{"appState":{"pageLoadApiCallsStatus":true},"categoryState":{"relatedCategories":{"headers":{"timestamp":"2023-06-01T08:01:13+00:00"},"categoryId":34243,"data":{"title":"Marketing","slug":"marketing","image":{"src":null,"width":0,"height":0},"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"parentCategory":{"categoryId":34225,"title":"Business","slug":"business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"}},"childCategories":[],"description":"We've got all sorts of info on how to make sure the buying public knows about—and loves—your new product or service.","relatedArticles":{"self":"https://dummies-api.dummies.com/v2/articles?category=34243&offset=0&size=5"},"hasArticle":true,"hasBook":true,"articleCount":854,"bookCount":30},"_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"relatedCategoriesLoadedStatus":"success"},"listState":{"list":{"count":10,"total":854,"items":[{"headers":{"creationTime":"2023-05-31T20:02:15+00:00","modifiedTime":"2023-05-31T20:02:15+00:00","timestamp":"2023-05-31T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Nanotechnology Companies","strippedTitle":"content marketing solutions for nanotechnology companies","slug":"content-marketing-solutions-for-nanotechnology-companies","canonicalUrl":"","seo":{"metaDescription":"Learn how you can use custom content marketing to boost recognition of your nanotechnology company and generate quality leads.","noIndex":0,"noFollow":0},"content":"Companies within the nanotechnology sector face a significant challenge in B2B marketing as this global market continues to grow in size and competition.\r\n\r\nWhether your business conducts nanotechnology research, makes nanoscience equipment, or supports the industry in other ways, it’s expected to be highly innovative. You need to showcase your expertise and experience, and the reasons why clients should choose your company over among the crowd.\r\n\r\n[caption id=\"attachment_299096\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299096\" src=\"https://www.dummies.com/wp-content/uploads/microtech-engineer-lab-adobeStock_459681372.jpg\" alt=\"\" width=\"630\" height=\"351\" /> ©Maksim Shmeljov / Adobe Stock[/caption]\r\n\r\nSure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your audience finds valuable and interesting, you attract and engage potential clients.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nThis content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.\r\n\r\nThese strategies help establish your nanotechnology firm as an authority, get the attention of potential customers, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for nanotechnology companies?</strong></h2>\r\nMost high-tech buyers these days research companies online and take more take to make their buying decisions. Custom created, engaging content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.\r\n\r\nCustom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties and core values, and why it’s better than the competition.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\nIncrease awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books\r\n\r\nBecome recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books\r\n\r\nFind new companies interested in our Intelligent DAM\r\n<h3><strong>How were the assets used?</strong></h3>\r\nFree e-book to download from our websites to inform and develop people on CI\r\n\r\nFree promotional materials for events to widen the audience and make them aware of the topic\r\n\r\nGift for our clients and THRON employees to strengthen engagement\r\n<h3><strong>What results did you see?</strong></h3>\r\n8,000 e-books downloaded\r\n\r\n750 print books given out\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"Companies within the nanotechnology sector face a significant challenge in B2B marketing as this global market continues to grow in size and competition.\r\n\r\nWhether your business conducts nanotechnology research, makes nanoscience equipment, or supports the industry in other ways, it’s expected to be highly innovative. You need to showcase your expertise and experience, and the reasons why clients should choose your company over among the crowd.\r\n\r\n[caption id=\"attachment_299096\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299096\" src=\"https://www.dummies.com/wp-content/uploads/microtech-engineer-lab-adobeStock_459681372.jpg\" alt=\"\" width=\"630\" height=\"351\" /> ©Maksim Shmeljov / Adobe Stock[/caption]\r\n\r\nSure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your audience finds valuable and interesting, you attract and engage potential clients.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nThis content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.\r\n\r\nThese strategies help establish your nanotechnology firm as an authority, get the attention of potential customers, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for nanotechnology companies?</strong></h2>\r\nMost high-tech buyers these days research companies online and take more take to make their buying decisions. Custom created, engaging content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.\r\n\r\nCustom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties and core values, and why it’s better than the competition.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\nIncrease awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books\r\n\r\nBecome recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books\r\n\r\nFind new companies interested in our Intelligent DAM\r\n<h3><strong>How were the assets used?</strong></h3>\r\nFree e-book to download from our websites to inform and develop people on CI\r\n\r\nFree promotional materials for events to widen the audience and make them aware of the topic\r\n\r\nGift for our clients and THRON employees to strengthen engagement\r\n<h3><strong>What results did you see?</strong></h3>\r\n8,000 e-books downloaded\r\n\r\n750 print books given out\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for nanotechnology companies?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great value for boosted 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id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-6477b58ed81b7\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-05-31T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":299097},{"headers":{"creationTime":"2023-05-31T18:42:52+00:00","modifiedTime":"2023-05-31T18:42:52+00:00","timestamp":"2023-05-31T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Industrial Engineering Companies","strippedTitle":"content marketing solutions for industrial engineering companies","slug":"content-marketing-solutions-for-industrial-engineering-companies","canonicalUrl":"","seo":{"metaDescription":"Learn how you can use custom content marketing to boost recognition of your industrial engineering company and generate quality leads.","noIndex":0,"noFollow":0},"content":"If you’re operating an industrial engineering services business, you know the market is growing, as well as the competition. Analysts expect the global market size to reach more than $1 trillion by 2032, expanding at a compound annual growth rate of around 6 percent.\r\n\r\n[caption id=\"attachment_299084\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299084\" src=\"https://www.dummies.com/wp-content/uploads/industrial-engineer-working-at-computer-adobeStock_292341430.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nAs the competition continues to ramp up, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your expertise and experience, and the reasons why clients should choose your company over among the crowd.\r\n\r\nSure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients.\r\n\r\nThis content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing work for industrial engineering companies?