{"appState":{"pageLoadApiCallsStatus":true},"categoryState":{"relatedCategories":{"headers":{"timestamp":"2023-03-22T08:01:16+00:00"},"categoryId":34225,"data":{"title":"Business","slug":"business","image":{"src":null,"width":0,"height":0},"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225}],"parentCategory":{"categoryId":34224,"title":"Business, Careers, & Money","slug":"business-careers-money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"}},"childCategories":[{"categoryId":34226,"title":"Accounting","slug":"accounting","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34226"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":1137,"bookCount":25},{"categoryId":34231,"title":"Better Business Bureau","slug":"better-business-bureau","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34231"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":false,"articleCount":1,"bookCount":0},{"categoryId":34232,"title":"Business Communication","slug":"business-communication","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34232"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":308,"bookCount":11},{"categoryId":34233,"title":"Call Centers","slug":"call-centers","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34233"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":10,"bookCount":3},{"categoryId":34234,"title":"Customer Service","slug":"customer-service","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34234"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":103,"bookCount":2},{"categoryId":34235,"title":"E-Commerce","slug":"e-commerce","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34235"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":false,"articleCount":8,"bookCount":0},{"categoryId":34238,"title":"Economics","slug":"economics","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34238"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":254,"bookCount":10},{"categoryId":34239,"title":"Events","slug":"events","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34239"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":21,"bookCount":3},{"categoryId":34240,"title":"Financing","slug":"financing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34240"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":258,"bookCount":6},{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":588,"bookCount":12},{"categoryId":34242,"title":"Management","slug":"management","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34242"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":132,"bookCount":6},{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":846,"bookCount":30},{"categoryId":34244,"title":"Data Management","slug":"data-management","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34244"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":11,"bookCount":2},{"categoryId":34245,"title":"Mergers & Acquisitions","slug":"mergers-acquisitions","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34245"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":213,"bookCount":1},{"categoryId":34246,"title":"Nonprofits","slug":"nonprofits","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34246"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":93,"bookCount":4},{"categoryId":34247,"title":"Operations","slug":"operations","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34247"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":236,"bookCount":7},{"categoryId":34248,"title":"Product Development","slug":"product-development","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34248"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":3,"bookCount":1},{"categoryId":34249,"title":"Project Management","slug":"project-management","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34249"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":358,"bookCount":9},{"categoryId":34250,"title":"Sales","slug":"sales","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34250"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":232,"bookCount":10},{"categoryId":34251,"title":"Small Business","slug":"small-business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34251"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":467,"bookCount":28},{"categoryId":34254,"title":"Strategic Planning","slug":"strategic-planning","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34254"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":289,"bookCount":5},{"categoryId":34255,"title":"General Business","slug":"general-business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34255"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0},"hasArticle":true,"hasBook":true,"articleCount":534,"bookCount":17},{"categoryId":34341,"title":"International Business","slug":"international-business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34341"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0},"hasArticle":true,"hasBook":false,"articleCount":10,"bookCount":0}],"description":"Whether you're looking to brush up on accounting basics or improve your organization's customer service, we've got you covered.","relatedArticles":{"self":"https://dummies-api.dummies.com/v2/articles?category=34225&offset=0&size=5"},"hasArticle":true,"hasBook":true,"articleCount":6114,"bookCount":192},"_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"}},"relatedCategoriesLoadedStatus":"success"},"listState":{"list":{"count":10,"total":6122,"items":[{"headers":{"creationTime":"2023-03-21T20:42:05+00:00","modifiedTime":"2023-03-21T20:43:19+00:00","timestamp":"2023-03-21T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Wealth Management Services Firms","strippedTitle":"content marketing solutions for wealth management services firms","slug":"content-marketing-solutions-for-wealth-management-services-firms","canonicalUrl":"","seo":{"metaDescription":"Learn why custom content marketing is so effective, particularly for wealth management services companies.","noIndex":0,"noFollow":0},"content":"In an increasingly competitive wealth management services market, it’s more challenging than ever to get the attention of potential clients. These days, when most clients learn about wealth management companies online, it’s critical to spotlight your expertise and tell the story of why your firm is a cut above the rest.\r\n\r\nFortunately, there is an extremely effective method for accomplishing these goals: content marketing.\r\n\r\n[caption id=\"attachment_297986\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297986\" src=\"https://www.dummies.com/wp-content/uploads/man-working-with-client-adobeStock_573769353.jpg\" alt=\"\" width=\"630\" height=\"428\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your capital markets firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for wealth management firms?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way allows you to address topics that you know your audience is interested in. It answers their questions, provides insight into your firm’s core values, and is an excellent way to establish your expertise.\r\n\r\n[caption id=\"attachment_297987\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297987\" src=\"https://www.dummies.com/wp-content/uploads/people-shaking-hands-business-adobeStock_487554051.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Bnenin / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: vScaler</strong></h2>\r\n<h3><strong>Key Objectives:</strong></h3>\r\n<ul>\r\n \t<li>Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our <em>OpenStack For Dummies</em>book is a great asset as it’s content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler.</li>\r\n \t<li>Lead generation: To date, our <em>OpenStack for Dummies</em> campaign has been our biggest success in terms of lead generation.</li>\r\n \t<li>Leveraging open-source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family.</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Distributed physically at technology conferences and events</li>\r\n \t<li>Distributed by sales people in face-to-face meetings</li>\r\n \t<li>Distributed digitally by means of a sign-up form on the website</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\nOur <em>OpenStack for Dummies</em> email campaign has a higher-than-average click-through rate of 13% and has generated multiple sales opportunities.\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nOur books are the first items of merchandise to go at our events!\r\n\r\n<strong>“Our OpenStack for Dummies book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”</strong>\r\n– Orla Power, Head of Marketing, vScaler","description":"In an increasingly competitive wealth management services market, it’s more challenging than ever to get the attention of potential clients. These days, when most clients learn about wealth management companies online, it’s critical to spotlight your expertise and tell the story of why your firm is a cut above the rest.\r\n\r\nFortunately, there is an extremely effective method for accomplishing these goals: content marketing.\r\n\r\n[caption id=\"attachment_297986\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297986\" src=\"https://www.dummies.com/wp-content/uploads/man-working-with-client-adobeStock_573769353.jpg\" alt=\"\" width=\"630\" height=\"428\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your capital markets firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for wealth management firms?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way allows you to address topics that you know your audience is interested in. It answers their questions, provides insight into your firm’s core values, and is an excellent way to establish your expertise.\r\n\r\n[caption id=\"attachment_297987\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297987\" src=\"https://www.dummies.com/wp-content/uploads/people-shaking-hands-business-adobeStock_487554051.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Bnenin / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties, a book, and other materials that help you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: vScaler</strong></h2>\r\n<h3><strong>Key Objectives:</strong></h3>\r\n<ul>\r\n \t<li>Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our <em>OpenStack For Dummies</em>book is a great asset as it’s content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler.</li>\r\n \t<li>Lead generation: To date, our <em>OpenStack for Dummies</em> campaign has been our biggest success in terms of lead generation.</li>\r\n \t<li>Leveraging open-source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family.</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Distributed physically at technology conferences and events</li>\r\n \t<li>Distributed by sales people in face-to-face meetings</li>\r\n \t<li>Distributed digitally by means of a sign-up form on the website</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\nOur <em>OpenStack for Dummies</em> email campaign has a higher-than-average click-through rate of 13% and has generated multiple sales opportunities.\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nOur books are the first items of merchandise to go at our events!\r\n\r\n<strong>“Our OpenStack for Dummies book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.”</strong>\r\n– Orla Power, Head of Marketing, vScaler","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for wealth management firms?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: vScaler","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":297941,"title":"Content Marketing Solutions for Insurance Services Analytics Companies","slug":"content-marketing-solutions-for-insurance-services-analytics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297941"}},{"articleId":297932,"title":"Content Marketing Solutions for Financial Services Analytics Companies","slug":"content-marketing-solutions-for-financial-services-analytics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297932"}},{"articleId":297794,"title":"Content Marketing Solutions for Transportation Design","slug":"content-marketing-solutions-for-transportation-design","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297794"}},{"articleId":297787,"title":"Content Marketing Solutions for Highway Design and Civil Engineering","slug":"content-marketing-solutions-for-highway-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297787"}},{"articleId":297779,"title":"Content Marketing Solutions for Roadway Design and Civil Engineering","slug":"content-marketing-solutions-for-road-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297779"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-641a1b0ed91f9\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-641a1b0ed9958\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-21T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297988},{"headers":{"creationTime":"2023-03-21T19:40:19+00:00","modifiedTime":"2023-03-21T19:40:19+00:00","timestamp":"2023-03-21T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Small Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34251"},"slug":"small-business","categoryId":34251},{"name":"Start-Ups","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34252"},"slug":"start-ups","categoryId":34252}],"title":"Starting and Running a Business All-in-One For Dummies Cheat Sheet (UK Edition)","strippedTitle":"starting and running a business all-in-one for dummies cheat sheet (uk edition)","slug":"starting-and-running-a-business-all-in-one-for-dummies-cheat-sheet-uk-edition","canonicalUrl":"","seo":{"metaDescription":"So you've decided to start running your own business but are at a bit of a loss when it comes to some of the basics? Here, you find useful breakdowns of everyth","noIndex":0,"noFollow":0},"content":"So you've decided to start running your own business but are at a bit of a loss when it comes to some of the basics? Here, you find useful breakdowns of everything from how to plan, run and most importantly profit from your new and exciting venture.","description":"So you've decided to start running your own business but are at a bit of a loss when it comes to some of the basics? Here, you find useful breakdowns of everything from how to plan, run and most importantly profit from your new and exciting venture.","blurb":"","authors":[{"authorId":9484,"name":"Colin Barrow","slug":"colin-barrow","description":" <b>Colin Barrow</b> is an international property investor and author of <i>Buying a Property in Eastern Europe For Dummies</i>.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9484"}}],"primaryCategoryTaxonomy":{"categoryId":34252,"title":"Start-Ups","slug":"start-ups","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34252"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":291541,"title":"Side Hustles For Dummies Cheat Sheet","slug":"side-hustles-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","small-business","start-ups"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/291541"}},{"articleId":289724,"title":"Launching and Building a Brand For Dummies Cheat Sheet","slug":"launching-and-building-a-brand-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","small-business","start-ups"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289724"}},{"articleId":269861,"title":"Establish Website Goals and Conversions for Your Online Business","slug":"establish-website-goals-and-conversions-for-your-online-business","categoryList":["business-careers-money","business","small-business","start-ups"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/269861"}},{"articleId":269855,"title":"How to Choose an Identity for Your Online Business","slug":"how-to-choose-an-identity-for-your-online-business","categoryList":["business-careers-money","business","small-business","start-ups"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/269855"}},{"articleId":269850,"title":"Must-Have Equipment for Starting an Online Business","slug":"must-have-equipment-for-starting-an-online-business","categoryList":["business-careers-money","business","small-business","start-ups"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/269850"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;small-business&quot;,&quot;start-ups&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-641a1b0ea5caf\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;small-business&quot;,&quot;start-ups&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-641a1b0ea6af9\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":0,"title":"","slug":null,"categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/"}}],"content":[{"title":"Key considerations for starting a business","thumb":null,"image":null,"content":"<p>Read these useful tips to get an idea about what sorts of questions you should be asking yourself as you consider setting up your own business:</p>\n<ul>\n<li>Get everyone involved in setting goals and objectives.