Business Articles

Cheat Sheet / Updated 02-03-2023

In today’s time-pressured, cost-conscious global business environment, project management skills are essential. This Cheat Sheet offers you some key pointers to maximising your effectiveness in project management.

Article / Updated 02-01-2023

When you're planning a business meeting or event, you'll most likely need audiovisual equipment — such as microphones, projectors, screens, and lighting. Some facilities, such as conference centers, offer the luxury of built-in audiovisual (AV) capabilities that often contain highly sophisticated equipment. However, if you have to rent the necessary gear, it helps to have a little knowledge. You need to have a clear sense of how your AV equipment will enhance your event. Make sure that AV elements — and difficulties — don’t overpower the message being conveyed. This article overviews some of the basic AV equipment and a few tricks of the trade so so you'll feel more comfortable deciding what equipment to use, and when. Microphones Let your presenters know what room setup you’ve organized, and then ask whether they have any specific needs — speakers often prefer a certain type of microphone. Some common microphone setups include: Lectern/podium microphone: This type of microphone is usually attached to the lectern with an adjustable arm. Speaker introductions are often conducted from this location, and speakers who use notes often feel more comfortable positioned here. Table microphone: As the name suggests, this type of microphone is used when the speaker is seated at a table. You often find these microphones used for panel discussions where the panelists are seated at a long table on the stage. You want to provide each participant with their own microphone, or at least one microphone between two people. It gets rather awkward and cumbersome when four people share one microphone and need to pass it to one another. Standing/aisle microphone: Entertainers, especially singers and comedians, prefer this kind of microphone, which is positioned on a stand. These microphones are also commonly placed in the aisles so that during a question-and-answer session, participants can walk up and speak questions or comments directly into the microphone for all to hear. Hand-held microphone: As the name says, this microphone is held in the hand. Corded and wireless versions are available. Entertainers and speakers who don’t need to use their hands during their speeches often choose to use these. The hand-held mic is not the best choice for an inexperienced presenter or one who needs to write notes or perform a demonstration. Lavaliere/lapel microphones: These microphones are small and easily clip onto clothing, preferably as close to the speaker’s mouth as possible. They can be corded or wireless. Speakers who need to use their hands throughout their presentations often prefer this type of microphone. Remind your speaker not to turn their head away from this microphone when they speak — their audibility will fade. Should you use a wireless or corded mic? There are advantages and disadvantages to both. The corded mic keeps the speaker on a short leash but offers the most reliable connection. The wireless mic enables the speaker to move even off the stage, but may encounter more feedback. Rely on an experienced audio tech to help you identify your best option. Projection screens Any time your presenter uses visuals during the presentation, you need a screen. The common projection screen format is letterbox (similar in shape to a modern television with a 16:9 ratio). The key here is to have one that is large enough, so everyone can see clearly. Follow these helpful guidelines to get what’s best: Decide whether you need a square or rectangular screen format. Choose a screen format that matches the projection equipment you’re using. Ask your AV supplier for help with this. Order a nonglare screen that is video-format with a matte-white surface and is either a tripod or fastfold. Place the screen in the center of the audience’s view, to the side, or in a corner. Much will depend on what’s more important: the speaker or the projected visual information. Seats should be located a distance that is no less than double the width of the projected image, and the farthest seat from the screen is no more than five times the width of the image. Make sure that the bottom of the screen is at least 5 feet up from the floor to ensure that those backbenchers get a good view. Place the screen on the stage if the ceiling height permits, but make sure that it’s dressed appropriately — side curtains, bottom skirt, and top valance. Naked screens are aesthetically uninteresting. Projectors You should anticipate that your presenter will have digitized visuals for their presentation. It is up to you to confirm that their format and your technology are compatible. Select your projector first by their lumens. The minimum lumens for a small to medium-sized meeting room with a 100-inch screen is 2,500 lumens. The larger the room, the more lumens you need. The latest digital video projectors offer wireless and Bluetooth connectivity while also featuring HDMI, USB, and micro-USB options. For the best connectivity, have a computer handy to support the apps being used (such as