Business Articles

Cheat Sheet / Updated 05-09-2022

Account-based marketing flips the marketing funnel on its head. You start with your best-fit prospects and turn them into resources for both long-term business and new prospects.

Cheat Sheet / Updated 05-03-2022

Owning and running a small business calls for a variety of skills, perhaps foremost among them organizational. If you’re going to incorporate your business, you need to explore the differences between becoming a C corporation and an S corporation. And if you want to attract investors or even apply for a loan, you’d better be familiar with the key elements of a business plan.

Cheat Sheet / Updated 05-03-2022

To take your product idea from planning to the market, have a look at how the new product development process works. Also check out product development terms and phrases, so you’re able to understand and contribute at meetings and events.

Cheat Sheet / Updated 04-28-2022

If you’re considering buying a business, you will need to investigate the company to make an informed decision about the business's valuation. The valuation process involves research and observation — whether the prospective enterprise is operating successfully or is functioning as a troubled company.

Cheat Sheet / Updated 04-28-2022

The best way — make that the only way — to achieve business success is to have a solid business plan. A business plan is critical to finding a successful course through turbulent times. If you have a really great idea for making money (or doing good with a nonprofit), an effective business plan will help you make the most of it. The following can guide you through some important aspects of putting together and assessing your business plan.

Cheat Sheet / Updated 04-27-2022

In a business environment of complexity and uncertainty, excellent decision-making skills are paramount. Employees, customers, and others touched by a company's actions respond to what they trust — ethical decision-making in business has become a strategic asset. Learn how to communicate decisions effectively, how to make faster and more informed decisions on the fly, and how to incorporate your core values into your decision-making.

Cheat Sheet / Updated 04-27-2022

Before you earn an MBA (Master of Business Administration) degree, you can still apply MBA-level knowledge in your career: Be a better business manager by efficiently delegating responsibilities among your employees and successfully rewarding those who do a good job. Hone your design and marketing skills by creating an informative and easy-to-use business website and a brief but clear marketing plan.

Cheat Sheet / Updated 04-26-2022

A strategic plan is essential for a successful business, and creating a strategic plan that you can actually use is key. Your plan should include certain elements, like mission, values, and vision statements. It should also avoid common pitfalls, like neglecting the specific needs of your organization, so it becomes your road map for success.

Cheat Sheet / Updated 04-26-2022

Being a successful sales manager means so much more than being a good sales person (although that certainly is a big part of it). You have to be skilled at identifying new talent, know how to run an effective sales meeting, and set and track the progress of goals for your team. Nobody said the job was easy, but it's certainly never dull.

Cheat Sheet / Updated 04-26-2022

Business etiquette is vitally important for representing your company in the best manner possible. Having excellent business manners means two things above all else: respecting others, and treating people with courtesy and kindness. To get started, you should know how to deliver a proper handshake, master the art of gift-giving, and travel abroad without missteps.