{"appState":{"pageLoadApiCallsStatus":true},"categoryState":{"relatedCategories":{"headers":{"timestamp":"2023-01-19T08:01:13+00:00"},"categoryId":34243,"data":{"title":"Marketing","slug":"marketing","image":{"src":null,"width":0,"height":0},"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"parentCategory":{"categoryId":34225,"title":"Business","slug":"business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"}},"childCategories":[],"description":"We've got all sorts of info on how to make sure the buying public knows about—and loves—your new product or service.","relatedArticles":{"self":"https://dummies-api.dummies.com/v2/articles?category=34243&offset=0&size=5"},"hasArticle":true,"hasBook":true,"articleCount":823,"bookCount":30},"_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"relatedCategoriesLoadedStatus":"success"},"listState":{"list":{"count":10,"total":823,"items":[{"headers":{"creationTime":"2023-01-18T20:40:38+00:00","modifiedTime":"2023-01-18T20:40:38+00:00","timestamp":"2023-01-18T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for the Legal Industry","strippedTitle":"content marketing solutions for the legal industry","slug":"content-marketing-solutions-for-the-legal-industry","canonicalUrl":"","seo":{"metaDescription":"Learn how law businesses can grab the attention of potential clients and generate quality leads through custom content marketing.","noIndex":0,"noFollow":0},"content":"The legal industry in the United States is the largest and most competitive in the world, which can make marketing your law business seem daunting. You need to distinguish your law firm or other law-related business among the crowd to generate leads and boost revenue.\r\n\r\n[caption id=\"attachment_296810\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296810\" src=\"https://www.dummies.com/wp-content/uploads/lawyer-courtroom-adobestock_462413350.jpg\" alt=\"Photo of lawyer speaking in a courtroom\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nIn today’s digital world, one of the best ways to reach potential clients is through <strong>high-quality, engaging content,</strong> created primarily to inform rather than promote.\r\n\r\nContent marketing involves producing and distributing educational content that your audience will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your law business as an authority within your area of the industry, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing for the legal industry work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your clients, and why your firm is better than your competition.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in the crowded legal industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n[caption id=\"attachment_296809\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296809\" src=\"https://www.dummies.com/wp-content/uploads/law-books-adobestock_80532888.jpg\" alt=\"Photo of law books on shelves\" width=\"630\" height=\"355\" /> ©BillionPhotos.com / Adobe Stock[/caption]\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your business that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"The legal industry in the United States is the largest and most competitive in the world, which can make marketing your law business seem daunting. You need to distinguish your law firm or other law-related business among the crowd to generate leads and boost revenue.\r\n\r\n[caption id=\"attachment_296810\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296810\" src=\"https://www.dummies.com/wp-content/uploads/lawyer-courtroom-adobestock_462413350.jpg\" alt=\"Photo of lawyer speaking in a courtroom\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nIn today’s digital world, one of the best ways to reach potential clients is through <strong>high-quality, engaging content,</strong> created primarily to inform rather than promote.\r\n\r\nContent marketing involves producing and distributing educational content that your audience will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your law business as an authority within your area of the industry, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing for the legal industry work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your clients, and why your firm is better than your competition.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in the crowded legal industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n[caption id=\"attachment_296809\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296809\" src=\"https://www.dummies.com/wp-content/uploads/law-books-adobestock_80532888.jpg\" alt=\"Photo of law books on shelves\" width=\"630\" height=\"355\" /> ©BillionPhotos.com / Adobe Stock[/caption]\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your business that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does content marketing for the legal industry work?","target":"#tab1"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab2"},{"label":"Case Study: Thron","target":"#tab3"}],"relatedArticles":{"fromBook":[{"articleId":296798,"title":"Content Marketing Solutions for the Robotics Industry","slug":"content-marketing-solutions-for-the-robotics-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296798"}},{"articleId":296782,"title":"Content Marketing Solutions for the Agriculture Industry","slug":"content-marketing-solutions-for-the-agriculture-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296782"}},{"articleId":296760,"title":"Content Marketing Solutions for the Aerospace Industry","slug":"content-marketing-solutions-for-the-aerospace-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296760"}},{"articleId":296726,"title":"Content Marketing Solutions for the Food and Beverage 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Marketing For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11020\">Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &amp; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b data-author-id=\"11021\">Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. </p>","authors":[{"authorId":11020,"name":"Ryan Deiss","slug":"ryan-deiss","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11020"}},{"authorId":11021,"name":"Russ Henneberry","slug":"russ-henneberry","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11021"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c85e0edbe7a\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c85e0edc3a4\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-01-18T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":296806},{"headers":{"creationTime":"2023-01-17T21:59:21+00:00","modifiedTime":"2023-01-18T19:17:24+00:00","timestamp":"2023-01-18T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for the Agriculture Industry","strippedTitle":"content marketing solutions for the agriculture industry","slug":"content-marketing-solutions-for-the-agriculture-industry","canonicalUrl":"","seo":{"metaDescription":"Learn how high-quality, engaging content marketing can help your company reach potential clients within the agriculture industry.","noIndex":0,"noFollow":0},"content":"In today’s highly competitive agriculture industry, it can be challenging to distinguish your business among the crowd and reach potential B2B clients.\r\n\r\nNo matter what type of ag-related business you are — farming operation, seed or feed supplier, farm machinery or equipment seller, agrochemical company, or fencing manufacturer — it's crucial that you build trust with your target audience.\r\n\r\nIn today's market, the most effective way to do this is through <strong>high-quality, engaging content</strong>.\r\n\r\n[caption id=\"attachment_296785\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296785\" src=\"https://www.dummies.com/wp-content/uploads/farming-combine-unsplash.jpg\" alt=\"Photo of a tractor working a field of crops\" width=\"630\" height=\"420\" /> ©Dietmar Reichle / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nContent marketing involves producing and distributing educational information that your potential clients find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your agriculture business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does agriculture content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. It gives you the opportunity to describe what you can do for your customers, and why your product or service is better than your competition’s.\r\n\r\n[caption id=\"attachment_296784\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296784\" src=\"https://www.dummies.com/wp-content/uploads/feeding-cows-adobestock_416942799.jpg\" alt=\"Photo of cows eating hay in a barn\" width=\"630\" height=\"420\" /> ©Studio Romantic / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded agriculture industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"In today’s highly competitive agriculture industry, it can be challenging to distinguish your business among the crowd and reach potential B2B clients.\r\n\r\nNo matter what type of ag-related business you are — farming operation, seed or feed supplier, farm machinery or equipment seller, agrochemical company, or fencing manufacturer — it's crucial that you build trust with your target audience.\r\n\r\nIn today's market, the most effective way to do this is through <strong>high-quality, engaging content</strong>.\r\n\r\n[caption id=\"attachment_296785\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296785\" src=\"https://www.dummies.com/wp-content/uploads/farming-combine-unsplash.jpg\" alt=\"Photo of a tractor working a field of crops\" width=\"630\" height=\"420\" /> ©Dietmar Reichle / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nContent marketing involves producing and distributing educational information that your potential clients find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your agriculture business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does agriculture content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. It gives you the opportunity to describe what you can do for your customers, and why your product or service is better than your competition’s.