PowerPoint, Keynote, or Prezi). Audio is available on some projectors and this may work well for a smaller setting, but using additional speakers and a mixing board to bring the sound clearly into a large conference room or auditorium is your best bet. Here are some options for video projectors: DLP: Digital light processing technology uses micro-mirrors to project images from a monitor onto a large screen. DLP is seen in stand-alone projection units, in rear projection TVs, and in most of the digital cinema projections. DLP provides excellent images, is compact and low maintenance, and works well in large rooms. Get one with LEDs for illumination. LCD: Liquid crystal display projectors send light through a prism to display video, images, or computer data onto a screen or flat surface. These projectors tend to be bulky and pixilated. Be sure to have an extra lamp on hand as they are sensitive, hot, and can burn out during your presentation. Newer LCDs are available with an LED light source. LED: Light emitting diode projectors are identified by their light source, the LEDs. They are compact — a little larger than your hand — very portable, and a great workhorse for meetings in close quarters. The old-school overhead projector has been upgraded to make it compatible with digital technology called a digital document camera. These cameras (also known as visual presenters, visualizers, digital overheads, or docucams) are real-time image capture devices for displaying paper, transparencies, or an object to an audience. Digital document cameras come with a light to illuminate objects or surfaces below the camera so you can feed live content into your computer to share online. For live events, you can elect to send the images to a projector, delivering the picture to the screen. The brighter the projector, the more versatile it will be under different lighting conditions. Projectors that provide brightness ratings of 1,000 lumens or more can produce excellent images in larger rooms, even without dimming the lights. Lighting Don’t leave your meeting participants in the dark! Good lighting is essential to a good meeting, particularly when it includes a visual presentation or speech. Your goal is to light your meeting room unequally, following these basic guidelines: For a keynote or general session, most of the light ought to be channeled onto the main presentation area enabling the audience to see as much of the presenter’s facial features as possible. To avoid creating a spotlight effect and blinding your speaker, use cross lighting with two separate lights, one on either side of the presentation area. Less lighting is needed on the audience. For a presentation where participants are expected to take notes, allow enough lighting to cover the audience so that they can do this without strain. You should have no light directly above or on any screens or monitors showing slides or other video or computer presentations. Definitely avoid fluorescent lighting near screens and monitors because this washes out any of the images you want to project. Ideally, you should be able to control and dim individual lights in the meeting room. If you can’t control the lighting, you can arrange to have venue management unscrew specific bulbs ahead of time to achieve the desired effect for your event. To avoid any washed-out images on a screen, arrange to have bulbs unscrewed that shine directly above or onto the screen. This task is particularly easy with recessed halogen spotlights. AV needs for presenters The following is a typical list of audiovisual needs that speakers often request: LCD projector Screen Table microphone Hand-held corded microphone Wireless hand-held microphone Corded Lavaliere microphone (with 50-inch cord) Wireless Lavaliere microphone Flip chart or oversized sticky notes with markers Remember to give presenters a deadline date for their requests because equipment ordered on-site is often more expensive, if it’s even available. Tuning into licensing Before you crank up that oldies-but-goodies playlist to entertain your meeting audience or add a little life to a presentation, familiarize yourself with some of the legal know-how to save yourself from any problems that may occur down the road. Copyright law states that you must get permission from the copyright holder before you play a piece of music either live or from a recording. You don’t have to track down the recording artists in an attempt to get their blessing before using the music — thankfully, the process is much simpler than that. To get permission to play a piece of copyrighted music, all you need to do is pay a fee through one of two major performers’ rights organizations: BMI or ASCAP. Both of these nonprofit groups collect license fees on behalf of the composers and performers they represent. They then distribute the funds as royalties to the appropriate writers, composers, and copyright holders. Note that the law does not apply to music over 75 years old that has not been revised and copyrighted. For music licensed after 1978 the copyright protection expires 50 years after the death of the last surviving author or composer. For more detailed information about copyrights and trademarks check out this web page on the U.S. Patent and Trademark Office website.

