li><b>Use Rich Text Format (RTF). </b>Rich text e-mails are e-mails that have very little HTML formatting. They are <i>not</i> plain text! Remember that marketers write HTML e-mails; when writing a one-to-one e-mail, use RTF.</li>\n<li><b>*Place your call to action (CTA) strategically. </b>Put your CTA near the start of the e-mail message, not near the end, and make it clear what people will get by clicking it. Don&#8217;t <i>sell</i>, but <i>help</i>.</li>\n<li><b>Craft the subject line to match buyer&#8217;s stage. </b>Your subject line should match the person&#8217;s buying stage. If the buyer is in stage 1, the subject line should be short.</li>\n<li><b>Limit hyperlinks. </b>Be mindful of how many hyperlinks you use in a nurturing e-mail. If you format in rich text and follow the preceding guidelines, your e-mail is likely to be very short; hence, it&#8217;s even more important to use as few hyperlinks as possible in your e-mail.</li>\n<li><b>Be personable. </b>Keep your tone as personable as possible. Refrain from using keywords, acronyms, and sales pitches. Remember that helping is the new selling.</li>\n<li><b>Test, test, test.</b> If you have an idea, you should test it first. Then, if it works, roll it out. <i>N</i><i>ever</i> just push a new idea to your full drip program without testing. This is a sure way to fail.</li>\n<li><b>Establish a</b> <b>benchmark.</b> You should have a benchmark to hit. Create this benchmark by looking at the average engagement of your drip nurturing programs. Consider whether this drip helps move people to the next stage in your marketing or creates more opportunities than another drip.&lt;/li</li>\n</ul>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Six months","lifeExpectancySetFrom":"2023-07-05T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":207711},{"headers":{"creationTime":"2016-03-27T16:58:49+00:00","modifiedTime":"2023-07-03T18:25:40+00:00","timestamp":"2023-07-03T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Consumer Behavior For Dummies Cheat Sheet","strippedTitle":"consumer behavior for dummies cheat sheet","slug":"consumer-behavior-for-dummies-cheat-sheet","canonicalUrl":"","seo":{"metaDescription":"Making the most of your marketing plan means understanding why consumers buy, paying attention to consumer marketing trends, and influencing consumers' decision","noIndex":0,"noFollow":0},"content":"<p>Making the most of your marketing plan means understanding why consumers buy, paying attention to consumer marketing trends, and influencing consumers' decisions. Segmenting the market helps you create messages that target your specific customers.</p>\r\n","description":"<p>Making the most of your marketing plan means understanding why consumers buy, paying attention to consumer marketing trends, and influencing consumers' decisions. Segmenting the market helps you create messages that target your specific customers.</p>\r\n","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299508,"title":"Content Marketing Solutions for Sustainable Technology Companies","slug":"content-marketing-solutions-for-sustainable-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299508"}},{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology Companies","slug":"content-marketing-for-green-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299453"}},{"articleId":299440,"title":"Content Marketing for CRISPR/Cas9 Biotech Companies","slug":"content-marketing-for-crispr-cas9-biotech-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299440"}},{"articleId":299418,"title":"Content Marketing Solutions for Blockchain Companies","slug":"content-marketing-solutions-for-blockchain-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299418"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64a3370ed5b57\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64a3370ed6933\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":196580,"title":"Consumers, Their Behavior, and You: A Marketing Relationship","slug":"consumers-their-behavior-and-you-a-marketing-relationship","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/196580"}},{"articleId":196577,"title":"How to Segment the Marketplace into Target Markets","slug":"how-to-segment-the-marketplace-into-target-markets","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/196577"}},{"articleId":196581,"title":"How to Influence Consumers and Their Buying Decisions","slug":"how-to-influence-consumers-and-their-buying-decisions","categoryList":["business-careers-money","business","sales"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/196581"}}],"content":[{"title":"Consumers, Their Behavior, and You: A Marketing Relationship","thumb":null,"image":null,"content":"<p>Your marketing approach, personal influence, and social conditions influence consumers and what they decide to buy. This chart summarizes the relationship between consumers, their buying behavior, and your marketing plan.