\r\n\r\n[caption id=\"attachment_296784\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296784\" src=\"https://www.dummies.com/wp-content/uploads/feeding-cows-adobestock_416942799.jpg\" alt=\"Photo of cows eating hay in a barn\" width=\"630\" height=\"420\" /> ©Studio Romantic / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded agriculture industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does agriculture content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted 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Marketing For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11020\">Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &amp; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b data-author-id=\"11021\">Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. </p>","authors":[{"authorId":11020,"name":"Ryan Deiss","slug":"ryan-deiss","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11020"}},{"authorId":11021,"name":"Russ Henneberry","slug":"russ-henneberry","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11021"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c85e0ed430d\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c85e0ed4834\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-01-17T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":296782},{"headers":{"creationTime":"2023-01-18T19:15:56+00:00","modifiedTime":"2023-01-18T19:15:56+00:00","timestamp":"2023-01-18T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for the Robotics Industry","strippedTitle":"content marketing solutions for the robotics industry","slug":"content-marketing-solutions-for-the-robotics-industry","canonicalUrl":"","seo":{"metaDescription":"Learn how you can reach potential B2B clients within the robotics industry through high-quality, engaging, content marketing.","noIndex":0,"noFollow":0},"content":"The global robotics industry is expected to expand from the approximately $40 billion market it is today to between $86 billion and $100 billion by 2027. As the industry grows, so, too, will the competition and the challenge of reaching potential B2B clients.\r\n\r\n[caption id=\"attachment_296802\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296802\" src=\"https://www.dummies.com/wp-content/uploads/robotics-in-factory-adobestock_277987159.jpg\" alt=\"Photo of robotics machines in a factory\" width=\"630\" height=\"354\" /> ©IEDNlab / Adobe Stock[/caption]\r\n\r\nOne of the best ways to reach those customers is through <strong>high-quality, engaging content</strong> created primarily to inform rather than promote.\r\n\r\nContent marketing involves producing and distributing educational content your audience finds valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your robotics business as an authority within your specific area of the industry, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab1\" ><strong>Why does robotics content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition.\r\n\r\n[caption id=\"attachment_296803\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296803\" src=\"https://www.dummies.com/wp-content/uploads/man-robotics-adobestock_384295555.jpg\" alt=\"Photo of engineer working on a robotics machine\" width=\"630\" height=\"338\" /> ©Blue Planet Studio / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in the rapidly expanding robotics industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"The global robotics industry is expected to expand from the approximately $40 billion market it is today to between $86 billion and $100 billion by 2027. As the industry grows, so, too, will the competition and the challenge of reaching potential B2B clients.\r\n\r\n[caption id=\"attachment_296802\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296802\" src=\"https://www.dummies.com/wp-content/uploads/robotics-in-factory-adobestock_277987159.jpg\" alt=\"Photo of robotics machines in a factory\" width=\"630\" height=\"354\" /> ©IEDNlab / Adobe Stock[/caption]\r\n\r\nOne of the best ways to reach those customers is through <strong>high-quality, engaging content</strong> created primarily to inform rather than promote.\r\n\r\nContent marketing involves producing and distributing educational content your audience finds valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your robotics business as an authority within your specific area of the industry, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab1\" ><strong>Why does robotics content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition.\r\n\r\n[caption id=\"attachment_296803\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296803\" src=\"https://www.dummies.com/wp-content/uploads/man-robotics-adobestock_384295555.jpg\" alt=\"Photo of engineer working on a robotics machine\" width=\"630\" height=\"338\" /> ©Blue Planet Studio / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in the rapidly expanding robotics industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does robotics content marketing work?","target":"#tab1"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab2"},{"label":"Case Study: 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Marketing For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11020\">Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &amp; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b data-author-id=\"11021\">Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. </p>","authors":[{"authorId":11020,"name":"Ryan Deiss","slug":"ryan-deiss","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11020"}},{"authorId":11021,"name":"Russ Henneberry","slug":"russ-henneberry","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11021"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c85e0e8c09d\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c85e0e8ca54\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-01-18T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":296798},{"headers":{"creationTime":"2023-01-17T21:57:47+00:00","modifiedTime":"2023-01-18T14:45:44+00:00","timestamp":"2023-01-18T15:01:30+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for the Aerospace Industry","strippedTitle":"content marketing solutions for the aerospace industry","slug":"content-marketing-solutions-for-the-aerospace-industry","canonicalUrl":"","seo":{"metaDescription":"The aerospace industry is especially challenging when it comes to marketing. Learn why custom content is the best strategy.","noIndex":0,"noFollow":0},"content":"Marketing is a special challenge within the aerospace industry because of its long and complex sales cycles, and expensive products and services. Procurement teams and buying committees spend long periods of time researching and comparing options that are complicated and ever-evolving.\r\n\r\n[caption id=\"attachment_296762\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296762\" src=\"https://www.dummies.com/wp-content/uploads/airplane-maintenance-adobestock_242421445.jpg\" alt=\"Phot of man performing maintenance on an airplane engine\" width=\"630\" height=\"420\" /> ©Aapsky / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nAs a business within this highly competitive industry, it’s crucial to find ways to distinguish yourself among the crowd. You need to grab the attention of your audience, showcasing your product or service, and your expertise.\r\n\r\nThis is why producing and distributing <strong>high-quality, engaging content</strong> of high interest to your potential clients is the <strong>best marketing strategy for your business</strong>. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does aerospace content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. It gives you the opportunity to describe what you can do for your customers, and why your product or service is better than your competition's.\r\n\r\n[caption id=\"attachment_296763\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296763\" src=\"https://www.dummies.com/wp-content/uploads/man-working-helicopter-adobestock_402319777.jpg\" alt=\"Photo of man building a helicopter\" width=\"630\" height=\"420\" /> ©Vitality / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded aerospace industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"Marketing is a special challenge within the aerospace industry because of its long and complex sales cycles, and expensive products and services. Procurement teams and buying committees spend long periods of time researching and comparing options that are complicated and ever-evolving.\r\n\r\n[caption id=\"attachment_296762\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296762\" src=\"https://www.dummies.com/wp-content/uploads/airplane-maintenance-adobestock_242421445.jpg\" alt=\"Phot of man performing maintenance on an airplane engine\" width=\"630\" height=\"420\" /> ©Aapsky / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nAs a business within this highly competitive industry, it’s crucial to find ways to distinguish yourself among the crowd. You need to grab the attention of your audience, showcasing your product or service, and your expertise.\r\n\r\nThis is why producing and distributing <strong>high-quality, engaging content</strong> of high interest to your potential clients is the <strong>best marketing strategy for your business</strong>. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does aerospace content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. It gives you the opportunity to describe what you can do for your customers, and why your product or service is better than your competition's.\r\n\r\n[caption id=\"attachment_296763\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296763\" src=\"https://www.dummies.com/wp-content/uploads/man-working-helicopter-adobestock_402319777.jpg\" alt=\"Photo of man building a helicopter\" width=\"630\" height=\"420\" /> ©Vitality / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded aerospace industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does aerospace content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[{"articleId":296782,"title":"Content Marketing Solutions for the Agriculture Industry","slug":"content-marketing-solutions-for-the-agriculture-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296782"}},{"articleId":296726,"title":"Content Marketing Solutions for the Food and Beverage Industry","slug":"content-marketing-solutions-for-the-food-and-beverage-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296726"}},{"articleId":296713,"title":"Content Marketing Solutions for the Hospitality 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Marketing For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11020\">Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &amp; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b data-author-id=\"11021\">Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. </p>","authors":[{"authorId":11020,"name":"Ryan Deiss","slug":"ryan-deiss","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11020"}},{"authorId":11021,"name":"Russ Henneberry","slug":"russ-henneberry","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11021"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c809ca59579\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c809ca59d24\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-01-17T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":296760},{"headers":{"creationTime":"2023-01-13T15:07:07+00:00","modifiedTime":"2023-01-18T14:33:32+00:00","timestamp":"2023-01-18T15:01:30+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for the Automotive Industry","strippedTitle":"content marketing solutions for the automotive industry","slug":"custom-content-marketing-solutions-for-the-automotive-industry","canonicalUrl":"","seo":{"metaDescription":"Learn how you can reach your automotive B2B clients and partners through high-quality custom content marketing.","noIndex":0,"noFollow":0},"content":"Reaching B2B clients in today’s automotive marketplace is a curvy, complicated road to travel. You’re navigating a complex group of players, including dealers, manufacturers, insurance providers, robotics, materials, OEM and after-market parts suppliers, and distributors — many within the global marketplace.