Article / Updated 01-31-2023

Listen to the article:Download audio To be effective at their jobs, staff in an organization want to find the data they need quickly, and they want it to be high-quality data. This means the data needs to be accurate and current. Leaders want data to provide the basis for rich insights that enable timely and informed data-driven decision-making. The legal department requires data to be handled by everyone in a manner consistent with laws and regulations. Product designers want data to inform creative decisions that align with marketplace demands and customer trends. Security professionals are tasked with ensuring that the data is appropriately protected. Undoubtedly, a wide range of stakeholders want to harness the remarkable power of data. To achieve these and other increasingly common business demands, you need some form of data control and accountability in your enterprise. Quality results require the diligent management of your organization’s data. Data governance is all about managing data well. Well-managed data can drive growth Today, when data is managed well, it can drive innovation and growth and can be an enterprise’s most abundant and important lever for success. Well managed data can be transformational, and it can support the desirable qualities of a data-driven culture. This is when decisions at all levels of the organization are made using data in an informed and structured manner such that they deliver better outcomes internally and to customers. Research confirms that most business leaders today want their organizations to be data-driven, but, according to a survey by NewVantage Partners, only around 32 percent are achieving that goal. Successful data governance also means that data risks can be minimized, and data compliance and regulatory requirements can be met with ease. This can bring important comfort to business leaders who, in some jurisdictions, can now be personally liable for issues arising from poor data management. Every organization manages data at some level. All businesses generate, process, use, and store data as a result of their daily operations. But there’s a huge difference between businesses that casually manage data and those that consider data to be a valuable asset and treat it accordingly. This difference is characterized by the degree in which there are formalities in managing data. Broadly, the discipline in which an organization acts in recognition of the value of its information assets (a fancy term for data with specific value to an organization, such as a customer or product record) is called enterprise information management (EIM). Governing and managing data well is a central enabler of EIM, which also includes using technologies and processes to elevate data to be a shared enterprise asset. Data governance versus data management Within the EIM space there are many terms that sound like they might mean the same thing. There is often confusion about the difference between data governance and data management. Data governance is focused on roles and responsibilities, policies, definitions, metrics, and the lifecycle of data. Data management is the technical implementation of data governance. For example, databases, data warehouses and lakes, application programming interfaces (APIs), analytics software, encryption, data crunching, and architectural design and implementation are all data management features and functions. Data governance versus information governance Similarly, in EIM, you may want clarity on the difference between data governance and information governance. Data governance generally focuses on data, independent of its meaning. For example, you may want to govern the security of patient data and staff data from a policy and process perspective, despite their differences. The interest here is on the data, not as much on the business context. Information governance is entirely concerned with the meaning of the data and its relationship in terms of outcomes and value to the organization, customers, and other stakeholders. You might experience obvious overlap between the two terms. For sure, as a data governance practitioner, to some extent you’ll be operating in both the data and information governance worlds each day. This shouldn’t present an issue as long as the strategy for data governance is well understood. My view is that understanding the context of data, a concept known as data intelligence, and the desired business outcomes, complement data governance efforts in a valuable manner. The value of data governance If an organization considers data to be a priority and it puts in place processes and policies to leverage the data’s value and reduce data risks, that organization is demonstrating a strong commitment to data controls and accountabilities. In other words, that organization values data governance. An increasing number of businesses value data governance; in fact, according to Anmut, a data consultancy, 91 percent of business leaders say that data is a critical part of their organization’s success. Fundamentally, data governance is driven by a desire to increase the value of data and reduce the risks associated with it. It forces a leap from an ad hoc approach to data to one that is strategic in nature. Some of the main advantages achieved by good data governance include: Improved data quality Expanded data value Increased data compliance Improved data-driven decision-making Enhanced business performance Greater sharing and use of data across the enterprise and externally Increased data availability and accessibility Improved data search Reduced risks from data-related issues Reduced data management costs Established rules for handling data Any one of these alone is desirable, but a well-executed and maintained data governance program will deliver many of these and more. In the absence of formalized data governance, organizations will continue to struggle in achieving these advantages and may, in fact, suffer negative consequences. For example, poor quality data that is not current, inaccurate, and incomplete can lead to operating inefficiencies and poor decision-making. Data governance does not emerge by chance. It’s a choice and requires organizational commitment and investment.