</p>\n<p><img loading=\"lazy\" src=\"https://www.dummies.com/wp-content/uploads/127444.image0.jpg\" width=\"535\" height=\"616\" alt=\"image0.jpg\"/></p>\n"},{"title":"How to Segment the Marketplace into Target Markets","thumb":null,"image":null,"content":"<p>Segmentation is designed to help you create marketing messages that talk straight to specific consumers, influencing their buying behavior. Creating these target markets should help you get the best results on your marketing and sales efforts. Here&#8217;s how the process of segmentation works:</p>\n<ol class=\"level-one\">\n<li>\n<p class=\"first-para\">Identify your core market.</p>\n</li>\n<li>\n<p class=\"first-para\">Determine whether your core market qualifies for segmentation.</p>\n</li>\n<li>\n<p class=\"first-para\">Identify your core market for potential success.</p>\n</li>\n<li>\n<p class=\"first-para\">Identify potential customer needs.</p>\n</li>\n<li>\n<p class=\"first-para\">Identify submarkets within your core market.</p>\n</li>\n<li>\n<p class=\"first-para\">Identify segment dimensions.</p>\n</li>\n<li>\n<p class=\"first-para\">Identify the consumer behavior of each market segment.</p>\n</li>\n<li>\n<p class=\"first-para\">Estimate the size of your market segments.</p>\n</li>\n</ol>\n"},{"title":"How to Influence Consumers and Their Buying Decisions","thumb":null,"image":null,"content":"<p>Consumers go through a decision-making process when they&#8217;re looking to buy products. To increase your chances of them purchasing from you, understanding how they decide what to buy and helping them through the steps is important. Here&#8217;s a quick summary of the process:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\"><b>Phase 1: Recognition and Awareness of a Need.</b> In this phase, it&#8217;s your job to position your product or service as a solution to a problem or need that a consumer may be encountering.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Phase 2: Search for Information.</b> In this phase, you must make sure that your information is available to potential consumers. If they watch television, you need to produce a few commercials. If they often use the Internet, you want to make sure you have a Web site and are participating in search-engine marketing. Make yourself available where your potential customers go to find information about your products or services.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Phase 3: Evaluating the Alternatives.</b> Provide information about your product in a way that&#8217;s easy to understand and that explains why you&#8217;re better than the competition. In other words, make sure it&#8217;s easy for consumers to understand why they should buy from you.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Phase 4: Purchase.</b> Make your products available to consumers or they&#8217;ll go somewhere else to make a purchase. Also be sure to make the purchase process easy and enjoyable for the consumer.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>Phase 5: Post-Purchase Evaluation.</b> Service, Service, Service! Sure you need to provide your consumers with service before the purchase, but did you know that you also need to provide service after the purchase? Extraordinary customer care after the fact can help diminish feelings of buyer&#8217;s remorse or regret.</p>\n</li>\n</ul>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-07-03T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":209520},{"headers":{"creationTime":"2023-06-30T14:27:37+00:00","modifiedTime":"2023-06-30T14:27:37+00:00","timestamp":"2023-06-30T15:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Sustainable Technology Companies","strippedTitle":"content marketing solutions for sustainable technology companies","slug":"content-marketing-solutions-for-sustainable-technology-companies","canonicalUrl":"","seo":{"metaDescription":"Discover how content marketing tailored for your sustainable tech company can help you reach more potential customers and boost sales.","noIndex":0,"noFollow":0},"content":"If you’re a marketing professional for a sustainable technology company, you’re likely facing the challenge of reaching new client prospects and explaining your complex product or service in this growing and rapidly changing market.\r\n\r\n[caption id=\"attachment_299506\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299506\" src=\"https://www.dummies.com/wp-content/uploads/sustainable-agriculture-vertical-farming-adobeStock_184235295.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Zapp2photo / Adobe Stock[/caption]\r\n\r\nYou can always point to your company’s accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and level of expertise through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nCustom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your company as a thought leader in sustainable technology, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s growing sustainable technology market, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is straightforward, accurate, and easy-to-understand.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_299507\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299507\" src=\"https://www.dummies.com/wp-content/uploads/software-developers-working-computer-adobeStock_171466870.