</li>\n<li>Find out all you can about your customers.</li>\n<li>Understand who your competitors are.</li>\n<li>Identify your strengths and weaknesses relative to opportunities and threats.</li>\n<li>Determine which capabilities you absolutely need to succeed.</li>\n<li>List all the things you do that add customer value.</li>\n<li>Make sure that you do your financial homework.</li>\n<li>Imagine several different versions of your company&#8217;s future.</li>\n<li>Appreciate the impact of the Internet on your business sector.</li>\n<li>Recognise the value of leveraging social media.</li>\n</ul>\n"},{"title":"Business success based on six factors","thumb":null,"image":null,"content":"<p>A combination of several fundamental factors determines the success of a business. Refer to the following important points to make sure that you&#8217;re covering all vital areas:</p>\n<ul>\n<li><strong>Plans:</strong> Company mission, vision, goals and objectives that all work together.</li>\n<li><strong>Organisation:</strong> A structure for your company that makes sense.</li>\n<li><strong>Procedures:</strong> Efficient and effective ways of doing things.</li>\n<li><strong>Leadership:</strong> An ability to build a team and to influence and encourage others around you.</li>\n<li><strong>Skills:</strong> The talents and expertise your people need to succeed.</li>\n<li><strong>Culture:</strong> Beliefs and attitudes that lead to doing the right thing, always.</li>\n</ul>\n"},{"title":"Key components of a business plan","thumb":null,"image":null,"content":"<p>A business plan is a key document communicating the developmental objectives of your business. To be sure that this vital information is as functional, accurate and comprehensive as possible, be sure to include the following basics:</p>\n<ul>\n<li>Executive summary</li>\n<li>Company overview</li>\n<li>Business environment</li>\n<li>Company description</li>\n<li>Company strategy</li>\n<li>Financial review</li>\n<li>Risk analysis</li>\n<li>Funding requirements and milestones</li>\n<li>Action plan</li>\n</ul>\n"},{"title":"10 key rules for avoiding business trouble","thumb":null,"image":null,"content":"<p>In business, a dangerous area of marketing arises when people try to bypass regulations that ensure fair pricing, safety and honest advertising. In the UK, as in Europe and North America, there are regulations as well as self-regulatory industry guidelines:</p>\n<ul>\n<li>Always make sure your pricing is fair (because unfair competitive practices are usually illegal).</li>\n<li>Always clarify the limits of warranties for services or goods.</li>\n<li>Always provide full warnings and details about your product&#8217;s content and source on labels.</li>\n<li>Always follow an open and honest policy with the media.</li>\n<li>Never say anything deceptive or misleading in ads or other communications — remember the watchwords &#8220;legal, decent, honest and truthful.&#8221;</li>\n<li>Never distribute products that can do harm to anyone.</li>\n<li>Never discuss prices with competitors (that&#8217;s called price fixing).</li>\n<li>Always keep an eye on future trends that may impact on your performance.</li>\n<li>Never be complacent — change is inevitable, so see it as an opportunity.</li>\n<li>Always pay attention to how your business appears online.</li>\n</ul>\n"},{"title":"Keeping tabs on your business cash","thumb":null,"image":null,"content":"<p>Cash is the lifeblood of any business, whether it&#8217;s a multi-billion-dollar empire or a tiny independent company. Refer to these handy guidelines when delegating the handling of cash within your business to ensure a fail-safe system of cash-flow:</p>\n<ul>\n<li>Separate cash handlers. Be sure that the person who accepts cash isn&#8217;t also recording the transaction.</li>\n<li>Separate authorisation responsibilities. Be sure that the person who authorises a payment isn&#8217;t also signing the cheque or dispersing the cash.</li>\n<li>Separate the duties of your bookkeeping function to ensure a good system of checks and balances. Don&#8217;t put too much trust in one person – unless it&#8217;s yourself.</li>\n<li>Separate operational responsibility (actual day-to-day transactions) from record-keeping responsibility (entering transactions in the books).</li>\n<li>Start out each month with a cash flow projection as far out as is needed to break even and then track performance.</li>\n</ul>\n"},{"title":"Tracking business finances through timely bookkeeping","thumb":null,"image":null,"content":"<p>All businesses need to keep a record of their financial transactions in order to assess their financial health, provide status reports to various bodies and comply with legal regulations. Use these steps as a guide to keeping your books well and truly up to date:</p>\n<ul>\n<li><strong>Transactions:</strong> The purchases or sales of items start the process of bookkeeping.</li>\n<li><strong>Journal entries:</strong> Enter transactions into the books through journals.</li>\n<li><strong>Posting:</strong> Post journal entries to the Nominal Ledger.</li>\n<li><strong>Trial balance:</strong> Test accounts in the Nominal Ledger to see if they&#8217;re in balance.</li>\n<li><strong>Worksheet:</strong> Enter on a worksheet any account adjustments needed after the trial balance.</li>\n<li><strong>Adjusting journal entries:</strong> Post adjustments from the worksheet to affected accounts in the Nominal Ledger.</li>\n<li><strong>Financial statements:</strong> Prepare the balance sheet and income statement using the corrected account balances.</li>\n<li><strong>Ratios:</strong> Use ratios to cross check performance from one accounting period to another. Any major change could signal an error in record-keeping if you can&#8217;t account for it by a known change in performance.</li>\n<li><strong>Closing:</strong> Close the books for the revenue and expense accounts, and start the entire cycle again with zero balances in both accounts.</li>\n</ul>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-21T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297984},{"headers":{"creationTime":"2023-03-20T17:42:37+00:00","modifiedTime":"2023-03-20T17:42:37+00:00","timestamp":"2023-03-20T18:01:03+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Insurance Services Analytics Companies","strippedTitle":"content marketing solutions for insurance services analytics companies","slug":"content-marketing-solutions-for-insurance-services-analytics-companies","canonicalUrl":"","seo":{"metaDescription":"Learn how your insurance services analytics business can benefit significantly from custom content marketing.","noIndex":0,"noFollow":0},"content":"As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD).\r\n\r\nThis is good news, but your insurance services analytics business also is facing growing global competition. You need to reach insurance clients, show them what your company is all about, showcase your platform, products and services, and explain why your solutions stand out as the best for the client.\r\n\r\nThe surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_297944\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297944\" src=\"https://www.dummies.com/wp-content/uploads/business-presentation-adobeStock_478801437.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for financial services analytics companies?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\n[caption id=\"attachment_297717\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297717\" src=\"https://www.dummies.com/wp-content/uploads/programmer-computer-adobeStock_487332698.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD).\r\n\r\nThis is good news, but your insurance services analytics business also is facing growing global competition. You need to reach insurance clients, show them what your company is all about, showcase your platform, products and services, and explain why your solutions stand out as the best for the client.\r\n\r\nThe surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_297944\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297944\" src=\"https://www.dummies.com/wp-content/uploads/business-presentation-adobeStock_478801437.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for financial services analytics companies?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\n[caption id=\"attachment_297717\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297717\" src=\"https://www.dummies.com/wp-content/uploads/programmer-computer-adobeStock_487332698.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for financial services analytics companies?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":297932,"title":"Content Marketing Solutions for Financial Services Analytics Companies","slug":"content-marketing-solutions-for-financial-services-analytics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297932"}},{"articleId":297794,"title":"Content Marketing Solutions for Transportation Design","slug":"content-marketing-solutions-for-transportation-design","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297794"}},{"articleId":297787,"title":"Content Marketing Solutions for Highway Design and Civil Engineering","slug":"content-marketing-solutions-for-highway-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297787"}},{"articleId":297779,"title":"Content Marketing Solutions for Roadway Design and Civil Engineering","slug":"content-marketing-solutions-for-road-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297779"}},{"articleId":297730,"title":"Content Marketing Solutions for SaaS Companies","slug":"content-marketing-solutions-for-saas-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297730"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64189f5f0f043\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64189f5f0f7c7\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-20T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297941},{"headers":{"creationTime":"2023-03-20T16:02:52+00:00","modifiedTime":"2023-03-20T17:39:13+00:00","timestamp":"2023-03-20T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Financial Services Analytics Companies","strippedTitle":"content marketing solutions for financial services analytics companies","slug":"content-marketing-solutions-for-financial-services-analytics-companies","canonicalUrl":"","seo":{"metaDescription":"This article explains why custom content marketing is so effective for financial services analytics companies.","noIndex":0,"noFollow":0},"content":"As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD).\r\n\r\nThis is good news, but your financial services analytics business also is facing growing global competition. You need to reach financial institution clients, show them what your company is all about, showcase your platform, products and services, and explain why your solutions stand out as the best for the client.\r\n\r\nThe surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_297930\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297930\" src=\"https://www.dummies.com/wp-content/uploads/data-analysis-technology-adobeStock_188051979.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Rymden / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for financial services analytics companies?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n\r\n[caption id=\"attachment_297931\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297931\" src=\"https://www.dummies.com/wp-content/uploads/business-meeting-adobeStock_192832297.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","description":"As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD).\r\n\r\nThis is good news, but your financial services analytics business also is facing growing global competition. You need to reach financial institution clients, show them what your company is all about, showcase your platform, products and services, and explain why your solutions stand out as the best for the client.\r\n\r\nThe surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_297930\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297930\" src=\"https://www.dummies.com/wp-content/uploads/data-analysis-technology-adobeStock_188051979.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Rymden / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for financial services analytics companies?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n\r\n[caption id=\"attachment_297931\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297931\" src=\"https://www.dummies.com/wp-content/uploads/business-meeting-adobeStock_192832297.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gorodenkoff / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n</strong>–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for financial services analytics companies?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":297941,"title":"Content Marketing Solutions for Insurance Services Analytics Companies","slug":"content-marketing-solutions-for-insurance-services-analytics-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297941"}},{"articleId":297794,"title":"Content Marketing Solutions for Transportation Design","slug":"content-marketing-solutions-for-transportation-design","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297794"}},{"articleId":297787,"title":"Content Marketing Solutions for Highway Design and Civil Engineering","slug":"content-marketing-solutions-for-highway-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297787"}},{"articleId":297779,"title":"Content Marketing Solutions for Roadway Design and Civil Engineering","slug":"content-marketing-solutions-for-road-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297779"}},{"articleId":297730,"title":"Content Marketing Solutions for SaaS Companies","slug":"content-marketing-solutions-for-saas-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297730"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64189f5eb2666\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-64189f5eb3430\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-20T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297932},{"headers":{"creationTime":"2016-03-26T15:40:49+00:00","modifiedTime":"2023-03-16T14:35:55+00:00","timestamp":"2023-03-16T15:01:03+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"How to Read Job Applicants’ Résumés","strippedTitle":"how to read job applicants’ résumés","slug":"how-to-read-job-applicants-rsums","canonicalUrl":"","seo":{"metaDescription":"Learn how to scrutinize a job applicant's resume and analyze their online persona for better hiring results.","noIndex":0,"noFollow":0},"content":"Based on résumés alone, you’d think all the job candidates for your business are such outstanding prospects that you could hire them sight unseen. Anyone who does any research at all into how to look for a job knows how to write a résumé that puts them in the best light. And those who don’t know how to write a great résumé can now hire people who do know.\r\n\r\nWhy, then, take résumés seriously? Because résumés, regardless of how perfect or imperfect they are, can still reveal a wealth of information about the candidate — after you crack the code.\r\n\r\n[caption id=\"attachment_297878\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297878\" src=\"https://www.dummies.com/wp-content/uploads/job-interview-adobeStock_132774852.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Antonioguillem / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Résumé basics</h2>\r\nHere’s what you probably know already: Basically, job candidates submit only two types of résumés: chronological and functional.\r\n\r\nIn the past, candidates trying to hide something, such as gaps in their work history, often wrote functional résumés. However, because a well-rounded background (in conjunction with one’s specialty area) can prove an asset, the functional résumé is now more accepted. Don’t automatically become suspicious about either type of résumé.\r\n<p class=\"Remember\">Some applicants use a combination of the two formats, presenting a capsule of what they believe are their most important qualifications and accomplishments, together with a chronological work history.</p>\r\nBefore diving into that pile of résumés, consider the following observations:\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">No job applicant in their right mind is going to put derogatory or unflattering information in their résumé.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Many résumés are professionally prepared, designed to create a winning, but not necessarily accurate, impression.