\r\n\r\n[caption id=\"attachment_296701\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296701\" src=\"https://www.dummies.com/wp-content/uploads/automotive-industry-robotics-adobeStock_159056701.jpg\" alt=\"Photo of man working with a robotic arm on vehicle parts\" width=\"630\" height=\"417\" /> ©Kinwun / Adobe Stock[/caption]\r\n\r\nWhat's more, fast-evolving technological innovations, like ADAS, big data, telematics, AI, and automation, continue to disrupt the automotive sector. These changes affect all corners of the industry.\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nYour business needs to stand out among this din and grab the attention of your audience, showcasing your quality product or service and your expertise.\r\n\r\nIn these fast-changing times, where research usually begins online, the best marketing strategy is <strong>high-quality, engaging content</strong> of high interest to your potential clients.\r\n\r\n<strong>Content marketing</strong> involves producing and distributing educational information that your audience finds valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your automotive business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your partners.\r\n\r\n[caption id=\"attachment_296700\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296700\" src=\"https://www.dummies.com/wp-content/uploads/engine-blocks-adobeStock_58048839.jpg\" alt=\"Photo of vehicle engine blocks on shelves\" width=\"630\" height=\"420\" /> ©Joshua Rainey / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Why does automotive content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\">Dummies Custom Solutions</a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"Reaching B2B clients in today’s automotive marketplace is a curvy, complicated road to travel. You’re navigating a complex group of players, including dealers, manufacturers, insurance providers, robotics, materials, OEM and after-market parts suppliers, and distributors — many within the global marketplace.\r\n\r\n[caption id=\"attachment_296701\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296701\" src=\"https://www.dummies.com/wp-content/uploads/automotive-industry-robotics-adobeStock_159056701.jpg\" alt=\"Photo of man working with a robotic arm on vehicle parts\" width=\"630\" height=\"417\" /> ©Kinwun / Adobe Stock[/caption]\r\n\r\nWhat's more, fast-evolving technological innovations, like ADAS, big data, telematics, AI, and automation, continue to disrupt the automotive sector. These changes affect all corners of the industry.\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nYour business needs to stand out among this din and grab the attention of your audience, showcasing your quality product or service and your expertise.\r\n\r\nIn these fast-changing times, where research usually begins online, the best marketing strategy is <strong>high-quality, engaging content</strong> of high interest to your potential clients.\r\n\r\n<strong>Content marketing</strong> involves producing and distributing educational information that your audience finds valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your automotive business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your partners.\r\n\r\n[caption id=\"attachment_296700\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296700\" src=\"https://www.dummies.com/wp-content/uploads/engine-blocks-adobeStock_58048839.jpg\" alt=\"Photo of vehicle engine blocks on shelves\" width=\"630\" height=\"420\" /> ©Joshua Rainey / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Why does automotive content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\">Dummies Custom Solutions</a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does automotive content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[{"articleId":264111,"title":"What Is Influencer Marketing and Which Platforms Do Influencers Use?","slug":"what-is-influencer-marketing-and-which-platforms-do-influencers-use","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264111"}},{"articleId":264084,"title":"The 4 Types of Specialized Content in Digital Marketing","slug":"the-4-types-of-specialized-content-in-digital-marketing","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264084"}},{"articleId":264074,"title":"What to Target for Search Engine Marketing","slug":"what-to-target-for-search-engine-marketing","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264074"}},{"articleId":264061,"title":"Valuable Data Sources for Digital Marketing","slug":"valuable-data-sources-for-digital-marketing","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264061"}},{"articleId":264055,"title":"What You Should Know Before Hiring an Influencer Marketing Agency","slug":"what-you-should-know-before-hiring-an-influencer-marketing-agency","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264055"}}],"fromCategory":[{"articleId":296782,"title":"Content Marketing Solutions for the Agriculture 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Industry","slug":"custom-content-marketing-solutions-for-the-hospitality-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296713"}},{"articleId":295997,"title":"Content Marketing Solutions for Small 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Marketing All-In-One For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"8966\">Stephanie Diamond</b></b> founded Digital Media Works, Inc., an online marketing company. She has more than 20 years of experience building profits for both small businesses and multibillion&#45;dollar corporations in over 75 different industries.</p>","authors":[{"authorId":8966,"name":"Stephanie Diamond","slug":"stephanie-diamond","description":" <p><b>Stephanie Diamond</b> founded Digital Media Works, Inc., an online marketing company. She has more than 20 years of experience building profits for both small businesses and multibillion&#45;dollar corporations in over 75 different industries. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/8966"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119931959&quot;]}]\" id=\"du-slot-63c809ca50beb\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119931959&quot;]}]\" id=\"du-slot-63c809ca51391\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2023-01-13T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":296693},{"headers":{"creationTime":"2023-01-13T18:00:31+00:00","modifiedTime":"2023-01-18T14:33:04+00:00","timestamp":"2023-01-18T15:01:30+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for the Hospitality Industry","strippedTitle":"content marketing solutions for the hospitality industry","slug":"custom-content-marketing-solutions-for-the-hospitality-industry","canonicalUrl":"","seo":{"metaDescription":"Learn why custom content is the best marketing strategy for reaching potential clients in the hospitality industry.","noIndex":0,"noFollow":0},"content":"The hospitality industry is beginning to recover after some very tough years due to pandemic restrictions and travel constraints. Given the complexity of the marketplace today and its road to recovery, B2B marketing within the industry can seem more daunting than ever.\r\n\r\n[caption id=\"attachment_296715\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296715\" src=\"https://www.dummies.com/wp-content/uploads/hotel-maid-adobeStock_327438918.jpg\" alt=\"Photo of cleaning staff person pushing cleaning cart in hotel hallway\" width=\"630\" height=\"420\" /> ©Svitlana / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nDepending on your particular business, whether you’re a salesperson for a hotel or conference center, or a supplier to the food and beverage sector, you’re navigating a complex group of players. These include large and small hotel companies, travel companies and other businesses that partner with hotels, facilities suppliers, maintenance and cleaning companies, and wholesale food services — many with a global reach.\r\n\r\nNo matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is <strong>high-quality, engaging content</strong> that is of high interest to your potential clients.\r\n\r\n<strong>Content marketing</strong> involves producing and distributing educational information that your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your hospitality business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n\r\n[caption id=\"attachment_296716\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296716\" src=\"https://www.dummies.com/wp-content/uploads/chef-kitchen-adobeStock_207867865.jpg\" alt=\"Photo of chef cooking in a restaurant kitchen\" width=\"630\" height=\"420\" /> ©Zorandim75 / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Why does hospitality content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"The hospitality industry is beginning to recover after some very tough years due to pandemic restrictions and travel constraints. Given the complexity of the marketplace today and its road to recovery, B2B marketing within the industry can seem more daunting than ever.\r\n\r\n[caption id=\"attachment_296715\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296715\" src=\"https://www.dummies.com/wp-content/uploads/hotel-maid-adobeStock_327438918.jpg\" alt=\"Photo of cleaning staff person pushing cleaning cart in hotel hallway\" width=\"630\" height=\"420\" /> ©Svitlana / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nDepending on your particular business, whether you’re a salesperson for a hotel or conference center, or a supplier to the food and beverage sector, you’re navigating a complex group of players. These include large and small hotel companies, travel companies and other businesses that partner with hotels, facilities suppliers, maintenance and cleaning companies, and wholesale food services — many with a global reach.\r\n\r\nNo matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is <strong>high-quality, engaging content</strong> that is of high interest to your potential clients.