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nWe also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"If you’re a marketing professional for a sustainable technology company, you’re likely facing the challenge of reaching new client prospects and explaining your complex product or service in this growing and rapidly changing market.\r\n\r\n[caption id=\"attachment_299506\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299506\" src=\"https://www.dummies.com/wp-content/uploads/sustainable-agriculture-vertical-farming-adobeStock_184235295.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Zapp2photo / Adobe Stock[/caption]\r\n\r\nYou can always point to your company’s accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and level of expertise through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nCustom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your company as a thought leader in sustainable technology, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s growing sustainable technology market, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is straightforward, accurate, and easy-to-understand.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_299507\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299507\" src=\"https://www.dummies.com/wp-content/uploads/software-developers-working-computer-adobeStock_171466870.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nWe also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case Study: Thron","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology Companies","slug":"content-marketing-for-green-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299453"}},{"articleId":299440,"title":"Content Marketing for CRISPR/Cas9 Biotech Companies","slug":"content-marketing-for-crispr-cas9-biotech-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299440"}},{"articleId":299418,"title":"Content Marketing Solutions for Blockchain 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\"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-649eee2eeaf44\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-649eee2eeb728\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-06-30T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":299508},{"headers":{"creationTime":"2023-02-08T20:53:19+00:00","modifiedTime":"2023-06-28T20:52:31+00:00","timestamp":"2023-06-28T21:01:12+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing for the Tourism & Hospitality Industry","strippedTitle":"content marketing for the tourism & hospitality industry","slug":"content-marketing-solutions-for-the-tourism-and-hospitality-industry","canonicalUrl":"","seo":{"metaDescription":"Learn why custom content marketing is the best solution for B2B marketing within the tourism and hospitality industry.","noIndex":0,"noFollow":0},"content":"The tourism and hospitality industry is recovering after some very tough years due to pandemic restrictions and travel constraints. Given the complexity of the marketplace today and its road to recovery, B2B marketing within the industry can seem more daunting than ever.\r\n\r\n[caption id=\"attachment_297127\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297127\" src=\"https://www.dummies.com/wp-content/uploads/young_couple_bus_tour_adobeStock_92515088.jpg\" alt=\"\" width=\"630\" height=\"455\" /> ©Syda Productions / Adobe Stock[/caption]\r\n\r\nWhether you’re a salesperson for a hotel or conference center, a bus tour operator, or a supplier to the food and beverage sector, you’re navigating a complex group of players. These include large and small hotel companies, travel and tourism companies and other businesses that partner with hotels, transportation businesses, facilities suppliers, maintenance and cleaning companies, and wholesale food services — many with a global reach.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nNo matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is <strong>high-quality, engaging content</strong> that is of high interest to your potential clients.\r\n\r\n<strong>Content marketing</strong> involves producing and distributing educational content your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your tourism or hospitality business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does tourism and hospitality content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition.\r\n\r\n[caption id=\"attachment_297128\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297128\" src=\"https://www.dummies.com/wp-content/uploads/couple_hotel_checkin_adobeStock_299390746.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Flamingo Images / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n<em>Dummies</em> Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"The tourism and hospitality industry is recovering after some very tough years due to pandemic restrictions and travel constraints. Given the complexity of the marketplace today and its road to recovery, B2B marketing within the industry can seem more daunting than ever.