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Résumé evaluation is tedious, no matter what. You may need to sift through the stack several times. Have plenty of aspirin, coffee, or tea handy.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">If you don’t do any résumé evaluation at all (or delegate it to the wrong person), you’re likely to miss that diamond in the rough — that ideal employee who unfortunately has poor résumé-drafting skills.</p>\r\n</li>\r\n</ul>\r\n<h2 id=\"tab2\" >How to read between the lines of a résumé</h2>\r\nNow that more and more people are using outside specialists or software applications to prepare their résumés, getting an accurate picture of a candidate’s strengths simply by reading their résumé is more difficult than ever. Even so, here are some of the résumé characteristics that generally (although not always) describe a candidate worth interviewing:\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\"><b>Lots of details:</b> Although applicants are generally advised to avoid wordiness, the more detailed they are in their descriptions of what they did and accomplished in previous jobs, the more reliable (as a rule) the information is.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><b>A history of stability and advancement:</b> The applicant’s work history should show a steady progression into greater responsibility and more important positions. But don’t go by job titles alone; look at what the candidate actually did and what skills they acquired. Assess how important the work was to the company involved.</p>\r\n<p class=\"child-para\">Generally, too, you should be wary of candidates who have bounced from one company to the next (although this is much more common today than it used to be, and it may very well be a judgment call on your part depending upon common practices within your particular industry). Again, though, you should be open to the possibility that they had good reasons for their career moves.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><b>A strong, well-written cover letter:</b> Some applicants don’t send cover letters with their résumés, assuming they’ve been rendered obsolete by online technology. A savvy job seeker (in other words, someone you may want to have on your team) will still manage to prepare and send the modern equivalent of a cover letter, perhaps in the body of an email message.</p>\r\n</li>\r\n</ul>\r\n<h2 id=\"tab3\" >Watching out for red flags</h2>\r\nRésumé writing is a good example of the law of unintended consequences. Sometimes what’s not in a résumé or what’s done through carelessness or a mistake can reveal quite a bit about a candidate. Here are some things to watch out for:\r\n\r\n<strong>Sloppy overall appearance:</strong> This is a fairly reliable sign that the candidate is lacking in professionalism and/or business experience.\r\n\r\n<strong>Cookie cutter résumé:</strong> A résumé that looks like it’s not specific to the position can be considered a red flag. This may mean that the person isn’t necessarily interested in working for your company, but rather just wants a job. If you’re looking to hire people who are passionate about what they do, considering a résumé that hasn’t been adapted for the specific position may be the wrong way to go.\r\n\r\n<strong>Static career pattern:</strong> A sequence of jobs that doesn’t include increasing responsibility may indicate a problem — the person wasn’t deemed fit for a promotion or demonstrated a lack of ambition. That said, sometimes solid performers who enjoy just doing their job and don’t necessarily have a career progression history still can add tremendous value as part of your team. Don’t reject a résumé on this criterion alone. It’s something to review and assess but not judge.\r\n\r\n<strong>Typos and misspellings:</strong> Generally speaking, typos in cover letters and résumés may signify carelessness or a cavalier attitude. Although not all jobs require candidates to have strong spelling skills, most do call for attention to detail. Not proofreading a résumé (or not having someone else do it) may be a sign that a candidate isn’t conscientious.\r\n\r\n<strong>Vaguely worded job summaries:</strong> Perhaps the applicant didn’t quite understand what their job was. Or perhaps the job responsibilities didn’t match the title. Before you go any further, you probably want to find out what a “coordinator of special projects” actually does. You want to see job summaries that indicate how crucial the job is to the company’s success.\r\n\r\n<strong>Failure to quantify accomplishments:</strong> Sometimes candidates give you a huge list of skills but don’t describe how they used them in their previous positions. This is an issue because it may mean they have never actually demonstrated this skill in a professional setting, which doesn’t answer the question of why they would be a good fit for this job. A good rule of thumb is that the more descriptive someone is in their résumé, the more likely it is that they are telling the truth about their accomplishments. Plus, this detail gives you something to talk about when you connect with the candidate.\r\n\r\nHistorically, unexplained chronological gaps in the resume have been considered a red flag, but they’re increasingly considered acceptable and can be a source of unintended bias. Breaks in employment history occur for a variety of reasons. Before jumping to conclusions, seek to understand.\r\n<h2 id=\"tab4\" >Considering a candidate’s online persona</h2>\r\nRésumés aren’t your only source of insight into prospective job candidates. Social media profiles are another tool you can use in the pre-screening process. In the world of social media, many organizations use information they discover online about candidates in the recruiting process.\r\n\r\nAll candidates should assume that their online persona can be seen by anybody, including prospective employers. If someone has a social media account containing a lot of vulgarity or inappropriate content, they may not be a fit for your culture.\r\n\r\nIt’s not unreasonable to search candidates online when looking for a new employee, so if you see anything that makes you feel uncomfortable, particularly if it isn’t aligned with your organization’s values, consider that as part of your search process, but it’s important to exercise caution when doing so. Using information discovered on social media can introduce legal risk and unintended bias.\r\n\r\nEmployers have increasingly turned to general online searches to find out about an applicant’s digital persona and interests. Although that can be as straightforward as a general search, employers also can see who applicants’ Facebook friends are or the content that candidates are engaged in on Instagram, TikTok, and other social media.\r\n<p class=\"article-tips remember\">Online research may seem like a fertile way to discover more about potential candidates, but there are serious caveats for the companies and HR personnel doing this sleuthing. For one thing, the anonymity of the Internet can prove anything but reliable — anyone can post pretty much anything about you, regardless of whether it’s accurate or completely contrived. There’s no guarantee that the information you uncover is accurate or insightful.</p>\r\nSeparately, legal risks abound. When you start exploring a candidate beyond the information contained in their résumé or professional profile or bio, you risk legal claims like invasion of privacy and discrimination, or even Fair Credit Reporting Act and similar state law violations.\r\n\r\nIf you want to incorporate web-based searches of applicants into your overall evaluation procedures, work with a lawyer to develop lawful policies, procedures, and guidelines for the gathering and use of Internet-based information. Weigh the benefits and disadvantages.\r\n\r\nFollowing, are some benefits of searching for applicants online:\r\n<ul>\r\n \t<li>You may get a sense of their professionalism and/or maturity.</li>\r\n \t<li>The information you find may help you get an interview together and ask relevant and specific questions instead of general ones.</li>\r\n \t<li>You may encounter extensive information about their background, experience, and personal life.</li>\r\n</ul>\r\nOn the flip side, disadvantages include the following:\r\n<ul>\r\n \t<li>It can be considered an invasion of privacy, which can bring about legal issues for the company.</li>\r\n \t<li>If the candidate is part of a protected class such as a certain religion or disabled, you might run into issues should you choose not to hire them, even if the choice is based only on lack of experience, skill, or education.</li>\r\n \t<li>The information gained may not be reliable, considering it’s public and anyone can add photos or data about the candidate to their social media profile.</li>\r\n \t<li>There are people in the world with the same name. Information found may be about someone else with the same name.</li>\r\n \t<li>There are various states within the United States that can prosecute those who Google candidates without their consent.</li>\r\n</ul>\r\nIf you do choose to search online for candidate information, it’s a good idea to enlighten the applicants on your intentions. That way, if you discover anything online that’s considered questionable or you’re in a state where this act could be punishable by law, you won’t have any issues and they have the opportunity to be forthcoming with the data, in person, rather than allow you to find it online.","description":"Based on résumés alone, you’d think all the job candidates for your business are such outstanding prospects that you could hire them sight unseen. Anyone who does any research at all into how to look for a job knows how to write a résumé that puts them in the best light. And those who don’t know how to write a great résumé can now hire people who do know.\r\n\r\nWhy, then, take résumés seriously? Because résumés, regardless of how perfect or imperfect they are, can still reveal a wealth of information about the candidate — after you crack the code.\r\n\r\n[caption id=\"attachment_297878\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297878\" src=\"https://www.dummies.com/wp-content/uploads/job-interview-adobeStock_132774852.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Antonioguillem / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Résumé basics</h2>\r\nHere’s what you probably know already: Basically, job candidates submit only two types of résumés: chronological and functional.\r\n\r\nIn the past, candidates trying to hide something, such as gaps in their work history, often wrote functional résumés. However, because a well-rounded background (in conjunction with one’s specialty area) can prove an asset, the functional résumé is now more accepted. Don’t automatically become suspicious about either type of résumé.\r\n<p class=\"Remember\">Some applicants use a combination of the two formats, presenting a capsule of what they believe are their most important qualifications and accomplishments, together with a chronological work history.</p>\r\nBefore diving into that pile of résumés, consider the following observations:\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">No job applicant in their right mind is going to put derogatory or unflattering information in their résumé.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Many résumés are professionally prepared, designed to create a winning, but not necessarily accurate, impression.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Résumé evaluation is tedious, no matter what. You may need to sift through the stack several times. Have plenty of aspirin, coffee, or tea handy.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">If you don’t do any résumé evaluation at all (or delegate it to the wrong person), you’re likely to miss that diamond in the rough — that ideal employee who unfortunately has poor résumé-drafting skills.</p>\r\n</li>\r\n</ul>\r\n<h2 id=\"tab2\" >How to read between the lines of a résumé</h2>\r\nNow that more and more people are using outside specialists or software applications to prepare their résumés, getting an accurate picture of a candidate’s strengths simply by reading their résumé is more difficult than ever. Even so, here are some of the résumé characteristics that generally (although not always) describe a candidate worth interviewing:\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\"><b>Lots of details:</b> Although applicants are generally advised to avoid wordiness, the more detailed they are in their descriptions of what they did and accomplished in previous jobs, the more reliable (as a rule) the information is.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><b>A history of stability and advancement:</b> The applicant’s work history should show a steady progression into greater responsibility and more important positions. But don’t go by job titles alone; look at what the candidate actually did and what skills they acquired. Assess how important the work was to the company involved.</p>\r\n<p class=\"child-para\">Generally, too, you should be wary of candidates who have bounced from one company to the next (although this is much more common today than it used to be, and it may very well be a judgment call on your part depending upon common practices within your particular industry). Again, though, you should be open to the possibility that they had good reasons for their career moves.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\"><b>A strong, well-written cover letter:</b> Some applicants don’t send cover letters with their résumés, assuming they’ve been rendered obsolete by online technology. A savvy job seeker (in other words, someone you may want to have on your team) will still manage to prepare and send the modern equivalent of a cover letter, perhaps in the body of an email message.</p>\r\n</li>\r\n</ul>\r\n<h2 id=\"tab3\" >Watching out for red flags</h2>\r\nRésumé writing is a good example of the law of unintended consequences. Sometimes what’s not in a résumé or what’s done through carelessness or a mistake can reveal quite a bit about a candidate. Here are some things to watch out for:\r\n\r\n<strong>Sloppy overall appearance:</strong> This is a fairly reliable sign that the candidate is lacking in professionalism and/or business experience.\r\n\r\n<strong>Cookie cutter résumé:</strong> A résumé that looks like it’s not specific to the position can be considered a red flag. This may mean that the person isn’t necessarily interested in working for your company, but rather just wants a job. If you’re looking to hire people who are passionate about what they do, considering a résumé that hasn’t been adapted for the specific position may be the wrong way to go.\r\n\r\n<strong>Static career pattern:</strong> A sequence of jobs that doesn’t include increasing responsibility may indicate a problem — the person wasn’t deemed fit for a promotion or demonstrated a lack of ambition. That said, sometimes solid performers who enjoy just doing their job and don’t necessarily have a career progression history still can add tremendous value as part of your team. Don’t reject a résumé on this criterion alone. It’s something to review and assess but not judge.\r\n\r\n<strong>Typos and misspellings:</strong> Generally speaking, typos in cover letters and résumés may signify carelessness or a cavalier attitude. Although not all jobs require candidates to have strong spelling skills, most do call for attention to detail. Not proofreading a résumé (or not having someone else do it) may be a sign that a candidate isn’t conscientious.\r\n\r\n<strong>Vaguely worded job summaries:</strong> Perhaps the applicant didn’t quite understand what their job was. Or perhaps the job responsibilities didn’t match the title. Before you go any further, you probably want to find out what a “coordinator of special projects” actually does. You want to see job summaries that indicate how crucial the job is to the company’s success.\r\n\r\n<strong>Failure to quantify accomplishments:</strong> Sometimes candidates give you a huge list of skills but don’t describe how they used them in their previous positions. This is an issue because it may mean they have never actually demonstrated this skill in a professional setting, which doesn’t answer the question of why they would be a good fit for this job. A good rule of thumb is that the more descriptive someone is in their résumé, the more likely it is that they are telling the truth about their accomplishments. Plus, this detail gives you something to talk about when you connect with the candidate.\r\n\r\nHistorically, unexplained chronological gaps in the resume have been considered a red flag, but they’re increasingly considered acceptable and can be a source of unintended bias. Breaks in employment history occur for a variety of reasons. Before jumping to conclusions, seek to understand.\r\n<h2 id=\"tab4\" >Considering a candidate’s online persona</h2>\r\nRésumés aren’t your only source of insight into prospective job candidates. Social media profiles are another tool you can use in the pre-screening process. In the world of social media, many organizations use information they discover online about candidates in the recruiting process.\r\n\r\nAll candidates should assume that their online persona can be seen by anybody, including prospective employers. If someone has a social media account containing a lot of vulgarity or inappropriate content, they may not be a fit for your culture.\r\n\r\nIt’s not unreasonable to search candidates online when looking for a new employee, so if you see anything that makes you feel uncomfortable, particularly if it isn’t aligned with your organization’s values, consider that as part of your search process, but it’s important to exercise caution when doing so. Using information discovered on social media can introduce legal risk and unintended bias.\r\n\r\nEmployers have increasingly turned to general online searches to find out about an applicant’s digital persona and interests. Although that can be as straightforward as a general search, employers also can see who applicants’ Facebook friends are or the content that candidates are engaged in on Instagram, TikTok, and other social media.\r\n<p class=\"article-tips remember\">Online research may seem like a fertile way to discover more about potential candidates, but there are serious caveats for the companies and HR personnel doing this sleuthing. For one thing, the anonymity of the Internet can prove anything but reliable — anyone can post pretty much anything about you, regardless of whether it’s accurate or completely contrived. There’s no guarantee that the information you uncover is accurate or insightful.</p>\r\nSeparately, legal risks abound. When you start exploring a candidate beyond the information contained in their résumé or professional profile or bio, you risk legal claims like invasion of privacy and discrimination, or even Fair Credit Reporting Act and similar state law violations.\r\n\r\nIf you want to incorporate web-based searches of applicants into your overall evaluation procedures, work with a lawyer to develop lawful policies, procedures, and guidelines for the gathering and use of Internet-based information. Weigh the benefits and disadvantages.\r\n\r\nFollowing, are some benefits of searching for applicants online:\r\n<ul>\r\n \t<li>You may get a sense of their professionalism and/or maturity.</li>\r\n \t<li>The information you find may help you get an interview together and ask relevant and specific questions instead of general ones.</li>\r\n \t<li>You may encounter extensive information about their background, experience, and personal life.</li>\r\n</ul>\r\nOn the flip side, disadvantages include the following:\r\n<ul>\r\n \t<li>It can be considered an invasion of privacy, which can bring about legal issues for the company.</li>\r\n \t<li>If the candidate is part of a protected class such as a certain religion or disabled, you might run into issues should you choose not to hire them, even if the choice is based only on lack of experience, skill, or education.</li>\r\n \t<li>The information gained may not be reliable, considering it’s public and anyone can add photos or data about the candidate to their social media profile.</li>\r\n \t<li>There are people in the world with the same name. Information found may be about someone else with the same name.</li>\r\n \t<li>There are various states within the United States that can prosecute those who Google candidates without their consent.</li>\r\n</ul>\r\nIf you do choose to search online for candidate information, it’s a good idea to enlighten the applicants on your intentions. That way, if you discover anything online that’s considered questionable or you’re in a state where this act could be punishable by law, you won’t have any issues and they have the opportunity to be forthcoming with the data, in person, rather than allow you to find it online.","blurb":"","authors":[{"authorId":35257,"name":"Andrea Butcher","slug":"andrea-butcher","description":"<strong><span class=\"a-text-bold\">Andrea Butcher</span></strong> is the CEO of HRD, a leadership development company. She is a renowned keynote speaker, talent strate­gist, execu­tive coach, and expert facilitator. She also hosts HRD’s weekly podcast, <span class=\"a-text-italic\">Being [at Work].</span> She is also the co-founder of Next Gen Talent, an organization focused on the development of emerging HR and talent leaders.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/35257"}}],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Résumé basics","target":"#tab1"},{"label":"How to read between the lines of a résumé","target":"#tab2"},{"label":"Watching out for red flags","target":"#tab3"},{"label":"Considering a candidate’s online persona","target":"#tab4"}],"relatedArticles":{"fromBook":[{"articleId":208154,"title":"Human Resources Kit For Dummies Cheat Sheet","slug":"human-resources-kit-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/208154"}},{"articleId":172103,"title":"Five Interview Questions That Reveal the Most about Job Candidates","slug":"five-interview-questions-that-reveal-the-most-about-job-candidates","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/172103"}},{"articleId":172102,"title":"How to Create an Employee-Friendly Work Environment","slug":"how-to-create-an-employee-friendly-work-environment","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/172102"}},{"articleId":172101,"title":"Key Federal Laws Affecting HR","slug":"key-federal-laws-affecting-hr","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/172101"}},{"articleId":172074,"title":"How to Evaluate Résumés","slug":"how-to-evaluate-rsums","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/172074"}}],"fromCategory":[{"articleId":295930,"title":"How Organizations Combat Unconscious Bias in Their Hiring Practices","slug":"how-organizations-combat-unconscious-bias-in-their-hiring-practices","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295930"}},{"articleId":295924,"title":"The Secret to Avoiding a Hiring Disaster: Job Fit","slug":"the-secret-to-avoiding-a-hiring-disaster-job-fit","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295924"}},{"articleId":295927,"title":"How to Hire Top Performers","slug":"how-to-hire-top-performers","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295927"}},{"articleId":289249,"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289249"}},{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282290,"slug":"human-resources-kit-for-dummies-3rd-edition","isbn":"9781119989899","categoryList":["business-careers-money","business","human-resources"],"amazon":{"default":"https://www.amazon.com/gp/product/1119989892/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119989892/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119989892-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119989892/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119989892/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/human-resources-kit-for-dummies-cover-1119989892-203x255.jpg","width":203,"height":255},"title":"Human Resources Kit For Dummies, 4th Edition","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><strong><span class=\"a-text-bold\"><b data-author-id=\"35257\">Andrea Butcher</b></span></strong> is the CEO of HRD, a leadership development company. She is a renowned keynote speaker, talent strate­gist, execu­tive coach, and expert facilitator. She also hosts HRD’s weekly podcast, <span class=\"a-text-italic\">Being [at Work].</span> She is also the co-founder of Next Gen Talent, an organization focused on the development of emerging HR and talent leaders.</p>","authors":[{"authorId":35257,"name":"Andrea Butcher","slug":"andrea-butcher","description":"<strong><span class=\"a-text-bold\">Andrea Butcher</span></strong> is the CEO of HRD, a leadership development company. She is a renowned keynote speaker, talent strate­gist, execu­tive coach, and expert facilitator. She also hosts HRD’s weekly podcast, <span class=\"a-text-italic\">Being [at Work].</span> She is also the co-founder of Next Gen Talent, an organization focused on the development of emerging HR and talent leaders.","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/35257"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119989899&quot;]}]\" id=\"du-slot-64132f2f2c214\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119989899&quot;]}]\" id=\"du-slot-64132f2f2c96d\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-15T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":169964},{"headers":{"creationTime":"2023-03-10T18:19:18+00:00","modifiedTime":"2023-03-13T18:08:51+00:00","timestamp":"2023-03-13T21:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Roadway Design and Civil Engineering","strippedTitle":"content marketing solutions for roadway design and civil engineering","slug":"content-marketing-solutions-for-road-design-and-civil-engineering","canonicalUrl":"","seo":{"metaDescription":"Learn how you can get the attention of your potential B2B clients by harnessing the power custom content marketing.","noIndex":0,"noFollow":0},"content":"Marketing is a unique challenge within the areas civil engineering and roadway design because of the large-scale projects and long consideration periods. Your B2B audience — whether it’s a government department, construction company, or real estate firm, spends a lot of time researching before they engage with a salesperson at your company.\r\n\r\n[caption id=\"attachment_297783\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297783\" src=\"https://www.dummies.com/wp-content/uploads/civil-engineers-roadway-adobeStock_456487392.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Tong2530 / Adobe Stock[/caption]\r\n\r\nIn this highly competitive industry with long and complex project cycles, it’s crucial to find ways to distinguish your business among the rest. You need to grab the attention of your audience, showcasing your expertise and record.\r\n\r\nThis is why customized content of high interest to your potential clients is the best marketing strategy for your roadway design or civil engineering company.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing educational content your potential clients find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for roadway design/civil engineering companies?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you have the opportunity to describe what you can do for your clients, and why you stand out among the competition.\r\n\r\n[caption id=\"attachment_297782\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297782\" src=\"https://www.dummies.com/wp-content/uploads/designer-building-plans-specs-adobeStock_267654295.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Seventyfour / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself within the industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"Marketing is a unique challenge within the areas civil engineering and roadway design because of the large-scale projects and long consideration periods. Your B2B audience — whether it’s a government department, construction company, or real estate firm, spends a lot of time researching before they engage with a salesperson at your company.\r\n\r\n[caption id=\"attachment_297783\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297783\" src=\"https://www.dummies.com/wp-content/uploads/civil-engineers-roadway-adobeStock_456487392.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Tong2530 / Adobe Stock[/caption]\r\n\r\nIn this highly competitive industry with long and complex project cycles, it’s crucial to find ways to distinguish your business among the rest. You need to grab the attention of your audience, showcasing your expertise and record.\r\n\r\nThis is why customized content of high interest to your potential clients is the best marketing strategy for your roadway design or civil engineering company.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing educational content your potential clients find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for roadway design/civil engineering companies?</strong></h2>\r\nHigh-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you have the opportunity to describe what you can do for your clients, and why you stand out among the competition.\r\n\r\n[caption id=\"attachment_297782\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297782\" src=\"https://www.dummies.com/wp-content/uploads/designer-building-plans-specs-adobeStock_267654295.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Seventyfour / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself within the industry, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> company.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and books sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in an easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for roadway design/civil engineering companies?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":297794,"title":"Content Marketing Solutions for Transportation Design","slug":"content-marketing-solutions-for-transportation-design","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297794"}},{"articleId":297787,"title":"Content Marketing Solutions for Highway Design and Civil Engineering","slug":"content-marketing-solutions-for-highway-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297787"}},{"articleId":297730,"title":"Content Marketing Solutions for SaaS Companies","slug":"content-marketing-solutions-for-saas-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297730"}},{"articleId":297726,"title":"Content Marketing Solutions for Data Protection Companies","slug":"content-marketing-solutions-for-data-protection-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297726"}},{"articleId":297720,"title":"Content Marketing Solutions for Artificial Intelligence Development","slug":"content-marketing-solutions-for-artificial-intelligence-development","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297720"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f8f0eabd47\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f8f0eacb88\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-10T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297779},{"headers":{"creationTime":"2023-03-03T21:36:06+00:00","modifiedTime":"2023-03-13T16:02:10+00:00","timestamp":"2023-03-13T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Capital Markets Firms","strippedTitle":"content marketing solutions for capital markets firms","slug":"content-marketing-solutions-for-capital-markets","canonicalUrl":"","seo":{"metaDescription":"Learn what content marketing is and how it can help capital markets firms generate leads, boost sales, and stand out in the crowd.","noIndex":0,"noFollow":0},"content":"In the competitive world that makes up the capital markets, it’s more challenging than ever to stand out and get the attention of potential clients. You want to spotlight your expertise and record, and tell the story of why your firm is better than the rest. Fortunately, there is an extremely effective method for accomplishing these goals: content marketing.\r\n\r\n[caption id=\"attachment_297605\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297605\" src=\"https://www.dummies.com/wp-content/uploads/stock-brokers-adobeStock_168292131.jpg\" alt=\"\" width=\"630\" height=\"393\" /> ©REDPIXEL / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Reaching your audience with content marketing</h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your capital markets firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for </strong><strong>capital markets firms</strong><strong>?</strong></h2>\r\nContent marketing is not just an ad. It is custom-created articles, or other types of content, on industry topics that will pique the interest of your audience and answer their questions. This makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties, and why it’s better than the competition.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n[caption id=\"attachment_297604\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297604\" src=\"https://www.dummies.com/wp-content/uploads/new-york-stock-exchange-building-adobeStock_312381174.jpg\" alt=\"Photo of the New York Stock Exchange building\" width=\"630\" height=\"419\" /> ©Scottiebumich / Adobe Stock[/caption]\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" >Case Study: Thron</h2>\r\n<h3>Key objectives:</h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and THRON brand thanks to the proven authority of <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3>How were the assets used?</h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3>What results did you see?</h3>\r\n<ul>\r\n \t<li>8,000 ebooks downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3>How have your customers reacted to the book and what feedback have they shared with you?</h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong> –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"In the competitive world that makes up the capital markets, it’s more challenging than ever to stand out and get the attention of potential clients. You want to spotlight your expertise and record, and tell the story of why your firm is better than the rest. Fortunately, there is an extremely effective method for accomplishing these goals: content marketing.\r\n\r\n[caption id=\"attachment_297605\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297605\" src=\"https://www.dummies.com/wp-content/uploads/stock-brokers-adobeStock_168292131.jpg\" alt=\"\" width=\"630\" height=\"393\" /> ©REDPIXEL / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" >Reaching your audience with content marketing</h2>\r\nContent marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your capital markets firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for </strong><strong>capital markets firms</strong><strong>?</strong></h2>\r\nContent marketing is not just an ad. It is custom-created articles, or other types of content, on industry topics that will pique the interest of your audience and answer their questions. This makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties, and why it’s better than the competition.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n[caption id=\"attachment_297604\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297604\" src=\"https://www.dummies.com/wp-content/uploads/new-york-stock-exchange-building-adobeStock_312381174.jpg\" alt=\"Photo of the New York Stock Exchange building\" width=\"630\" height=\"419\" /> ©Scottiebumich / Adobe Stock[/caption]\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <strong>Wiley</strong>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" >Case Study: Thron</h2>\r\n<h3>Key objectives:</h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and THRON brand thanks to the proven authority of <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3>How were the assets used?</h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3>What results did you see?</h3>\r\n<ul>\r\n \t<li>8,000 ebooks downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3>How have your customers reacted to the book and what feedback have they shared with you?</h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong> –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with content marketing","target":"#tab1"},{"label":"Why does content marketing work for capital markets firms?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":297794,"title":"Content Marketing Solutions for Transportation Design","slug":"content-marketing-solutions-for-transportation-design","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297794"}},{"articleId":297787,"title":"Content Marketing Solutions for Highway Design and Civil Engineering","slug":"content-marketing-solutions-for-highway-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297787"}},{"articleId":297779,"title":"Content Marketing Solutions for Road Design and Civil Engineering","slug":"content-marketing-solutions-for-road-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297779"}},{"articleId":297730,"title":"Content Marketing Solutions for SaaS Companies","slug":"content-marketing-solutions-for-saas-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297730"}},{"articleId":297726,"title":"Content Marketing Solutions for Data Protection Companies","slug":"content-marketing-solutions-for-data-protection-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297726"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f64df0318a\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f64df03953\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-03T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297606},{"headers":{"creationTime":"2023-03-06T22:12:40+00:00","modifiedTime":"2023-03-13T16:00:23+00:00","timestamp":"2023-03-13T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for the Research Services Industry","strippedTitle":"content marketing solutions for the research services industry","slug":"content-marketing-solutions-for-the-research-services-industry","canonicalUrl":"","seo":{"metaDescription":"Learn why custom content marketing works so well for companies within the research services industry, and how your firm can benefit.","noIndex":0,"noFollow":0},"content":"The global market research services industry continues to grow, with the size estimated at about $84 billion and the U.S. market at about $30 billion.\r\n\r\nIn such a competitive field, research services firms face the challenge of increasing brand awareness and reaching potential clients. If you’re one of these companies, you need to spotlight what your research firm can do, and why your company stands out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_297686\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297686\" src=\"https://www.dummies.com/wp-content/uploads/research-workers-office-adobeStock_303330374.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Fizkes / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your research firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work in the research services industry?</strong></h2>\r\nContent marketing is not just an ad. It is custom-created articles, or other types of content, on topics that will pique the interest of your audience and answer their questions. This makes the all-important connection breakthrough. And, once you have the attention of a potential customer, you’re able to further explain your business, its specialties, and why it’s better than the competition.\r\n\r\n[caption id=\"attachment_297630\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297630\" src=\"https://www.dummies.com/wp-content/uploads/desk-charts-people-working-adobeStock_138922277.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Panumas / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"The global market research services industry continues to grow, with the size estimated at about $84 billion and the U.S. market at about $30 billion.\r\n\r\nIn such a competitive field, research services firms face the challenge of increasing brand awareness and reaching potential clients. If you’re one of these companies, you need to spotlight what your research firm can do, and why your company stands out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n\r\n[caption id=\"attachment_297686\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297686\" src=\"https://www.dummies.com/wp-content/uploads/research-workers-office-adobeStock_303330374.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Fizkes / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your research firm as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work in the research services industry?</strong></h2>\r\nContent marketing is not just an ad. It is custom-created articles, or other types of content, on topics that will pique the interest of your audience and answer their questions. This makes the all-important connection breakthrough. And, once you have the attention of a potential customer, you’re able to further explain your business, its specialties, and why it’s better than the competition.\r\n\r\n[caption id=\"attachment_297630\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297630\" src=\"https://www.dummies.com/wp-content/uploads/desk-charts-people-working-adobeStock_138922277.jpg\" alt=\"\" width=\"630\" height=\"420\" /> ©Panumas / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work in the research services industry?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":297794,"title":"Content Marketing Solutions for Transportation Design","slug":"content-marketing-solutions-for-transportation-design","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297794"}},{"articleId":297787,"title":"Content Marketing Solutions for Highway Design and Civil Engineering","slug":"content-marketing-solutions-for-highway-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297787"}},{"articleId":297779,"title":"Content Marketing Solutions for Road Design and Civil Engineering","slug":"content-marketing-solutions-for-road-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297779"}},{"articleId":297730,"title":"Content Marketing Solutions for SaaS Companies","slug":"content-marketing-solutions-for-saas-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297730"}},{"articleId":297726,"title":"Content Marketing Solutions for Data Protection Companies","slug":"content-marketing-solutions-for-data-protection-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297726"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f64deeea56\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f64deef238\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-06T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297631},{"headers":{"creationTime":"2023-03-09T16:15:32+00:00","modifiedTime":"2023-03-13T15:57:10+00:00","timestamp":"2023-03-13T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Machine Learning Companies","strippedTitle":"content marketing solutions for machine learning companies","slug":"content-marketing-solutions-for-machine-learning-companies","canonicalUrl":"","seo":{"metaDescription":"Find out why sustom content marketing is so effective for high-tech companies specializing in machine learning.","noIndex":0,"noFollow":0},"content":"As a high tech business developing and delivering machine learning technologies, you continually face the challenge of reaching potential clients in today’s competitive landscape. Your business is expected to be highly innovative, and you need to show this through your marketing materials.\r\n\r\nYou need to spotlight what your company can do for your potential clients, and why you stand out among the competition. Fortunately, there’s an excellent way to accomplish this kind of communication: through custom content marketing.\r\n\r\n[caption id=\"attachment_297734\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297734\" src=\"https://www.dummies.com/wp-content/uploads/workers-programming-office-adobeStock_480884814.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©DC Studio / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, engaging content that your potential customers find valuable and interesting. This can include blogs on your website, white papers, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your technology firm as an authority and thought leader, get the attention of potential customers, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for machine learning high-tech companies?</strong></h2>\r\nMost high-tech buyers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.\r\n\r\nCustom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties, and why it’s better than the competition.\r\n\r\n[caption id=\"attachment_297629\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297629\" src=\"https://www.dummies.com/wp-content/uploads/two-guys-working-computer-adobeStock_534488073.jpg\" alt=\"\" width=\"630\" height=\"414\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","description":"As a high tech business developing and delivering machine learning technologies, you continually face the challenge of reaching potential clients in today’s competitive landscape. Your business is expected to be highly innovative, and you need to show this through your marketing materials.\r\n\r\nYou need to spotlight what your company can do for your potential clients, and why you stand out among the competition. Fortunately, there’s an excellent way to accomplish this kind of communication: through custom content marketing.\r\n\r\n[caption id=\"attachment_297734\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297734\" src=\"https://www.dummies.com/wp-content/uploads/workers-programming-office-adobeStock_480884814.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©DC Studio / Adobe Stock[/caption]\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing high-quality, engaging content that your potential customers find valuable and interesting. This can include blogs on your website, white papers, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.\r\n\r\nThese strategies help establish your technology firm as an authority and thought leader, get the attention of potential customers, and strengthen connections with your existing customers.\r\n<h2 id=\"tab2\" ><strong>Why does content marketing work for machine learning high-tech companies?</strong></h2>\r\nMost high-tech buyers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise.\r\n\r\nCustom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties, and why it’s better than the competition.\r\n\r\n[caption id=\"attachment_297629\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297629\" src=\"https://www.dummies.com/wp-content/uploads/two-guys-working-computer-adobeStock_534488073.jpg\" alt=\"\" width=\"630\" height=\"414\" /> ©Peopleimages.com / Adobe Stock[/caption]\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\nDummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”</strong><strong>\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does content marketing work for machine learning high-tech companies?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":297794,"title":"Content Marketing Solutions for Transportation Design","slug":"content-marketing-solutions-for-transportation-design","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297794"}},{"articleId":297787,"title":"Content Marketing Solutions for Highway Design and Civil Engineering","slug":"content-marketing-solutions-for-highway-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297787"}},{"articleId":297779,"title":"Content Marketing Solutions for Road Design and Civil Engineering","slug":"content-marketing-solutions-for-road-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297779"}},{"articleId":297730,"title":"Content Marketing Solutions for SaaS Companies","slug":"content-marketing-solutions-for-saas-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297730"}},{"articleId":297726,"title":"Content Marketing Solutions for Data Protection Companies","slug":"content-marketing-solutions-for-data-protection-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297726"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f64dee5f60\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f64dee6739\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-09T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297714},{"headers":{"creationTime":"2023-03-09T18:29:29+00:00","modifiedTime":"2023-03-13T15:45:29+00:00","timestamp":"2023-03-13T18:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"title":"Content Marketing Solutions for Data Protection Companies","strippedTitle":"content marketing solutions for data protection companies","slug":"content-marketing-solutions-for-data-protection-companies","canonicalUrl":"","seo":{"metaDescription":"Learn how custom content marketing helps data protection firms attract new customers and build brand confidence.","noIndex":0,"noFollow":0},"content":"The global data protection services market is expected to grow substantially over the next several years, according to market researchers, because data analytics and business intelligence are playing increasing roles within enterprise management.\r\n\r\n[caption id=\"attachment_297103\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297103\" src=\"https://www.dummies.com/wp-content/uploads/data_warehouse_adobeStock_452878690.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gordonkoff / Adobe Stock[/caption]\r\n\r\nThis is great news, but as the market expands, so, too, will the competition. If you’re in the data protection business, you face the challenge of reaching potential clients within a more crowded marketplace. You need to show your potential customers who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your data protection business as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n\r\n[caption id=\"attachment_297273\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297273\" src=\"https://www.dummies.com/wp-content/uploads/computer-circuitry-illustration-adobeStock_518872338.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Blue Planet Studio / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Why does data protection content marketing work?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, offers them something new, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n<em>Dummies</em> Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>\r\n\r\n ","description":"The global data protection services market is expected to grow substantially over the next several years, according to market researchers, because data analytics and business intelligence are playing increasing roles within enterprise management.\r\n\r\n[caption id=\"attachment_297103\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297103\" src=\"https://www.dummies.com/wp-content/uploads/data_warehouse_adobeStock_452878690.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Gordonkoff / Adobe Stock[/caption]\r\n\r\nThis is great news, but as the market expands, so, too, will the competition. If you’re in the data protection business, you face the challenge of reaching potential clients within a more crowded marketplace. You need to show your potential customers who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content.\r\n<h2 id=\"tab1\" ><strong>Reaching your audience with custom content</strong></h2>\r\nContent marketing involves producing and distributing educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your data protection business as an authority, get the attention of potential clients, and strengthen connections with your customers.\r\n\r\n[caption id=\"attachment_297273\" align=\"alignnone\" width=\"630\"]<img class=\"size-full wp-image-297273\" src=\"https://www.dummies.com/wp-content/uploads/computer-circuitry-illustration-adobeStock_518872338.jpg\" alt=\"\" width=\"630\" height=\"354\" /> ©Blue Planet Studio / Adobe Stock[/caption]\r\n<h2 id=\"tab2\" ><strong>Why does data protection content marketing work?</strong></h2>\r\nEducational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, offers them something new, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience.\r\n<h2 id=\"tab3\" ><strong>Dummies Custom Solutions: Great Value for Boosted Recognition</strong></h2>\r\nSocial media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider <a href=\"https://custom.dummies.com/Custom-Solutions.aspx\"><strong>Dummies Custom Solutions</strong></a>, a <strong>Wiley</strong> offering.\r\n\r\n<strong>You know <em>Dummies</em> — everybody does.</strong> People around the world turn to <em>Dummies</em> books and e-books when they want <em>Learning Made Easy</em>. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with <em>Dummies</em>, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way.\r\n\r\nWorking with the Dummies Custom Solutions editorial team, you get a fully customized <em>Dummies</em> book and e-book for your company or product that you can distribute in a variety of ways, including:\r\n<ul>\r\n \t<li>Sign-ups on your website</li>\r\n \t<li>Webinar attendance</li>\r\n \t<li>Trade shows and other events</li>\r\n \t<li>Email marketing campaigns</li>\r\n</ul>\r\n<em>Dummies</em> Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the <em>Dummies</em> network of properties and a book/e-book that helps you:\r\n<ul>\r\n \t<li>Boost awareness of your company or product</li>\r\n \t<li>Nurture relationships with current clients</li>\r\n \t<li>Establish your company as an authority/expert/thought leader</li>\r\n \t<li>Generate leads</li>\r\n</ul>\r\n<strong>We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you.</strong>\r\n\r\nWhat’s more, <em>Dummies</em> is a brand of <a href=\"https://www.wiley.com/en-us\" target=\"_blank\" rel=\"noopener\"><strong>Wiley</strong></a>, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with <em>Dummies</em> and Wiley.\r\n\r\n<!-- desktop callout image -->\r\n\r\n<style type=\"text/css\">a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:\"\";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:\"\"}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}}</style>\r\n\r\n<a class=\"drops-article-callout callout-desktop\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296261\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-725x220-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"725\" height=\"200\" /></a>\r\n<!-- mobile callout image -->\r\n<a class=\"drops-article-callout callout-mobile\" style=\"border: none !important; background-color: transparent !important;\" href=\"https://custom.dummies.com/Custom-Solutions.aspx#contact\" target=\"_blank\" rel=\"noopener\" data-testid=\"linkToPartnerwithDummies\"><img class=\"aligncenter size-full wp-image-296262\" style=\"border: none !important;\" src=\"https://www.dummies.com/wp-content/uploads/contact-custom-solutions-500x500-1.png\" alt=\"Ready to get started? Let's discuss your custom content project. Contact us.\" width=\"500\" height=\"500\" /></a>\r\n<h2 id=\"tab4\" ><strong>Case Study: Thron</strong></h2>\r\n<h3><strong>Key objectives:</strong></h3>\r\n<ul>\r\n \t<li>Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the <em>Dummies</em> books</li>\r\n \t<li>Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the <em>Dummies</em> books</li>\r\n \t<li>Find new companies interested in our Intelligent DAM</li>\r\n</ul>\r\n<h3><strong>How were the assets used?</strong></h3>\r\n<ul>\r\n \t<li>Free e-book to download from our websites to inform and develop people on CI</li>\r\n \t<li>Free promotional materials for events to widen the audience and make them aware of the topic</li>\r\n \t<li>Gift for our clients and THRON employees to strengthen engagement</li>\r\n</ul>\r\n<h3><strong>What results did you see?</strong></h3>\r\n<ul>\r\n \t<li>8,000 e-books downloaded</li>\r\n \t<li>750 print books given out</li>\r\n</ul>\r\n<h3><strong>How have your customers reacted to the book and what feedback have they shared with you?</strong></h3>\r\nThe book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose <em>Content Intelligence For Dummies</em> as their summer reading!\r\n\r\n<strong>“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.”\r\n–Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies</strong>\r\n\r\n ","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reaching your audience with custom content","target":"#tab1"},{"label":"Why does data protection content marketing work?","target":"#tab2"},{"label":"Dummies Custom Solutions: Great Value for Boosted Recognition","target":"#tab3"},{"label":"Case Study: Thron","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":297794,"title":"Content Marketing Solutions for Transportation Design","slug":"content-marketing-solutions-for-transportation-design","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297794"}},{"articleId":297787,"title":"Content Marketing Solutions for Highway Design and Civil Engineering","slug":"content-marketing-solutions-for-highway-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297787"}},{"articleId":297779,"title":"Content Marketing Solutions for Road Design and Civil Engineering","slug":"content-marketing-solutions-for-road-design-and-civil-engineering","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297779"}},{"articleId":297730,"title":"Content Marketing Solutions for SaaS Companies","slug":"content-marketing-solutions-for-saas-companies","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297730"}},{"articleId":297720,"title":"Content Marketing Solutions for Artificial Intelligence Development","slug":"content-marketing-solutions-for-artificial-intelligence-development","categoryList":["business-careers-money","business","marketing"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/297720"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f64dedda12\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;marketing&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-640f64dede1b9\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2023-03-09T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":297726}],"_links":{"self":{"self":"https://dummies-api.dummies.com/v2/categories/34225/categoryArticles?sortField=time&sortOrder=1&size=10&offset=0"},"next":{"self":"https://dummies-api.dummies.com/v2/categories/34225/categoryArticles?sortField=time&sortOrder=1&size=10&offset=10"},"last":{"self":"https://dummies-api.dummies.com/v2/categories/34225/categoryArticles?sortField=time&sortOrder=1&size=10&offset=6112"}}},"objectTitle":"","status":"success","pageType":"article-category","objectId":"34225","page":1,"sortField":"time","sortOrder":1,"categoriesIds":[],"articleTypes":[],"filterData":{"categoriesFilter":[{"itemId":0,"itemName":"All Categories","count":6113},{"itemId":34226,"itemName":"Accounting","count":1137},{"itemId":34231,"itemName":"Better Business Bureau","count":1},{"itemId":34225,"itemName":"Business","count":2},{"itemId":34232,"itemName":"Business Communication","count":308},{"itemId":34233,"itemName":"Call Centers","count":10},{"itemId":34234,"itemName":"Customer Service","count":103},{"itemId":34244,"itemName":"Data Management","count":11},{"itemId":34235,"itemName":"E-Commerce","count":8},{"itemId":34238,"itemName":"Economics","count":254},{"itemId":34239,"itemName":"Events","count":21},{"itemId":34240,"itemName":"Financing","count":258},{"itemId":34255,"itemName":"General Business","count":534},{"itemId":34241,"itemName":"Human Resources","count":588},{"itemId":34341,"itemName":"International Business","count":10},{"itemId":34242,"itemName":"Management","count":132},{"itemId":34243,"itemName":"Marketing","count":845},{"itemId":34245,"itemName":"Mergers & Acquisitions","count":213},{"itemId":34246,"itemName":"Nonprofits","count":93},{"itemId":34247,"itemName":"Operations","count":236},{"itemId":34248,"itemName":"Product Development","count":3},{"itemId":34249,"itemName":"Project Management","count":358},{"itemId":34250,"itemName":"Sales","count":232},{"itemId":34251,"itemName":"Small Business","count":467},{"itemId":34254,"itemName":"Strategic Planning","count":289}],"articleTypeFilter":[{"articleType":"All Types","count":6113},{"articleType":"Articles","count":5884},{"articleType":"Cheat Sheet","count":172},{"articleType":"Step by Step","count":57}]},"filterDataLoadedStatus":"success","pageSize":10},"adsState":{"pageScripts":{"headers":{"timestamp":"2023-03-22T05:50:01+00:00"},"adsId":0,"data":{"scripts":[{"pages":["all"],"location":"header","script":"<!--Optimizely Script-->\r\n<script src=\"https://cdn.optimizely.com/js/10563184655.js\"></script>","enabled":false},{"pages":["all"],"location":"header","script":"<!-- comScore Tag -->\r\n<script>var _comscore = _comscore || [];_comscore.push({ c1: \"2\", c2: \"15097263\" });(function() {var s = document.createElement(\"script\"), el = document.getElementsByTagName(\"script\")[0]; s.async = true;s.src = (document.location.protocol == \"https:\" ? \"https://sb\" : \"http://b\") + \".scorecardresearch.com/beacon.js\";el.parentNode.insertBefore(s, el);})();</script><noscript><img src=\"https://sb.scorecardresearch.com/p?c1=2&c2=15097263&cv=2.0&cj=1\" /></noscript>\r\n<!-- / comScore Tag -->","enabled":true},{"pages":["all"],"location":"footer","script":"<!--BEGIN QUALTRICS WEBSITE FEEDBACK SNIPPET-->\r\n<script type='text/javascript'>\r\n(function(){var g=function(e,h,f,g){\r\nthis.get=function(a){for(var a=a+\"=\",c=document.cookie.split(\";\"),b=0,e=c.length;b<e;b++){for(var d=c[b];\" \"==d.charAt(0);)d=d.substring(1,d.length);if(0==d.indexOf(a))return d.substring(a.length,d.length)}return null};\r\nthis.set=function(a,c){var b=\"\",b=new Date;b.setTime(b.getTime()+6048E5);b=\"; expires=\"+b.toGMTString();document.cookie=a+\"=\"+c+b+\"; path=/; \"};\r\nthis.check=function(){var a=this.get(f);if(a)a=a.split(\":\");else if(100!=e)\"v\"==h&&(e=Math.random()>=e/100?0:100),a=[h,e,0],this.set(f,a.join(\":\"));else return!0;var c=a[1];if(100==c)return!0;switch(a[0]){case \"v\":return!1;case \"r\":return c=a[2]%Math.floor(100/c),a[2]++,this.set(f,a.join(\":\")),!c}return!0};\r\nthis.go=function(){if(this.check()){var a=document.createElement(\"script\");a.type=\"text/javascript\";a.src=g;document.body&&document.body.appendChild(a)}};\r\nthis.start=function(){var t=this;\"complete\"!==document.readyState?window.addEventListener?window.addEventListener(\"load\",function(){t.go()},!1):window.attachEvent&&window.attachEvent(\"onload\",function(){t.go()}):t.go()};};\r\ntry{(new g(100,\"r\",\"QSI_S_ZN_5o5yqpvMVjgDOuN\",\"https://zn5o5yqpvmvjgdoun-wiley.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_5o5yqpvMVjgDOuN\")).start()}catch(i){}})();\r\n</script><div id='ZN_5o5yqpvMVjgDOuN'><!--DO NOT REMOVE-CONTENTS PLACED HERE--></div>\r\n<!--END WEBSITE FEEDBACK SNIPPET-->","enabled":false},{"pages":["all"],"location":"header","script":"<!-- Hotjar Tracking Code for http://www.dummies.com -->\r\n<script>\r\n (function(h,o,t,j,a,r){\r\n h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};\r\n h._hjSettings={hjid:257151,hjsv:6};\r\n a=o.getElementsByTagName('head')[0];\r\n r=o.createElement('script');r.async=1;\r\n r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;\r\n a.appendChild(r);\r\n })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');\r\n</script>","enabled":false},{"pages":["article"],"location":"header","script":"<!-- //Connect Container: dummies --> <script src=\"//get.s-onetag.com/bffe21a1-6bb8-4928-9449-7beadb468dae/tag.min.js\" async defer></script>","enabled":true},{"pages":["homepage"],"location":"header","script":"<meta name=\"facebook-domain-verification\" content=\"irk8y0irxf718trg3uwwuexg6xpva0\" />","enabled":true},{"pages":["homepage","article","category","search"],"location":"footer","script":"<!-- Facebook Pixel Code -->\r\n<noscript>\r\n<img height=\"1\" width=\"1\" src=\"https://www.facebook.com/tr?id=256338321977984&ev=PageView&noscript=1\"/>\r\n</noscript>\r\n<!-- End Facebook Pixel Code -->","enabled":true}]}},"pageScriptsLoadedStatus":"success"},"navigationState":{"navigationCollections":[{"collectionId":287568,"title":"BYOB (Be Your Own Boss)","hasSubCategories":false,"url":"/collection/for-the-entry-level-entrepreneur-287568"},{"collectionId":293237,"title":"Be a Rad Dad","hasSubCategories":false,"url":"/collection/be-the-best-dad-293237"},{"collectionId":295890,"title":"Career Shifting","hasSubCategories":false,"url":"/collection/career-shifting-295890"},{"collectionId":294090,"title":"Contemplating the Cosmos","hasSubCategories":false,"url":"/collection/theres-something-about-space-294090"},{"collectionId":287563,"title":"For Those Seeking Peace of Mind","hasSubCategories":false,"url":"/collection/for-those-seeking-peace-of-mind-287563"},{"collectionId":287570,"title":"For the Aspiring Aficionado","hasSubCategories":false,"url":"/collection/for-the-bougielicious-287570"},{"collectionId":291903,"title":"For the Budding Cannabis Enthusiast","hasSubCategories":false,"url":"/collection/for-the-budding-cannabis-enthusiast-291903"},{"collectionId":291934,"title":"For the Exam-Season Crammer","hasSubCategories":false,"url":"/collection/for-the-exam-season-crammer-291934"},{"collectionId":287569,"title":"For the Hopeless Romantic","hasSubCategories":false,"url":"/collection/for-the-hopeless-romantic-287569"},{"collectionId":296450,"title":"For the Spring Term Learner","hasSubCategories":false,"url":"/collection/for-the-spring-term-student-296450"}],"navigationCollectionsLoadedStatus":"success","navigationCategories":{"books":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/books/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/books/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/books/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/books/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/books/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/books/level-0-category-0"}},"articles":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/articles/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/articles/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/articles/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/articles/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/articles/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/articles/level-0-category-0"}}},"navigationCategoriesLoadedStatus":"success"},"searchState":{"searchList":[],"searchStatus":"initial","relatedArticlesList":[],"relatedArticlesStatus":"initial"},"routeState":{"name":"ArticleCategory","path":"/category/articles/business-34225/","hash":"","query":{},"params":{"category":"business-34225"},"fullPath":"/category/articles/business-34225/","meta":{"routeType":"category","breadcrumbInfo":{"suffix":"Articles","baseRoute":"/category/articles"},"prerenderWithAsyncData":true},"from":{"name":null,"path":"/","hash":"","query":{},"params":{},"fullPath":"/","meta":{}}},"sfmcState":{"status":"initial"},"profileState":{"auth":{},"userOptions":{},"status":"success"}}
Logo
  • Articles Open Article Categories
  • Books Open Book Categories
  • Collections Open Collections list
  • Custom Solutions

Article Categories

Book Categories

Collections

Explore all collections
BYOB (Be Your Own Boss)
Be a Rad Dad
Career Shifting
Contemplating the Cosmos
For Those Seeking Peace of Mind
For the Aspiring Aficionado
For the Budding Cannabis Enthusiast
For the Exam-Season Crammer
For the Hopeless Romantic
For the Spring Term Learner
Log In
  • Home
  • Business, Careers, & Money Articles
  • Business Articles

Business Articles

Whether you're looking to brush up on accounting basics or improve your organization's customer service, we've got you covered.

Browse By Category

Accounting

Better Business Bureau

Business Communication

Call Centers

Customer Service

E-Commerce

Economics

Events

Financing

Human Resources

Management

Marketing

Data Management

Mergers & Acquisitions

Nonprofits

Operations

Product Development

Project Management

Sales

Small Business

Strategic Planning

General Business

International Business

Previous slideNext slide

Accounting

Better Business Bureau

Business Communication

Call Centers

Customer Service

E-Commerce

Economics

Events

Financing

Human Resources

Management

Marketing

Data Management

Mergers & Acquisitions

Nonprofits

Operations

Product Development

Project Management

Sales

Small Business

Strategic Planning

General Business

International Business

Articles From Business

page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132
page 133
page 134
page 135
page 136
page 137
page 138
page 139
page 140
page 141
page 142
page 143
page 144
page 145
page 146
page 147
page 148
page 149
page 150
page 151
page 152
page 153
page 154
page 155
page 156
page 157
page 158
page 159
page 160
page 161
page 162
page 163
page 164
page 165
page 166
page 167
page 168
page 169
page 170
page 171
page 172
page 173
page 174
page 175
page 176
page 177
page 178
page 179
page 180
page 181
page 182
page 183
page 184
page 185
page 186
page 187
page 188
page 189
page 190
page 191
page 192
page 193
page 194
page 195
page 196
page 197
page 198
page 199
page 200
page 201
page 202
page 203
page 204
page 205
page 206
page 207
page 208
page 209
page 210
page 211
page 212
page 213
page 214
page 215
page 216
page 217
page 218
page 219
page 220
page 221
page 222
page 223
page 224
page 225
page 226
page 227
page 228
page 229
page 230
page 231
page 232
page 233
page 234
page 235
page 236
page 237
page 238
page 239
page 240
page 241
page 242
page 243
page 244
page 245
page 246
page 247
page 248
page 249
page 250
page 251
page 252
page 253
page 254
page 255
page 256
page 257
page 258
page 259
page 260
page 261
page 262
page 263
page 264
page 265
page 266
page 267
page 268
page 269
page 270
page 271
page 272
page 273
page 274
page 275
page 276
page 277
page 278
page 279
page 280
page 281
page 282
page 283
page 284
page 285
page 286
page 287
page 288
page 289
page 290
page 291
page 292
page 293
page 294
page 295
page 296
page 297
page 298
page 299
page 300
page 301
page 302
page 303
page 304
page 305
page 306
page 307
page 308
page 309
page 310
page 311
page 312
page 313
page 314
page 315
page 316
page 317
page 318
page 319
page 320
page 321
page 322
page 323
page 324
page 325
page 326
page 327
page 328
page 329
page 330
page 331
page 332
page 333
page 334
page 335
page 336
page 337
page 338
page 339
page 340
page 341
page 342
page 343
page 344
page 345
page 346
page 347
page 348
page 349
page 350
page 351
page 352
page 353
page 354
page 355
page 356
page 357
page 358
page 359
page 360
page 361
page 362
page 363
page 364
page 365
page 366
page 367
page 368
page 369
page 370
page 371
page 372
page 373
page 374
page 375
page 376
page 377
page 378
page 379
page 380
page 381
page 382
page 383
page 384
page 385
page 386
page 387
page 388
page 389
page 390
page 391
page 392
page 393
page 394
page 395
page 396
page 397
page 398
page 399
page 400
page 401
page 402
page 403
page 404
page 405
page 406
page 407
page 408
page 409
page 410
page 411
page 412
page 413
page 414
page 415
page 416
page 417
page 418
page 419
page 420
page 421
page 422
page 423
page 424
page 425
page 426
page 427
page 428
page 429
page 430
page 431
page 432
page 433
page 434
page 435
page 436
page 437
page 438
page 439
page 440
page 441
page 442
page 443
page 444
page 445
page 446
page 447
page 448
page 449
page 450
page 451
page 452
page 453
page 454
page 455
page 456
page 457
page 458
page 459
page 460
page 461
page 462
page 463
page 464
page 465
page 466
page 467
page 468
page 469
page 470
page 471
page 472
page 473
page 474
page 475
page 476
page 477
page 478
page 479
page 480
page 481
page 482
page 483
page 484
page 485
page 486
page 487
page 488
page 489
page 490
page 491
page 492
page 493
page 494
page 495
page 496
page 497
page 498
page 499
page 500
page 501
page 502
page 503
page 504
page 505
page 506
page 507
page 508
page 509
page 510
page 511
page 512
page 513
page 514
page 515
page 516
page 517
page 518
page 519
page 520
page 521
page 522
page 523
page 524
page 525
page 526
page 527
page 528
page 529
page 530
page 531
page 532
page 533
page 534
page 535
page 536
page 537
page 538
page 539
page 540
page 541
page 542
page 543
page 544
page 545
page 546
page 547
page 548
page 549
page 550
page 551
page 552
page 553
page 554
page 555
page 556
page 557
page 558
page 559
page 560
page 561
page 562
page 563
page 564
page 565
page 566
page 567
page 568
page 569
page 570
page 571
page 572
page 573
page 574
page 575
page 576
page 577
page 578
page 579
page 580
page 581
page 582
page 583
page 584
page 585
page 586
page 587
page 588
page 589
page 590
page 591
page 592
page 593
page 594
page 595
page 596
page 597
page 598
page 599
page 600
page 601
page 602
page 603
page 604
page 605
page 606
page 607
page 608
page 609
page 610
page 611
page 612
page 613

Filter Results

6,122 results
6,122 results
Marketing Content Marketing Solutions for Wealth Management Services Firms

Article / Updated 03-21-2023

In an increasingly competitive wealth management services market, it’s more challenging than ever to get the attention of potential clients. These days, when most clients learn about wealth management companies online, it’s critical to spotlight your expertise and tell the story of why your firm is a cut above the rest. Fortunately, there is an extremely effective method for accomplishing these goals: content marketing. Reaching your audience with custom content Content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your capital markets firm as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does content marketing work for wealth management firms? Educational content written in a straightforward and no-nonsense way allows you to address topics that you know your audience is interested in. It answers their questions, provides insight into your firm’s core values, and is an excellent way to establish your expertise. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: vScaler Key Objectives: Brand awareness. As a startup, it’s important to continually “make noise” in the industry. Our OpenStack For Dummiesbook is a great asset as it’s content that doesn’t get old, so we can continually leverage it so spread awareness of vScaler. Lead generation: To date, our OpenStack for Dummies campaign has been our biggest success in terms of lead generation. Leveraging open-source technology: vScaler continually tries to give back to the OpenStack community, and this book is a great asset to any newcomers to the opensource cloud family. How were the assets used? Distributed physically at technology conferences and events Distributed by sales people in face-to-face meetings Distributed digitally by means of a sign-up form on the website What results did you see? Our OpenStack for Dummies email campaign has a higher-than-average click-through rate of 13% and has generated multiple sales opportunities. How have your customers reacted to the book and what feedback have they shared with you? Our books are the first items of merchandise to go at our events! “Our OpenStack for Dummies book is an invaluable asset for both brand awareness and lead generation and proves very popular among our target audience. Frazer and the team at Wiley made the entire process so simple, and the product was delivered to a very high standard both in quality and content.” – Orla Power, Head of Marketing, vScaler

View Article
Start-Ups Starting and Running a Business All-in-One For Dummies Cheat Sheet (UK Edition)

Cheat Sheet / Updated 03-21-2023

So you've decided to start running your own business but are at a bit of a loss when it comes to some of the basics? Here, you find useful breakdowns of everything from how to plan, run and most importantly profit from your new and exciting venture.

View Cheat Sheet
Marketing Content Marketing Solutions for Insurance Services Analytics Companies

Article / Updated 03-20-2023

As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD). This is good news, but your insurance services analytics business also is facing growing global competition. You need to reach insurance clients, show them what your company is all about, showcase your platform, products and services, and explain why your solutions stand out as the best for the client. The surefire way to do this is through high-quality, engaging content. Reaching your audience with custom content Content marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does content marketing work for financial services analytics companies? Educational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

View Article
Marketing Content Marketing Solutions for Financial Services Analytics Companies

Article / Updated 03-20-2023

As data analytics and business intelligence play increasing roles across industries, the global data analytics market is expected to expand by a CAGR of 29 percent during the next several years. By 2030, industry analysts expect the market size to reach $330 billion (USD). This is good news, but your financial services analytics business also is facing growing global competition. You need to reach financial institution clients, show them what your company is all about, showcase your platform, products and services, and explain why your solutions stand out as the best for the client. The surefire way to do this is through high-quality, engaging content. Reaching your audience with custom content Content marketing involves producing and distributing custom-created, educational content that your audience finds valuable and interesting. This can include blogs and case-studies articles on your website or industry sites, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your analytics firm as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does content marketing work for financial services analytics companies? Educational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in this growing, global marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

View Article
Human Resources How to Read Job Applicants’ Résumés

Article / Updated 03-16-2023

Based on résumés alone, you’d think all the job candidates for your business are such outstanding prospects that you could hire them sight unseen. Anyone who does any research at all into how to look for a job knows how to write a résumé that puts them in the best light. And those who don’t know how to write a great résumé can now hire people who do know. Why, then, take résumés seriously? Because résumés, regardless of how perfect or imperfect they are, can still reveal a wealth of information about the candidate — after you crack the code. Résumé basics Here’s what you probably know already: Basically, job candidates submit only two types of résumés: chronological and functional. In the past, candidates trying to hide something, such as gaps in their work history, often wrote functional résumés. However, because a well-rounded background (in conjunction with one’s specialty area) can prove an asset, the functional résumé is now more accepted. Don’t automatically become suspicious about either type of résumé. Some applicants use a combination of the two formats, presenting a capsule of what they believe are their most important qualifications and accomplishments, together with a chronological work history. Before diving into that pile of résumés, consider the following observations: No job applicant in their right mind is going to put derogatory or unflattering information in their résumé. Many résumés are professionally prepared, designed to create a winning, but not necessarily accurate, impression. Résumé evaluation is tedious, no matter what. You may need to sift through the stack several times. Have plenty of aspirin, coffee, or tea handy. If you don’t do any résumé evaluation at all (or delegate it to the wrong person), you’re likely to miss that diamond in the rough — that ideal employee who unfortunately has poor résumé-drafting skills. How to read between the lines of a résumé Now that more and more people are using outside specialists or software applications to prepare their résumés, getting an accurate picture of a candidate’s strengths simply by reading their résumé is more difficult than ever. Even so, here are some of the résumé characteristics that generally (although not always) describe a candidate worth interviewing: Lots of details: Although applicants are generally advised to avoid wordiness, the more detailed they are in their descriptions of what they did and accomplished in previous jobs, the more reliable (as a rule) the information is. A history of stability and advancement: The applicant’s work history should show a steady progression into greater responsibility and more important positions. But don’t go by job titles alone; look at what the candidate actually did and what skills they acquired. Assess how important the work was to the company involved. Generally, too, you should be wary of candidates who have bounced from one company to the next (although this is much more common today than it used to be, and it may very well be a judgment call on your part depending upon common practices within your particular industry). Again, though, you should be open to the possibility that they had good reasons for their career moves. A strong, well-written cover letter: Some applicants don’t send cover letters with their résumés, assuming they’ve been rendered obsolete by online technology. A savvy job seeker (in other words, someone you may want to have on your team) will still manage to prepare and send the modern equivalent of a cover letter, perhaps in the body of an email message. Watching out for red flags Résumé writing is a good example of the law of unintended consequences. Sometimes what’s not in a résumé or what’s done through carelessness or a mistake can reveal quite a bit about a candidate. Here are some things to watch out for: Sloppy overall appearance: This is a fairly reliable sign that the candidate is lacking in professionalism and/or business experience. Cookie cutter résumé: A résumé that looks like it’s not specific to the position can be considered a red flag. This may mean that the person isn’t necessarily interested in working for your company, but rather just wants a job. If you’re looking to hire people who are passionate about what they do, considering a résumé that hasn’t been adapted for the specific position may be the wrong way to go. Static career pattern: A sequence of jobs that doesn’t include increasing responsibility may indicate a problem — the person wasn’t deemed fit for a promotion or demonstrated a lack of ambition. That said, sometimes solid performers who enjoy just doing their job and don’t necessarily have a career progression history still can add tremendous value as part of your team. Don’t reject a résumé on this criterion alone. It’s something to review and assess but not judge. Typos and misspellings: Generally speaking, typos in cover letters and résumés may signify carelessness or a cavalier attitude. Although not all jobs require candidates to have strong spelling skills, most do call for attention to detail. Not proofreading a résumé (or not having someone else do it) may be a sign that a candidate isn’t conscientious. Vaguely worded job summaries: Perhaps the applicant didn’t quite understand what their job was. Or perhaps the job responsibilities didn’t match the title. Before you go any further, you probably want to find out what a “coordinator of special projects” actually does. You want to see job summaries that indicate how crucial the job is to the company’s success. Failure to quantify accomplishments: Sometimes candidates give you a huge list of skills but don’t describe how they used them in their previous positions. This is an issue because it may mean they have never actually demonstrated this skill in a professional setting, which doesn’t answer the question of why they would be a good fit for this job. A good rule of thumb is that the more descriptive someone is in their résumé, the more likely it is that they are telling the truth about their accomplishments. Plus, this detail gives you something to talk about when you connect with the candidate. Historically, unexplained chronological gaps in the resume have been considered a red flag, but they’re increasingly considered acceptable and can be a source of unintended bias. Breaks in employment history occur for a variety of reasons. Before jumping to conclusions, seek to understand. Considering a candidate’s online persona Résumés aren’t your only source of insight into prospective job candidates. Social media profiles are another tool you can use in the pre-screening process. In the world of social media, many organizations use information they discover online about candidates in the recruiting process. All candidates should assume that their online persona can be seen by anybody, including prospective employers. If someone has a social media account containing a lot of vulgarity or inappropriate content, they may not be a fit for your culture. It’s not unreasonable to search candidates online when looking for a new employee, so if you see anything that makes you feel uncomfortable, particularly if it isn’t aligned with your organization’s values, consider that as part of your search process, but it’s important to exercise caution when doing so. Using information discovered on social media can introduce legal risk and unintended bias. Employers have increasingly turned to general online searches to find out about an applicant’s digital persona and interests. Although that can be as straightforward as a general search, employers also can see who applicants’ Facebook friends are or the content that candidates are engaged in on Instagram, TikTok, and other social media. Online research may seem like a fertile way to discover more about potential candidates, but there are serious caveats for the companies and HR personnel doing this sleuthing. For one thing, the anonymity of the Internet can prove anything but reliable — anyone can post pretty much anything about you, regardless of whether it’s accurate or completely contrived. There’s no guarantee that the information you uncover is accurate or insightful. Separately, legal risks abound. When you start exploring a candidate beyond the information contained in their résumé or professional profile or bio, you risk legal claims like invasion of privacy and discrimination, or even Fair Credit Reporting Act and similar state law violations. If you want to incorporate web-based searches of applicants into your overall evaluation procedures, work with a lawyer to develop lawful policies, procedures, and guidelines for the gathering and use of Internet-based information. Weigh the benefits and disadvantages. Following, are some benefits of searching for applicants online: You may get a sense of their professionalism and/or maturity. The information you find may help you get an interview together and ask relevant and specific questions instead of general ones. You may encounter extensive information about their background, experience, and personal life. On the flip side, disadvantages include the following: It can be considered an invasion of privacy, which can bring about legal issues for the company. If the candidate is part of a protected class such as a certain religion or disabled, you might run into issues should you choose not to hire them, even if the choice is based only on lack of experience, skill, or education. The information gained may not be reliable, considering it’s public and anyone can add photos or data about the candidate to their social media profile. There are people in the world with the same name. Information found may be about someone else with the same name. There are various states within the United States that can prosecute those who Google candidates without their consent. If you do choose to search online for candidate information, it’s a good idea to enlighten the applicants on your intentions. That way, if you discover anything online that’s considered questionable or you’re in a state where this act could be punishable by law, you won’t have any issues and they have the opportunity to be forthcoming with the data, in person, rather than allow you to find it online.

View Article
Marketing Content Marketing Solutions for Roadway Design and Civil Engineering

Article / Updated 03-13-2023

Marketing is a unique challenge within the areas civil engineering and roadway design because of the large-scale projects and long consideration periods. Your B2B audience — whether it’s a government department, construction company, or real estate firm, spends a lot of time researching before they engage with a salesperson at your company. In this highly competitive industry with long and complex project cycles, it’s crucial to find ways to distinguish your business among the rest. You need to grab the attention of your audience, showcasing your expertise and record. This is why customized content of high interest to your potential clients is the best marketing strategy for your roadway design or civil engineering company. Reaching your audience with custom content Content marketing involves producing and distributing educational content your potential clients find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does content marketing work for roadway design/civil engineering companies? High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you have the opportunity to describe what you can do for your clients, and why you stand out among the competition. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself within the industry, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

View Article
Marketing Content Marketing Solutions for Capital Markets Firms

Article / Updated 03-13-2023

In the competitive world that makes up the capital markets, it’s more challenging than ever to stand out and get the attention of potential clients. You want to spotlight your expertise and record, and tell the story of why your firm is better than the rest. Fortunately, there is an extremely effective method for accomplishing these goals: content marketing. Reaching your audience with content marketing Content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your capital markets firm as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does content marketing work for capital markets firms? Content marketing is not just an ad. It is custom-created articles, or other types of content, on industry topics that will pique the interest of your audience and answer their questions. This makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties, and why it’s better than the competition. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and THRON brand thanks to the proven authority of Dummies books Become recognized experts on Content Intelligence thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 ebooks downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

View Article
Marketing Content Marketing Solutions for the Research Services Industry

Article / Updated 03-13-2023

The global market research services industry continues to grow, with the size estimated at about $84 billion and the U.S. market at about $30 billion. In such a competitive field, research services firms face the challenge of increasing brand awareness and reaching potential clients. If you’re one of these companies, you need to spotlight what your research firm can do, and why your company stands out among the competition. The surefire way to do this is through high-quality, engaging content. Reaching your audience with custom content Content marketing involves producing and distributing educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your research firm as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does content marketing work in the research services industry? Content marketing is not just an ad. It is custom-created articles, or other types of content, on topics that will pique the interest of your audience and answer their questions. This makes the all-important connection breakthrough. And, once you have the attention of a potential customer, you’re able to further explain your business, its specialties, and why it’s better than the competition. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

View Article
Marketing Content Marketing Solutions for Machine Learning Companies

Article / Updated 03-13-2023

As a high tech business developing and delivering machine learning technologies, you continually face the challenge of reaching potential clients in today’s competitive landscape. Your business is expected to be highly innovative, and you need to show this through your marketing materials. You need to spotlight what your company can do for your potential clients, and why you stand out among the competition. Fortunately, there’s an excellent way to accomplish this kind of communication: through custom content marketing. Reaching your audience with custom content Content marketing involves producing and distributing high-quality, engaging content that your potential customers find valuable and interesting. This can include blogs on your website, white papers, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your technology firm as an authority and thought leader, get the attention of potential customers, and strengthen connections with your existing customers. Why does content marketing work for machine learning high-tech companies? Most high-tech buyers these days research companies online and take more time to make their buying decisions. Custom created, educational content that is of high interest to your audience, written in a straightforward and no-nonsense way, answers their questions, offers something new, and is an excellent way to establish your expertise. Custom content makes the all-important connection breakthrough. And, once you have the attention of a potential client, you’re able to further explain your business, its specialties, and why it’s better than the competition. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

View Article
Marketing Content Marketing Solutions for Data Protection Companies

Article / Updated 03-13-2023

The global data protection services market is expected to grow substantially over the next several years, according to market researchers, because data analytics and business intelligence are playing increasing roles within enterprise management. This is great news, but as the market expands, so, too, will the competition. If you’re in the data protection business, you face the challenge of reaching potential clients within a more crowded marketplace. You need to show your potential customers who you are, what you can do for them, and why you stand out among the competition. The surefire way to do this is through high-quality, engaging content. Reaching your audience with custom content Content marketing involves producing and distributing educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your data protection business as an authority, get the attention of potential clients, and strengthen connections with your customers. Why does data protection content marketing work? Educational content written in a straightforward and no-nonsense way informs your audience, answers their most important questions, offers them something new, and is an excellent way to establish your expertise out there among the competition. It builds brand awareness and provides people with something they need, while fostering confidence in your industry experience. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for a truly unique to stand out in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in a fun, easy-to-understand way. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads We help you make that all-important connection to your audience in ways that building confidence in your brand and deliver results for you. What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

View Article
page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132
page 133
page 134
page 135
page 136
page 137
page 138
page 139
page 140
page 141
page 142
page 143
page 144
page 145
page 146
page 147
page 148
page 149
page 150
page 151
page 152
page 153
page 154
page 155
page 156
page 157
page 158
page 159
page 160
page 161
page 162
page 163
page 164
page 165
page 166
page 167
page 168
page 169
page 170
page 171
page 172
page 173
page 174
page 175
page 176
page 177
page 178
page 179
page 180
page 181
page 182
page 183
page 184
page 185
page 186
page 187
page 188
page 189
page 190
page 191
page 192
page 193
page 194
page 195
page 196
page 197
page 198
page 199
page 200
page 201
page 202
page 203
page 204
page 205
page 206
page 207
page 208
page 209
page 210
page 211
page 212
page 213
page 214
page 215
page 216
page 217
page 218
page 219
page 220
page 221
page 222
page 223
page 224
page 225
page 226
page 227
page 228
page 229
page 230
page 231
page 232
page 233
page 234
page 235
page 236
page 237
page 238
page 239
page 240
page 241
page 242
page 243
page 244
page 245
page 246
page 247
page 248
page 249
page 250
page 251
page 252
page 253
page 254
page 255
page 256
page 257
page 258
page 259
page 260
page 261
page 262
page 263
page 264
page 265
page 266
page 267
page 268
page 269
page 270
page 271
page 272
page 273
page 274
page 275
page 276
page 277
page 278
page 279
page 280
page 281
page 282
page 283
page 284
page 285
page 286
page 287
page 288
page 289
page 290
page 291
page 292
page 293
page 294
page 295
page 296
page 297
page 298
page 299
page 300
page 301
page 302
page 303
page 304
page 305
page 306
page 307
page 308
page 309
page 310
page 311
page 312
page 313
page 314
page 315
page 316
page 317
page 318
page 319
page 320
page 321
page 322
page 323
page 324
page 325
page 326
page 327
page 328
page 329
page 330
page 331
page 332
page 333
page 334
page 335
page 336
page 337
page 338
page 339
page 340
page 341
page 342
page 343
page 344
page 345
page 346
page 347
page 348
page 349
page 350
page 351
page 352
page 353
page 354
page 355
page 356
page 357
page 358
page 359
page 360
page 361
page 362
page 363
page 364
page 365
page 366
page 367
page 368
page 369
page 370
page 371
page 372
page 373
page 374
page 375
page 376
page 377
page 378
page 379
page 380
page 381
page 382
page 383
page 384
page 385
page 386
page 387
page 388
page 389
page 390
page 391
page 392
page 393
page 394
page 395
page 396
page 397
page 398
page 399
page 400
page 401
page 402
page 403
page 404
page 405
page 406
page 407
page 408
page 409
page 410
page 411
page 412
page 413
page 414
page 415
page 416
page 417
page 418
page 419
page 420
page 421
page 422
page 423
page 424
page 425
page 426
page 427
page 428
page 429
page 430
page 431
page 432
page 433
page 434
page 435
page 436
page 437
page 438
page 439
page 440
page 441
page 442
page 443
page 444
page 445
page 446
page 447
page 448
page 449
page 450
page 451
page 452
page 453
page 454
page 455
page 456
page 457
page 458
page 459
page 460
page 461
page 462
page 463
page 464
page 465
page 466
page 467
page 468
page 469
page 470
page 471
page 472
page 473
page 474
page 475
page 476
page 477
page 478
page 479
page 480
page 481
page 482
page 483
page 484
page 485
page 486
page 487
page 488
page 489
page 490
page 491
page 492
page 493
page 494
page 495
page 496
page 497
page 498
page 499
page 500
page 501
page 502
page 503
page 504
page 505
page 506
page 507
page 508
page 509
page 510
page 511
page 512
page 513
page 514
page 515
page 516
page 517
page 518
page 519
page 520
page 521
page 522
page 523
page 524
page 525
page 526
page 527
page 528
page 529
page 530
page 531
page 532
page 533
page 534
page 535
page 536
page 537
page 538
page 539
page 540
page 541
page 542
page 543
page 544
page 545
page 546
page 547
page 548
page 549
page 550
page 551
page 552
page 553
page 554
page 555
page 556
page 557
page 558
page 559
page 560
page 561
page 562
page 563
page 564
page 565
page 566
page 567
page 568
page 569
page 570
page 571
page 572
page 573
page 574
page 575
page 576
page 577
page 578
page 579
page 580
page 581
page 582
page 583
page 584
page 585
page 586
page 587
page 588
page 589
page 590
page 591
page 592
page 593
page 594
page 595
page 596
page 597
page 598
page 599
page 600
page 601
page 602
page 603
page 604
page 605
page 606
page 607
page 608
page 609
page 610
page 611
page 612
page 613

Quick Links

  • About For Dummies
  • Contact Us
  • Activate A Book Pin

Connect

Opt in to our newsletter!

By entering your email address and clicking the “Submit” button, you agree to the Terms of Use and Privacy Policy & to receive electronic communications from Dummies.com, which may include marketing promotions, news and updates.

About Dummies

Dummies has always stood for taking on complex concepts and making them easy to understand. Dummies helps everyone be more knowledgeable and confident in applying what they know. Whether it's to pass that big test, qualify for that big promotion or even master that cooking technique; people who rely on dummies, rely on it to learn the critical skills and relevant information necessary for success.

Terms of Use
Privacy Policy
Cookies Settings
Do Not Sell My Personal Info - CA Only