Article / Updated 01-31-2023

If you're a meeting and event planner, you need to know both the advantages and disadvantages of using online communication technology so you can make good decisions about when to use it and which format to choose. Meeting online is no longer reserved for high-level executive pow-wows. Since 2020, nearly everyone from grade school kids to grandparents has experienced online conferencing. Our need to connect during the COVID-19 pandemic encouraged approximately 200 online conference platforms to emerge, many with very powerful capabilities. The online meeting is now as prevalent and necessary as the mobile phone. Use this to your advantage when planning a meeting! What you need to decide is which type of online conference will best suit your needs. You have a choice of a video conference (that allows attendees to participate with both audio and video), a hybrid conference (where you are sharing a live presentation with a broader online audience), and finally you can offer a webinar or online conference (where you are the main attraction and there is limited interaction from your attendees). Video conferences Video conferences allow participants in remote locations to see and hear each other through video and audio connections. Video conferencing adds an important visual dimension to ordinary conference call and enables participants to communicate with facial expressions and body language. Participants can relate to each other much better when they’re more than just disembodied voices. Online conferences or webinars Online conferences or webinars are live or pre-recorded sessions that bring your message to many with little feedback. The webinar audience can see and hear you, but the participants are not visible and may only be audible when and if the host chooses to let them speak. Hybrid conferences Hybrid conferences are a combination of a live in-person event with an online audience. You can choose to have the online participants connect through a video conference (communicating visually and audibly) or an online conference (without the visual and with selective audio input.) Video conferences have participants. Online conferences or webinars have viewers. Hybrid events can utilize whichever platform works best for the online audience without detracting from the live audience. Meeting online is a powerful communication tool. It may seem daunting to the technical novices among you, but fear not! Plenty of help is available, and if you plan well, you’ll find that meeting online is an effective and efficient way to connect people all over the world. Considering the positives Some of the advantages of online meetings include: It’s the next best thing to being in the same room. You’re not just a voice on the phone, but someone the other participants can see and relate to. This visual medium allows for demonstration. The maxim “a picture is worth a thousand words” certainly rings true here. You can show participants samples or demonstrate a solution to a problem. Videoconferencing enables participants to put a face with the name of a person they may know only as a voice on the phone or the sender of an e-mail message. As a result, videoconferencing may help to build a stronger relationship. Webinars allow you to quickly connect to a larger audience by recording your live session for playback at the viewers’ convenience. Hybrid meetings allow conference planners to include participants that may otherwise miss out on hearing a speaker, learning a skill, or being introduced to a new product. Weighing the negatives As with every new meeting technology, online meetings also have limitations and drawbacks: Participants may not feel comfortable at first. It may take some time and effort to put all participants at ease with the idea of seeing themselves on the screen. A lot of careful planning is necessary for a successful online meeting. Technology can sometimes fail you. Each platform has a learning curve and you need to be proficient before you go live. Determining your needs As you begin to develop your online meeting, you must accurately determine your needs and resources. Ask yourself the following questions to guide you in your planning: What does the meeting chairperson hope to accomplish with this meeting? Does the meeting chairperson want a collaborative event, or a one-way transfer of information from one party to another? Is it possible to accomplish the goal through an online meeting? Is an online presentation compatible with the meeting chairperson’s personality and presentation style, or would a meeting done in person or through another medium be more effective? Do I need an online meeting facility? If so, do I have the resources to create or rent one? Do other potential participants have online access? How many participants will be involved, and at how many sites? Do I need to hire technicians and site facilitators, or will I be able to do it alone or use existing staff? It takes a team As the conference planner, you’ll be spearheading your online meeting, but it takes a team of people to make it successful. Unless you decide to run the meeting yourself, you have to work with equipment providers and technical experts who set up the equipment. You also have to appoint a site facilitator at each location. The site facilitator plays a crucial role by overseeing everything at the remote site. They take care of technical needs, the room, the furniture arrangement, the distribution of materials to participants, and other key details. Appointing a troubleshooter for each location is also an excellent idea. This person is responsible for fixing any technical problems that arise during the online meeting. Separating this function from the role of the event facilitator allows the facilitator to keep the meeting organized and on track while any technical problems are being resolved.