\r\n\r\n[caption id=\"attachment_297127\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297127\" src=\"https://www.dummies.com/wp-content/uploads/young_couple_bus_tour_adobeStock_92515088.jpg\" alt=\"\" width=\"630\" height=\"455\" /> ©Syda Productions / Adobe Stock[/caption]\r\n\r\nWhether you’re a salesperson for a hotel or conference center, a bus tour operator, or a supplier to the food and beverage sector, you’re navigating a complex group of players. These include large and small hotel companies, travel and tourism companies and other businesses that partner with hotels, transportation businesses, facilities suppliers, maintenance and cleaning companies, and wholesale food services — many with a global reach.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nNo matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is <strong>high-quality, engaging content</strong> that is of high interest to your potential clients.\r\n\r\n<strong>Content marketing</strong> involves producing and distributing educational content your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your tourism or hospitality business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does tourism and hospitality content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition.\r\n\r\n[caption id=\"attachment_297128\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297128\" src=\"https://www.dummies.com/wp-content/uploads/couple_hotel_checkin_adobeStock_299390746.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Flamingo Images / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n<em>Dummies</em> Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[{"authorId":8947,"name":"The Experts at Dummies","slug":"the-experts-at-dummies","description":"The Experts at Dummies are smart, friendly people who make learning easy by taking a not-so-serious approach to serious stuff.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/8947"}}],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does tourism and hospitality content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology Companies","slug":"content-marketing-for-green-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299453"}},{"articleId":299440,"title":"Content Marketing for CRISPR/Cas9 Biotech Companies","slug":"content-marketing-for-crispr-cas9-biotech-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299440"}},{"articleId":299418,"title":"Content Marketing Solutions for Blockchain Companies","slug":"content-marketing-solutions-for-blockchain-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299418"}},{"articleId":299409,"title":"Content Marketing Solutions for Metaverse Companies","slug":"content-marketing-solutions-for-metaverse-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299409"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-649c9f980d770\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-649c9f980e049\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-02-08T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297129},{"headers":{"creationTime":"2023-02-08T18:42:43+00:00","modifiedTime":"2023-06-28T20:41:50+00:00","timestamp":"2023-06-28T21:01:10+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing for the Cloud Data Warehouse Industry","strippedTitle":"content marketing for the cloud data warehouse industry","slug":"content-marketing-solutions-for-the-data-warehouse-industry","canonicalUrl":"","seo":{"metaDescription":"Learn how you can boost sales and brand awareness within the cloud data warehouse industry using content marketing strategies.","noIndex":0,"noFollow":0},"content":"As data analytics and business intelligence play increasing roles within enterprise management, analyses by several market researchers project the cloud data warehouse market to expand substantially. For example Allied Market Research forecasts the global market to reach as high as $51 billion by 2028.\r\n\r\n[caption id=\"attachment_297102\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297102\" src=\"https://www.dummies.com/wp-content/uploads/technician_server_adobeStock_511592148.jpg\" alt=\"\" width=\"630\" height=\"405\" /> ©Camerene Pendl / Adobe Stock[/caption]\r\n\r\nAs the market expands, cloud data warehouse operations face the challenge of reaching potential clients among the growing competition. If you’re one of these companies, you need to show clients who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your cloud data warehouse firm as an authority, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing for the cloud data warehouse industry work?</strong></h2>\r\nHigh-quality content on industry topics that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your clients, and why your service is better than the competition.\r\n\r\n[caption id=\"attachment_297103\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297103\" src=\"https://www.dummies.com/wp-content/uploads/data_warehouse_adobeStock_452878690.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gordonkoff / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n<em>Dummies</em> Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us/shop/books-we-love\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"As data analytics and business intelligence play increasing roles within enterprise management, analyses by several market researchers project the cloud data warehouse market to expand substantially. For example Allied Market Research forecasts the global market to reach as high as $51 billion by 2028.