\r\n\r\n<strong>Content marketing</strong> involves producing and distributing educational information that your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your hospitality business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n\r\n[caption id=\"attachment_296716\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296716\" src=\"https://www.dummies.com/wp-content/uploads/chef-kitchen-adobeStock_207867865.jpg\" alt=\"Photo of chef cooking in a restaurant kitchen\" width=\"630\" height=\"420\" /> ©Zorandim75 / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Why does hospitality content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does hospitality content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[{"articleId":296782,"title":"Content Marketing Solutions for the Agriculture Industry","slug":"content-marketing-solutions-for-the-agriculture-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296782"}},{"articleId":296760,"title":"Content Marketing Solutions for the Aerospace Industry","slug":"content-marketing-solutions-for-the-aerospace-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296760"}},{"articleId":296726,"title":"Content Marketing Solutions for the Food and Beverage Industry","slug":"content-marketing-solutions-for-the-food-and-beverage-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296726"}},{"articleId":272591,"title":"10 Trending Digital Marketing Skills to Add to Your Resume","slug":"10-trending-digital-marketing-skills-to-add-to-your-resume","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/272591"}},{"articleId":272586,"title":"How to Maximize Profit with Repeat Customers","slug":"how-to-maximize-profit-with-repeat-customers","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/272586"}}],"fromCategory":[{"articleId":296782,"title":"Content Marketing Solutions for the Agriculture Industry","slug":"content-marketing-solutions-for-the-agriculture-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296782"}},{"articleId":296760,"title":"Content Marketing Solutions for the Aerospace Industry","slug":"content-marketing-solutions-for-the-aerospace-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296760"}},{"articleId":296726,"title":"Content Marketing Solutions for the Food and Beverage Industry","slug":"content-marketing-solutions-for-the-food-and-beverage-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296726"}},{"articleId":296693,"title":"Content Marketing Solutions for the Automotive Industry","slug":"custom-content-marketing-solutions-for-the-automotive-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296693"}},{"articleId":295997,"title":"Content Marketing Solutions for Small Business","slug":"content-marketing-solutions-for-small-business","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295997"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281684,"slug":"digital-marketing-for-dummies-2nd-edition","isbn":"9781119660484","categoryList":["business-careers-money","business","marketing"],"amazon":{"default":"https://www.amazon.com/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119660483-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/digital-marketing-for-dummies-2nd-edition-cover-9781119660484-203x255.jpg","width":203,"height":255},"title":"Digital Marketing For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11020\">Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &amp; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b data-author-id=\"11021\">Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. </p>","authors":[{"authorId":11020,"name":"Ryan Deiss","slug":"ryan-deiss","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11020"}},{"authorId":11021,"name":"Russ Henneberry","slug":"russ-henneberry","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11021"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c809ca45be1\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c809ca4638e\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2023-01-13T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":296713},{"headers":{"creationTime":"2023-01-17T18:34:35+00:00","modifiedTime":"2023-01-18T14:32:26+00:00","timestamp":"2023-01-18T15:01:29+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for the Food and Beverage Industry","strippedTitle":"content marketing solutions for the food and beverage industry","slug":"content-marketing-solutions-for-the-food-and-beverage-industry","canonicalUrl":"","seo":{"metaDescription":"Learn why high-quality customized content is the best strategy for marketing within the food and beverage industry.","noIndex":0,"noFollow":0},"content":"Despite the economic challenges of the last few years, and the current inflationary period, the food and beverage industry appears to have a sunny outlook for the years ahead, according to a Marcum LLP survey of food and beverage executives.\r\n\r\n[caption id=\"attachment_296728\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296728\" src=\"https://www.dummies.com/wp-content/uploads/tomatoes-processing-adobeStock_285584545.jpg\" alt=\"Photo of cherry tomatoes in a factory\" width=\"630\" height=\"353\" /> ©I Viewfinder / Adobe Stock[/caption]\r\n\r\nIf you are a manufacturer, processor, packager, retailer, supplier, or distributor, you’re probably looking forward to reaching new B2B clients so you can increase brand awareness and boost your sales. But given the immense size of the industry today, B2B marketing can seem more daunting than ever.\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nNo matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is <strong>high-quality, engaging content</strong> that is of high interest to your potential clients.\r\n\r\n<strong>Content marketing</strong> within the food and beverage industry involves producing and distributing educational information that your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n\r\n[caption id=\"attachment_296729\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296729\" src=\"https://www.dummies.com/wp-content/uploads/grocery-stocker-adobeStock_510656035.jpg\" alt=\"Photo of grocery store worker checking inventory\" width=\"630\" height=\"420\" /> ©Pressmaster / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further explain what you can do for your customers, and why your product or service is better than your competition's.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<strong>Key objectives:</strong>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<strong>How were the assets used?</strong>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<strong>What results did you see?</strong>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<strong>How have your customers reacted to the book and what feedback have they shared with you?</strong>\r\n\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"Despite the economic challenges of the last few years, and the current inflationary period, the food and beverage industry appears to have a sunny outlook for the years ahead, according to a Marcum LLP survey of food and beverage executives.\r\n\r\n[caption id=\"attachment_296728\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296728\" src=\"https://www.dummies.com/wp-content/uploads/tomatoes-processing-adobeStock_285584545.jpg\" alt=\"Photo of cherry tomatoes in a factory\" width=\"630\" height=\"353\" /> ©I Viewfinder / Adobe Stock[/caption]\r\n\r\nIf you are a manufacturer, processor, packager, retailer, supplier, or distributor, you’re probably looking forward to reaching new B2B clients so you can increase brand awareness and boost your sales. But given the immense size of the industry today, B2B marketing can seem more daunting than ever.\r\n<h2 id=\"tab1\" >Reaching your audience with custom content</h2>\r\nNo matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is <strong>high-quality, engaging content</strong> that is of high interest to your potential clients.\r\n\r\n<strong>Content marketing</strong> within the food and beverage industry involves producing and distributing educational information that your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n\r\n[caption id=\"attachment_296729\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-296729\" src=\"https://www.dummies.com/wp-content/uploads/grocery-stocker-adobeStock_510656035.jpg\" alt=\"Photo of grocery store worker checking inventory\" width=\"630\" height=\"420\" /> ©Pressmaster / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further explain what you can do for your customers, and why your product or service is better than your competition's.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.\r\n\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<strong>Key objectives:</strong>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<strong>How were the assets used?</strong>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<strong>What results did you see?</strong>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<strong>How have your customers reacted to the book and what feedback have they shared with you?</strong>\r\n\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[{"articleId":296782,"title":"Content Marketing Solutions for the Agriculture Industry","slug":"content-marketing-solutions-for-the-agriculture-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296782"}},{"articleId":296760,"title":"Content Marketing Solutions for the Aerospace Industry","slug":"content-marketing-solutions-for-the-aerospace-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296760"}},{"articleId":296713,"title":"Content Marketing Solutions for the Hospitality Industry","slug":"custom-content-marketing-solutions-for-the-hospitality-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296713"}},{"articleId":272591,"title":"10 Trending Digital Marketing Skills to Add to Your Resume","slug":"10-trending-digital-marketing-skills-to-add-to-your-resume","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/272591"}},{"articleId":272586,"title":"How to Maximize Profit with Repeat Customers","slug":"how-to-maximize-profit-with-repeat-customers","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/272586"}}],"fromCategory":[{"articleId":296782,"title":"Content Marketing Solutions for the Agriculture Industry","slug":"content-marketing-solutions-for-the-agriculture-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296782"}},{"articleId":296760,"title":"Content Marketing Solutions for the Aerospace Industry","slug":"content-marketing-solutions-for-the-aerospace-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296760"}},{"articleId":296713,"title":"Content Marketing Solutions for the Hospitality Industry","slug":"custom-content-marketing-solutions-for-the-hospitality-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296713"}},{"articleId":296693,"title":"Content Marketing Solutions for the Automotive Industry","slug":"custom-content-marketing-solutions-for-the-automotive-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296693"}},{"articleId":295997,"title":"Content Marketing Solutions for Small Business","slug":"content-marketing-solutions-for-small-business","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295997"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281684,"slug":"digital-marketing-for-dummies-2nd-edition","isbn":"9781119660484","categoryList":["business-careers-money","business","marketing"],"amazon":{"default":"https://www.amazon.com/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119660483-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/digital-marketing-for-dummies-2nd-edition-cover-9781119660484-203x255.jpg","width":203,"height":255},"title":"Digital Marketing For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11020\">Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &amp; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b data-author-id=\"11021\">Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. </p>","authors":[{"authorId":11020,"name":"Ryan