Article / Updated 01-27-2023

Listen to the article:Download audio Understanding and being open to people from different cultural backgrounds is an important soft skill in today's workplace, and an attribute employers look for in job candidates. Even when you know that celebrating diversity is important to your personal and professional success, you may sometimes struggle to accept the diversity you encounter, and gravitate toward people who are most like you and provide a sense of familiarity. You may not even be aware that you’re doing so, but you’re not alone. During childhood, people are conditioned by their experiences and environments to seek out what’s the same and to avoid what’s different. Each person is raised to view and to react to the world around them in certain ways, and these unique differences shape a person’s appearance, language, and behavior. These differences — along with cultural beliefs, traditions, and religion — shape people's views of themselves, others, and the world, which is why learning to understand and accept other cultures can sometimes be difficult. Because you look at people from another culture through your “me” filter, you may need to work to learn how to see and accept something or someone in a different way. Accepting that seeing is not always believing You probably believe that you see things as they truly are. However, your mind interprets what your eyes see and gives those things meaning. In other words, what you see is as much in your mind as it is in reality. When you consider that the mind of a person from one culture is going to assign different meaning to things than the mind of a person from another culture is, you’ve just arrived at the most fundamental of all cross-cultural problems: the fact that two people look at the same situation and see two entirely different things. Any behavior observed across the cultural divide has to be interpreted two ways: The meaning given to it by the person who performs the action The meaning given to it by the person who observes the action Only when these two meanings are the same do you have successful cross-cultural communication. And by successful, I’m saying that the meaning the doer intended is the same as the meaning the observer understood. Understanding interpretation is an important part of cultivating cultural awareness, so here’s a quick exercise to make the concept a little easier to understand: Read the following five behavior scenarios and write your immediate interpretation of that behavior in terms of your own cultural values, beliefs, or perceptions. Don’t give your responses too much thought. Just write what immediately comes to mind. A person comes to a meeting half an hour after the stated starting time. Your interpretation: A person you’re having a conversation with doesn’t look you in the eyes when speaking to you. Your interpretation: Two people are kissing each other while seated on a park bench. Your interpretation: Someone gives you the thumbs-up gesture. Your interpretation: Your personal interpretation of each situation determined where your mind went as you were reading each of these situational sentences. For example, you may have read item 4 and thought that the person was giving you a sign of encouragement or approval. However, in some Middle Eastern countries, giving someone a thumbs-up gesture sends the same message as raising a different finger in the United States. (Yep. That one.) Personal interpretations aren’t right or wrong. They’re personal. Everyone has their own interpretation of any situation, and respecting the fact that their interpretation isn’t right or wrong is important. After you understand and accept that interpretations are a personal matter, you can begin to cultivate tolerance and respect for others who see things differently than you do. Saying no to stereotyping Fostering the ability to understand, embrace, and respect the differences you see in others is critical to your success in the workplace and in life. One of the first and most significant steps in the process is to admit that you have personal biases, prejudices, and the tendency to apply stereotypes to others. All people have some biases and prejudices. Biases, prejudices, and the tendency to stereotype are culturally divisive behaviors that many (or maybe even most) people are prone to. After you become culturally aware and work not to act on those biases and prejudices, you can make positive and permanent work and life changes. Prejudice is being down on something you’re not up on. Stereotyping is the practice of assuming that similar people or groups of people think, act, look, feel, and believe the same things simply because they share the same culture. When you stereotype people, you prejudge them. Stereotyping tends to dehumanize people by lumping them all together. And no one wants that. Every person wants to be seen for who they are as an individual. Feeling negative about a certain person or avoiding a certain group of people simply because they’re different from you can minimize your worldview and affect your ability to work well with others. You may believe that you always treat others you meet as equals, but this ideal probably isn’t true at times, and you may not even realize you’re violating it. According to stereotyping studies, most people have biases and prejudices they aren’t even aware of that can have a major influence on the way they interact with others. Stepping on the stereotyping scale The first step to avoiding unconscious stereotyping behaviors is to identify the ways you may be practicing stereotyping. Grab your pen and paper and write your first thought that completes the following statements: All famous movie and television stars… All professional athletes… All vegetarians… All men with long hair… All women with tattoos… All politicians… Take a look at your responses. Did they come easily to you? If so, you may have a tendency to stereotype the people you meet at work and in life. Were most of your responses positive or negative? If they were mostly negative, you may have a tendency to be prejudiced and biased when meeting someone new and different from you. Any sentence about people that begins with the word all is stereotypical from the start. Recognizing how you stereotype Education is the key to change, and right here and now is a great opportunity to start educating yourself. After you begin to recognize your biases, prejudices, and tendency to stereotype, you can use your newly acquired knowledge to develop and practice a culture of tolerance, acceptance, and celebration both in the workplace and in life. The power of daily active practice, practice, practice improves your diversity and cultural awareness skills and leads to career and life success. Employers want to hire and promote people who work well with others. Use the following three simple exercises for daily practice in respecting diversity and developing cultural awareness: Become aware. Take the time to acknowledge your cultural conditioning and identify your stereotypes, biases, and prejudices. Be brave enough to reflect on both the positive and negative aspects of your own diversity and examine why you think the way you do. This process has you question things that you may never have questioned before. Educate yourself. Make an effort to learn more about cultural practices from other countries — their etiquette, traditions, and acceptable forms of communication. Make a genuine effort with your culturally diverse co-workers to learn about and respect your differences and to find similarities you can build on. Show respect. When you demonstrate the same respect to others that you want to receive from them, you’re acknowledging that you value all people, not only those who look, think, talk, and act the way you do. Each person is a unique individual, and everyone has much to contribute. Differences will always exist. Diversity will always be a part of the workplace and life. And that’s a good thing! All you have to do to learn how to respect diversity and cultivate cultural awareness is to remember that your mind is like a parachute: It works best when it’s open.