\r\n\r\n[caption id=\"attachment_297102\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297102\" src=\"https://www.dummies.com/wp-content/uploads/technician_server_adobeStock_511592148.jpg\" alt=\"\" width=\"630\" height=\"405\" /> ©Camerene Pendl / Adobe Stock[/caption]\r\n\r\nAs the market expands, cloud data warehouse operations face the challenge of reaching potential clients among the growing competition. If you’re one of these companies, you need to show clients who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your cloud data warehouse firm as an authority, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing for the cloud data warehouse industry work?</strong></h2>\r\nHigh-quality content on industry topics that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your clients, and why your service is better than the competition.\r\n\r\n[caption id=\"attachment_297103\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297103\" src=\"https://www.dummies.com/wp-content/uploads/data_warehouse_adobeStock_452878690.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gordonkoff / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n<em>Dummies</em> Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us/shop/books-we-love\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing for the cloud data warehouse industry work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299468,"title":"Content Marketing for Humanoid Robotics Companies","slug":"content-marketing-for-humanoid-robotics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299468"}},{"articleId":299453,"title":"Content Marketing for Green Technology Companies","slug":"content-marketing-for-green-technology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299453"}},{"articleId":299440,"title":"Content Marketing for CRISPR/Cas9 Biotech Companies","slug":"content-marketing-for-crispr-cas9-biotech-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299440"}},{"articleId":299418,"title":"Content Marketing Solutions for Blockchain Companies","slug":"content-marketing-solutions-for-blockchain-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299418"}},{"articleId":299409,"title":"Content Marketing Solutions for Metaverse Companies","slug":"content-marketing-solutions-for-metaverse-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299409"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-649c9f960b8db\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-649c9f960c183\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-02-08T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297104},{"headers":{"creationTime":"2023-06-27T20:48:05+00:00","modifiedTime":"2023-06-28T18:30:12+00:00","timestamp":"2023-06-28T21:01:09+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing for Green Technology Companies","strippedTitle":"content marketing for green technology companies","slug":"content-marketing-for-green-technology-companies","canonicalUrl":"","seo":{"metaDescription":"Find out how content marketing, including a variety of different formats, can help your green tech company boost leads and sales.","noIndex":0,"noFollow":0},"content":"It’s a good thing that the green technology market continues to expand, but as it grows, so will your green tech company’s marketing challenges. You, no doubt, have a fascinating story to tell about your innovative product or service — and, that story is probably complicated.\r\n\r\n[caption id=\"attachment_299451\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299451\" src=\"https://www.dummies.com/wp-content/uploads/solar-panel-development-green-tech-adobeStock_289023723.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nSo, how do you continue to reach potential clients and explain your complex product in this expanding and rapidly changing landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and expertise through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nCustom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your company as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s green technology market, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.\r\n\r\n[caption id=\"attachment_299452\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299452\" src=\"https://www.dummies.com/wp-content/uploads/vertical-farming-green-tech-adobeStock_404642989.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Pressmaker / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nWe also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, an e-book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"It’s a good thing that the green technology market continues to expand, but as it grows, so will your green tech company’s marketing challenges. You, no doubt, have a fascinating story to tell about your innovative product or service — and, that story is probably complicated.\r\n\r\n[caption id=\"attachment_299451\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299451\" src=\"https://www.dummies.com/wp-content/uploads/solar-panel-development-green-tech-adobeStock_289023723.