When you establish a working system for your content marketing efforts, you need to have the following roles covered by your team. You may not have the luxury of assigning different individuals to these roles, but they must be filled. Consider the following:
| Title | Description | Role |
|---|---|---|
| Content Manager | Person who understands the customer and the buyer's journey | Determines the content topics and formats |
| Editor | Person who establishes publishing guidelines | Ensures that writers turn in a quality piece of content |
| Writer | Person who produces the articles and blog posts | Provides a wide range of publishable content |
| Designer | Person who maintains the brand and design guidelines | Ensures that all web properties look cohesive and professional |
| Content system administrator | Person who maintains the Content Management System (CMS) guidelines | Ensures that all production systems for web content are functioning |
| Web administrator | Person who maintains security guidelines | Ensures that the web properties are secure and the documentation for the system is kept up-to-date |