Article / Updated 01-19-2023

The U.S. legal industry is the largest and most competitive in the world, which can make marketing your law business seem daunting. You need to distinguish your law firm or other law-related business among the crowd to generate leads and boost revenue. In today’s digital world, one of the best ways to reach potential clients is through high-quality, engaging content, created primarily to inform rather than promote. Content marketing involves producing and distributing educational content that your audience will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your law business as an authority within your area of the industry, get the attention of potential clients, and strengthen connections with your existing clients. Why does content marketing for the legal industry work? High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. Once you have their attention, you then have the opportunity to further describe what you can do for your clients, and why your firm is better than the competition. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in the crowded legal industry, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your business that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

Article / Updated 01-19-2023

Reaching B2B clients in today’s automotive marketplace is a curvy, complicated road to travel. You’re navigating a complex group of players, including dealers, manufacturers, insurance providers, robotics, materials, OEM and after-market parts suppliers, and distributors — many within the global marketplace. What's more, fast-evolving technological innovations, like ADAS, big data, telematics, AI, and automation, continue to disrupt the automotive sector. These changes affect all corners of the industry. Reaching your audience with custom content Your business needs to stand out among this din and grab the attention of your audience, showcasing your quality product or service and your expertise. In these fast-changing times, where research usually begins online, the best marketing strategy is high-quality, engaging content of high interest to your potential clients. Content marketing involves producing and distributing educational information that your audience finds valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your automotive business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your partners. Why does automotive content marketing work? High-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

Article / Updated 01-19-2023

The hospitality industry is beginning to recover after some very tough years due to pandemic restrictions and travel constraints. Given the complexity of the marketplace today and its road to recovery, B2B marketing within the industry can seem more daunting than ever. Reaching your audience with custom content Depending on your particular business, whether you’re a salesperson for a hotel or conference center, or a supplier to the food and beverage sector, you’re navigating a complex group of players. These include large and small hotel companies, travel companies and other businesses that partner with hotels, facilities suppliers, maintenance and cleaning companies, and wholesale food services — many with a global reach. No matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is high-quality, engaging content that is of high interest to your potential clients. Content marketing involves producing and distributing educational information that your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your hospitality business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does hospitality content marketing work? High-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