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nSo, how do you continue to reach potential clients and explain your complex product in this expanding and rapidly changing landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and expertise through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nCustom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your company as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s green technology market, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.\r\n\r\n[caption id=\"attachment_299452\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299452\" src=\"https://www.dummies.com/wp-content/uploads/vertical-farming-green-tech-adobeStock_404642989.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Pressmaker / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nWe also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, an e-book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case Study: 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\"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-649c9f95d2163\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-649c9f95d2a2d\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-06-27T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":299453},{"headers":{"creationTime":"2023-06-28T18:27:00+00:00","modifiedTime":"2023-06-28T18:29:43+00:00","timestamp":"2023-06-28T21:01:07+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing for Humanoid Robotics Companies","strippedTitle":"content marketing for humanoid robotics companies","slug":"content-marketing-for-humanoid-robotics-companies","canonicalUrl":"","seo":{"metaDescription":"Find out how content marketing, including a variety of different formats, can help your humanoid robotics company boost leads and sales.","noIndex":0,"noFollow":0},"content":"If you’re responsible for marketing or product development for a humanoid robotics development company, it’s an exciting time, but also a challenging one for marketing. Of course, the industry is in a constant state of change, and as more players and funding partners come into the field, it’s easy for the core message of your company to get lost in the clamor.\r\n\r\n[caption id=\"attachment_299466\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299466\" src=\"https://www.dummies.com/wp-content/uploads/humanoid-robot-adobeStock_439600374.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Lightfield Studios / Adobe Stock[/caption]\r\n\r\nSo, how do you continue to reach potential clients and explain your complex research and product in this rapidly changing landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and expertise through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nCustom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your robotics company as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s biotech market, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.\r\n\r\n[caption id=\"attachment_299467\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299467\" src=\"https://www.dummies.com/wp-content/uploads/humanoid-robotics-development-adobeStock_482442287.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Mihail / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nWe also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, an e-book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"If you’re responsible for marketing or product development for a humanoid robotics development company, it’s an exciting time, but also a challenging one for marketing. Of course, the industry is in a constant state of change, and as more players and funding partners come into the field, it’s easy for the core message of your company to get lost in the clamor.\r\n\r\n[caption id=\"attachment_299466\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299466\" src=\"https://www.dummies.com/wp-content/uploads/humanoid-robot-adobeStock_439600374.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Lightfield Studios / Adobe Stock[/caption]\r\n\r\nSo, how do you continue to reach potential clients and explain your complex research and product in this rapidly changing landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and expertise through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nCustom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your robotics company as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s biotech market, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because <em>Dummies</em> specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand.\r\n\r\n[caption id=\"attachment_299467\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299467\" src=\"https://www.dummies.com/wp-content/uploads/humanoid-robotics-development-adobeStock_482442287.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Mihail / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nWe also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the <em>Dummies</em> network of properties, an e-book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case Study: 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Marketing Dummies Custom Solutions: Your Smartest Content Marketing Choice