</strong></h2>\r\nContent marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_299083\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299083\" src=\"https://www.dummies.com/wp-content/uploads/industrial-engineers-workers-adobeStock_182072919.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"If you’re operating an industrial engineering services business, you know the market is growing, as well as the competition. Analysts expect the global market size to reach more than $1 trillion by 2032, expanding at a compound annual growth rate of around 6 percent.\r\n\r\n[caption id=\"attachment_299084\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299084\" src=\"https://www.dummies.com/wp-content/uploads/industrial-engineer-working-at-computer-adobeStock_292341430.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nAs the competition continues to ramp up, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your expertise and experience, and the reasons why clients should choose your company over among the crowd.\r\n\r\nSure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients.\r\n\r\nThis content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing work for industrial engineering companies?</strong></h2>\r\nContent marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_299083\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299083\" src=\"https://www.dummies.com/wp-content/uploads/industrial-engineers-workers-adobeStock_182072919.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does content marketing work for industrial engineering companies?","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case Study: 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id=\"du-slot-6477b58ecf749\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-05-31T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":299085},{"headers":{"creationTime":"2023-05-31T15:11:33+00:00","modifiedTime":"2023-05-31T18:41:13+00:00","timestamp":"2023-05-31T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Logistics & Supply Chain Companies","strippedTitle":"content marketing solutions for logistics & supply chain companies","slug":"content-marketing-for-logistics-supply-chain-companies","canonicalUrl":"","seo":{"metaDescription":"Learn how you can use custom content marketing to boost recognition of your logistics company and generate quality leads.","noIndex":0,"noFollow":0},"content":"As a logistics and supply chain management company in today’s highly competitive, global marketplace, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your expertise and experience, and the reasons why clients should choose your company over the competition.\r\n\r\n[caption id=\"attachment_299067\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299067\" src=\"https://www.dummies.com/wp-content/uploads/warehouse-workers-adobeStock_163150441.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Pressmaster / Adobe Stock[/caption]\r\n\r\nSure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients.\r\n\r\nThis content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing work for logistics and supply chain management companies?</strong></h2>\r\nContent marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_299066\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299066\" src=\"https://www.dummies.com/wp-content/uploads/shipping-port-adobeStock_208945031.jpg\" alt=\"\" width=\"630\" height=\"396\" /> ©Travel Man / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>\r\n\r\n ","description":"As a logistics and supply chain management company in today’s highly competitive, global marketplace, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your expertise and experience, and the reasons why clients should choose your company over the competition.\r\n\r\n[caption id=\"attachment_299067\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299067\" src=\"https://www.dummies.com/wp-content/uploads/warehouse-workers-adobeStock_163150441.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Pressmaster / Adobe Stock[/caption]\r\n\r\nSure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients.\r\n\r\nThis content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing work for logistics and supply chain management companies?</strong></h2>\r\nContent marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_299066\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299066\" src=\"https://www.dummies.com/wp-content/uploads/shipping-port-adobeStock_208945031.jpg\" alt=\"\" width=\"630\" height=\"396\" /> ©Travel Man / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>\r\n\r\n ","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does content marketing work for logistics and supply chain management companies?","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case Study: Thron","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299097,"title":"Content Marketing Solutions for Nanotechnology Companies","slug":"content-marketing-solutions-for-nanotechnology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299097"}},{"articleId":299085,"title":"Content Marketing Solutions for Industrial Engineering Companies","slug":"content-marketing-solutions-for-industrial-engineering-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299085"}},{"articleId":299052,"title":"Content Marketing Solutions for Building Materials Companies","slug":"content-marketing-solutions-for-building-materials-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299052"}},{"articleId":298837,"title":"Content Marketing Solutions for Biotechnology Companies","slug":"content-marketing-solutions-for-biotechnology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298837"}},{"articleId":298818,"title":"Content Marketing Solutions for Banking Institutions","slug":"content-marketing-solutions-for-banking-institutions","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298818"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-6477b58ec5f29\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-6477b58ec68fd\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-05-31T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":299063},{"headers":{"creationTime":"2023-05-30T18:27:37+00:00","modifiedTime":"2023-05-31T18:40:39+00:00","timestamp":"2023-05-31T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Building Materials Companies","strippedTitle":"content marketing solutions for building materials companies","slug":"content-marketing-solutions-for-building-materials-companies","canonicalUrl":"","seo":{"metaDescription":"Learn how you can use custom content marketing to boost recognition of your building materials company and generate quality leads.","noIndex":0,"noFollow":0},"content":"In today’s highly competitive and challenging building materials marketplace, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your company's expertise and experience, and the reasons why clients should choose your company among the crowd.\r\n\r\n[caption id=\"attachment_299051\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299051\" src=\"https://www.dummies.com/wp-content/uploads/sand-mining-site-adobeStock_158716108.jpg\" alt=\"\" width=\"630\" height=\"419\" /> ©Yeongsik Im / Adobe Stock[/caption]\r\n\r\nSure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing.\r\n\r\nIt’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients.\r\n\r\nThis content can include blogs on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing work in the building materials industry?</strong></h2>\r\nContent marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_299050\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299050\" src=\"https://www.dummies.com/wp-content/uploads/lumber-yard-worker-adobeStock_209327995.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Tony Marturano / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies custom content distinguishes your business in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, helping you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"In today’s highly competitive and challenging building materials marketplace, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your company's expertise and experience, and the reasons why clients should choose your company among the crowd.\r\n\r\n[caption id=\"attachment_299051\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299051\" src=\"https://www.dummies.com/wp-content/uploads/sand-mining-site-adobeStock_158716108.jpg\" alt=\"\" width=\"630\" height=\"419\" /> ©Yeongsik Im / Adobe Stock[/caption]\r\n\r\nSure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing.\r\n\r\nIt’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients.\r\n\r\nThis content can include blogs on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing work in the building materials industry?</strong></h2>\r\nContent marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_299050\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-299050\" src=\"https://www.dummies.com/wp-content/uploads/lumber-yard-worker-adobeStock_209327995.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Tony Marturano / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies custom content distinguishes your business in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, helping you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does content marketing work in the building materials industry?","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case Study: Thron","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":299097,"title":"Content Marketing Solutions for Nanotechnology Companies","slug":"content-marketing-solutions-for-nanotechnology-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299097"}},{"articleId":299085,"title":"Content Marketing Solutions for Industrial Engineering Companies","slug":"content-marketing-solutions-for-industrial-engineering-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/299085"}},{"articleId":299063,"title":"Content Marketing Solutions for Logistics & Supply Chain 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Institutions","slug":"content-marketing-solutions-for-banking-institutions","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298818"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-6477b58ebb8ce\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-6477b58ebc920\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-05-30T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":299052},{"headers":{"creationTime":"2023-05-15T20:59:27+00:00","modifiedTime":"2023-05-15T20:59:27+00:00","timestamp":"2023-05-15T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Biotechnology Companies","strippedTitle":"content marketing solutions for biotechnology companies","slug":"content-marketing-solutions-for-biotechnology-companies","canonicalUrl":"","seo":{"metaDescription":"Learn why custom-created content is the most effective way to market your biotechnology company in today's competitive landscape.","noIndex":0,"noFollow":0},"content":"Marketing your company within the vast and varied world of biotechnology is challenging, especially given the industry’s constant state of change. Whether you’re focused in medical, agricultural, industrial, or environmental pursuits, it’s easy for the core message of your company to get lost among the competition.\r\n\r\n[caption id=\"attachment_298840\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298840\" src=\"https://www.dummies.com/wp-content/uploads/scientist-working-lab-biotechnology-adobeStock_442091792.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©DC Studio / Adobe Stock[/caption]\r\n\r\nThe market size of the global biotech industry was estimated to be about $1.35 trillion in 2022, and growing at a compound annual growth rate of about 13 percent, according to Grand View Research.\r\n\r\nSo, how do you continue to reach potential clients and attract new business in such a competitive landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also showcasing your core message and expertise through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nCustom content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your company as an authority, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_298841\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298841\" src=\"https://www.dummies.com/wp-content/uploads/chemical-vials-lab-equipment-biotechnology-adobeStock_211417499.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©SKfoto / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"Marketing your company within the vast and varied world of biotechnology is challenging, especially given the industry’s constant state of change. Whether you’re focused in medical, agricultural, industrial, or environmental pursuits, it’s easy for the core message of your company to get lost among the competition.\r\n\r\n[caption id=\"attachment_298840\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298840\" src=\"https://www.dummies.com/wp-content/uploads/scientist-working-lab-biotechnology-adobeStock_442091792.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©DC Studio / Adobe Stock[/caption]\r\n\r\nThe market size of the global biotech industry was estimated to be about $1.35 trillion in 2022, and growing at a compound annual growth rate of about 13 percent, according to Grand View Research.\r\n\r\nSo, how do you continue to reach potential clients and attract new business in such a competitive landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also showcasing your core message and expertise through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nCustom content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your company as an authority, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_298841\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298841\" src=\"https://www.dummies.com/wp-content/uploads/chemical-vials-lab-equipment-biotechnology-adobeStock_211417499.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©SKfoto / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case Study: 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id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64629d8ee168b\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-05-15T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":298837},{"headers":{"creationTime":"2023-05-12T16:23:36+00:00","modifiedTime":"2023-05-12T16:23:36+00:00","timestamp":"2023-05-12T18:01:04+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Banking Institutions","strippedTitle":"content marketing solutions for banking institutions","slug":"content-marketing-solutions-for-banking-institutions","canonicalUrl":"","seo":{"metaDescription":"Content marketing is a great strategy for banking institutions. Learn how it helps attract clients and establish authority in the market.","noIndex":0,"noFollow":0},"content":"As a banking institution, you face the challenge of reaching potential clients in today’s highly competitive landscape. You need to ensure that your bank’s message is being heard, and communicate why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_298817\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298817\" src=\"https://www.dummies.com/wp-content/uploads/bank-teller-adobeStock_132361785.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Syda Productions / Adobe Stock[/caption]\r\n\r\nContent marketing involves producing and distributing high-quality educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your bank as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing work for banks?</strong></h2>\r\nPeople are always seeking more knowledge about the best ways to handle their personal and business financial decisions. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise in the market. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a></strong>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_298816\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298816\" src=\"https://www.dummies.com/wp-content/uploads/banker-with-client-adobeStock_567071012.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Kerkezz / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"As a banking institution, you face the challenge of reaching potential clients in today’s highly competitive landscape. You need to ensure that your bank’s message is being heard, and communicate why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_298817\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298817\" src=\"https://www.dummies.com/wp-content/uploads/bank-teller-adobeStock_132361785.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Syda Productions / Adobe Stock[/caption]\r\n\r\nContent marketing involves producing and distributing high-quality educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your bank as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab1\" ><strong>Why does content marketing work for banks?</strong></h2>\r\nPeople are always seeking more knowledge about the best ways to handle their personal and business financial decisions. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise in the market. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great value for boosted recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a></strong>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. With <em>Dummies</em>, people trust they will get a straightforward, easy-to-follow, and fun way to learn.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n[caption id=\"attachment_298816\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298816\" src=\"https://www.dummies.com/wp-content/uploads/banker-with-client-adobeStock_567071012.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Kerkezz / Adobe Stock[/caption]\r\n\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Why does content marketing work for banks?","target":"#tab1"},{"label":"Dummies Custom Solutions: Great value for boosted recognition","target":"#tab2"},{"label":"Case Study: Thron","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":298810,"title":"Content Marketing Solutions for Architecture & Planning Companies","slug":"content-marketing-solutions-for-architecture-planning-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298810"}},{"articleId":298799,"title":"Content Marketing Solutions for Alternative Medicine Providers","slug":"content-marketing-solutions-for-alternative-medicine-providers","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298799"}},{"articleId":298079,"title":"Content Marketing Solutions for Cyber Threat Intelligence 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Firms","slug":"content-marketing-solutions-for-wealth-management-services-firms","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297988"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-645e7ee05ebc7\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-645e7ee05f17e\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-05-12T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":298818},{"headers":{"creationTime":"2023-05-12T15:24:31+00:00","modifiedTime":"2023-05-12T15:24:31+00:00","timestamp":"2023-05-12T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Architecture & Planning Companies","strippedTitle":"content marketing solutions for architecture & planning companies","slug":"content-marketing-solutions-for-architecture-planning-companies","canonicalUrl":"","seo":{"metaDescription":"Custom content marketing is an effective way for architecture and planning companies to attract potential clients. Learn how it works.","noIndex":0,"noFollow":0},"content":"Architecture and planning firms continually face the challenge of reaching potential clients in today’s highly competitive landscape. You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also showcasing your expertise through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_298813\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298813\" src=\"https://www.dummies.com/wp-content/uploads/architects-working-together-adobeStock_243272126.jpg\" alt=\"\" width=\"630\" height=\"418\" /> ©Rido / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>The architectural services market’s continued expansion</strong></h2>\r\nMarket analysts report that in 2022, the size of the global architectural services market was about $360 billion (USD); the size of the North American market in 2022 was around $89 billion. The industry is projected to expand at a compound annual growth rate of 4.8 percent from 2023 to 2030, according to Grand View Research.\r\n\r\nThis growth is great news, but it also means stiffer competition. Your architectural services business, whether it specializes in design, planning, and/or engineering, needs to find effective ways of reaching potential customers to show what you can do for them and why your firm stands out in the crowd.\r\n\r\nThe best way to accomplish this is through customized content marketing.\r\n<h2 id=\"tab2\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your company as an authority, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab3\" ><strong>Why does content marketing work for architecture and planning businesses?</strong></h2>\r\nMore than ever before, initial research on architecture and planning firms is conducted online. Educational content written in a straightforward and no-nonsense way answers people’s questions, builds brand awareness, and fosters confidence in your industry experience.\r\n\r\n[caption id=\"attachment_298814\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298814\" src=\"https://www.dummies.com/wp-content/uploads/construction-site-architect-engineer-adobeStock_320475769.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Panumas / Adobe Stock[/caption]\r\n<h2 id=\"tab4\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a></strong>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab5\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"Architecture and planning firms continually face the challenge of reaching potential clients in today’s highly competitive landscape. You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also showcasing your expertise through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_298813\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298813\" src=\"https://www.dummies.com/wp-content/uploads/architects-working-together-adobeStock_243272126.jpg\" alt=\"\" width=\"630\" height=\"418\" /> ©Rido / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>The architectural services market’s continued expansion</strong></h2>\r\nMarket analysts report that in 2022, the size of the global architectural services market was about $360 billion (USD); the size of the North American market in 2022 was around $89 billion. The industry is projected to expand at a compound annual growth rate of 4.8 percent from 2023 to 2030, according to Grand View Research.\r\n\r\nThis growth is great news, but it also means stiffer competition. Your architectural services business, whether it specializes in design, planning, and/or engineering, needs to find effective ways of reaching potential customers to show what you can do for them and why your firm stands out in the crowd.\r\n\r\nThe best way to accomplish this is through customized content marketing.\r\n<h2 id=\"tab2\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your company as an authority, get the attention of potential clients, and strengthen connections with your existing partners and clients.\r\n<h2 id=\"tab3\" ><strong>Why does content marketing work for architecture and planning businesses?</strong></h2>\r\nMore than ever before, initial research on architecture and planning firms is conducted online. Educational content written in a straightforward and no-nonsense way answers people’s questions, builds brand awareness, and fosters confidence in your industry experience.\r\n\r\n[caption id=\"attachment_298814\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298814\" src=\"https://www.dummies.com/wp-content/uploads/construction-site-architect-engineer-adobeStock_320475769.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Panumas / Adobe Stock[/caption]\r\n<h2 id=\"tab4\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a></strong>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab5\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"The architectural services market’s continued expansion","target":"#tab1"},{"label":"Reaching your audience with custom content","target":"#tab2"},{"label":"Why does content marketing work for architecture and planning businesses?","target":"#tab3"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab4"},{"label":"Case Study: Thron","target":"#tab5"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":298818,"title":"Content Marketing Solutions for Banking Institutions","slug":"content-marketing-solutions-for-banking-institutions","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298818"}},{"articleId":298799,"title":"Content Marketing Solutions for Alternative Medicine Providers","slug":"content-marketing-solutions-for-alternative-medicine-providers","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298799"}},{"articleId":298079,"title":"Content Marketing Solutions for Cyber Threat Intelligence Companies","slug":"content-marketing-solutions-for-cyber-threat-intelligence-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298079"}},{"articleId":298072,"title":"Content Marketing Solutions for Hybrid Cloud Services Companies","slug":"content-marketing-solutions-for-hybrid-cloud-services-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298072"}},{"articleId":297988,"title":"Content Marketing Solutions for Wealth Management Services Firms","slug":"content-marketing-solutions-for-wealth-management-services-firms","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297988"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-645e7ede9483a\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-645e7ede9525a\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-05-12T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":298810},{"headers":{"creationTime":"2023-05-11T16:29:28+00:00","modifiedTime":"2023-05-12T13:36:08+00:00","timestamp":"2023-05-12T15:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Alternative Medicine Providers","strippedTitle":"content marketing solutions for alternative medicine providers","slug":"content-marketing-solutions-for-alternative-medicine-providers","canonicalUrl":"","seo":{"metaDescription":"Learn how content marketing can help alternative medicine providers attract B2B clients through engaging, educational materials.","noIndex":0,"noFollow":0},"content":"If you haven’t already tried content marketing as a way to reach B2B partners and clients, you should know that it’s a natural fit for alternative medicine providers. Today, when most people and businesses conduct their initial research online, custom-created content offers an effective way to grab the attention of potential clients and spotlight your expertise.\r\n\r\n[caption id=\"attachment_298798\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298798\" src=\"https://www.dummies.com/wp-content/uploads/naturopath-practitioner-alternative-medicine-adobeStock_40373266.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Wildworx / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with engaging, high-quality information</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational articles and other materials that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, case studies, white papers, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies offer you the opportunity to pique the interest of potential clients and establish your alternative medicine business as an authority. This opens the door to explaining what your company offers. Content marketing also helps strengthen connections with your current partners and clients.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\n[caption id=\"attachment_298797\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298797\" src=\"https://www.dummies.com/wp-content/uploads/homeopath-alternative-medicine-adobeStock_271551569.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Microgen / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>– Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"If you haven’t already tried content marketing as a way to reach B2B partners and clients, you should know that it’s a natural fit for alternative medicine providers. Today, when most people and businesses conduct their initial research online, custom-created content offers an effective way to grab the attention of potential clients and spotlight your expertise.\r\n\r\n[caption id=\"attachment_298798\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298798\" src=\"https://www.dummies.com/wp-content/uploads/naturopath-practitioner-alternative-medicine-adobeStock_40373266.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Wildworx / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with engaging, high-quality information</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational articles and other materials that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, case studies, white papers, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies offer you the opportunity to pique the interest of potential clients and establish your alternative medicine business as an authority. This opens the door to explaining what your company offers. Content marketing also helps strengthen connections with your current partners and clients.\r\n<h2 id=\"tab2\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong> </a>offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\n[caption id=\"attachment_298797\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-298797\" src=\"https://www.dummies.com/wp-content/uploads/homeopath-alternative-medicine-adobeStock_271551569.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Microgen / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab3\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>– Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with engaging, high-quality information","target":"#tab1"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab2"},{"label":"Case Study: Thron","target":"#tab3"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":298079,"title":"Content Marketing Solutions for Cyber Threat Intelligence Companies","slug":"content-marketing-solutions-for-cyber-threat-intelligence-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298079"}},{"articleId":298072,"title":"Content Marketing Solutions for Hybrid Cloud Services Companies","slug":"content-marketing-solutions-for-hybrid-cloud-services-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298072"}},{"articleId":297988,"title":"Content Marketing Solutions for Wealth Management Services Firms","slug":"content-marketing-solutions-for-wealth-management-services-firms","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297988"}},{"articleId":297941,"title":"Content Marketing Solutions for Insurance Services Analytics Companies","slug":"content-marketing-solutions-for-insurance-services-analytics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297941"}},{"articleId":297932,"title":"Content Marketing Solutions for Financial Services Analytics 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id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-645e54ae982c4\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-05-11T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":298799},{"headers":{"creationTime":"2023-03-20T17:42:37+00:00","modifiedTime":"2023-05-11T16:33:23+00:00","timestamp":"2023-05-11T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Insurance Services Analytics Companies","strippedTitle":"content marketing solutions for insurance services analytics companies","slug":"content-marketing-solutions-for-insurance-services-analytics-companies","canonicalUrl":"","seo":{"metaDescription":"Learn how your insurance services analytics business can benefit significantly from custom content marketing.","noIndex":0,"noFollow":0},"content":"As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD).\r\n\r\nThis is good news, but your insurance services analytics business also is facing growing global competition. You need to reach insurance clients, show them what your company is all about, while showcasing your expertise.\r\n\r\nThe surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_297944\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297944\" src=\"https://www.dummies.com/wp-content/uploads/business-presentation-adobeStock_478801437.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for financial services analytics companies?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\">Dummies Custom Solutions</a></strong>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\n[caption id=\"attachment_297717\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297717\" src=\"https://www.dummies.com/wp-content/uploads/programmer-computer-adobeStock_487332698.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD).\r\n\r\nThis is good news, but your insurance services analytics business also is facing growing global competition. You need to reach insurance clients, show them what your company is all about, while showcasing your expertise.\r\n\r\nThe surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_297944\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297944\" src=\"https://www.dummies.com/wp-content/uploads/business-presentation-adobeStock_478801437.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for financial services analytics companies?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider <strong><a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\">Dummies Custom Solutions</a></strong>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\n[caption id=\"attachment_297717\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297717\" src=\"https://www.dummies.com/wp-content/uploads/programmer-computer-adobeStock_487332698.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for financial services analytics companies?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":298799,"title":"Content Marketing Solutions for Alternative Medicine Providers","slug":"content-marketing-solutions-for-alternative-medicine-providers","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298799"}},{"articleId":298079,"title":"Content Marketing Solutions for Cyber Threat Intelligence Companies","slug":"content-marketing-solutions-for-cyber-threat-intelligence-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298079"}},{"articleId":298072,"title":"Content Marketing Solutions for Hybrid Cloud Services 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Companies","slug":"content-marketing-solutions-for-financial-services-analytics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297932"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-645d2d5ece97a\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-645d2d5eceeb6\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-20T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297941},{"headers":{"creationTime":"2023-03-21T20:42:05+00:00","modifiedTime":"2023-05-11T14:52:27+00:00","timestamp":"2023-05-11T15:01:04+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Wealth Management Services Firms","strippedTitle":"content marketing solutions for wealth management services firms","slug":"content-marketing-solutions-for-wealth-management-services-firms","canonicalUrl":"","seo":{"metaDescription":"Learn why custom content marketing is so effective, particularly for wealth management services companies.","noIndex":0,"noFollow":0},"content":"In an increasingly competitive wealth management services market, it’s more challenging than ever to get the attention of potential clients. These days, when most clients learn about wealth management companies online, it’s critical to spotlight your expertise and tell the story of why your firm is a cut above the rest.\r\n\r\nFortunately, there is an extremely effective method for accomplishing these goals: content marketing.\r\n\r\n[caption id=\"attachment_297986\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297986\" src=\"https://www.dummies.com/wp-content/uploads/man-working-with-client-adobeStock_573769353.jpg\" alt=\"\" width=\"630\" height=\"428\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your wealth management firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for wealth management firms?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way allows you to address topics that you know your audience is interested in. It answers their questions, provides insight into your firm’s core values, and is an excellent way to establish your expertise.\r\n\r\n[caption id=\"attachment_297987\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297987\" src=\"https://www.dummies.com/wp-content/uploads/people-shaking-hands-business-adobeStock_487554051.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Bnenin / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"In an increasingly competitive wealth management services market, it’s more challenging than ever to get the attention of potential clients. These days, when most clients learn about wealth management companies online, it’s critical to spotlight your expertise and tell the story of why your firm is a cut above the rest.\r\n\r\nFortunately, there is an extremely effective method for accomplishing these goals: content marketing.\r\n\r\n[caption id=\"attachment_297986\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297986\" src=\"https://www.dummies.com/wp-content/uploads/man-working-with-client-adobeStock_573769353.jpg\" alt=\"\" width=\"630\" height=\"428\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your wealth management firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for wealth management firms?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way allows you to address topics that you know your audience is interested in. It answers their questions, provides insight into your firm’s core values, and is an excellent way to establish your expertise.\r\n\r\n[caption id=\"attachment_297987\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297987\" src=\"https://www.dummies.com/wp-content/uploads/people-shaking-hands-business-adobeStock_487554051.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Bnenin / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for wealth management firms?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":298079,"title":"Content Marketing Solutions for Cyber Threat Intelligence Companies","slug":"content-marketing-solutions-for-cyber-threat-intelligence-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298079"}},{"articleId":298072,"title":"Content Marketing Solutions for Hybrid Cloud Services Companies","slug":"content-marketing-solutions-for-hybrid-cloud-services-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/298072"}},{"articleId":297941,"title":"Content Marketing Solutions for Insurance Services Analytics 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Marketing Content Marketing Solutions for Nanotechnology Companies

Article / Updated 05-31-2023

Companies within the nanotechnology sector face a significant challenge in B2B marketing as this global market continues to grow in size and competition. Whether your business conducts nanotechnology research, makes nanoscience equipment, or supports the industry in other ways, it’s expected to be highly innovative. You need to showcase your expertise and experience, and the reasons why clients should choose your company over among the crowd. Sure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your audience finds valuable and interesting, you attract and engage potential clients. Reaching your audience with custom content This content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there. These strategies help establish your nanotechnology firm as an authority, get the attention of potential customers, and strengthen connections with your existing customers. Why does content marketing work for nanotechnology companies? Most high-tech buyers these days research companies online and take more take to make their buying decisions. Custom created, engaging content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise. Custom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties and core values, and why it’s better than the competition. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Industrial Engineering Companies

Article / Updated 05-31-2023

If you’re operating an industrial engineering services business, you know the market is growing, as well as the competition. Analysts expect the global market size to reach more than $1 trillion by 2032, expanding at a compound annual growth rate of around 6 percent. As the competition continues to ramp up, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your expertise and experience, and the reasons why clients should choose your company over among the crowd. Sure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients. This content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there. Why does content marketing work for industrial engineering companies? Content marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. With Dummies, people trust they will get a straightforward, easy-to-follow, and fun way to learn. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Logistics & Supply Chain Companies

Article / Updated 05-31-2023

As a logistics and supply chain management company in today’s highly competitive, global marketplace, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your expertise and experience, and the reasons why clients should choose your company over the competition. Sure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients. This content can include blogs and articles on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there. Why does content marketing work for logistics and supply chain management companies? Content marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. With Dummies, people trust they will get a straightforward, easy-to-follow, and fun way to learn. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies Custom Solutions distinguishes your business in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

View Article
Marketing Content Marketing Solutions for Building Materials Companies

Article / Updated 05-31-2023

In today’s highly competitive and challenging building materials marketplace, you need to find new and more effective ways to attract the attention of potential B2B clients. You want to showcase your company's expertise and experience, and the reasons why clients should choose your company among the crowd. Sure, simple advertising and direct marketing are important strategies. But if you want to reach more potential clients and accomplish the goals above, the most effective way is through content marketing. It’s a straightforward concept, actually. By producing and distributing high-quality, educational content that your B2B audience finds valuable and interesting, you attract and engage potential clients. This content can include blogs on your website, videos, podcasts, webinars, case studies, books and e-books, white papers, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as the best out there. Why does content marketing work in the building materials industry? Content marketing is more than an advertisement. It includes custom-created articles and other types of content on industry topics that pique the interest of your audience and answer their questions. It offers the opportunity to offer interesting, valuable information while spotlighting your company’s core values and knowledge of the industry. It helps you gain people’s trust over time. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. With Dummies, people trust they will get a straightforward, easy-to-follow, and fun way to learn. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions also creates tailored articles for your business or product, published on Dummies.com. Dummies custom content distinguishes your business in the marketplace with something unique — increased exposure through the Dummies network of properties, helping you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Biotechnology Companies

Article / Updated 05-15-2023

Marketing your company within the vast and varied world of biotechnology is challenging, especially given the industry’s constant state of change. Whether you’re focused in medical, agricultural, industrial, or environmental pursuits, it’s easy for the core message of your company to get lost among the competition. The market size of the global biotech industry was estimated to be about $1.35 trillion in 2022, and growing at a compound annual growth rate of about 13 percent, according to Grand View Research. So, how do you continue to reach potential clients and attract new business in such a competitive landscape? You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also showcasing your core message and expertise through high-quality, engaging content. Reaching your audience with custom content Custom content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your company as an authority, get the attention of potential clients, and strengthen connections with your existing partners and clients. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Banking Institutions

Article / Updated 05-12-2023

As a banking institution, you face the challenge of reaching potential clients in today’s highly competitive landscape. You need to ensure that your bank’s message is being heard, and communicate why you stand out among the competition. The surefire way to do this is through high-quality, engaging content. Content marketing involves producing and distributing high-quality educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your bank as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does content marketing work for banks? People are always seeking more knowledge about the best ways to handle their personal and business financial decisions. Educational content written in a straightforward and no-nonsense way answers their questions, offers them something new, and is an excellent way to establish your expertise in the market. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience. Dummies Custom Solutions: Great value for boosted recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. With Dummies, people trust they will get a straightforward, easy-to-follow, and fun way to learn. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Architecture & Planning Companies

Article / Updated 05-12-2023

Architecture and planning firms continually face the challenge of reaching potential clients in today’s highly competitive landscape. You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also showcasing your expertise through high-quality, engaging content. The architectural services market’s continued expansion Market analysts report that in 2022, the size of the global architectural services market was about $360 billion (USD); the size of the North American market in 2022 was around $89 billion. The industry is projected to expand at a compound annual growth rate of 4.8 percent from 2023 to 2030, according to Grand View Research. This growth is great news, but it also means stiffer competition. Your architectural services business, whether it specializes in design, planning, and/or engineering, needs to find effective ways of reaching potential customers to show what you can do for them and why your firm stands out in the crowd. The best way to accomplish this is through customized content marketing. Reaching your audience with custom content Content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your company as an authority, get the attention of potential clients, and strengthen connections with your existing partners and clients. Why does content marketing work for architecture and planning businesses? More than ever before, initial research on architecture and planning firms is conducted online. Educational content written in a straightforward and no-nonsense way answers people’s questions, builds brand awareness, and fosters confidence in your industry experience. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Alternative Medicine Providers

Article / Updated 05-12-2023

If you haven’t already tried content marketing as a way to reach B2B partners and clients, you should know that it’s a natural fit for alternative medicine providers. Today, when most people and businesses conduct their initial research online, custom-created content offers an effective way to grab the attention of potential clients and spotlight your expertise. Reaching your audience with engaging, high-quality information Content marketing involves producing and distributing high-quality, educational articles and other materials that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, case studies, white papers, as well as email marketing campaigns and regular social media posts. These strategies offer you the opportunity to pique the interest of potential clients and establish your alternative medicine business as an authority. This opens the door to explaining what your company offers. Content marketing also helps strengthen connections with your current partners and clients. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” – Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Insurance Services Analytics Companies

Article / Updated 05-11-2023

As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD). This is good news, but your insurance services analytics business also is facing growing global competition. You need to reach insurance clients, show them what your company is all about, while showcasing your expertise. The surefire way to do this is through high-quality, engaging content. Reaching your audience with custom content Content marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does content marketing work for financial services analytics companies? Educational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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Marketing Content Marketing Solutions for Wealth Management Services Firms

Article / Updated 05-11-2023

In an increasingly competitive wealth management services market, it’s more challenging than ever to get the attention of potential clients. These days, when most clients learn about wealth management companies online, it’s critical to spotlight your expertise and tell the story of why your firm is a cut above the rest. Fortunately, there is an extremely effective method for accomplishing these goals: content marketing. Reaching your audience with custom content Content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your wealth management firm as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does content marketing work for wealth management firms? Educational content written in a straightforward and no-nonsense way allows you to address topics that you know your audience is interested in. It answers their questions, provides insight into your firm’s core values, and is an excellent way to establish your expertise. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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