Deiss","slug":"ryan-deiss","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11020"}},{"authorId":11021,"name":"Russ Henneberry","slug":"russ-henneberry","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic &#38; Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11021"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c809c9ef9b1\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119660484&quot;]}]\" id=\"du-slot-63c809c9f0165\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-01-17T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":296726},{"headers":{"creationTime":"2022-12-09T20:20:15+00:00","modifiedTime":"2023-01-17T17:45:19+00:00","timestamp":"2023-01-17T18:01:03+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Small Business","strippedTitle":"content marketing solutions for small business","slug":"content-marketing-solutions-for-small-business","canonicalUrl":"","seo":{"metaDescription":"Producing and distributing high-quality educational content that potential customers will find valuable helps your small business stand out.","noIndex":0,"noFollow":0},"content":"As a small business in today’s highly competitive landscape, you continually face the challenge of reaching potential customers. You need to show them who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this in a cost-effective way is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_296230\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296230\" src=\"https://www.dummies.com/wp-content/uploads/small-business2-shutterstock-498998008.jpg\" alt=\"Four colleagues standing around desk discussing project\" width=\"535\" height=\"357\" /> © millann / Getty Images[/caption]\r\n\r\nContent marketing involves producing and distributing high-quality educational content that potential customers find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help build trust and credibility while strengthening brand recognition.\r\n<h2 id=\"tab1\" >Why does content marketing for small business work?</h2>\r\nRather than asking your audience to purchase a product or service from you, as in traditional advertising, content marketing provides valuable, interesting content that resonates with your potential customers. It answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition.\r\n<h2 id=\"tab2\" >Dummies Custom Solutions: Great value for boosted recognition</h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\">Dummies Custom Solutions</a>,</strong> a <strong>Wiley</strong> offering.\r\n\r\n[caption id=\"attachment_296229\" align=\"aligncenter\" width=\"507\"]<img class=\"size-full wp-image-296229\" src=\"https://www.dummies.com/wp-content/uploads/small-business1-shutterstock-131575436.jpg\" alt=\"Startup owner helping his client\" width=\"507\" height=\"338\" /> © Shutterstock[/caption]\r\n\r\n<strong>You know Dummies — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" >Case study: vScaler</h2>\r\n<h3>Key objectives:</h3>\r\n<ul>\r\n \t<li>Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our <em>OpenStack For Dummies</em> book is a great asset as it is content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler.</li>\r\n \t<li>Lead generation: To date, our <em>OpenStack For Dummies</em> campaign has been our biggest success in terms of lead generation.</li>\r\n \t<li>Leveraging open source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family.</li>\r\n</ul>\r\n<h3>How were the assets used?</h3>\r\n<ul>\r\n \t<li>Distributed physically at technology conferences and events</li>\r\n \t<li>Distributed by salespeople in face-to-face meetings</li>\r\n \t<li>Distributed digitally by means of a sign-up form on the website</li>\r\n</ul>\r\n<h3>What results did you see?</h3>\r\nOur <em>OpenStack For Dummies</em> email campaign has a higher-than-average click-through rate of 13 percent and has generated multiple sales opportunities.\r\n<h3>How have your customers reacted to the book and what feedback have they shared with you?</h3>\r\nOur books are the first items of merchandise to go at our events!\r\n\r\n“Our <em>OpenStack For Dummies</em> book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”;\r\n– Orla Power, Head of Marketing, vScaler","description":"As a small business in today’s highly competitive landscape, you continually face the challenge of reaching potential customers. You need to show them who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this in a cost-effective way is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_296230\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296230\" src=\"https://www.dummies.com/wp-content/uploads/small-business2-shutterstock-498998008.jpg\" alt=\"Four colleagues standing around desk discussing project\" width=\"535\" height=\"357\" /> © millann / Getty Images[/caption]\r\n\r\nContent marketing involves producing and distributing high-quality educational content that potential customers find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help build trust and credibility while strengthening brand recognition.\r\n<h2 id=\"tab1\" >Why does content marketing for small business work?</h2>\r\nRather than asking your audience to purchase a product or service from you, as in traditional advertising, content marketing provides valuable, interesting content that resonates with your potential customers. It answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition.\r\n<h2 id=\"tab2\" >Dummies Custom Solutions: Great value for boosted recognition</h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\">Dummies Custom Solutions</a>,</strong> a <strong>Wiley</strong> offering.\r\n\r\n[caption id=\"attachment_296229\" align=\"aligncenter\" width=\"507\"]<img class=\"size-full wp-image-296229\" src=\"https://www.dummies.com/wp-content/uploads/small-business1-shutterstock-131575436.jpg\" alt=\"Startup owner helping his client\" width=\"507\" height=\"338\" /> © Shutterstock[/caption]\r\n\r\n<strong>You know Dummies — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" >Case study: vScaler</h2>\r\n<h3>Key objectives:</h3>\r\n<ul>\r\n \t<li>Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our <em>OpenStack For Dummies</em> book is a great asset as it is content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler.</li>\r\n \t<li>Lead generation: To date, our <em>OpenStack For Dummies</em> campaign has been our biggest success in terms of lead generation.</li>\r\n \t<li>Leveraging open source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family.</li>\r\n</ul>\r\n<h3>How were the assets used?</h3>\r\n<ul>\r\n \t<li>Distributed physically at technology conferences and events</li>\r\n \t<li>Distributed by salespeople in face-to-face meetings</li>\r\n \t<li>Distributed digitally by means of a sign-up form on the website</li>\r\n</ul>\r\n<h3>What results did you see?</h3>\r\nOur <em>OpenStack For Dummies</em> email campaign has a higher-than-average click-through rate of 13 percent and has generated multiple sales opportunities.\r\n<h3>How have your customers reacted to the book and what feedback have they shared with you?</h3>\r\nOur books are the first items of merchandise to go at our events!\r\n\r\n“Our <em>OpenStack For Dummies</em> book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”;\r\n– Orla Power, Head of Marketing, vScaler","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does content marketing for small business work?","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case study: vScaler","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":296713,"title":"Content Marketing Solutions for the Hospitality Industry","slug":"custom-content-marketing-solutions-for-the-hospitality-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296713"}},{"articleId":296693,"title":"Content Marketing Solutions for the Automotive Industry","slug":"custom-content-marketing-solutions-for-the-automotive-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296693"}},{"articleId":296005,"title":"Content Marketing Solutions for Startups","slug":"content-marketing-solutions-for-startups","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296005"}},{"articleId":296003,"title":"Content Marketing Solutions for Real Estate","slug":"content-marketing-solutions-for-real-estate","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296003"}},{"articleId":296000,"title":"Content Marketing Solutions for Health Care","slug":"content-marketing-solutions-for-health-care","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296000"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-63c6e25f2669f\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-63c6e25f26f38\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2022-12-06T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":295997},{"headers":{"creationTime":"2022-12-08T18:54:02+00:00","modifiedTime":"2023-01-13T15:05:39+00:00","timestamp":"2023-01-13T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Technology ","strippedTitle":"content marketing solutions for technology","slug":"content-marketing-solutions-for-technology","canonicalUrl":"","seo":{"metaDescription":"Producing and distributing high-quality educational content that customers find valuable will help your technology business stand out.","noIndex":0,"noFollow":0},"content":"As a technology services business, you continually face the challenge of reaching potential clients in today’s highly competitive landscape. You need to show them who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_296194\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296194\" src=\"https://www.dummies.com/wp-content/uploads/technology-519397558-535x356-1.jpg\" alt=\"woman working at laptop\" width=\"535\" height=\"356\" /> © Courtney Keating / Getty Images[/caption]\r\n\r\nContent marketing involves producing and distributing high-quality educational content that your clients and potential clients find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your technology firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab1\" >Why does technology content marketing work?</h2>\r\nPeople are always seeking more knowledge about the best ways to handle their technology needs and decisions. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab2\" >Dummies Custom Solutions: great value for boosted recognition</h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" >Case study: Thron</h2>\r\n<h3>Key objectives</h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3>How were the assets used?</h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3>What results did you see?</h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3>How have your customers reacted to the book and what feedback have they shared with you?