Article / Updated 10-24-2023

If you’re responsible for your company’s B2B marketing strategy, you face the ongoing challenge of reaching new prospective clients and explaining your products and services. In today’s business world, where most marketing is digital, simply posting ads is not enough — it’s a short-term solution to what should be a long game plan, especially for businesses with complex products and services. That’s why most marketing leaders turn to content marketing. Reaching your target audience with content marketing Content marketing involves producing and distributing educational information on topics your target audience finds valuable and interesting. This can include blogs on your website, social media posts, videos, podcasts, white papers, infographics, and ebooks. These strategies help establish your business as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients. Why does content marketing work? Most decision-makers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise. Custom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your company, its specialties, and why it’s better than the competition. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s competitive marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and eBooks when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because Dummies specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies eBook (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Professional conferences and other events Email marketing campaigns Dummies Custom Solutions also creates infographics, iPapers, animated videos, audio, cheat sheets, and branded graphics for social media posts. All of these tools complement your eBook and drive traffic to your website, and they create an integrated content marketing approach. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing The Pros and Cons of Marketing on E-commerce Channels

Article / Updated 07-10-2023

The two biggest e‐commerce outlets are of course Amazon and eBay, and both are great for marketing your products to the masses. But they’re different. Amazon offers you a retail structure and will often fulfill your sales as well as offer your products on its site for a fee. eBay is mostly a marketplace provider and offers you the tools to help you better promote your products to its site visitors. With both sites, you have access to a lot of shoppers, while of course having to overcome a lot of competition. For example, Amazon eBay Active users 244 million 157 million Annual income 2014 $88.9 billion $17.94 billion Number of independent sellers 2 million 25 million Number of products available 480 million 1 billion As you can see, a lot of selling takes place on these sites, and your product will be one of dozens, or rather nearly 1 billion if you choose eBay. However, it often pays off. For Amazon, some merchants report that their sales went up when selling on Amazon and that the volume of sales outweighed the costs of selling fees. So the question: to eBay or to Amazon? The main differences eBay offers are really quite simple: The atmosphere is different. It’s more of a market for individuals to list and sell personal goods at discount. eBay doesn’t offer to take inventory of your goods and sell them for you as Amazon will. eBay provides you with guidelines and tools for selling your items successfully, but you do the rest. With Amazon, you can sell your products with Amazon.com as the payment processing system for your shopping cart or Amazon’s; or you can become an Amazon seller, paying a monthly fee for Amazon to list and fulfill your product. The selling fees are lower with eBay; so, too, is the volume. Consumer perception is that eBay is like a big garage sale with a few new items mixed in, and Amazon is a trusted brand with everything new and trendy and easily returnable. Regardless of where you sell your products, the key is to get your product to pop up on the first page or two of the search results. Here are some tips that can help you get noticed. List your product in two categories. Some customers may not know which category to search in, so list your products in the categories that make sense. For example, if you’re selling a winter coat, list it as a jacket and a winter sports coat and see what happens. You should be able to track which listing made it to the shopping cart as well. It may cost more to do this, but if you don’t get noticed, you don’t get sales. Offer free shipping. eBay prefers listings with free shipping and gives them preference in its rank ordering of search results. Amazon offers free shipping to Prime customers, so it’s becoming more and more expected. If you offer free shipping, make sure you cover at least the cost of standard shipping in the overall price you list. Avoid keyword spamming. Keyword spamming is when you slip a popular keyword into your item description that doesn’t really belong there. For example, saying, “If you love Ralph Lauren’s designs, you’ll love these bath towels,” is against eBay policy and may get your listing — and you — kicked off if the towels aren’t actually Ralph Lauren towels. Become the top seller. Both sites rate independent sellers and list reviews. Be sure to offer fast, responsive, and honest transactions at all times to maintain a high seller rating. Just one bad review can send shoppers to the next item listed, and because it takes only seconds to move on in a digital store environment, they most assuredly will. Also consider advertising on both eBay and Amazon. Because both sites attract millions of shoppers per day, if you place relevant ads with strong incentives and offers, you’ll likely get a positive return. With Amazon, a product search produces both catalog items and sponsored links advertising off‐site web stores (which can be enabled to sell to Amazon customers), so you can troll for those millions of Amazon customers in multiple ways by listing in the Amazon catalog plus advertising products and special offers from your own web store.

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Marketing Content Marketing for Chemical Manufacturing Companies

Article / Updated 07-05-2023

Despite a slowdown in the chemical manufacturing industry in early 2023, market analysts are projecting a strong recovery and bright outlook for the future. Whether you produce chemicals for the automotive industry, housing, agriculture, pharmaceuticals, cleaning products, or the many other sectors involved, the marketplace is complex and crowded —which makes B2B marketing a substantial challenge. Yet, B2B marketing is crucial. You want to grab the attention of your audience and distinguish your business among the competition, showcasing your product or service, and your expertise. Fortunately, this is where content marketing shines! Reaching your audience with custom content Content marketing involves producing and distributing high-quality, interesting content that your potential customers find valuable. It can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your chemical company as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does content marketing work for chemical manufacturing companies? High-quality, educational content that piques the interest of your potential customers and answers their questions makes the connection breakthrough. Once you have their attention, you have the opportunity to describe what you can do for them, and why your product or service is better than the competition’s. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded oil and gas industry, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Marketing Automation For Dummies Cheat Sheet

Cheat Sheet / Updated 07-05-2023

If you're new to marketing automation, you'll be eager to discover its exciting possibilities. To get the most out of your marketing automation solution, make sure that you understand the importance of social media in your automated strategy, create a great lead scoring model by using those tips, and make a killer drip nurturing program with these helpful hints.