Article / Updated 01-19-2023

Despite the economic challenges of the last few years, and the current inflationary period, the food and beverage industry appears to have a sunny outlook for the years ahead, according to a Marcum LLP survey of food and beverage executives. If you are a manufacturer, processor, packager, retailer, supplier, or distributor, you’re probably looking forward to reaching new B2B clients so you can increase brand awareness and boost your sales. But given the immense size of the industry today, B2B marketing can seem more daunting than ever. Reaching your audience with custom content No matter your particular business within the industry, you need to stand out in the crowd and grab the attention of your audience, showcasing your quality product or service, and your expertise. Today’s best marketing strategy is high-quality, engaging content that is of high interest to your potential clients. Content marketing within the food and beverage industry involves producing and distributing educational information that your potential clients will find valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does content marketing work? High-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further explain what you can do for your customers, and why your product or service is better than your competition's. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

Article / Updated 01-19-2023

Marketing is a special challenge within the aerospace industry because of its long and complex sales cycles, and expensive products and services. Procurement teams and buying committees spend long periods of time researching and comparing options that are complicated and ever-evolving. Reaching your audience with custom content As a business within this highly competitive industry, it’s crucial to find ways to distinguish yourself among the crowd. You need to grab the attention of your audience, showcasing your product or service, and your expertise. This is why producing and distributing high-quality, engaging content of high interest to your potential clients is the best marketing strategy for your business. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts. These strategies help establish your business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your existing customers. Why does aerospace content marketing work? High-quality content that piques the interest of potential clients and answers their questions makes the connection breakthrough. It gives you the opportunity to describe what you can do for your customers, and why your product or service is better than your competition's. Dummies Custom Solutions: Great Value for Boosted Recognition Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded aerospace industry, consider Dummies Custom Solutions, a Wiley company. You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do. We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you. Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including: Sign-ups on your website Webinar attendance Trade shows and other events Email marketing campaigns Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you: Boost awareness of your company or product Nurture relationships with current clients Establish your company as an authority/expert/thought leader Generate leads What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley. a.drops-article-callout.callout-mobile{display:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:35px 0 40px 0;margin-bottom:35px;border:0;border-bottom:1px solid #d8d8d8;background:#fff;width:100%}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:focus-visible{outline:none}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic img{margin-bottom:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{content:"";display:block;margin:40px 0 35px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background:none;border:none;padding:0}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{max-width:100%;height:auto}@media only screen and (max-width:1023px){[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{padding:32px 0 30px 0;margin-bottom:28px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]{padding:0!important}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe]:after{margin:32px 24px 27px;border-color:#d8d8d8}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{background-color:#f2f2f2;width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout img{width:66.7%}}@media only screen and (max-width:767px){[data-v-d27f2bfe] a.drops-article-callout.callout-desktop{display:none}[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{display:block}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic{background:#ffd200;padding:0;margin:22px 0 60px;position:relative}[data-v-d27f2bfe] a.drops-article-callout.drops-callout-generic:after{display:block;border-bottom:1px solid #d8d8d8;position:absolute;padding-bottom:35px;width:100%;content:""}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout{padding:0 16px}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile{width:100%}.drops-callout-col.has-drops-callouts[data-v-d27f2bfe] a.drops-article-callout.callout-mobile img{width:414px}} Case Study: Thron Key objectives: Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books Find new companies interested in our Intelligent DAM How were the assets used? Free e-book to download from our websites to inform and develop people on CI Free promotional materials for events to widen the audience and make them aware of the topic Gift for our clients and THRON employees to strengthen engagement What results did you see? 8,000 e-books downloaded 750 print books given out How have your customers reacted to the book and what feedback have they shared with you? The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading! “The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies