Business Writing with AI For Dummies
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Unleash the power of AI to transform your writing process and revolutionize your creativity. This Cheat Sheet introduces you to some common AI lingo and popular AI tools to get you started, and helps you to identify your target audience, generate a writing brief, and polish and proofread your content.

Introducing a buffet of AI lingo

If you’re not familiar with AI, here are some terms to get you started:

  • AI ethics: Adopting and implementing systems that support a safe, secure, unbiased, and environmentally friendly approach to AI.
  • Algorithm: A sequence of rules given to an AI machine to perform a task or solve a problem.
  • Autonomous: A machine that can perform without needing human intervention.
  • Chatbot: A tool designed to imitate human conversation through text or voice commands.
  • Data mining: The process of sorting through large data sets to find patterns that can improve models or solve problems.
  • Deep learning: Instead of relying on algorithms, this can imitate the human brain by learning from how it structures and processes information to make decisions.
  • Generative AI: A system to create text, video, code and images.
  • Hallucination: An incorrect response or false information that’s presented as factual.
  • Machine learning: With limited need for programming, machines can identify patterns and groupings. This could be used to determine target audiences, decide on optimal times to send emails, or segment out groupings for deeper engagement
  • Natural language processing (NLP): A type of AI that enables computers to understand spoken and written human language.

Using a kick-start brief

As an experienced business writer, I never commit one word to my computer until I’ve completed a Kick-Start Brief. It’s a critical part of the business writing process.

Kick-Start Brief
© John Wiley & Sons, Inc.

Proofreading and editing checklist

Before you send out any document — whether it was generated by humans, AI, or a combination — make sure you double and triple check the accuracy of everything. Use this checklist before you send anything.

Proofreading & Editing Checklist
© John Wiley & Sons, Inc.

Using AI as your assistant to understanding the audience

Understanding your readers is crucial for creating targeted and engaging content. AI tools such as the following can play a significant role in this process by providing valuable insights and data-driven analysis:

Here are some ways AI can help you analyze your readings so you can tailor your content:

  • Audience analysis: Gain powerful audience insights at scale and in real-time to learn your audience’s preferred online channels, interests, and demographics. This information can guide your content creation and distribution strategies.
  • Competitor analysis: By examining metrics such as audience size, engagement, and content performance, you can gain insights into what works well in your industry.
  • Traffic analysis: Tools can help you can gain insights into the interests and preferences of your audience.
  • Content analysis: By leveraging AI-powered content analysis tools, you can improve the readability and ranking of online presence. This analysis can help you create content that resonates with your audience and ranks high on search engines.
  • Behavior analysis: Analyze your audience’s behavior through various methods such as surveys, polls, and engagement metrics. By understanding their interests and preferences, you can create targeted content that resonates with your audience.

Getting started with chatbots

About This Article

This article is from the book:

About the book author:

Sheryl Lindsell-Roberts leads business writing and presentation workshops through the country and is the author of 25 books, including Storytelling in Presentations For Dummies, Technical Writing For Dummies and 135 Tips for Writing Successful Business Documents. She has been featured in The New York Times and in magazines such as Profit, Home Business, and CIO.

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