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Marketing Consumer Behavior For Dummies Cheat Sheet

Cheat Sheet / Updated 07-03-2023

Making the most of your marketing plan means understanding why consumers buy, paying attention to consumer marketing trends, and influencing consumers' decisions. Segmenting the market helps you create messages that target your specific customers.

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Marketing Content Marketing Solutions for Sustainable Technology Companies

Article / Updated 06-30-2023

If you’re a marketing professional for a sustainable technology company, you’re likely facing the challenge of reaching new client prospects and explaining your complex product or service in this growing and rapidly changing market. You can always point to your company’s accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and level of expertise through high-quality, engaging content. Reaching your audience with custom content Custom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your company as a thought leader in sustainable technology, get the attention of potential clients, and strengthen connections with your existing partners and clients. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s growing sustainable technology market, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because Dummies specializes in translating complex subject matter into content that is straightforward, accurate, and easy-to-understand. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns We also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing for the Tourism & Hospitality Industry

Article / Updated 06-28-2023

The tourism and hospitality industry is recovering after some very tough years due to pandemic restrictions and travel constraints. Given the complexity of the marketplace today and its road to recovery, B2B marketing within the industry can seem more daunting than ever. Whether you’re a salesperson for a hotel or conference center, a bus tour operator, or a supplier to the food and beverage sector, you’re navigating a complex group of players. These include large and small hotel companies, travel and tourism companies and other businesses that partner with hotels, transportation businesses, facilities suppliers, maintenance and cleaning companies, and wholesale food services — many with a global reach. Reaching your audience with custom content No matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is high-quality, engaging content that is of high interest to your potential clients. Content marketing involves producing and distributing educational content your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your tourism or hospitality business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does tourism and hospitality content marketing work? High-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing for the Cloud Data Warehouse Industry

Article / Updated 06-28-2023

As data analytics and business intelligence play increasing roles within enterprise management, analyses by several market researchers project the cloud data warehouse market to expand substantially. For example Allied Market Research forecasts the global market to reach as high as $51 billion by 2028. As the market expands, cloud data warehouse operations face the challenge of reaching potential clients among the growing competition. If you’re one of these companies, you need to show clients who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content. Reaching your audience with custom content Content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your cloud data warehouse firm as an authority, get the attention of potential clients, and strengthen connections with your existing customers. Why does content marketing for the cloud data warehouse industry work? High-quality content on industry topics that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your clients, and why your service is better than the competition. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing for Green Technology Companies

Article / Updated 06-28-2023

It’s a good thing that the green technology market continues to expand, but as it grows, so will your green tech company’s marketing challenges. You, no doubt, have a fascinating story to tell about your innovative product or service — and, that story is probably complicated. So, how do you continue to reach potential clients and explain your complex product in this expanding and rapidly changing landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and expertise through high-quality, engaging content. Reaching your audience with custom content Custom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your company as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s green technology market, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because Dummies specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns We also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the Dummies network of properties, an e-book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing for Humanoid Robotics Companies

Article / Updated 06-28-2023

If you’re responsible for marketing or product development for a humanoid robotics development company, it’s an exciting time, but also a challenging one for marketing. Of course, the industry is in a constant state of change, and as more players and funding partners come into the field, it’s easy for the core message of your company to get lost in the clamor. So, how do you continue to reach potential clients and explain your complex research and product in this rapidly changing landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also communicating your core message and expertise through high-quality, engaging content. Reaching your audience with custom content Custom content marketing involves producing and distributing educational information on topics your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, infographics, e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your robotics company as a thought leader, get the attention of potential clients, and strengthen connections with your existing partners and clients. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s biotech market, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because Dummies specializes in translating complex subject matter into content that is accurate, straightforward, and easy-to-understand. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies e-book (and printed book, if needed) for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns We also create tailored articles for your company or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the market with something unique — increased exposure through the Dummies network of properties, an e-book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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