</h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”\r\n–Nicola Meneghello, founder and CEO of THRON, author of <em>Content Intelligence For Dummies</em>","description":"As a technology services business, you continually face the challenge of reaching potential clients in today’s highly competitive landscape. You need to show them who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_296194\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296194\" src=\"https://www.dummies.com/wp-content/uploads/technology-519397558-535x356-1.jpg\" alt=\"woman working at laptop\" width=\"535\" height=\"356\" /> © Courtney Keating / Getty Images[/caption]\r\n\r\nContent marketing involves producing and distributing high-quality educational content that your clients and potential clients find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your technology firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab1\" >Why does technology content marketing work?</h2>\r\nPeople are always seeking more knowledge about the best ways to handle their technology needs and decisions. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab2\" >Dummies Custom Solutions: great value for boosted recognition</h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" >Case study: Thron</h2>\r\n<h3>Key objectives</h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3>How were the assets used?</h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3>What results did you see?</h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3>How have your customers reacted to the book and what feedback have they shared with you?</h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”\r\n–Nicola Meneghello, founder and CEO of THRON, author of <em>Content Intelligence For Dummies</em>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does technology content marketing work?","target":"#tab1"},{"label":"Dummies Custom Solutions: great value for boosted recognition","target":"#tab2"},{"label":"Case study: Thron","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":296713,"title":"Custom Content Marketing Solutions for the Hospitality Industry","slug":"custom-content-marketing-solutions-for-the-hospitality-industry","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296713"}},{"articleId":295997,"title":"Content Marketing Solutions for Small Business","slug":"content-marketing-solutions-for-small-business","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295997"}},{"articleId":296005,"title":"Content Marketing Solutions for Startups","slug":"content-marketing-solutions-for-startups","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296005"}},{"articleId":296003,"title":"Content Marketing Solutions for Real Estate","slug":"content-marketing-solutions-for-real-estate","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296003"}},{"articleId":296000,"title":"Content Marketing Solutions for Health Care","slug":"content-marketing-solutions-for-health-care","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/296000"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-63c19c5ec550b\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-63c19c5ec6817\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2022-12-06T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":296008},{"headers":{"creationTime":"2022-12-09T20:16:00+00:00","modifiedTime":"2023-01-06T18:35:39+00:00","timestamp":"2023-01-06T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Startups","strippedTitle":"content marketing solutions for startups","slug":"content-marketing-solutions-for-startups","canonicalUrl":"","seo":{"metaDescription":"Producing and distributing high-quality educational content that potential customers will find valuable will help your business stand out.","noIndex":0,"noFollow":0},"content":"As a young business just gaining ground (or maybe not even on the ground yet), you may wonder if it’s worth it to spend time and money on content marketing. The answer is — yes! Content marketing, with all of its many opportunities, is an excellent way to get noticed in the marketplace.\r\n\r\n[caption id=\"attachment_296216\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296216\" src=\"https://www.dummies.com/wp-content/uploads/startup1-shutterstock-759071731.jpg\" alt=\"young smart woman in glasses is reporting to the team of colleagues about the new project at the meeting with the white board. Workers are listening to her, all dressed in casual outfits\" width=\"535\" height=\"357\" /> © Roman Samborskyi / Shutterstock[/caption]\r\n\r\nYou need to show potential customers who your new company is, what you can do for them, and why you stand out among your competition. The surefire way to do this is through high-quality, engaging content.\r\n\r\nContent marketing involves producing and distributing high-quality educational content that your potential clients find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies are cost-effective ways of building brand awareness.\r\n<h2 id=\"tab1\" >Why does content marketing work?</h2>\r\nNo matter your startup’s service or product, your potential customers are seeking knowledge and expertise online. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition.\r\n<h2 id=\"tab2\" >Dummies Custom Solutions: great value for boosted recognition</h2>\r\nSocial media, blogs, and other typical content marketing formats are important tools, but if you’re looking for an additional, impactful way to distinguish yourself in today’s crowded marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\">Dummies Custom Solutions</a>,</strong> a <strong>Wiley</strong> offering.\r\n\r\n[caption id=\"attachment_296217\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296217\" src=\"https://www.dummies.com/wp-content/uploads/startup2-shutterstock-435384898.jpg\" alt=\"Diverse group of four Black, Hispanic and Caucasian young adult entrepreneurs together in front of computer monitor on desk at small business office\" width=\"535\" height=\"373\" /> © Uber images / Shutterstock[/caption]\r\n\r\n<strong>You know Dummies — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" >Case study: vScaler</h2>\r\n<h3>Key Objectives:</h3>\r\n<ul>\r\n \t<li>Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our <em>OpenStack For Dummies</em> book is a great asset as it is content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler.</li>\r\n \t<li>Lead generation: To date, our <em>OpenStack For Dummies</em> campaign has been our biggest success in terms of lead generation.</li>\r\n \t<li>Leveraging open source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family.</li>\r\n</ul>\r\n<h3>How were the assets used?</h3>\r\n<ul>\r\n \t<li>Distributed physically at technology conferences and events</li>\r\n \t<li>Distributed by salespeople in face-to-face meetings</li>\r\n \t<li>Distributed digitally by means of a sign-up form on the website</li>\r\n</ul>\r\n<h3>What results did you see?</h3>\r\nOur <em>OpenStack For Dummies</em> email campaign has a higher-than-average click-through rate of 13 percent and has generated multiple sales opportunities.\r\n<h3>How have your customers reacted to the book and what feedback have they shared with you?</h3>\r\nOur books are the first items of merchandise to go at our events!\r\n\r\n“Our <em>OpenStack For Dummies</em> book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”;\r\n– Orla Power, Head of Marketing, vScaler","description":"As a young business just gaining ground (or maybe not even on the ground yet), you may wonder if it’s worth it to spend time and money on content marketing. The answer is — yes! Content marketing, with all of its many opportunities, is an excellent way to get noticed in the marketplace.\r\n\r\n[caption id=\"attachment_296216\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296216\" src=\"https://www.dummies.com/wp-content/uploads/startup1-shutterstock-759071731.jpg\" alt=\"young smart woman in glasses is reporting to the team of colleagues about the new project at the meeting with the white board. Workers are listening to her, all dressed in casual outfits\" width=\"535\" height=\"357\" /> © Roman Samborskyi / Shutterstock[/caption]\r\n\r\nYou need to show potential customers who your new company is, what you can do for them, and why you stand out among your competition. The surefire way to do this is through high-quality, engaging content.\r\n\r\nContent marketing involves producing and distributing high-quality educational content that your potential clients find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies are cost-effective ways of building brand awareness.\r\n<h2 id=\"tab1\" >Why does content marketing work?</h2>\r\nNo matter your startup’s service or product, your potential customers are seeking knowledge and expertise online. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition.\r\n<h2 id=\"tab2\" >Dummies Custom Solutions: great value for boosted recognition</h2>\r\nSocial media, blogs, and other typical content marketing formats are important tools, but if you’re looking for an additional, impactful way to distinguish yourself in today’s crowded marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\">Dummies Custom Solutions</a>,</strong> a <strong>Wiley</strong> offering.\r\n\r\n[caption id=\"attachment_296217\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296217\" src=\"https://www.dummies.com/wp-content/uploads/startup2-shutterstock-435384898.jpg\" alt=\"Diverse group of four Black, Hispanic and Caucasian young adult entrepreneurs together in front of computer monitor on desk at small business office\" width=\"535\" height=\"373\" /> © Uber images / Shutterstock[/caption]\r\n\r\n<strong>You know Dummies — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" >Case study: vScaler</h2>\r\n<h3>Key Objectives:</h3>\r\n<ul>\r\n \t<li>Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our <em>OpenStack For Dummies</em> book is a great asset as it is content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler.</li>\r\n \t<li>Lead generation: To date, our <em>OpenStack For Dummies</em> campaign has been our biggest success in terms of lead generation.</li>\r\n \t<li>Leveraging open source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family.</li>\r\n</ul>\r\n<h3>How were the assets used?</h3>\r\n<ul>\r\n \t<li>Distributed physically at technology conferences and events</li>\r\n \t<li>Distributed by salespeople in face-to-face meetings</li>\r\n \t<li>Distributed digitally by means of a sign-up form on the website</li>\r\n</ul>\r\n<h3>What results did you see?</h3>\r\nOur <em>OpenStack For Dummies</em> email campaign has a higher-than-average click-through rate of 13 percent and has generated multiple sales opportunities.\r\n<h3>How have your customers reacted to the book and what feedback have they shared with you?</h3>\r\nOur books are the first items of merchandise to go at our events!\r\n\r\n“Our <em>OpenStack For Dummies</em> book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”;\r\n– Orla Power, Head of Marketing, vScaler","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does content marketing work?","target":"#tab1"},{"label":"Dummies Custom Solutions: great value for boosted recognition","target":"#tab2"},{"label":"Case study: vScaler","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":295997,"title":"Content Marketing Solutions for Small 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Marketing Content Marketing Solutions for the Legal Industry

Article / Updated 01-18-2023

The legal industry in the United States is the largest and most competitive in the world, which can make marketing your law business seem daunting. You need to distinguish your law firm or other law-related business among the crowd to generate leads and boost revenue. In today’s digital world, one of the best ways to reach potential clients is through high-quality, engaging content, created primarily to inform rather than promote. Content marketing involves producing and distributing educational content that your audience will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your law business as an authority within your area of the industry, get the attention of potential clients, and strengthen connections with your existing customers. Why does content marketing for the legal industry work? High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your clients, and why your firm is better than your competition. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in the crowded legal industry, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your business that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for the Agriculture Industry

Article / Updated 01-18-2023

In today’s highly competitive agriculture industry, it can be challenging to distinguish your business among the crowd and reach potential B2B clients. No matter what type of ag-related business you are — farming operation, seed or feed supplier, farm machinery or equipment seller, agrochemical company, or fencing manufacturer — it's crucial that you build trust with your target audience. In today's market, the most effective way to do this is through high-quality, engaging content. Reaching your audience with custom content Content marketing involves producing and distributing educational information that your potential clients find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your agriculture business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does agriculture content marketing work? High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. It gives you the opportunity to describe what you can do for your customers, and why your product or service is better than your competition’s. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded agriculture industry, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for the Robotics Industry

Article / Updated 01-18-2023

The global robotics industry is expected to expand from the approximately $40 billion market it is today to between $86 billion and $100 billion by 2027. As the industry grows, so, too, will the competition and the challenge of reaching potential B2B clients. One of the best ways to reach those customers is through high-quality, engaging content created primarily to inform rather than promote. Content marketing involves producing and distributing educational content your audience finds valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your robotics business as an authority within your specific area of the industry, get the attention of potential clients, and strengthen connections with your existing customers. Why does robotics content marketing work? High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in the rapidly expanding robotics industry, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for the Aerospace Industry

Article / Updated 01-18-2023

Marketing is a special challenge within the aerospace industry because of its long and complex sales cycles, and expensive products and services. Procurement teams and buying committees spend long periods of time researching and comparing options that are complicated and ever-evolving. Reaching your audience with custom content As a business within this highly competitive industry, it’s crucial to find ways to distinguish yourself among the crowd. You need to grab the attention of your audience, showcasing your product or service, and your expertise. This is why producing and distributing high-quality, engaging content of high interest to your potential clients is the best marketing strategy for your business. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does aerospace content marketing work? High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. It gives you the opportunity to describe what you can do for your customers, and why your product or service is better than your competition's. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded aerospace industry, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for the Automotive Industry

Article / Updated 01-18-2023

Reaching B2B clients in today’s automotive marketplace is a curvy, complicated road to travel. You’re navigating a complex group of players, including dealers, manufacturers, insurance providers, robotics, materials, OEM and after-market parts suppliers, and distributors — many within the global marketplace. What's more, fast-evolving technological innovations, like ADAS, big data, telematics, AI, and automation, continue to disrupt the automotive sector. These changes affect all corners of the industry. Reaching your audience with custom content Your business needs to stand out among this din and grab the attention of your audience, showcasing your quality product or service and your expertise. In these fast-changing times, where research usually begins online, the best marketing strategy is high-quality, engaging content of high interest to your potential clients. Content marketing involves producing and distributing educational information that your audience finds valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your automotive business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your partners. Why does automotive content marketing work? High-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for the Hospitality Industry

Article / Updated 01-18-2023

The hospitality industry is beginning to recover after some very tough years due to pandemic restrictions and travel constraints. Given the complexity of the marketplace today and its road to recovery, B2B marketing within the industry can seem more daunting than ever. Reaching your audience with custom content Depending on your particular business, whether you’re a salesperson for a hotel or conference center, or a supplier to the food and beverage sector, you’re navigating a complex group of players. These include large and small hotel companies, travel companies and other businesses that partner with hotels, facilities suppliers, maintenance and cleaning companies, and wholesale food services — many with a global reach. No matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is high-quality, engaging content that is of high interest to your potential clients. Content marketing involves producing and distributing educational information that your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your hospitality business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does hospitality content marketing work? High-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for the Food and Beverage Industry

Article / Updated 01-18-2023

Despite the economic challenges of the last few years, and the current inflationary period, the food and beverage industry appears to have a sunny outlook for the years ahead, according to a Marcum LLP survey of food and beverage executives. If you are a manufacturer, processor, packager, retailer, supplier, or distributor, you’re probably looking forward to reaching new B2B clients so you can increase brand awareness and boost your sales. But given the immense size of the industry today, B2B marketing can seem more daunting than ever. Reaching your audience with custom content No matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is high-quality, engaging content that is of high interest to your potential clients. Content marketing within the food and beverage industry involves producing and distributing educational information that your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does content marketing work? High-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further explain what you can do for your customers, and why your product or service is better than your competition's. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Small Business

Article / Updated 01-17-2023

As a small business in today’s highly competitive landscape, you continually face the challenge of reaching potential customers. You need to show them who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this in a cost-effective way is through high-quality, engaging content. Content marketing involves producing and distributing high-quality educational content that potential customers find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help build trust and credibility while strengthening brand recognition. Why does content marketing for small business work? Rather than asking your audience to purchase a product or service from you, as in traditional advertising, content marketing provides valuable, interesting content that resonates with your potential customers. It answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. With Dummies, people trust they will get a straightforward, easy-to-follow, and fun way to learn. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case study: vScaler Key objectives: Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our OpenStack For Dummies book is a great asset as it is content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler. Lead generation: To date, our OpenStack For Dummies campaign has been our biggest success in terms of lead generation. Leveraging open source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family. How were the assets used? Distributed physically at technology conferences and events Distributed by salespeople in face-to-face meetings Distributed digitally by means of a sign-up form on the website What results did you see? Our OpenStack For Dummies email campaign has a higher-than-average click-through rate of 13 percent and has generated multiple sales opportunities. How have your customers reacted to the book and what feedback have they shared with you? Our books are the first items of merchandise to go at our events! “Our OpenStack For Dummies book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”; – Orla Power, Head of Marketing, vScaler

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Marketing Content Marketing Solutions for Technology 

Article / Updated 01-13-2023

As a technology services business, you continually face the challenge of reaching potential clients in today’s highly competitive landscape. You need to show them who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content. Content marketing involves producing and distributing high-quality educational content that your clients and potential clients find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your technology firm as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does technology content marketing work? People are always seeking more knowledge about the best ways to handle their technology needs and decisions. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience. Dummies Custom Solutions: great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. With Dummies, people trust they will get a straightforward, easy-to-follow, and fun way to learn. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case study: Thron Key objectives Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Startups

Article / Updated 01-06-2023

As a young business just gaining ground (or maybe not even on the ground yet), you may wonder if it’s worth it to spend time and money on content marketing. The answer is — yes! Content marketing, with all of its many opportunities, is an excellent way to get noticed in the marketplace. You need to show potential customers who your new company is, what you can do for them, and why you stand out among your competition. The surefire way to do this is through high-quality, engaging content. Content marketing involves producing and distributing high-quality educational content that your potential clients find valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies are cost-effective ways of building brand awareness. Why does content marketing work? No matter your startup’s service or product, your potential customers are seeking knowledge and expertise online. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise out there among the competition. Dummies Custom Solutions: great value for boosted recognition Social media, blogs, and other typical content marketing formats are important tools, but if you’re looking for an additional, impactful way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. With Dummies, people trust they will get a straightforward, easy-to-follow, and fun way to learn. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case study: vScaler Key Objectives: Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our OpenStack For Dummies book is a great asset as it is content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler. Lead generation: To date, our OpenStack For Dummies campaign has been our biggest success in terms of lead generation. Leveraging open source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family. How were the assets used? Distributed physically at technology conferences and events Distributed by salespeople in face-to-face meetings Distributed digitally by means of a sign-up form on the website What results did you see? Our OpenStack For Dummies email campaign has a higher-than-average click-through rate of 13 percent and has generated multiple sales opportunities. How have your customers reacted to the book and what feedback have they shared with you? Our books are the first items of merchandise to go at our events! “Our OpenStack For Dummies book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”; – Orla Power, Head of Marketing, vScaler

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