{"appState":{"pageLoadApiCallsStatus":true},"categoryState":{"relatedCategories":{"headers":{"timestamp":"2023-02-01T16:01:12+00:00"},"categoryId":34241,"data":{"title":"Human Resources","slug":"human-resources","image":{"src":null,"width":0,"height":0},"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"parentCategory":{"categoryId":34225,"title":"Business","slug":"business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"}},"childCategories":[],"description":"These actionable articles about conflict resolution in the workplace will help you turn arguments into productive conversations.","relatedArticles":{"self":"https://dummies-api.dummies.com/v2/articles?category=34241&offset=0&size=5"},"hasArticle":true,"hasBook":true,"articleCount":588,"bookCount":12},"_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"relatedCategoriesLoadedStatus":"success"},"listState":{"list":{"count":10,"total":589,"items":[{"headers":{"creationTime":"2022-12-15T22:30:48+00:00","modifiedTime":"2023-01-06T14:22:29+00:00","timestamp":"2023-01-06T15:01:03+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"How Organizations Combat Unconscious Bias in Their Hiring Practices","strippedTitle":"how organizations combat unconscious bias in their hiring practices","slug":"how-organizations-combat-unconscious-bias-in-their-hiring-practices","canonicalUrl":"","seo":{"metaDescription":"In the context of hiring and selection, unconscious bias can lead your organization to inadvertently overlook great candidates.","noIndex":0,"noFollow":0},"content":"You make your best hiring decisions when you use objective data about a job candidate’s thinking style, behavioral traits, and interests. Sure, a candidate’s experiences and how they perform in interviews are meaningful, but those aspects are far more prone to unconscious bias. To ensure you and your organization align with industry best practices, a validated hiring and selection tool with data-driven insights is essential.\r\n\r\n<a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><img class=\"aligncenter size-full wp-image-296512\" src=\"https://www.dummies.com/wp-content/uploads/pxt-dummies-ebook-post3.png\" alt=\"Reduce bias in hiring and selection. Download Hiring Successfully For Dummies, PXT Select Special Edition. \" width=\"535\" height=\"280\" /></a>\r\n\r\nJust know that you may be a bit biased, and it’s likely you’re not even aware of some of your biases. Pretty much everyone has what are known as <em>unconscious biases</em> — stereotypes and attitudes that are impacted by past experiences, even things people have forgotten.\r\n\r\nIn the context of hiring and selection, unconscious bias can lead your organization to inadvertently overlook great candidates. It can also derail efforts to create a diverse and equitable workforce.\r\n\r\n[caption id=\"attachment_296298\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296298\" src=\"https://www.dummies.com/wp-content/uploads/bias-wordcloud-shutterstock-501373156.jpg\" alt=\"word cloud of biases\" width=\"535\" height=\"357\" /> © Shutterstock[/caption]\r\n<h2 id=\"tab1\" >What is unconscious bias?</h2>\r\n<em>Unconscious bias</em> refers to automatic associations anyone may make involving characteristics such as race, age, gender, disability, height, weight, accent, beliefs derived from prior experiences, even college attended — and how those associations impact interactions with others in those groups.\r\n<ul>\r\n \t<li><strong>Confirmation bias: </strong>The tendency to see information as validating a preexisting belief</li>\r\n \t<li><strong>Affinity bias:</strong> The tendency to favor individuals who share your beliefs, experiences, or appearance</li>\r\n \t<li><strong>Halo/horns effect:</strong> The tendency to take a look at just one specific trait and end up seeing the person’s overall character as positive or negative</li>\r\n</ul>\r\nThese biases may be hidden so well in a person’s automatic actions that they’re not easy to even recognize, much less do something about. But unconscious biases get in the way of hiring diverse, qualified candidates.\r\n<h2 id=\"tab2\" >How to reduce the bias</h2>\r\nBias isn’t inherently right or wrong — it’s a normal part of the way our brains interpret patterns and associations. But you need to pay more attention to what your unconscious brain is up to.\r\n\r\n[caption id=\"attachment_296292\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296292\" src=\"https://www.dummies.com/wp-content/uploads/break-the-bias-shutterstock-2129179838.jpg\" alt=\"Break the bias\" width=\"535\" height=\"191\" /> © Shutterstock[/caption]\r\n\r\nMany companies offer workforce training on recognizing and dealing with biases. To create a more inclusive and welcoming environment, it’s vital for everyone on the team to be aware of their own biases and work to keep them from impacting how they interact with colleagues and customers.\r\n\r\nTraining and other awareness-raising efforts are not a complete solution, however. There may also be structural issues that open the door to bias. Hiring processes are among those corporate structures that enable bias.\r\n<h2 id=\"tab3\" >How prevalent is unconscious bias?</h2>\r\nResearch and surveying by PXT Select reflect just how prominent this issue is. In one survey, about nine out of ten respondents identified hiring and selection as the number-one organizational process that could be affected by unconscious bias. Recruitment, promotion, and succession planning are potential trouble spots, too, along with interviewing and résumé screening.\r\n\r\nThat’s why it’s so important to create structured, data-driven hiring processes. That includes always using clearly defined hiring criteria, tapping into assessments and other rich sources of data, conducting structured interviews, and including interviewers with diverse backgrounds.\r\n\r\nStructured processes help hiring managers select the best candidates and reduce the impact of unconscious bias. For example, the data-focused assessments provided through PXT Select yield numerical projections about candidate job fit, steering clear of potentially biased judgments. They also allow interviewers to prepare in a structured manner that’s less likely to be impacted by bias.\r\n<h2 id=\"tab4\" >How do I learn more about unconscious bias?</h2>\r\nTo learn more about how to combat bias in the hiring process, download our free e-book <a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><em>Hiring Successfully For Dummies,</em> PXT Select Special Edition</a>.","description":"You make your best hiring decisions when you use objective data about a job candidate’s thinking style, behavioral traits, and interests. Sure, a candidate’s experiences and how they perform in interviews are meaningful, but those aspects are far more prone to unconscious bias. To ensure you and your organization align with industry best practices, a validated hiring and selection tool with data-driven insights is essential.\r\n\r\n<a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><img class=\"aligncenter size-full wp-image-296512\" src=\"https://www.dummies.com/wp-content/uploads/pxt-dummies-ebook-post3.png\" alt=\"Reduce bias in hiring and selection. Download Hiring Successfully For Dummies, PXT Select Special Edition. \" width=\"535\" height=\"280\" /></a>\r\n\r\nJust know that you may be a bit biased, and it’s likely you’re not even aware of some of your biases. Pretty much everyone has what are known as <em>unconscious biases</em> — stereotypes and attitudes that are impacted by past experiences, even things people have forgotten.\r\n\r\nIn the context of hiring and selection, unconscious bias can lead your organization to inadvertently overlook great candidates. It can also derail efforts to create a diverse and equitable workforce.\r\n\r\n[caption id=\"attachment_296298\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296298\" src=\"https://www.dummies.com/wp-content/uploads/bias-wordcloud-shutterstock-501373156.jpg\" alt=\"word cloud of biases\" width=\"535\" height=\"357\" /> © Shutterstock[/caption]\r\n<h2 id=\"tab1\" >What is unconscious bias?</h2>\r\n<em>Unconscious bias</em> refers to automatic associations anyone may make involving characteristics such as race, age, gender, disability, height, weight, accent, beliefs derived from prior experiences, even college attended — and how those associations impact interactions with others in those groups.\r\n<ul>\r\n \t<li><strong>Confirmation bias: </strong>The tendency to see information as validating a preexisting belief</li>\r\n \t<li><strong>Affinity bias:</strong> The tendency to favor individuals who share your beliefs, experiences, or appearance</li>\r\n \t<li><strong>Halo/horns effect:</strong> The tendency to take a look at just one specific trait and end up seeing the person’s overall character as positive or negative</li>\r\n</ul>\r\nThese biases may be hidden so well in a person’s automatic actions that they’re not easy to even recognize, much less do something about. But unconscious biases get in the way of hiring diverse, qualified candidates.\r\n<h2 id=\"tab2\" >How to reduce the bias</h2>\r\nBias isn’t inherently right or wrong — it’s a normal part of the way our brains interpret patterns and associations. But you need to pay more attention to what your unconscious brain is up to.\r\n\r\n[caption id=\"attachment_296292\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296292\" src=\"https://www.dummies.com/wp-content/uploads/break-the-bias-shutterstock-2129179838.jpg\" alt=\"Break the bias\" width=\"535\" height=\"191\" /> © Shutterstock[/caption]\r\n\r\nMany companies offer workforce training on recognizing and dealing with biases. To create a more inclusive and welcoming environment, it’s vital for everyone on the team to be aware of their own biases and work to keep them from impacting how they interact with colleagues and customers.\r\n\r\nTraining and other awareness-raising efforts are not a complete solution, however. There may also be structural issues that open the door to bias. Hiring processes are among those corporate structures that enable bias.\r\n<h2 id=\"tab3\" >How prevalent is unconscious bias?</h2>\r\nResearch and surveying by PXT Select reflect just how prominent this issue is. In one survey, about nine out of ten respondents identified hiring and selection as the number-one organizational process that could be affected by unconscious bias. Recruitment, promotion, and succession planning are potential trouble spots, too, along with interviewing and résumé screening.\r\n\r\nThat’s why it’s so important to create structured, data-driven hiring processes. That includes always using clearly defined hiring criteria, tapping into assessments and other rich sources of data, conducting structured interviews, and including interviewers with diverse backgrounds.\r\n\r\nStructured processes help hiring managers select the best candidates and reduce the impact of unconscious bias. For example, the data-focused assessments provided through PXT Select yield numerical projections about candidate job fit, steering clear of potentially biased judgments. They also allow interviewers to prepare in a structured manner that’s less likely to be impacted by bias.\r\n<h2 id=\"tab4\" >How do I learn more about unconscious bias?</h2>\r\nTo learn more about how to combat bias in the hiring process, download our free e-book <a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><em>Hiring Successfully For Dummies,</em> PXT Select Special Edition</a>.","blurb":"","authors":[{"authorId":35217,"name":"Steve Kaelble","slug":"steve-kaelble","description":"","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/35217"}}],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"What is unconscious bias?","target":"#tab1"},{"label":"How to reduce the bias","target":"#tab2"},{"label":"How prevalent is unconscious bias?","target":"#tab3"},{"label":"How do I learn more about unconscious bias?","target":"#tab4"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":295924,"title":"The Secret to Avoiding a Hiring Disaster: Job Fit","slug":"the-secret-to-avoiding-a-hiring-disaster-job-fit","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295924"}},{"articleId":295927,"title":"How to Hire Top Performers","slug":"how-to-hire-top-performers","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295927"}},{"articleId":289249,"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289249"}},{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]},{&quot;key&quot;:&quot;sponsored&quot;,&quot;values&quot;:[&quot;pxtselect&quot;]}]\" id=\"du-slot-63b837af5b0bc\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]},{&quot;key&quot;:&quot;sponsored&quot;,&quot;values&quot;:[&quot;pxtselect&quot;]}]\" id=\"du-slot-63b837af5b9fa\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":true,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"Brought to you by PXT Select","brandingLink":"https://www.pxtselect.com/","brandingLogo":{"src":"https://www.dummies.com/wp-content/uploads/pxt-logo-color-280x67-1-270x65.png","width":270,"height":65},"sponsorAd":"","sponsorEbookTitle":"Hiring Successfully For Dummies, PXT Select Special Edition","sponsorEbookLink":"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx","sponsorEbookImage":{"src":"https://www.dummies.com/wp-content/uploads/hiring-successfully-for-dummies-cover-9781394163007.png","width":113,"height":175}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-12-06T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"yes","adInfo":"","adPairKey":[{"adPairKey":"sponsored","adPairValue":"pxtselect"}]},"status":"publish","visibility":"public","articleId":295930},{"headers":{"creationTime":"2022-12-15T22:27:36+00:00","modifiedTime":"2023-01-06T14:21:46+00:00","timestamp":"2023-01-06T15:01:03+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"The Secret to Avoiding a Hiring Disaster: Job Fit","strippedTitle":"the secret to avoiding a hiring disaster: job fit","slug":"the-secret-to-avoiding-a-hiring-disaster-job-fit","canonicalUrl":"","seo":{"metaDescription":"Job fit is the ideal approach for selecting a candidate and includes matching their skills and personal characteristics to those needed to excel at a particular job.","noIndex":0,"noFollow":0},"content":"Making the right hiring choice is essential for your organization because making the wrong one can be downright disastrous.\r\n<h2 id=\"tab1\" >What is job fit?</h2>\r\nYour goal should be to hire the right person for the job to be done — this concept is known as job fit.\r\n\r\nJob fit is the ideal approach for selecting a candidate and includes matching their skills and personal characteristics to those needed to excel at a particular job. Without job fit, it is much less likely the person will find the job fulfilling. When a person is not fulfilled in their role, it leads to disengagement, low satisfaction, poor performance, and ultimately, turnover.\r\n\r\n<a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><img class=\"aligncenter size-full wp-image-296510\" src=\"https://www.dummies.com/wp-content/uploads/pxt-dummies-ebook-post1.png\" alt=\"Ad hires can cost up to 30% of their first-year salary. Take the Guesswork out of Hiring. Download Hiring Successfully For Dummies, PXT Select Special Edition to get started.\" width=\"535\" height=\"280\" /></a>\r\n<h2 id=\"tab2\" >What is the cost of a bad hire?</h2>\r\nThe cost of hiring poorly can be staggering. The U.S. Department of Labor estimates that the cost of a bad hire could amount to 30 percent of a first-year salary. For managerial roles, that cost could be up to 50 percent.\r\n\r\nA bad hire may mean mediocre job performance, poor productivity, or low accuracy. Add in the time wasted on onboarding and coaching the bad hire, plus the cost of onboarding a replacement.\r\n\r\n[caption id=\"attachment_296296\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296296\" src=\"https://www.dummies.com/wp-content/uploads/job-fit-getty-1047489604.jpg\" alt=\"woman interviewing for a job\" width=\"535\" height=\"357\" /> © Getty Images/EyeEm[/caption]\r\n\r\nYou may also see negative impacts on relationships with clients and brand reputation. A bad hire can also torpedo employee engagement, which, in turn, can lead to costly turnover of other key contributors.\r\n<h2 id=\"tab3\" >How is the job fit approach different than traditional approaches?</h2>\r\nHiring is more of a guessing game if you’re going about it with inadequate data. If you’re counting on the traditional tools of a résumé and an interview or two, you’re likely to end up relying too much on intuition.\r\n\r\nThe job-fit approach is your ticket to hiring confidently. Seeking job fit means exploring each candidate’s innate talents, behavioral tendencies, and interests in the context of the job for which they’re being considered. You’re exploring:\r\n<ul>\r\n \t<li>Whether the candidate can do the job</li>\r\n \t<li>How well the candidate will do the job</li>\r\n \t<li>Whether the candidate will enjoy the job</li>\r\n</ul>\r\nAll of these job-fit factors can actually be measured more objectively than you may realize. That’s the approach taken through the PXT Select solution.\r\n<h2 id=\"tab4\" >How can you achieve job fit?</h2>\r\nThe process of achieving job fit begins with creating a performance model for the job. A performance model is a picture of the ideal candidate, setting targets for measurable characteristics of thinking style, behavioral traits, and interests.\r\n\r\nThen you assess each applicant through computerized adaptive testing (CAT). That results in fit scores to all of the areas spelled out in the performance model, as well as an overall fit percentage to the role.\r\n<h2 id=\"tab5\" >How will obtaining job fit help me?</h2>\r\nYou can imagine how valuable this kind of data can be in comparing one candidate to another. It also can help you find a better role for a candidate who is great in many ways but not the best fit for a particular job. The PXT Select reports also help during the interview process by generating suggested questions based on the candidates’ responses.\r\n\r\nThrough job fit, not only are you better equipped to replicate your top talent, but you also gain insights for discovering the next generation of leaders. Employee retention, talent mobility, promotions, and business succession all are selection processes, and job fit can facilitate these processes.\r\n\r\nDeveloping existing talent is particularly important in times of labor shortages. The more your organization looks inward for talent, the more successful you’ll be in any labor marketplace.\r\n\r\nJob fit is a powerful tool to enable that success.\r\n<h2 id=\"tab6\" >How can I learn more about job fit?</h2>\r\nTo read more about job fit, replicating top talent, and finding the next generation of leaders for your organization, download <a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\">Hiring Successfully For Dummies, PXT Select Special Edition</a>.","description":"Making the right hiring choice is essential for your organization because making the wrong one can be downright disastrous.\r\n<h2 id=\"tab1\" >What is job fit?</h2>\r\nYour goal should be to hire the right person for the job to be done — this concept is known as job fit.\r\n\r\nJob fit is the ideal approach for selecting a candidate and includes matching their skills and personal characteristics to those needed to excel at a particular job. Without job fit, it is much less likely the person will find the job fulfilling. When a person is not fulfilled in their role, it leads to disengagement, low satisfaction, poor performance, and ultimately, turnover.\r\n\r\n<a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><img class=\"aligncenter size-full wp-image-296510\" src=\"https://www.dummies.com/wp-content/uploads/pxt-dummies-ebook-post1.png\" alt=\"Ad hires can cost up to 30% of their first-year salary. Take the Guesswork out of Hiring. Download Hiring Successfully For Dummies, PXT Select Special Edition to get started.\" width=\"535\" height=\"280\" /></a>\r\n<h2 id=\"tab2\" >What is the cost of a bad hire?</h2>\r\nThe cost of hiring poorly can be staggering. The U.S. Department of Labor estimates that the cost of a bad hire could amount to 30 percent of a first-year salary. For managerial roles, that cost could be up to 50 percent.\r\n\r\nA bad hire may mean mediocre job performance, poor productivity, or low accuracy. Add in the time wasted on onboarding and coaching the bad hire, plus the cost of onboarding a replacement.\r\n\r\n[caption id=\"attachment_296296\" align=\"aligncenter\" width=\"535\"]<img class=\"size-full wp-image-296296\" src=\"https://www.dummies.com/wp-content/uploads/job-fit-getty-1047489604.jpg\" alt=\"woman interviewing for a job\" width=\"535\" height=\"357\" /> © Getty Images/EyeEm[/caption]\r\n\r\nYou may also see negative impacts on relationships with clients and brand reputation. A bad hire can also torpedo employee engagement, which, in turn, can lead to costly turnover of other key contributors.\r\n<h2 id=\"tab3\" >How is the job fit approach different than traditional approaches?</h2>\r\nHiring is more of a guessing game if you’re going about it with inadequate data. If you’re counting on the traditional tools of a résumé and an interview or two, you’re likely to end up relying too much on intuition.\r\n\r\nThe job-fit approach is your ticket to hiring confidently. Seeking job fit means exploring each candidate’s innate talents, behavioral tendencies, and interests in the context of the job for which they’re being considered. You’re exploring:\r\n<ul>\r\n \t<li>Whether the candidate can do the job</li>\r\n \t<li>How well the candidate will do the job</li>\r\n \t<li>Whether the candidate will enjoy the job</li>\r\n</ul>\r\nAll of these job-fit factors can actually be measured more objectively than you may realize. That’s the approach taken through the PXT Select solution.\r\n<h2 id=\"tab4\" >How can you achieve job fit?</h2>\r\nThe process of achieving job fit begins with creating a performance model for the job. A performance model is a picture of the ideal candidate, setting targets for measurable characteristics of thinking style, behavioral traits, and interests.\r\n\r\nThen you assess each applicant through computerized adaptive testing (CAT). That results in fit scores to all of the areas spelled out in the performance model, as well as an overall fit percentage to the role.\r\n<h2 id=\"tab5\" >How will obtaining job fit help me?</h2>\r\nYou can imagine how valuable this kind of data can be in comparing one candidate to another. It also can help you find a better role for a candidate who is great in many ways but not the best fit for a particular job. The PXT Select reports also help during the interview process by generating suggested questions based on the candidates’ responses.\r\n\r\nThrough job fit, not only are you better equipped to replicate your top talent, but you also gain insights for discovering the next generation of leaders. Employee retention, talent mobility, promotions, and business succession all are selection processes, and job fit can facilitate these processes.\r\n\r\nDeveloping existing talent is particularly important in times of labor shortages. The more your organization looks inward for talent, the more successful you’ll be in any labor marketplace.\r\n\r\nJob fit is a powerful tool to enable that success.\r\n<h2 id=\"tab6\" >How can I learn more about job fit?</h2>\r\nTo read more about job fit, replicating top talent, and finding the next generation of leaders for your organization, download <a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\">Hiring Successfully For Dummies, PXT Select Special Edition</a>.","blurb":"","authors":[{"authorId":35217,"name":"Steve Kaelble","slug":"steve-kaelble","description":"","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/35217"}}],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"What is job fit?","target":"#tab1"},{"label":"What is the cost of a bad hire?","target":"#tab2"},{"label":"How is the job fit approach different than traditional approaches?","target":"#tab3"},{"label":"How can you achieve job fit?","target":"#tab4"},{"label":"How will obtaining job fit help me?","target":"#tab5"},{"label":"How can I learn more about job fit?","target":"#tab6"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":295930,"title":"How Organizations Combat Unconscious Bias in Their Hiring Practices","slug":"how-organizations-combat-unconscious-bias-in-their-hiring-practices","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295930"}},{"articleId":295927,"title":"How to Hire Top Performers","slug":"how-to-hire-top-performers","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295927"}},{"articleId":289249,"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289249"}},{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]},{&quot;key&quot;:&quot;sponsored&quot;,&quot;values&quot;:[&quot;pxtselect&quot;]}]\" id=\"du-slot-63b837af530da\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]},{&quot;key&quot;:&quot;sponsored&quot;,&quot;values&quot;:[&quot;pxtselect&quot;]}]\" id=\"du-slot-63b837af53956\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":true,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"Brought to you by PXT Select","brandingLink":"https://www.pxtselect.com/","brandingLogo":{"src":"https://www.dummies.com/wp-content/uploads/pxt-logo-color-280x67-1-270x65.png","width":270,"height":65},"sponsorAd":"","sponsorEbookTitle":"Hiring Successfully For Dummies, PXT Select Special Edition","sponsorEbookLink":"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx","sponsorEbookImage":{"src":"https://www.dummies.com/wp-content/uploads/hiring-successfully-for-dummies-cover-9781394163007.png","width":113,"height":175}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-12-06T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"yes","adInfo":"","adPairKey":[{"adPairKey":"sponsored","adPairValue":"pxtselect"}]},"status":"publish","visibility":"public","articleId":295924},{"headers":{"creationTime":"2022-12-15T22:26:35+00:00","modifiedTime":"2023-01-06T14:19:45+00:00","timestamp":"2023-01-06T15:01:03+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"How to Hire Top Performers","strippedTitle":"how to hire top performers","slug":"how-to-hire-top-performers","canonicalUrl":"","seo":{"metaDescription":"The performance model outlines the most desirable traits, which are then used to compare against candidates for job fit.","noIndex":0,"noFollow":0},"content":"The basic aim of the hiring process is to find and select the best fit for the job to be done — a concept known as <em>job fit</em>. Job fit is determined by how closely an individual’s innate talents, behavioral tendencies, and interests align with those predictive of success in a particular role. Essentially, job fit helps you determine if someone can do the job and if they will find fulfillment in the job. But before you can know for sure if they can do the job or if they will find it fulfilling, you need to identify what talents, behaviors, and interests are typical for success in that role. What you really need to accomplish this is a performance model.\r\n\r\n<a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><img class=\"aligncenter size-full wp-image-296513\" src=\"https://www.dummies.com/wp-content/uploads/pxt-dummies-ebook-post4.png\" alt=\"Take the guesswork out of hiring with data-driven decisions. Download Hiring Successfully For Dummies, PXT Select Special Edition\" width=\"535\" height=\"280\" /></a>\r\n<h2 id=\"tab1\" >What is a performance model?</h2>\r\nThe <em>performance model</em> is your recipe for hiring successfully and avoiding all the adverse outcomes that result from a bad hire. The performance model outlines the most desirable traits, which are then used to compare against candidates for the job. There are a few ways to create performance models, but perhaps the most important is the alignment of key stakeholders in the organization on what they need to see from this job\r\n<h2 id=\"tab2\" >What does a performance model measure?</h2>\r\nA résumé and an interview can inform you about a candidate’s background and experience. What’s missing, though, is objective data indicating how well an individual can do a job and how fulfilling it will be for them. That’s where your performance model steps in, helping you tie individual performance to business strategy by spelling out the required thinking style, behavioral traits, and interests.\r\n<h2 id=\"tab3\" >What cognitive characteristics are assessed through the performance model?</h2>\r\n<em>Thinking style</em> measures four cognitive characteristics:\r\n<ul>\r\n \t<li><strong>Verbal skill</strong> gauges how a person communicates with others.</li>\r\n \t<li><strong>Verbal reasoning</strong> gets into how the person uses words to create relationships between concepts, process messages, and draw conclusions.</li>\r\n \t<li><strong>Numerical ability</strong> has to do with numerical calculations.</li>\r\n \t<li><strong>Numerical reasoning</strong> explores how a person uses numbers and calculations to solve problems.</li>\r\n</ul>\r\n<h2 id=\"tab4\" >What behavioral traits are assessed through the performance model?</h2>\r\n<em>Behavioral traits</em> indicate what a candidate is like on the job. The PXT Select, for example, measures nine behaviors and delivers a fit score comparing how closely aligned a candidate is to the role. Behavioral scales are specific to each job because job requirements are unique and may require a person to lean more one way or the other in one or more of the following areas:\r\n<ul>\r\n \t<li><strong>Pace:</strong> Steady or urgent</li>\r\n \t<li><strong>Assertiveness:</strong> Unassuming or forceful</li>\r\n \t<li><strong>Sociability:</strong> Reserved or outgoing</li>\r\n \t<li><strong>Conformity:</strong> Strong-willed or compliant</li>\r\n \t<li><strong>Outlook:</strong> Skeptical or trusting</li>\r\n \t<li><strong>Decisiveness:</strong> Deliberate or bold</li>\r\n \t<li><strong>Accommodation:</strong> Steadfast or agreeable</li>\r\n \t<li><strong>Independence:</strong> Reliant or autonomous</li>\r\n \t<li><strong>Judgment:</strong> Intuitive or factual</li>\r\n</ul>\r\n<h2 id=\"tab5\" >Why are a person’s interests important to factor in the performance model?</h2>\r\n<em>Interests</em> are also an essential component of the performance model. Interests help predict motivation and potential satisfaction with a given job. The more the person’s interests align with the job’s requirements, the more they will enjoy it. This is critical because we know that people who are happier in their jobs are more productive, more effective, and more engaged. The PXT Select approach considers six <em>interests</em> to help determine job fit: creative, enterprising, financial/administrative, people service, mechanical, and technical.\r\n<h2 id=\"tab6\" >How to build a performance model</h2>\r\nYou can build a performance model by assessing your existing top performers in the role to identify what makes them stars. You then use what you learned from the data to hire others with similar DNA. Building performance models this way is referred to as <em>replicating</em> or <em>cloning</em> top performers. Replicating top performers is among the most effective methods of building performance models because it uses people in the role within the organization who are experiencing success.\r\n\r\n<img class=\"aligncenter size-full wp-image-296165\" src=\"https://www.dummies.com/wp-content/uploads/pxt-select-performance-model-sales-role.jpg\" alt=\"performance model behavioral traits\" width=\"535\" height=\"591\" />\r\n\r\nIf you don’t have a big enough sample size of existing stars in that role or you’re recruiting for a completely new position, it isn’t a problem. PXT Select has a library of performance models for many different roles created using O*NET occupational data and other proven methods for creating customized models.\r\n<h2 id=\"tab7\" >How to use assessment results to find the right candidate</h2>\r\nAfter you have the performance model to find who you’re looking for, the next step is to assess candidates and identify the best fit. Assessment results offer objective data on how each candidate fits the job requirements and how they compare with one another. Still, selection assessments should never be used as your only tool for hiring. An individual’s prior experience and how they present themselves in the interview should be given equal consideration in any hiring decision.\r\n\r\nAn effective selection tool should also give hiring managers resources and information to enhance and assist during the interview process. PXT Select reports provide you with suggested interview questions to help you focus on areas where things may not be so straightforward or other challenge areas identified in the data.\r\n\r\nThe bottom line is that a performance model is the best way to compare candidates consistently, helping you make unbiased and equitable hiring decisions. PXT Select goes even further by providing you tools (unique reports) for onboarding, coaching, and even up-skilling (sales and leadership) your workforce.\r\n\r\n<img class=\"aligncenter size-full wp-image-296389\" src=\"https://www.dummies.com/wp-content/uploads/pxt-candidate-comparision-sample-position.jpg\" alt=\"PXT Select candidate comparison based on performance model\" width=\"535\" height=\"668\" />\r\n<h2 id=\"tab8\" >How can I learn more about performance models and hiring top talent?</h2>\r\nTo learn more, download <a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><em>Hiring Successfully For Dummies,</em> PXT Select Special Edition</a>.","description":"The basic aim of the hiring process is to find and select the best fit for the job to be done — a concept known as <em>job fit</em>. Job fit is determined by how closely an individual’s innate talents, behavioral tendencies, and interests align with those predictive of success in a particular role. Essentially, job fit helps you determine if someone can do the job and if they will find fulfillment in the job. But before you can know for sure if they can do the job or if they will find it fulfilling, you need to identify what talents, behaviors, and interests are typical for success in that role. What you really need to accomplish this is a performance model.\r\n\r\n<a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><img class=\"aligncenter size-full wp-image-296513\" src=\"https://www.dummies.com/wp-content/uploads/pxt-dummies-ebook-post4.png\" alt=\"Take the guesswork out of hiring with data-driven decisions. Download Hiring Successfully For Dummies, PXT Select Special Edition\" width=\"535\" height=\"280\" /></a>\r\n<h2 id=\"tab1\" >What is a performance model?</h2>\r\nThe <em>performance model</em> is your recipe for hiring successfully and avoiding all the adverse outcomes that result from a bad hire. The performance model outlines the most desirable traits, which are then used to compare against candidates for the job. There are a few ways to create performance models, but perhaps the most important is the alignment of key stakeholders in the organization on what they need to see from this job\r\n<h2 id=\"tab2\" >What does a performance model measure?</h2>\r\nA résumé and an interview can inform you about a candidate’s background and experience. What’s missing, though, is objective data indicating how well an individual can do a job and how fulfilling it will be for them. That’s where your performance model steps in, helping you tie individual performance to business strategy by spelling out the required thinking style, behavioral traits, and interests.\r\n<h2 id=\"tab3\" >What cognitive characteristics are assessed through the performance model?</h2>\r\n<em>Thinking style</em> measures four cognitive characteristics:\r\n<ul>\r\n \t<li><strong>Verbal skill</strong> gauges how a person communicates with others.</li>\r\n \t<li><strong>Verbal reasoning</strong> gets into how the person uses words to create relationships between concepts, process messages, and draw conclusions.</li>\r\n \t<li><strong>Numerical ability</strong> has to do with numerical calculations.</li>\r\n \t<li><strong>Numerical reasoning</strong> explores how a person uses numbers and calculations to solve problems.</li>\r\n</ul>\r\n<h2 id=\"tab4\" >What behavioral traits are assessed through the performance model?</h2>\r\n<em>Behavioral traits</em> indicate what a candidate is like on the job. The PXT Select, for example, measures nine behaviors and delivers a fit score comparing how closely aligned a candidate is to the role. Behavioral scales are specific to each job because job requirements are unique and may require a person to lean more one way or the other in one or more of the following areas:\r\n<ul>\r\n \t<li><strong>Pace:</strong> Steady or urgent</li>\r\n \t<li><strong>Assertiveness:</strong> Unassuming or forceful</li>\r\n \t<li><strong>Sociability:</strong> Reserved or outgoing</li>\r\n \t<li><strong>Conformity:</strong> Strong-willed or compliant</li>\r\n \t<li><strong>Outlook:</strong> Skeptical or trusting</li>\r\n \t<li><strong>Decisiveness:</strong> Deliberate or bold</li>\r\n \t<li><strong>Accommodation:</strong> Steadfast or agreeable</li>\r\n \t<li><strong>Independence:</strong> Reliant or autonomous</li>\r\n \t<li><strong>Judgment:</strong> Intuitive or factual</li>\r\n</ul>\r\n<h2 id=\"tab5\" >Why are a person’s interests important to factor in the performance model?</h2>\r\n<em>Interests</em> are also an essential component of the performance model. Interests help predict motivation and potential satisfaction with a given job. The more the person’s interests align with the job’s requirements, the more they will enjoy it. This is critical because we know that people who are happier in their jobs are more productive, more effective, and more engaged. The PXT Select approach considers six <em>interests</em> to help determine job fit: creative, enterprising, financial/administrative, people service, mechanical, and technical.\r\n<h2 id=\"tab6\" >How to build a performance model</h2>\r\nYou can build a performance model by assessing your existing top performers in the role to identify what makes them stars. You then use what you learned from the data to hire others with similar DNA. Building performance models this way is referred to as <em>replicating</em> or <em>cloning</em> top performers. Replicating top performers is among the most effective methods of building performance models because it uses people in the role within the organization who are experiencing success.\r\n\r\n<img class=\"aligncenter size-full wp-image-296165\" src=\"https://www.dummies.com/wp-content/uploads/pxt-select-performance-model-sales-role.jpg\" alt=\"performance model behavioral traits\" width=\"535\" height=\"591\" />\r\n\r\nIf you don’t have a big enough sample size of existing stars in that role or you’re recruiting for a completely new position, it isn’t a problem. PXT Select has a library of performance models for many different roles created using O*NET occupational data and other proven methods for creating customized models.\r\n<h2 id=\"tab7\" >How to use assessment results to find the right candidate</h2>\r\nAfter you have the performance model to find who you’re looking for, the next step is to assess candidates and identify the best fit. Assessment results offer objective data on how each candidate fits the job requirements and how they compare with one another. Still, selection assessments should never be used as your only tool for hiring. An individual’s prior experience and how they present themselves in the interview should be given equal consideration in any hiring decision.\r\n\r\nAn effective selection tool should also give hiring managers resources and information to enhance and assist during the interview process. PXT Select reports provide you with suggested interview questions to help you focus on areas where things may not be so straightforward or other challenge areas identified in the data.\r\n\r\nThe bottom line is that a performance model is the best way to compare candidates consistently, helping you make unbiased and equitable hiring decisions. PXT Select goes even further by providing you tools (unique reports) for onboarding, coaching, and even up-skilling (sales and leadership) your workforce.\r\n\r\n<img class=\"aligncenter size-full wp-image-296389\" src=\"https://www.dummies.com/wp-content/uploads/pxt-candidate-comparision-sample-position.jpg\" alt=\"PXT Select candidate comparison based on performance model\" width=\"535\" height=\"668\" />\r\n<h2 id=\"tab8\" >How can I learn more about performance models and hiring top talent?</h2>\r\nTo learn more, download <a class=\"bookSponsor-btn\" href=\"https://www.pxtselect.com/Learning-Hub/eBooks-and-White-Papers/hiring-successfully-for-dummies-pxt-select-special-edition.aspx\" target=\"_blank\" rel=\"noopener\" data-testid=\"bookSponsorDownloadButton\"><em>Hiring Successfully For Dummies,</em> PXT Select Special Edition</a>.","blurb":"","authors":[{"authorId":35217,"name":"Steve Kaelble","slug":"steve-kaelble","description":"","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/35217"}}],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"What is a performance model?","target":"#tab1"},{"label":"What does a performance model measure?","target":"#tab2"},{"label":"What cognitive characteristics are assessed through the performance model?","target":"#tab3"},{"label":"What behavioral traits are assessed through the performance model?","target":"#tab4"},{"label":"Why are a person’s interests important to factor in the performance model?","target":"#tab5"},{"label":"How to build a performance model","target":"#tab6"},{"label":"How to use assessment results to find the right candidate","target":"#tab7"},{"label":"How can I learn more about performance models and hiring top talent?","target":"#tab8"}],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":295930,"title":"How Organizations Combat Unconscious Bias in Their Hiring Practices","slug":"how-organizations-combat-unconscious-bias-in-their-hiring-practices","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295930"}},{"articleId":295924,"title":"The Secret to Avoiding a Hiring Disaster: Job Fit","slug":"the-secret-to-avoiding-a-hiring-disaster-job-fit","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/295924"}},{"articleId":289249,"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289249"}},{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]},{&quot;key&quot;:&quot;sponsored&quot;,&quot;values&quot;:[&quot;pxtselect&quot;]}]\" 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year","lifeExpectancySetFrom":"2022-12-06T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[{"adPairKey":"sponsored","adPairValue":"pxtselect"}]},"status":"publish","visibility":"public","articleId":295927},{"headers":{"creationTime":"2016-12-30T02:58:21+00:00","modifiedTime":"2022-09-29T18:54:16+00:00","timestamp":"2022-09-29T21:01:03+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"What Is Employer Branding?","strippedTitle":"what is employer branding?","slug":"what-is-employer-branding","canonicalUrl":"","seo":{"metaDescription":"Employer branding is promoting an organization as a great place to work. Learn about the key ways organizations do this.","noIndex":0,"noFollow":0},"content":"<em>Employer branding</em> is the process of promoting an organization as a great place to work to the kind of talent required by the organization to meet its business goals and objectives. Employer branding focuses on three key areas:\r\n<ul>\r\n \t<li><strong>Recruitment: </strong>Attracting the talent the company needs to achieve its business objectives</li>\r\n \t<li><strong>Engagement:</strong> Ensuring that employees become dedicated brand advocates and highly motivated performers</li>\r\n \t<li><strong>Retention: </strong>Encouraging talented individuals to continue working at the company and discouraging them from working for the competition</li>\r\n</ul>\r\nEmployer branding operates on two interrelated fronts:\r\n<ul>\r\n \t<li><strong>Reality: </strong>First and foremost, employer branding strives to make the company a great place to work. Achieving this goal requires more than competitive salaries and great benefits. Leading employers create a strong sense of purpose, promote diversity and collaboration, empower people, encourage their creativity, and provide opportunities for learning and career development. The strongest employer brands are built on a consistently positive employment experience.</li>\r\n \t<li><strong>Reputation: </strong>An exceptional workplace attracts the top talent only if those talented individuals know about it. Marketing is essential to increase awareness, consideration, and preference for your employer brand. Advertising remains important in driving applications, but social media marketing has also become essential in ensuring people engage with and understand what you stand for and offer as an employer.</li>\r\n</ul>","description":"<em>Employer branding</em> is the process of promoting an organization as a great place to work to the kind of talent required by the organization to meet its business goals and objectives. Employer branding focuses on three key areas:\r\n<ul>\r\n \t<li><strong>Recruitment: </strong>Attracting the talent the company needs to achieve its business objectives</li>\r\n \t<li><strong>Engagement:</strong> Ensuring that employees become dedicated brand advocates and highly motivated performers</li>\r\n \t<li><strong>Retention: </strong>Encouraging talented individuals to continue working at the company and discouraging them from working for the competition</li>\r\n</ul>\r\nEmployer branding operates on two interrelated fronts:\r\n<ul>\r\n \t<li><strong>Reality: </strong>First and foremost, employer branding strives to make the company a great place to work. Achieving this goal requires more than competitive salaries and great benefits. Leading employers create a strong sense of purpose, promote diversity and collaboration, empower people, encourage their creativity, and provide opportunities for learning and career development. The strongest employer brands are built on a consistently positive employment experience.</li>\r\n \t<li><strong>Reputation: </strong>An exceptional workplace attracts the top talent only if those talented individuals know about it. Marketing is essential to increase awareness, consideration, and preference for your employer brand. Advertising remains important in driving applications, but social media marketing has also become essential in ensuring people engage with and understand what you stand for and offer as an employer.</li>\r\n</ul>","blurb":"","authors":[],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":238256,"title":"Tips for Delivering Content for Your Employer Brand","slug":"tips-delivering-content-employer-brand","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/238256"}},{"articleId":238252,"title":"How to Ensure a Positive Employer Brand Experience through Induction and Orientation","slug":"ensure-positive-employer-brand-experience-induction-orientation","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/238252"}},{"articleId":238247,"title":"Apply Customer Experience Thinking to HR Processes to Improve Your Employer Brand","slug":"apply-customer-experience-thinking-hr-processes-improve-employer-brand","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/238247"}},{"articleId":238242,"title":"How to Attract Talent on Twitter with Your Employer Brand","slug":"attract-talent-twitter-employer-brand-2","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/238242"}},{"articleId":238232,"title":"How to Market Your Employer Brand on Facebook","slug":"market-employer-brand-facebook","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/238232"}}],"fromCategory":[{"articleId":289249,"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289249"}},{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}},{"articleId":264539,"title":"How to Become an Effective Performance Management Coach","slug":"how-to-become-an-effective-performance-management-coach","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264539"}},{"articleId":264534,"title":"6 Legal Principles Affecting Performance Management","slug":"6-six-legal-principles-affecting-performance-management","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264534"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282171,"slug":"employer-branding-for-dummies","isbn":"9781119071648","categoryList":["business-careers-money","business","human-resources"],"amazon":{"default":"https://www.amazon.com/gp/product/111907164X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/111907164X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/111907164X-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/111907164X/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/111907164X/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/employer-branding-for-dummies-cover-9781119071648-203x255.jpg","width":203,"height":255},"title":"Employer Branding For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11009\">Richard Mosley,</b> Universum's Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world's leading employer brand events.<br><b data-author-id=\"34446\">Lars Schmidt,</b> Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting. </p>","authors":[{"authorId":11009,"name":"Richard Mosley","slug":"richard-mosley","description":" <p><b>Richard Mosley,</b> Universum&#39;s Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world&#39;s leading employer brand events.<br> <b>Lars Schmidt,</b> Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11009"}},{"authorId":34446,"name":"Lars Schmidt","slug":"lars-schmidt","description":" <p><b>Richard Mosley,</b> Universum&#39;s Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world&#39;s leading employer brand events.<br> <b>Lars Schmidt,</b> Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/34446"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119071648&quot;]}]\" id=\"du-slot-6336078f40845\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119071648&quot;]}]\" id=\"du-slot-6336078f4102a\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Five years","lifeExpectancySetFrom":"2022-09-29T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":231110},{"headers":{"creationTime":"2017-04-21T14:39:12+00:00","modifiedTime":"2022-09-16T18:10:30+00:00","timestamp":"2022-09-17T00:01:02+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"How to Attract Talent on Twitter with Your Employer Brand","strippedTitle":"how to attract talent on twitter with your employer brand","slug":"attract-talent-twitter-employer-brand-2","canonicalUrl":"","seo":{"metaDescription":"Learn how you can use Twitter to expand your brand's recruiting efforts, including by strategically using hashtags, and much more.","noIndex":0,"noFollow":0},"content":"Building an engaged network on Twitter can have a huge positive impact on your employer brand’s recruiting efforts, particularly if you’re recruiting in fields such as knowledge workers, who tend to flock to Twitter. It’s an open platform, meaning anyone can see any content without necessarily following the account, so tweets have the potential of reaching a wider audience.\r\n\r\nIf you don’t know the difference between a hashtag and a price tag, you may want to check out <em>Twitter For Dummies,</em> 3rd Edition, by Laura Fitton, Anum Hussain, and Brittany Leaning (Wiley).\r\n<h2 id=\"tab1\" >Picking up strategies by observing others</h2>\r\nBefore you venture into any unfamiliar social gathering, whether online or not, hang out for a while and observe how others in the community interact. When you’re setting out to establish an employer brand presence on Twitter, observe other Twitter accounts that have strong positive employer brands and take note of the content they tweet, the tone or voice, and how they interact with potential candidates.\r\n\r\nYou can find plenty of role models on Twitter; here are examples of a few good corporate accounts you may want to follow: @NPRjobs, @JoinTheFlock, @PepsiCoJobs, @MicrosoftJobs, @ViacomCareers, @InsideZappo, and @HootsuiteLife.\r\n<p class=\"article-tips tip\">Try following your peers and competitors on Twitter to find out what they’re doing to compete for talent. Check out the collection of more than 250 brand recruiting handles on Twitter.</p>\r\n\r\n<h2 id=\"tab2\" >Using hashtags to source candidates for your employer brand</h2>\r\nMost employer branding efforts are designed around <em>pull marketing</em> (attracting prospects), but sourcing is a <em>push marketing</em> technique that involves proactively recruiting individuals with high-value skills and expertise. The focus here is on building a strong employer brand, but Twitter is also a good platform for recruiters and organizations to identify and engage with prospects who may not even be in the market for a new job.\r\n<p class=\"article-tips tip\">When posting job notices on Twitter, include function- or job-specific hashtags in your tweets (for example, #digitalmarketing, #PR, #webdesign, or #accounting). You can find function- or skill-specific hashtags by searching the web for “job seeker hashtags.”</p>\r\n<p class=\"article-tips warning\">Tread carefully when using hashtags. If you’re oversharing jobs with event hashtags, you’ll likely face blowback for spamming.</p>\r\nYou can also use Twitter to source candidates by keeping an eye on hashtags relevant to positions you’re trying to fill. For example, if you’re recruiting Drupal developers, keep an eye on the hashtags: #Drupal, #DrupalCon, #Drupal8, and so on to see what these communities are talking about and to identify influential developers. If you’re recruiting marketing managers, keep an eye on #marketing, #digitalmarketing, #marketingresearch, #mktg, and so on.\r\n\r\nPlenty of tools are available to help you identify influencers within various hashtag communities. Here are a few to check out:\r\n<ul>\r\n \t<li><strong><a href=\"http://www.google.com/trends\">Google Trends</a></strong></li>\r\n \t<li><strong><a href=\"http://www.audiense.com/\">Audiense</a></strong></li>\r\n \t<li><strong><a href=\"http://www.hashtags.org/\">Hashtags</a></strong></li>\r\n</ul>\r\nSourcing local talent? These tools and others enable you to search for people talking about relevant topics within a certain mile radius of your company.\r\n<h2 id=\"tab3\" >Engaging prospects for your employer brand</h2>\r\nWhen you’re posting tweets, which are essentially very brief, overlooking the necessity of offering followers something of real value is far too easy. Keep the focus on delivering valuable content. Share behind-the-scenes photos or videos to help prospects get a sense of what it’s like to work for your company. Share articles and resources about your industry. Join Twitter chats and share your insights and expertise. Interact with your followers. Try to respond to every @mention and question. Engagement and interaction are vital for building community.\r\n<h2 id=\"tab4\" >Getting your employees involved with your employer brand</h2>\r\nTo fully harness the power of Twitter, get employees involved. Candidates don’t want to hear only from employer brand managers; they want to hear from peers doing the work they (prospects) may be doing for your company in the near future. They want to talk shop with the people who may someday be their colleagues.\r\n\r\nGreat talent can recognize similar talent. Consider developing internal programs that encourage employees to share their knowledge and expertise in online communities where you recruit. By increasing their visibility in certain professional circles and establishing themselves as experts in those communities, your employees can expand their own professional networks while helping you identify and attract talented prospects.\r\n<p class=\"article-tips remember\">Prospects want to hear from your employees. That product manager you’ve been wooing wants to see tweets from your product team that will help them get a feel for the work, team atmosphere, culture, and so on. You may share supremely clever and compelling content on Twitter, but you’re still an HR guy or gal. You have an agenda to bring talent into your organization, so of course your posts are biased.</p>\r\n\r\n<h2 id=\"tab5\" >Gauging your employer brand’s Twitter impact</h2>\r\nYou can use any of several available tools to measure the reach, retweets, impressions, and so on related to your tweeting activity. You should also be measuring applications and hires coming from Twitter through your applicant tracking software (ATS). Use these tools to adjust your campaigns regularly.\r\n\r\nYou may be tempted to obsess over your number of followers. Don’t let that be your primary indicator as to whether your account is successful. If you focus on providing valuable content and engaging your community, followers will come. Focus on this and you’ll have something better than followers; you’ll have brand advocates who bring you the best talent available.","description":"Building an engaged network on Twitter can have a huge positive impact on your employer brand’s recruiting efforts, particularly if you’re recruiting in fields such as knowledge workers, who tend to flock to Twitter. It’s an open platform, meaning anyone can see any content without necessarily following the account, so tweets have the potential of reaching a wider audience.\r\n\r\nIf you don’t know the difference between a hashtag and a price tag, you may want to check out <em>Twitter For Dummies,</em> 3rd Edition, by Laura Fitton, Anum Hussain, and Brittany Leaning (Wiley).\r\n<h2 id=\"tab1\" >Picking up strategies by observing others</h2>\r\nBefore you venture into any unfamiliar social gathering, whether online or not, hang out for a while and observe how others in the community interact. When you’re setting out to establish an employer brand presence on Twitter, observe other Twitter accounts that have strong positive employer brands and take note of the content they tweet, the tone or voice, and how they interact with potential candidates.\r\n\r\nYou can find plenty of role models on Twitter; here are examples of a few good corporate accounts you may want to follow: @NPRjobs, @JoinTheFlock, @PepsiCoJobs, @MicrosoftJobs, @ViacomCareers, @InsideZappo, and @HootsuiteLife.\r\n<p class=\"article-tips tip\">Try following your peers and competitors on Twitter to find out what they’re doing to compete for talent. Check out the collection of more than 250 brand recruiting handles on Twitter.</p>\r\n\r\n<h2 id=\"tab2\" >Using hashtags to source candidates for your employer brand</h2>\r\nMost employer branding efforts are designed around <em>pull marketing</em> (attracting prospects), but sourcing is a <em>push marketing</em> technique that involves proactively recruiting individuals with high-value skills and expertise. The focus here is on building a strong employer brand, but Twitter is also a good platform for recruiters and organizations to identify and engage with prospects who may not even be in the market for a new job.\r\n<p class=\"article-tips tip\">When posting job notices on Twitter, include function- or job-specific hashtags in your tweets (for example, #digitalmarketing, #PR, #webdesign, or #accounting). You can find function- or skill-specific hashtags by searching the web for “job seeker hashtags.”</p>\r\n<p class=\"article-tips warning\">Tread carefully when using hashtags. If you’re oversharing jobs with event hashtags, you’ll likely face blowback for spamming.</p>\r\nYou can also use Twitter to source candidates by keeping an eye on hashtags relevant to positions you’re trying to fill. For example, if you’re recruiting Drupal developers, keep an eye on the hashtags: #Drupal, #DrupalCon, #Drupal8, and so on to see what these communities are talking about and to identify influential developers. If you’re recruiting marketing managers, keep an eye on #marketing, #digitalmarketing, #marketingresearch, #mktg, and so on.\r\n\r\nPlenty of tools are available to help you identify influencers within various hashtag communities. Here are a few to check out:\r\n<ul>\r\n \t<li><strong><a href=\"http://www.google.com/trends\">Google Trends</a></strong></li>\r\n \t<li><strong><a href=\"http://www.audiense.com/\">Audiense</a></strong></li>\r\n \t<li><strong><a href=\"http://www.hashtags.org/\">Hashtags</a></strong></li>\r\n</ul>\r\nSourcing local talent? These tools and others enable you to search for people talking about relevant topics within a certain mile radius of your company.\r\n<h2 id=\"tab3\" >Engaging prospects for your employer brand</h2>\r\nWhen you’re posting tweets, which are essentially very brief, overlooking the necessity of offering followers something of real value is far too easy. Keep the focus on delivering valuable content. Share behind-the-scenes photos or videos to help prospects get a sense of what it’s like to work for your company. Share articles and resources about your industry. Join Twitter chats and share your insights and expertise. Interact with your followers. Try to respond to every @mention and question. Engagement and interaction are vital for building community.\r\n<h2 id=\"tab4\" >Getting your employees involved with your employer brand</h2>\r\nTo fully harness the power of Twitter, get employees involved. Candidates don’t want to hear only from employer brand managers; they want to hear from peers doing the work they (prospects) may be doing for your company in the near future. They want to talk shop with the people who may someday be their colleagues.\r\n\r\nGreat talent can recognize similar talent. Consider developing internal programs that encourage employees to share their knowledge and expertise in online communities where you recruit. By increasing their visibility in certain professional circles and establishing themselves as experts in those communities, your employees can expand their own professional networks while helping you identify and attract talented prospects.\r\n<p class=\"article-tips remember\">Prospects want to hear from your employees. That product manager you’ve been wooing wants to see tweets from your product team that will help them get a feel for the work, team atmosphere, culture, and so on. You may share supremely clever and compelling content on Twitter, but you’re still an HR guy or gal. You have an agenda to bring talent into your organization, so of course your posts are biased.</p>\r\n\r\n<h2 id=\"tab5\" >Gauging your employer brand’s Twitter impact</h2>\r\nYou can use any of several available tools to measure the reach, retweets, impressions, and so on related to your tweeting activity. You should also be measuring applications and hires coming from Twitter through your applicant tracking software (ATS). Use these tools to adjust your campaigns regularly.\r\n\r\nYou may be tempted to obsess over your number of followers. Don’t let that be your primary indicator as to whether your account is successful. If you focus on providing valuable content and engaging your community, followers will come. Focus on this and you’ll have something better than followers; you’ll have brand advocates who bring you the best talent available.","blurb":"","authors":[{"authorId":11009,"name":"Richard Mosley","slug":"richard-mosley","description":" <p><b>Richard Mosley,</b> Universum&#39;s Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world&#39;s leading employer brand events.<br> <b>Lars Schmidt,</b> Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting. 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He regularly chairs or delivers keynote presentations at many of the world's leading employer brand events.<br><b data-author-id=\"34446\">Lars Schmidt,</b> Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting. </p>","authors":[{"authorId":11009,"name":"Richard Mosley","slug":"richard-mosley","description":" <p><b>Richard Mosley,</b> Universum&#39;s Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world&#39;s leading employer brand events.<br> <b>Lars Schmidt,</b> Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11009"}},{"authorId":34446,"name":"Lars Schmidt","slug":"lars-schmidt","description":" <p><b>Richard Mosley,</b> Universum&#39;s Global Head of Strategy, is widely recognized as a leading global authority on the subject of employer branding. He regularly chairs or delivers keynote presentations at many of the world&#39;s leading employer brand events.<br> <b>Lars Schmidt,</b> Founder of Amplify Talent and Cofounder of HR Open Source, is a leading strategy consultant, speaker, and writer in the fields of employer branding and recruiting. 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Learn how to avoid them and improve your training sessions.","noIndex":0,"noFollow":0},"content":"Training and development can be incredibly rewarding, but it is also filled with challenges. This Cheat Sheet aims to cut to the chase in several key areas that trainers deal with all the time. You'll find succinct tips on avoiding pitfalls, designing great visuals, and loads of quick ideas to improve your sessions.","description":"Training and development can be incredibly rewarding, but it is also filled with challenges. This Cheat Sheet aims to cut to the chase in several key areas that trainers deal with all the time. You'll find succinct tips on avoiding pitfalls, designing great visuals, and loads of quick ideas to improve your sessions.","blurb":"","authors":[{"authorId":9118,"name":"Elaine Biech","slug":"elaine-biech","description":" <p><b>Elaine Biech</b> is president and managing principal of ebb associates inc, an organizational and leadership development firm that helps organizations work through large-scale change. 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Her 30 years in the training and consulting field include support to private industry, government, and non-profit organizations.</p>","authors":[{"authorId":9118,"name":"Elaine Biech","slug":"elaine-biech","description":" <p><b>Elaine Biech</b> is president and managing principal of ebb associates inc, an organizational and leadership development firm that helps organizations work through large-scale change. Her 30 years in the training and consulting field include support to private industry, government, and non-profit organizations.</p> ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9118"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119896005&quot;]}]\" id=\"du-slot-63221b50c158c\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119896005&quot;]}]\" id=\"du-slot-63221b50c1b2c\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":143820,"title":"A Dozen Training Do’s","slug":"a-dozen-training-dos","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/143820"}},{"articleId":143808,"title":"Characteristics of Effective Visuals When Training Your Employees","slug":"characteristics-of-effective-visuals-when-training-your-employees","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/143808"}},{"articleId":143811,"title":"Finding Ways to Ensure Participation in Training and Development","slug":"finding-ways-to-ensure-participation-in-training-and-development","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/143811"}},{"articleId":143807,"title":"7 Sins of Trainers","slug":"7-sins-of-trainers","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/143807"}},{"articleId":143819,"title":"Tips for Better Training Design","slug":"tips-for-better-training-design","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/143819"}},{"articleId":143809,"title":"Training & Development: What You Can’t Glean from a Book","slug":"training-development-what-you-cant-glean-from-a-book","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/143809"}}],"content":[{"title":"A dozen training dos","thumb":null,"image":null,"content":"<p>Have you ever wondered why you spent the time to train your employees, but they still don’t seem to do what you trained them to? Include this 12-pack of good ideas in your training, and you can guarantee success.</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Be prepared.</p>\n</li>\n<li>\n<p class=\"first-para\">State the objectives.</p>\n</li>\n<li>\n<p class=\"first-para\">Be organized.</p>\n</li>\n<li>\n<p class=\"first-para\">Use visuals.</p>\n</li>\n<li>\n<p class=\"first-para\">Answer questions.</p>\n</li>\n<li>\n<p class=\"first-para\">Be enthusiastic.</p>\n</li>\n<li>\n<p class=\"first-para\">Provide feedback.</p>\n</li>\n<li>\n<p class=\"first-para\">Be flexible.</p>\n</li>\n<li>\n<p class=\"first-para\">Prepare for emergencies.</p>\n</li>\n<li>\n<p class=\"first-para\">Encourage participation.</p>\n</li>\n<li>\n<p class=\"first-para\">Establish rapport.</p>\n</li>\n<li>\n<p class=\"first-para\">Be yourself.</p>\n</li>\n</ul>\n"},{"title":"Characteristics of effective visuals when training your employees","thumb":null,"image":null,"content":"<p>If you really want your training to take hold and be retained, you need to have effective visuals. Visuals must enhance — not detract from — your training delivery. Be sure that you follow the VISUAL laws.</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\"><b>V</b>isible:<b> </b>Words on visuals are large enough, and you don’t block the view.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>I</b>nteresting: Oriented to the learner, visuals make use of pictures, graphs, color, and bullets.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>S</b>imple: Information is concise, and key concepts are highlighted.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>U</b>seful: Visuals help the trainer and the learner stay on track.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>A</b>ccurate: Information on the visuals matches the participants’ materials.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>L</b>ong-lasting: Visuals facilitate retention and help the learner transfer and apply concepts.</p>\n</li>\n</ul>\n"},{"title":"Finding ways to ensure participation in training and development","thumb":null,"image":null,"content":"<p>You have many ways to ensure participation in training and development. Mostly it comes down to your reaction to the learners and their learning situation. How do you react to ensure an environment that encourages the best opportunities for participation? How do you react to create the best learning experience? The REACT mnemonic helps you remember the basics for encouraging participation:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\"><b>R</b>elax and establish an informal atmosphere.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>E</b>ncourage participants to take control of their own learning.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>A</b>ccept participants where they are.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>C</b>ommunicate openly and honestly.</p>\n</li>\n<li>\n<p class=\"first-para\"><b>T</b>ap participants for their ideas.</p>\n</li>\n</ul>\n"},{"title":"7 sins of trainers","thumb":null,"image":null,"content":"<p>Everyone makes mistakes, but some are bigger than others. When you are training your employees, your mistakes can make the difference between business success and failure. Steer clear of committing these sins:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Starting late and wasting time</p>\n</li>\n<li>\n<p class=\"first-para\">Being poorly prepared and lacking content knowledge</p>\n</li>\n<li>\n<p class=\"first-para\">Displaying distracting habits</p>\n</li>\n<li>\n<p class=\"first-para\">Ignoring participants’ needs and interrupting their questions</p>\n</li>\n<li>\n<p class=\"first-para\">Lacking enthusiasm</p>\n</li>\n<li>\n<p class=\"first-para\">Reading from a script</p>\n</li>\n<li>\n<p class=\"first-para\">Neglecting to tell participants WIIFM (“what’s in it for me?”)</p>\n</li>\n</ul>\n"},{"title":"Tips for better training design","thumb":null,"image":null,"content":"<p>Developing a more effective training session is definitely in your best interest. When designing a training session, ensure that you maximize the learning that occurs by doing the following things:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Build in practical, relevant examples.</p>\n</li>\n<li>\n<p class=\"first-para\">Make it interactive; learning is not passive.</p>\n</li>\n<li>\n<p class=\"first-para\">Enrich with content; don’t underestimate your learners’ potential.</p>\n</li>\n<li>\n<p class=\"first-para\">Enhance content with visuals.</p>\n</li>\n<li>\n<p class=\"first-para\">Provide opportunities for practice, review, and summary.</p>\n</li>\n</ul>\n"},{"title":"Training & development: what you can't glean from a book","thumb":null,"image":null,"content":"<p>You want your training session to be specific to your goals and provide information that can’t be found in generic training resources. To set your training apart from materials your participants can get online or from a book, be sure to do the following in your training:</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Create a supportive learning environment.</p>\n</li>\n<li>\n<p class=\"first-para\">Let participants know how they will benefit from the training.</p>\n</li>\n<li>\n<p class=\"first-para\">Find out what participants need and expect and fulfill that need/expectation.</p>\n</li>\n<li>\n<p class=\"first-para\">Involve participants in the training from start to finish.</p>\n</li>\n<li>\n<p class=\"first-para\">Show a high degree of respect for each participant.</p>\n</li>\n<li>\n<p class=\"first-para\">Assure that the training mirrors the actual job situation.</p>\n</li>\n<li>\n<p class=\"first-para\">Reinforce positive participant behavior with recognition and encouragement.</p>\n</li>\n<li>\n<p class=\"first-para\">Put your heart into the training session. If you’re giving it your all, your trainees will, too.</p>\n</li>\n<li>\n<p class=\"first-para\">Take a personal interest in each participant.</p>\n</li>\n<li>\n<p class=\"first-para\">Allow participants to get to know each other.</p>\n</li>\n<li>\n<p class=\"first-para\">Know and polish your communication and training style.</p>\n</li>\n</ul>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2022-03-15T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":207523},{"headers":{"creationTime":"2016-12-30T16:55:37+00:00","modifiedTime":"2022-04-11T18:32:24+00:00","timestamp":"2022-09-14T18:19:36+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"Executive Recruiting For Dummies Cheat Sheet","strippedTitle":"executive recruiting for dummies cheat sheet","slug":"executive-recruiting-dummies-cheat-sheet","canonicalUrl":"","seo":{"metaDescription":"Learn how to ensure your company's survival by finding, hiring, and ensuring that great leaders stick around.","noIndex":0,"noFollow":0},"content":"These days, strong leadership is more important than ever. Companies with great leaders significantly outperform their peers. At the same time, globalization, attrition, and changing demographics have led to a scarcity of executive talent. As a result, the competition for top leadership talent is fierce. If you want to ensure your company's survival by hiring great leaders, you'll need some effective way to find them, hire them, and ensure they stick around.","description":"These days, strong leadership is more important than ever. Companies with great leaders significantly outperform their peers. At the same time, globalization, attrition, and changing demographics have led to a scarcity of executive talent. As a result, the competition for top leadership talent is fierce. If you want to ensure your company's survival by hiring great leaders, you'll need some effective way to find them, hire them, and ensure they stick around.","blurb":"","authors":[{"authorId":11014,"name":"David E. Perry","slug":"david-e-perry","description":" <p><b>David E. Perry</b> has completed more than 1,000 searches on five continents negotiating over &#36;300 million in salaries. His near perfect success rate is 300&#37; better than the industry average&#151; one reason why <i>The Wall Street Journal</i> dubbed him the &#34;Rogue Recruiter.&#34;<b>Mark J. Haluska </b>works internationally to fill positions from upper&#45; middle management to president and CEO &#45;level positions. Mark is a self&#45;taught recruiter and has packaged deals as high as &#36;4.2M. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11014"}},{"authorId":11015,"name":"Mark J. Haluska","slug":"mark-j-haluska","description":" <p><b>David E. Perry</b> has completed more than 1,000 searches on five continents negotiating over &#36;300 million in salaries. His near perfect success rate is 300&#37; better than the industry average&#151; one reason why <i>The Wall Street Journal</i> dubbed him the &#34;Rogue Recruiter.&#34;<b>Mark J. Haluska </b>works internationally to fill positions from upper&#45; middle management to president and CEO &#45;level positions. Mark is a self&#45;taught recruiter and has packaged deals as high as &#36;4.2M. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11015"}}],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":239761,"title":"Searching on LinkedIn When Recruiting Executives","slug":"searching-linkedin-recruiting-executives","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/239761"}},{"articleId":239758,"title":"Modern Sourcing in Executive Recruitment","slug":"modern-sourcing-executive-recruitment","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/239758"}},{"articleId":239755,"title":"The Importance of Candidate Research in Executive Recruiting","slug":"importance-candidate-research-executive-recruiting","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/239755"}},{"articleId":239752,"title":"Executive Recruiting: Creating a Detailed Interview Guide","slug":"executive-recruiting-creating-detailed-interview-guide","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/239752"}},{"articleId":239749,"title":"Confidential Candidate Briefs","slug":"confidential-candidate-briefs","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/239749"}}],"fromCategory":[{"articleId":289249,"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289249"}},{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}},{"articleId":264539,"title":"How to Become an Effective Performance Management Coach","slug":"how-to-become-an-effective-performance-management-coach","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264539"}},{"articleId":264534,"title":"6 Legal Principles Affecting Performance Management","slug":"6-six-legal-principles-affecting-performance-management","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264534"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":282185,"slug":"executive-recruiting-for-dummies","isbn":"9781119159087","categoryList":["business-careers-money","business","human-resources"],"amazon":{"default":"https://www.amazon.com/gp/product/1119159083/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119159083/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119159083-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119159083/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119159083/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/executive-recruiting-for-dummies-cover-9781119159087-203x255.jpg","width":203,"height":255},"title":"Executive Recruiting For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11014\">David E. Perry</b> has completed more than 1,000 searches on five continents negotiating over $300 million in salaries. His near perfect success rate is 300% better than the industry average? one reason why <i>The Wall Street Journal</i> dubbed him the \"Rogue Recruiter.\"<b data-author-id=\"11015\">Mark J. Haluska </b>works internationally to fill positions from upper- middle management to president and CEO -level positions. Mark is a self-taught recruiter and has packaged deals as high as $4.2M. </p>","authors":[{"authorId":11014,"name":"David E. Perry","slug":"david-e-perry","description":" <p><b>David E. Perry</b> has completed more than 1,000 searches on five continents negotiating over &#36;300 million in salaries. His near perfect success rate is 300&#37; better than the industry average&#151; one reason why <i>The Wall Street Journal</i> dubbed him the &#34;Rogue Recruiter.&#34;<b>Mark J. Haluska </b>works internationally to fill positions from upper&#45; middle management to president and CEO &#45;level positions. Mark is a self&#45;taught recruiter and has packaged deals as high as &#36;4.2M. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11014"}},{"authorId":11015,"name":"Mark J. Haluska","slug":"mark-j-haluska","description":" <p><b>David E. Perry</b> has completed more than 1,000 searches on five continents negotiating over &#36;300 million in salaries. His near perfect success rate is 300&#37; better than the industry average&#151; one reason why <i>The Wall Street Journal</i> dubbed him the &#34;Rogue Recruiter.&#34;<b>Mark J. Haluska </b>works internationally to fill positions from upper&#45; middle management to president and CEO &#45;level positions. Mark is a self&#45;taught recruiter and has packaged deals as high as &#36;4.2M. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11015"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119159087&quot;]}]\" id=\"du-slot-63221b38048b8\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119159087&quot;]}]\" id=\"du-slot-63221b3805313\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":231169,"title":"High-Performing Employees: More Valuable Than Ever!","slug":"high-performing-employees-valuable-ever","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/231169"}},{"articleId":231172,"title":"Why Top Executives Are in Short Supply","slug":"top-executives-short-supply","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/231172"}},{"articleId":231213,"title":"Top Tools for the Executive Recruiter","slug":"top-tools-executive-recruiter","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/231213"}},{"articleId":231216,"title":"10 Steps to Executive Recruiting Success","slug":"10-steps-executive-recruiting-success","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/231216"}}],"content":[{"title":"High-performing employees: more valuable than ever!","thumb":null,"image":null,"content":"<p>Yes, high-performing employees — in particular, high-performing leaders — have always been valuable. But these days, they&#8217;re even more so. Here&#8217;s why:</p>\n<ul>\n<li><strong>Globalization:</strong> It used to be that your business competed with organizations in your region or even in your country. Today? Not so much. Now, you&#8217;re competing with companies all over the world. This includes companies in developing nations, where resources are plentiful and labor is cheap. That means your margin of error is paper-thin.</li>\n<li><strong>Demanding shareholders:</strong> Back in the day, shareholders expected results on an annual basis. Now, they think quarterly. Companies that can execute at the speed of a Bugatti will enjoy a significant advantage over ones that operate at the speed of a buggy.</li>\n<li><strong>Advances in technology:</strong> Changes in the technological landscape have driven an ever-faster business cycle — one in which only the highest-performing companies and employees can keep up.</li>\n<li><strong>Disruption:</strong> Radical innovation is the force that sustains long-term economic growth, even as it destroys the economic value of established enterprises. This explains the rapid rise of companies like Apple, Facebook, Airbnb, and Uber — as well as the precipitous plunge of companies like Kodak, Blockbuster, and Yellow Cab.</li>\n</ul>\n<p>The only way to beat back these threats is to hire only the highest-performing employees — and that goes double for leaders!</p>\n"},{"title":"Why top executives are in short supply","thumb":null,"image":null,"content":"<p>Right when top talent has become a prerequisite to success, talented executives have become rare indeed. There are a few key reasons for this:</p>\n<ul>\n<li><strong>Demographics:</strong> A lower birth rate in North America combined with the aging of the Baby Boomer generation has resulted in a contraction of available executives. In other words, when an older executive retires, there are few younger workers who are qualified to fill their shoes.</li>\n<li><strong>Brain drain:</strong> In the 1980s and 1990s, companies saved money by trimming senior management ranks. But that brain drain robbed them of their ability to grow the next generation of leadership.</li>\n<li><strong>Globalization:</strong> Companies in first-world countries have expanded their market around the globe. At the same time, so-called third-world nations have become economic powerhouses. As a result, the global need for executive talent has been pushed beyond our capacity to produce it.</li>\n</ul>\n<p>If you want to win the war for top talent, you&#8217;ll need to bring your A-game to every executive search!</p>\n"},{"title":"Top tools for the executive recruiter","thumb":null,"image":null,"content":"<p>As executive recruiters, there are some tools that we use every day. Some are websites geared toward connecting with professionals. Others are project-management tools. Some are for performing assessments. And some are to facilitate communication. Here&#8217;s a quick rundown of our top tools:</p>\n<ul>\n<li><a href=\"http://www.zoominfo.com/\" target=\"_blank\" rel=\"noopener\"><strong>ZoomInfo</strong></a><strong>:</strong> ZoomInfo generates summaries of more than 140 million people from 12 million companies. These include work history, education, and other key info, all compiled from multiple sources across the web. We use this cloud-based tool almost daily to zoom in on leaders who may not be listed elsewhere.</li>\n<li><a href=\"http://www.linkedin.com/\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn</strong></a><strong>:</strong> Originally designed as a social network for business professionals, LinkedIn has morphed into the largest online recruitment resource in the world, offering a vast repository of information about passive candidates.</li>\n<li><a href=\"http://www.opuspro.co/\" target=\"_blank\" rel=\"noopener\"><strong>OpusPro</strong></a><strong>:</strong> This cloud-based workflow-management software was built by a former executive recruiter, especially for executive recruiting. With OpusPro, everyone involved in the project knows at a glance what he or she needs to do and when he or she needs to do it. Trust us: OpusPro will save you a ton of time managing people and projects!</li>\n<li><a href=\"http://www.invenias.com/\" target=\"_blank\" rel=\"noopener\"><strong>Invenias</strong></a><strong>:</strong> You use this Software-as-a-Service (SaaS)–based applicant-tracking program in conjunction with OpusPro. It enables you to direct-source ZoomInfo, LinkedIn, Facebook, Twitter, BoardEx and the other services you subscribe to in order to create both your short list and your long list. It also allows you to track your activities on projects, parse and organize résumés and profiles, and create detailed reports for clients.</li>\n<li><a href=\"http://www.greatpeopleinside.com/\" target=\"_blank\" rel=\"noopener\"><strong>Great People Inside</strong></a><strong>:</strong> You can use this cloud-based assessment platform to assess applicants before a formal interview. It offers numerous predefined assessment and survey tools as well as the ability to build custom tools that fit your needs to a T.</li>\n<li><a href=\"http://www.mhs.com/product.aspx?gr=io&amp;prod=eqi&amp;id=resources\" target=\"_blank\" rel=\"noopener\"><strong>Bar-On EQ-I</strong></a><strong>:</strong> We&#8217;ve used the Bar-On EQ-i Leadership Report from Multi-Health Services (MHS) for more than a decade. It examines emotional intelligence inventory (EQ-i) results as they relate to leadership skills. You can use the report for the general assessment of leadership strengths and weaknesses to assist in leadership selection, placement, and development decisions. It applies to most leadership functions, at the executive, management, or operational levels.</li>\n<li><a href=\"http://www.whatsapp.com/\" target=\"_blank\" rel=\"noopener\"><strong>WhatsApp</strong></a><strong>:</strong> Instead of communicating using regular SMS text messages, which can be intercepted, we use WhatsApp. A fully secure texting service, WhatsApp enables you to keep communications private and confidential — no easy feat when you&#8217;re recruiting a top executive!</li>\n<li><a href=\"http://www.skype.com/\" target=\"_blank\" rel=\"noopener\"><strong>Skype</strong></a><strong>:</strong> Skype allows users to communicate via voice, video, or instant message. If you need to interview a candidate who is located elsewhere, Skype is an excellent tool.</li>\n<li><strong><a href=\"http://www.starbucks.ca/coffeehouse/mobile-apps\" target=\"_blank\" rel=\"noopener\">Starbucks</a>:</strong> &#8220;Is there a Starbucks nearby where you&#8217;d be comfortable meeting me?&#8221; We swear, we ask that question dozens of times every week. The Starbucks app makes it easy to find nearby locations and even order drinks ahead of time.</li>\n</ul>\n"},{"title":"10 steps to executive recruiting success","thumb":null,"image":null,"content":"<p>A successful executive search involves a ten-step process. Follow these ten steps to find the right executive for your company:</p>\n<ol>\n<li><strong>Assemble your team.</strong><br />\nThis will consist of the hiring manager, the ultimate hiring manager, a search committee, the search committee chair, an internal recruiter, a sourcer, a researcher, a marketing copywriter, and a coordinator. (Note that some of these roles may be combined.)</li>\n<li><strong>Perform a needs analysis.</strong><br />\nDuring this step, you&#8217;ll confirm the need and define your requirements.</li>\n<li><strong>Generate the necessary documentation.</strong><br />\nSpecifically, you need to generate a search committee charter, a job description, a position profile, a confidential candidate brief (CCB), an interview guide, advertising copy, recruiting scripts, reference check questions, and a standard rejection letter.</li>\n<li><strong>Research the market.</strong><br />\nWhen you research the market, you identify two things:</p>\n<ul>\n<li><strong>Who to look for:</strong> What functional position, title, and span of control the ideal candidate holds</li>\n<li><strong>What to look for:</strong> What skills, competencies, experience, and accomplishments the ideal candidate has</li>\n</ul>\n</li>\n<li><strong>Source candidates.</strong><br />\nThe focus of this phase is identifying possible candidates, both active and passive.</li>\n<li><strong>Recruit candidates.</strong><br />\nThis phase involves three key steps — paring down your list of prospects, choosing a benchmark candidate and putting him or her through the hiring process, and processing all remaining candidates.</li>\n<li><strong>Interview the short list.</strong><br />\nDuring this phase, you&#8217;ll interview the top ten or so candidates who&#8217;ve made your short list. When you finish this phase, you&#8217;ll have identified your A-1 candidate.</li>\n<li><strong>Check references.</strong><br />\nBefore you extend a formal offer to the candidate, you absolutely positively must check the candidate&#8217;s references. That means soliciting the views of both direct and indirect references.</li>\n<li><strong>Make an offer.</strong><br />\nIn this phase, you close the deal by extending an offer (contingent on references). This isn&#8217;t a verbal thing; it&#8217;s an actual on-paper offer letter.</li>\n<li><strong>Onboard the new hire.</strong><br />\nNo, it&#8217;s not the recruiter&#8217;s job to train the executive in his or her new role. But it is the recruiter&#8217;s job to ensure the company is happy with the new hire (and vice versa). That means scheduling touchpoints with the new hire and with the search chair.</li>\n</ol>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Solve","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-04-11T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":231219},{"headers":{"creationTime":"2019-06-02T20:17:31+00:00","modifiedTime":"2022-04-05T21:46:47+00:00","timestamp":"2022-09-14T18:19:34+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"Performance Management For Dummies Cheat Sheet","strippedTitle":"performance management for dummies cheat sheet","slug":"performance-management-for-dummies-cheat-sheet","canonicalUrl":"","seo":{"metaDescription":"Discover how performance management can be a key tool for developing employees' talents through communication, leadership, and coaching.","noIndex":0,"noFollow":0},"content":"Performance management is a continuous process of identifying, measuring, and developing the performance of individuals and teams and aligning their performance with the strategic goals of an organization. A performance management system is a key tool to transform people’s talent and motivation into a strategic business advantage.","description":"Performance management is a continuous process of identifying, measuring, and developing the performance of individuals and teams and aligning their performance with the strategic goals of an organization. A performance management system is a key tool to transform people’s talent and motivation into a strategic business advantage.","blurb":"","authors":[{"authorId":27742,"name":"Herman Aguinis","slug":"herman-aguinis","description":" <p><b>Herman Aguinis, PhD,</b> is the Avram Tucker Distinguished Scholar and Professor of Management at The George Washington University School of Business in Washington, DC. He&#39;s been ranked among the top 100 most prolific and influential business and economics researchers in the world. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/27742"}}],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}},{"articleId":264539,"title":"How to Become an Effective Performance Management Coach","slug":"how-to-become-an-effective-performance-management-coach","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264539"}},{"articleId":264534,"title":"6 Legal Principles Affecting Performance Management","slug":"6-six-legal-principles-affecting-performance-management","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264534"}},{"articleId":264529,"title":"How to Conduct an Environmental SWOT Analysis","slug":"how-to-conduct-an-environmental-swot-analysis","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264529"}}],"fromCategory":[{"articleId":289249,"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289249"}},{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}},{"articleId":264539,"title":"How to Become an Effective Performance Management Coach","slug":"how-to-become-an-effective-performance-management-coach","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264539"}},{"articleId":264534,"title":"6 Legal Principles Affecting Performance Management","slug":"6-six-legal-principles-affecting-performance-management","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264534"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281815,"slug":"performance-management-for-dummies","isbn":"9781119557654","categoryList":["business-careers-money","business","human-resources"],"amazon":{"default":"https://www.amazon.com/gp/product/1119557658/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119557658/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119557658-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119557658/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119557658/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/performance-management-for-dummies-cover-9781119557654-203x255.jpg","width":203,"height":255},"title":"Performance Management For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"27742\">Herman Aguinis, PhD,</b> is the Avram Tucker Distinguished Scholar and Professor of Management at The George Washington University School of Business in Washington, DC. He's been ranked among the top 100 most prolific and influential business and economics researchers in the world. </p>","authors":[{"authorId":27742,"name":"Herman Aguinis","slug":"herman-aguinis","description":" <p><b>Herman Aguinis, PhD,</b> is the Avram Tucker Distinguished Scholar and Professor of Management at The George Washington University School of Business in Washington, DC. He&#39;s been ranked among the top 100 most prolific and influential business and economics researchers in the world. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/27742"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119557654&quot;]}]\" id=\"du-slot-63221b36b8ca1\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119557654&quot;]}]\" id=\"du-slot-63221b36b9751\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":261973,"title":"The Purposes of a Performance Management System","slug":"","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/261973"}},{"articleId":261977,"title":"7 Behaviors of Effective Performance Management Coaches","slug":"","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/261977"}}],"content":[{"title":"The purposes of a performance management system","thumb":null,"image":null,"content":"<p>Performance management is mostly used for salary administration, performance feedback, and for learning about employee strengths and weaknesses.</p>\n<p>Overall, performance management can serve the following six purposes: strategic, administrative, informational, developmental, organizational maintenance, and documentation.</p>\n<div class=\"figure-container\"><figure id=\"attachment_261974\" aria-labelledby=\"figcaption_attachment_261974\" class=\"wp-caption alignnone\" style=\"width: 545px\"><img loading=\"lazy\" class=\"size-full wp-image-261974\" src=\"https://www.dummies.com/wp-content/uploads/performance-management.jpg\" alt=\"Performance Management\" width=\"535\" height=\"315\" /><figcaption id=\"figcaption_attachment_261974\" class=\"wp-caption-text\">© master_art/Shutterstock</figcaption></figure></div><div class=\"clearfix\"></div>\n<ul>\n<li><strong>Strategic: </strong>To help top management achieve strategic business objectives</li>\n<li><strong>Administrative: </strong>To produce valid and useful information for making administrative decisions about employees</li>\n<li><strong>Informational: </strong>To inform employees about how they are doing and about the organization’s, customers’, and supervisors’ expectations</li>\n<li><strong>Developmental: </strong>To allow managers and peers to provide coaching to their employees</li>\n<li><strong>Organizational maintenance: </strong>To create a talent inventory and provide information to be used in workplace planning and allocation of human resources</li>\n<li><strong>Documentation: </strong>To collect useful information that can be used for various purposes (for example, terminations)</li>\n</ul>\n"},{"title":"7 behaviors of effective performance management coaches","thumb":null,"image":null,"content":"<p>Within the context of performance management, <a href=\"https://www.dummies.com/business/human-resources/employee-relations/business-coaching-developing-trust-honest-appraisal-feedback/\" target=\"_blank\" rel=\"noopener\">coaching</a> is a collaborative and ongoing process in which the manager interacts with direct reports and takes an active role and interest in their performance.</p>\n<p>Coaching is a day-to-day, ongoing function that involves observing performance, complimenting good work, and helping to correct and improve any performance that doesn’t meet expectations. Coaching is also concerned with long-term performance and involves ensuring that each employee’s development plan is achieved.</p>\n<p>Good coaching turns feedback into results. For this to happen, you need to engage in the following specific behaviors:</p>\n<ul>\n<li><strong>Establish development objectives.</strong> You work jointly with the employees in creating the development plan and its objectives.</li>\n<li><strong>Communicate effectively.</strong> You maintain regular and clear communication with employees about their performance, including both behaviors and results.</li>\n<li><strong>Motivate employees.</strong> You must reward positive performance. When you do it, employees are motivated to repeat the same level of positive performance in the future.</li>\n<li><strong>Document performance.</strong> You observe employee behaviors and results. You gather evidence about instances of good and poor performance.</li>\n<li><strong>Give feedback.</strong> You measure employee performance and progress toward goals. You praise good performance and point out instances of substandard performance. You also help employees avoid poor performance in the future.</li>\n<li><strong>Diagnose performance problems and performance decline.</strong> You must listen to employees and gather information to determine whether performance deficiencies and declines in performance are the result of a lack of knowledge and skills, abilities, or motivation or whether they stem from situational and contextual factors beyond the control of the employee.\n<p>Diagnosing performance problems is important because such a diagnosis dictates whether the course of action should be, for example, providing the employee with resources so she can acquire more knowledge and skills, or addressing contextual issues that are beyond the control of the employee (for example, the employee is usually late in delivering the product because he receives information too late).</li>\n<li><strong>Develop employees.</strong> You provide financial support and resources for employee development (for example, funding training, allowing time away from the job for developmental activities). By helping employees plan for the future and by giving challenging assignments, you help employees learn new things.</li>\n</ul>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-04-05T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":261980},{"headers":{"creationTime":"2021-10-29T21:27:40+00:00","modifiedTime":"2022-03-25T14:10:36+00:00","timestamp":"2022-09-14T18:19:30+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","strippedTitle":"diversity, equity, and inclusion for dummies cheat sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","canonicalUrl":"","seo":{"metaDescription":"This handy Cheat Sheet summarizes the principles behind DEI and what you can do to improve DEI in your workplace.","noIndex":0,"noFollow":0},"content":"Let’s face it. Although the term <em>diversity, equity, and inclusion</em> (DEI) may be common knowledge, it’s not commonly understood. Moreover, as the workforce continues to be redefined by demographic shifts, this adds additional layers of complexities and responsibilities for leaders.\r\n\r\nYou already have a lot on your plate, and with DEI becoming a greater focus for many companies, it can be daunting to be expected to know all that you should in demonstrating new behaviors and practices and making decisions.\r\n\r\nThe following sections provide a quick reference to give you food for thought, best practices, and strategies on some key DEI considerations, as well as guidance on how to perform an aspect of DEI effectively.","description":"Let’s face it. Although the term <em>diversity, equity, and inclusion</em> (DEI) may be common knowledge, it’s not commonly understood. Moreover, as the workforce continues to be redefined by demographic shifts, this adds additional layers of complexities and responsibilities for leaders.\r\n\r\nYou already have a lot on your plate, and with DEI becoming a greater focus for many companies, it can be daunting to be expected to know all that you should in demonstrating new behaviors and practices and making decisions.\r\n\r\nThe following sections provide a quick reference to give you food for thought, best practices, and strategies on some key DEI considerations, as well as guidance on how to perform an aspect of DEI effectively.","blurb":"","authors":[{"authorId":34663,"name":"Shirley Davis","slug":"shirley-davis","description":"","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/34663"}}],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}},{"articleId":264539,"title":"How to Become an Effective Performance Management Coach","slug":"how-to-become-an-effective-performance-management-coach","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264539"}},{"articleId":264534,"title":"6 Legal Principles Affecting Performance Management","slug":"6-six-legal-principles-affecting-performance-management","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264534"}},{"articleId":264529,"title":"How to Conduct an Environmental SWOT Analysis","slug":"how-to-conduct-an-environmental-swot-analysis","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264529"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":289255,"slug":"diversity-equity-and-inclusion-for-dummies","isbn":"9781119824756","categoryList":["business-careers-money","business","human-resources"],"amazon":{"default":"https://www.amazon.com/gp/product/1119824753/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119824753/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119824753-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119824753/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119824753/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/9781119824756-203x255.jpg","width":203,"height":255},"title":"Diversity, Equity & Inclusion For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b>Shirley Davis, PhD,</b> is a seasoned HR and Diversity & Inclusion thought leader, a certified leadership coach, and veteran executive. She has been featured on NBC&#8217;s <i>Today, USA Today</i>, National Public Radio, the <i>Wall Street Journal, Essence</i> magazine, <i>Fast Company</i>, the <i>Washington Post</i>, and more.</p>","authors":[{"authorId":34999,"name":"Dr. Shirley Davis","slug":"dr-shirley-davis","description":" <p><b>Shirley Davis, PhD,</b> is a seasoned HR and Diversity & Inclusion thought leader, a certified leadership coach, and veteran executive. She has been featured on NBC&#8217;s <i>Today, USA Today</i>, National Public Radio, the <i>Wall Street Journal, Essence</i> magazine, <i>Fast Company</i>, the <i>Washington Post</i>, and more. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/34999"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119824756&quot;]}]\" id=\"du-slot-63221b328d33a\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119824756&quot;]}]\" id=\"du-slot-63221b328dd5a\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":0,"title":"","slug":null,"categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/"}}],"content":[{"title":"Identifying and removing barriers to DEI efforts","thumb":null,"image":null,"content":"<p>No matter how compelling the DEI business case is presented or how clearly demographics are shifting and impacting the workplace, resistance and obstacles are still going to get in the way of successfully implementing DEI efforts.</p>\n<p>If you have some old habits getting in the way of your organization’s DEI efforts, it’s time to consider removing those barriers to change. Ask yourself the following questions:</p>\n<ul>\n<li>Do you hear (or use) the phrase <em>culture fit</em> to describe people you’re more comfortable working with?</li>\n<li>Can you clearly describe the aspirational culture of your organization or your team as well as the kind of person who can get your closer to those aspirations?</li>\n<li>Are you or some of your colleagues skeptical about the need for greater diversity, equity, and inclusion in your team or organization?</li>\n<li>Can you clearly state both a values case and a business case that compels you to pursue DEI goals?</li>\n<li>Are you or some of your colleagues pessimistic about your DEI efforts and their ability to create real change?</li>\n<li>Can you clearly articulate the strategy your organization has embarked on to achieve its DEI goals?</li>\n<li>Are you aware of the different kinds of microaggressions that can impact disenfranchised groups in your organization or industry?</li>\n<li>Can you spot any harmful stereotypes or prejudices that may be impacting your employees?</li>\n<li>Can you identify the star performers, hidden figures, and problem children on your team?</li>\n<li>Can you think of better ways of deploying resources to ensure stretch opportunities for each kind of employee?</li>\n<li>Do you have a system for receiving employee feedback about you or the current dynamics on your team?</li>\n<li>Do your employees have a trusted way to provide feedback anonymously?</li>\n</ul>\n<p>By removing some of the most common barriers to diversity, equity, and inclusion on your team, you can build trust, reduce bias, and more quickly see the results of your DEI efforts.</p>\n"},{"title":"Enabling employee resource groups to succeed","thumb":null,"image":null,"content":"<p>Employee resource groups (ERGs) have gained significant traction in the last 10 years as organizations broaden their scope of DEI efforts.</p>\n<p>Realizing that the DEI work cannot fall on the shoulders of a few people, ERGs act as a network of employees who share common needs, perspectives, and experiences in the workplace, and they help advance the DEI agenda.</p>\n<p>ERGs&#8217; collective efforts include: building awareness about DEI, celebrating the heritage and cultures of the staff, and sharing ideas and solutions for how the organization can be a more inclusive, equitable, great place to work for all talent. The efforts can also show how the organization can better serve its customers, clients, and other stakeholders.</p>\n<p>ERGs also participate in the company’s recruitment, career development, and retention efforts, and they act as brand ambassadors to the external community.</p>\n<p>For ERGs to be successful, they must have the support and commitment from senior leaders, meaning the time, resources, and the budget to operate. Here are several strategies for supporting and empowering ERGs in your organization:</p>\n<ul>\n<li><strong>Detail a plan:</strong> Create an easy-to-follow procedure for employees interested in starting an ERG. Doing so ensures process continuity across the organization. Make the sign-up process easy. You should have digital and easily accessible resources such as the procedure for creating ERGs, guidelines for mission and purpose statements, charters, and operating procedures.</li>\n<li><strong>Provide financial support: </strong>As a leader and manager in your organization, allocate some of your budget to support ERG events and initiatives. Determine an equitable way to distribute the funds and create a clear process for fund requests. ERGs are worthy investments into the well-being of employees and the company.</li>\n<li><strong>Assist with documentation: </strong>Help the employees who lead the ERGs with documenting and tracking their progress. Provide systems for managing membership and reports in order to measure the impact in the workplace. Maintain records of the mission and the charter and house them within HR.</li>\n<li><strong>Get executive sponsorship: </strong>I can’t stress enough the importance of executive-level sponsorship for ERGs. Executives advocate and serve as liaisons between the ERG and the company’s decision makers. They can also provide support for new initiatives and increase visibility.</li>\n<li><strong>Promote, promote, promote: </strong>When ERGs have events and workshops, promote them to your staff. Offer space for meetings and other resources that may be needed. Volunteer your own time and resources to support trainings and other volunteer opportunities.</li>\n</ul>\n<p>Making an inclusive culture work takes everyone working together!</p>\n"},{"title":"Testing your cultural competence","thumb":null,"image":null,"content":"<p>Most organizational leaders say they want to create a high-performing workplace and get the best ideas from their workers. But to achieve this goal, you must be able to work well with all kinds of people who don’t look like, think like, act like, or believe like you do. You must be able to work effectively in a multicultural environment — this is known as <em>cultural competence</em>.</p>\n<p>So the question is, how culturally competent are you? Here’s a list of questions to consider as you chart your own development in this area.</p>\n<ul>\n<li><strong>Knowledge</strong>\n<ul>\n<li>Can you define the specific beliefs that define the cultural groups you belong to?</li>\n<li>Can you tie those beliefs to predictable behaviors that are common in your cultural groups?</li>\n<li>Can you name the different cultural groups that your direct reports, managers, and peers belong to?</li>\n<li>Do you know how to find reliable sources of information about the different cultures you interact with?</li>\n<li>Do you know enough about these cultures to recognize which behaviors may be culturally based?</li>\n</ul>\n</li>\n<li><strong>Humility and vulnerability</strong>\n<ul>\n<li>How easy is it for you admit that you don’t know something about a specific culture, belief, or norm?</li>\n<li>Which if any elements of your own culture do you wish were different?</li>\n<li>If your words or actions make someone from another culture embarrassed or uneasy, are you prepared to take full accountability for your mistake?</li>\n</ul>\n</li>\n<li><strong>Adaptation</strong>\n<ul>\n<li>Are you willing to adapt your behaviors when necessary, even if doing so feels odd or uncomfortable?</li>\n<li>Are you adept at coaching others so they can also exhibit more cultural competence?</li>\n</ul>\n</li>\n</ul>\n<p>Becoming culturally competent isn’t a quick and easy task. It requires intention, commitment, and an open mind, but it’s necessary for fostering the kind of workplace culture where all talent feels welcomed, valued, and included, and can thrive.</p>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2021-10-29T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":289249},{"headers":{"creationTime":"2016-03-27T16:46:43+00:00","modifiedTime":"2022-03-22T18:58:43+00:00","timestamp":"2022-09-14T18:19:29+00:00"},"data":{"breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Human Resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"},"slug":"human-resources","categoryId":34241}],"title":"Business Coaching and Mentoring For Dummies Cheat Sheet","strippedTitle":"business coaching and mentoring for dummies cheat sheet","slug":"business-coaching-and-mentoring-for-dummies-cheat-sheet","canonicalUrl":"","seo":{"metaDescription":"This Cheat Sheet summarizes some of the main aspects of being a professional business coach and mentor, including administrative tasks.","noIndex":0,"noFollow":0},"content":"When you're a business coach or mentor, you have a lot to manage, and you may be a one-man or one-woman show. How do you keep all aspects of your practice moving forward? Use the at-a-glance tips in this Cheat Sheet to help you navigate the world of business coaching and mentoring.","description":"When you're a business coach or mentor, you have a lot to manage, and you may be a one-man or one-woman show. How do you keep all aspects of your practice moving forward? Use the at-a-glance tips in this Cheat Sheet to help you navigate the world of business coaching and mentoring.","blurb":"","authors":[{"authorId":8994,"name":"Marie Taylor","slug":"marie-taylor","description":" <p><b>Marie Taylor</b> worked across the spectrum of business in private and nonprofit organizations delivering a range of leadership training and behavioral training. <b>Steve Crabb</b> is a Licensed Master Trainer of NLP and a Master Transformative Coach who has helped to train and coach more than 30,000 people. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/8994"}},{"authorId":8995,"name":"Steve Crabb","slug":"steve-crabb","description":" <p><b>Marie Taylor</b> worked across the spectrum of business in private and nonprofit organizations delivering a range of leadership training and behavioral training. <b>Steve Crabb</b> is a Licensed Master Trainer of NLP and a Master Transformative Coach who has helped to train and coach more than 30,000 people. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/8995"}}],"primaryCategoryTaxonomy":{"categoryId":34241,"title":"Human Resources","slug":"human-resources","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34241"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":289249,"title":"Diversity, Equity, and Inclusion For Dummies Cheat Sheet","slug":"diversity-equity-and-inclusion-for-dummies-cheat-sheet","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/289249"}},{"articleId":264547,"title":"How to Measure Performance Management Competencies","slug":"how-to-measure-performance-management-competencies","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264547"}},{"articleId":264544,"title":"How to Evaluate Your Performance Management System","slug":"how-to-evaluate-your-performance-management-system","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264544"}},{"articleId":264539,"title":"How to Become an Effective Performance Management Coach","slug":"how-to-become-an-effective-performance-management-coach","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264539"}},{"articleId":264534,"title":"6 Legal Principles Affecting Performance Management","slug":"6-six-legal-principles-affecting-performance-management","categoryList":["business-careers-money","business","human-resources"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/264534"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":0,"slug":null,"isbn":null,"categoryList":null,"amazon":null,"image":null,"title":null,"testBankPinActivationLink":null,"bookOutOfPrint":false,"authorsInfo":null,"authors":null,"_links":null},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-63221b313886d\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;business-careers-money&quot;,&quot;business&quot;,&quot;human-resources&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[null]}]\" id=\"du-slot-63221b3139245\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":138806,"title":"The Session Checklist","slug":"the-session-checklist","categoryList":["business-careers-money","business","general-business"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/138806"}},{"articleId":138810,"title":"Questions to Keep Your Coaching Practice on Track","slug":"questions-to-keep-your-coaching-practice-on-track","categoryList":["business-careers-money","business","general-business"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/138810"}},{"articleId":138815,"title":"Balancing Your Home and Work Life when You're a Business Coach or Mentor","slug":"balancing-your-home-and-work-life-when-youre-a-business-coach-or-mentor","categoryList":["business-careers-money","business","general-business"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/138815"}}],"content":[{"title":"The Session Checklist","thumb":null,"image":null,"content":"<p>Just like everything else in life, business coaching and mentoring sessions have a beginning, middle and end. Use this list as a quick check to help you and your clients get the most from your coaching and mentoring sessions.</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Before the session</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">Review previous notes</p>\n</li>\n<li>\n<p class=\"first-para\">Prepare personal notes to keep on track</p>\n</li>\n<li>\n<p class=\"first-para\">Get grounded by focusing on the session ahead and clearing your mind</p>\n</li>\n</ul>\n</li>\n<li>\n<p class=\"first-para\">At the close of a session</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">Notice key issues and models used in the session</p>\n</li>\n<li>\n<p class=\"first-para\">Check which models have worked and the client’s sense of what worked in the session</p>\n</li>\n</ul>\n</li>\n<li>\n<p class=\"first-para\">After the session</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">Make note of action points to be completed before the next session and any issues to bring forward to the next session</p>\n</li>\n<li>\n<p class=\"first-para\">Complete your coaching/mentoring log</p>\n</li>\n</ul>\n</li>\n</ul>\n"},{"title":"Questions to Keep Your Coaching Practice on Track","thumb":null,"image":null,"content":"<p>You likely got into business coaching because you enjoy helping people solve problems and grow in their careers and professional relationships. What you probably weren&#8217;t as prepared for are all of the administrative tasks that come with running your own practice. Ugh is right!</p>\n<p>Here are some key questions to ask yourself at the beginning or end of every month. These questions will help you support and grow your practice.</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Cash flow questions</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">Are invoices issued and up to date?</p>\n</li>\n<li>\n<p class=\"first-para\">Are receipts from invoices in the bank?</p>\n</li>\n<li>\n<p class=\"first-para\">Are supplier invoices paid within terms agreed?</p>\n</li>\n</ul>\n</li>\n<li>\n<p class=\"first-para\">Business profile questions</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">Are website and social media updated with any software plugins and personal/business profile changes?</p>\n</li>\n<li>\n<p class=\"first-para\">What network meetings or training events are planned in the diary?</p>\n</li>\n</ul>\n</li>\n<li>\n<p class=\"first-para\">People issues questions</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">What one-on-one and team meetings are planned for the month?</p>\n</li>\n<li>\n<p class=\"first-para\">Are payments to any associates and staff settled and in line with cash receipts?</p>\n</li>\n<li>\n<p class=\"first-para\">Are internal development and coaching/supervision sessions planned and/or completed?</p>\n</li>\n</ul>\n</li>\n</ul>\n"},{"title":"Balancing Your Home and Work Life when You're a Business Coach or Mentor","thumb":null,"image":null,"content":"<p>Your business, profession or leadership role is a reflection of who you are and how you present professionally and in life more generally. Use these questions to check the alignment between your nonwork life and working life.</p>\n<ul class=\"level-one\">\n<li>\n<p class=\"first-para\">Analysing your values</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">What do you value about the nature of your business and your role in it?</p>\n</li>\n<li>\n<p class=\"first-para\">What do you value about your life?</p>\n</li>\n<li>\n<p class=\"first-para\">Are these in alignment? If not, what needs to change?</p>\n</li>\n</ul>\n</li>\n<li>\n<p class=\"first-para\">Doing the work vs. working on the business</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">How much time do you spend working on your business (planning, marketing, networking, and so on) as opposed to working in your business (day-to-day delivery and administration)?</p>\n</li>\n<li>\n<p class=\"first-para\">Does the balance feel right at this stage of development?</p>\n</li>\n</ul>\n</li>\n<li>\n<p class=\"first-para\">Being the best you</p>\n<ul class=\"level-two\">\n<li>\n<p class=\"first-para\">Are you doing your best work right now? If not, why not? What is getting in the way? What will you do about that?</p>\n</li>\n<li>\n<p class=\"first-para\">Are you being your best in the roles you hold outside of work with family, friends, membership organisations and any clubs you are part of? What is working well? Does your leisure time align with your values and create a sense of personal success?</p>\n</li>\n</ul>\n</li>\n</ul>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"One 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Human Resources How Organizations Combat Unconscious Bias in Their Hiring Practices

Article / Updated 01-06-2023

You make your best hiring decisions when you use objective data about a job candidate’s thinking style, behavioral traits, and interests. Sure, a candidate’s experiences and how they perform in interviews are meaningful, but those aspects are far more prone to unconscious bias. To ensure you and your organization align with industry best practices, a validated hiring and selection tool with data-driven insights is essential. Just know that you may be a bit biased, and it’s likely you’re not even aware of some of your biases. Pretty much everyone has what are known as unconscious biases — stereotypes and attitudes that are impacted by past experiences, even things people have forgotten. In the context of hiring and selection, unconscious bias can lead your organization to inadvertently overlook great candidates. It can also derail efforts to create a diverse and equitable workforce. What is unconscious bias? Unconscious bias refers to automatic associations anyone may make involving characteristics such as race, age, gender, disability, height, weight, accent, beliefs derived from prior experiences, even college attended — and how those associations impact interactions with others in those groups. Confirmation bias: The tendency to see information as validating a preexisting belief Affinity bias: The tendency to favor individuals who share your beliefs, experiences, or appearance Halo/horns effect: The tendency to take a look at just one specific trait and end up seeing the person’s overall character as positive or negative These biases may be hidden so well in a person’s automatic actions that they’re not easy to even recognize, much less do something about. But unconscious biases get in the way of hiring diverse, qualified candidates. How to reduce the bias Bias isn’t inherently right or wrong — it’s a normal part of the way our brains interpret patterns and associations. But you need to pay more attention to what your unconscious brain is up to. Many companies offer workforce training on recognizing and dealing with biases. To create a more inclusive and welcoming environment, it’s vital for everyone on the team to be aware of their own biases and work to keep them from impacting how they interact with colleagues and customers. Training and other awareness-raising efforts are not a complete solution, however. There may also be structural issues that open the door to bias. Hiring processes are among those corporate structures that enable bias. How prevalent is unconscious bias? Research and surveying by PXT Select reflect just how prominent this issue is. In one survey, about nine out of ten respondents identified hiring and selection as the number-one organizational process that could be affected by unconscious bias. Recruitment, promotion, and succession planning are potential trouble spots, too, along with interviewing and résumé screening. That’s why it’s so important to create structured, data-driven hiring processes. That includes always using clearly defined hiring criteria, tapping into assessments and other rich sources of data, conducting structured interviews, and including interviewers with diverse backgrounds. Structured processes help hiring managers select the best candidates and reduce the impact of unconscious bias. For example, the data-focused assessments provided through PXT Select yield numerical projections about candidate job fit, steering clear of potentially biased judgments. They also allow interviewers to prepare in a structured manner that’s less likely to be impacted by bias. How do I learn more about unconscious bias? To learn more about how to combat bias in the hiring process, download our free e-book Hiring Successfully For Dummies, PXT Select Special Edition.

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Human Resources The Secret to Avoiding a Hiring Disaster: Job Fit

Article / Updated 01-06-2023

Making the right hiring choice is essential for your organization because making the wrong one can be downright disastrous. What is job fit? Your goal should be to hire the right person for the job to be done — this concept is known as job fit. Job fit is the ideal approach for selecting a candidate and includes matching their skills and personal characteristics to those needed to excel at a particular job. Without job fit, it is much less likely the person will find the job fulfilling. When a person is not fulfilled in their role, it leads to disengagement, low satisfaction, poor performance, and ultimately, turnover. What is the cost of a bad hire? The cost of hiring poorly can be staggering. The U.S. Department of Labor estimates that the cost of a bad hire could amount to 30 percent of a first-year salary. For managerial roles, that cost could be up to 50 percent. A bad hire may mean mediocre job performance, poor productivity, or low accuracy. Add in the time wasted on onboarding and coaching the bad hire, plus the cost of onboarding a replacement. You may also see negative impacts on relationships with clients and brand reputation. A bad hire can also torpedo employee engagement, which, in turn, can lead to costly turnover of other key contributors. How is the job fit approach different than traditional approaches? Hiring is more of a guessing game if you’re going about it with inadequate data. If you’re counting on the traditional tools of a résumé and an interview or two, you’re likely to end up relying too much on intuition. The job-fit approach is your ticket to hiring confidently. Seeking job fit means exploring each candidate’s innate talents, behavioral tendencies, and interests in the context of the job for which they’re being considered. You’re exploring: Whether the candidate can do the job How well the candidate will do the job Whether the candidate will enjoy the job All of these job-fit factors can actually be measured more objectively than you may realize. That’s the approach taken through the PXT Select solution. How can you achieve job fit? The process of achieving job fit begins with creating a performance model for the job. A performance model is a picture of the ideal candidate, setting targets for measurable characteristics of thinking style, behavioral traits, and interests. Then you assess each applicant through computerized adaptive testing (CAT). That results in fit scores to all of the areas spelled out in the performance model, as well as an overall fit percentage to the role. How will obtaining job fit help me? You can imagine how valuable this kind of data can be in comparing one candidate to another. It also can help you find a better role for a candidate who is great in many ways but not the best fit for a particular job. The PXT Select reports also help during the interview process by generating suggested questions based on the candidates’ responses. Through job fit, not only are you better equipped to replicate your top talent, but you also gain insights for discovering the next generation of leaders. Employee retention, talent mobility, promotions, and business succession all are selection processes, and job fit can facilitate these processes. Developing existing talent is particularly important in times of labor shortages. The more your organization looks inward for talent, the more successful you’ll be in any labor marketplace. Job fit is a powerful tool to enable that success. How can I learn more about job fit? To read more about job fit, replicating top talent, and finding the next generation of leaders for your organization, download Hiring Successfully For Dummies, PXT Select Special Edition.

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Human Resources How to Hire Top Performers

Article / Updated 01-06-2023

The basic aim of the hiring process is to find and select the best fit for the job to be done — a concept known as job fit. Job fit is determined by how closely an individual’s innate talents, behavioral tendencies, and interests align with those predictive of success in a particular role. Essentially, job fit helps you determine if someone can do the job and if they will find fulfillment in the job. But before you can know for sure if they can do the job or if they will find it fulfilling, you need to identify what talents, behaviors, and interests are typical for success in that role. What you really need to accomplish this is a performance model. What is a performance model? The performance model is your recipe for hiring successfully and avoiding all the adverse outcomes that result from a bad hire. The performance model outlines the most desirable traits, which are then used to compare against candidates for the job. There are a few ways to create performance models, but perhaps the most important is the alignment of key stakeholders in the organization on what they need to see from this job What does a performance model measure? A résumé and an interview can inform you about a candidate’s background and experience. What’s missing, though, is objective data indicating how well an individual can do a job and how fulfilling it will be for them. That’s where your performance model steps in, helping you tie individual performance to business strategy by spelling out the required thinking style, behavioral traits, and interests. What cognitive characteristics are assessed through the performance model? Thinking style measures four cognitive characteristics: Verbal skill gauges how a person communicates with others. Verbal reasoning gets into how the person uses words to create relationships between concepts, process messages, and draw conclusions. Numerical ability has to do with numerical calculations. Numerical reasoning explores how a person uses numbers and calculations to solve problems. What behavioral traits are assessed through the performance model? Behavioral traits indicate what a candidate is like on the job. The PXT Select, for example, measures nine behaviors and delivers a fit score comparing how closely aligned a candidate is to the role. Behavioral scales are specific to each job because job requirements are unique and may require a person to lean more one way or the other in one or more of the following areas: Pace: Steady or urgent Assertiveness: Unassuming or forceful Sociability: Reserved or outgoing Conformity: Strong-willed or compliant Outlook: Skeptical or trusting Decisiveness: Deliberate or bold Accommodation: Steadfast or agreeable Independence: Reliant or autonomous Judgment: Intuitive or factual Why are a person’s interests important to factor in the performance model? Interests are also an essential component of the performance model. Interests help predict motivation and potential satisfaction with a given job. The more the person’s interests align with the job’s requirements, the more they will enjoy it. This is critical because we know that people who are happier in their jobs are more productive, more effective, and more engaged. The PXT Select approach considers six interests to help determine job fit: creative, enterprising, financial/administrative, people service, mechanical, and technical. How to build a performance model You can build a performance model by assessing your existing top performers in the role to identify what makes them stars. You then use what you learned from the data to hire others with similar DNA. Building performance models this way is referred to as replicating or cloning top performers. Replicating top performers is among the most effective methods of building performance models because it uses people in the role within the organization who are experiencing success. If you don’t have a big enough sample size of existing stars in that role or you’re recruiting for a completely new position, it isn’t a problem. PXT Select has a library of performance models for many different roles created using O*NET occupational data and other proven methods for creating customized models. How to use assessment results to find the right candidate After you have the performance model to find who you’re looking for, the next step is to assess candidates and identify the best fit. Assessment results offer objective data on how each candidate fits the job requirements and how they compare with one another. Still, selection assessments should never be used as your only tool for hiring. An individual’s prior experience and how they present themselves in the interview should be given equal consideration in any hiring decision. An effective selection tool should also give hiring managers resources and information to enhance and assist during the interview process. PXT Select reports provide you with suggested interview questions to help you focus on areas where things may not be so straightforward or other challenge areas identified in the data. The bottom line is that a performance model is the best way to compare candidates consistently, helping you make unbiased and equitable hiring decisions. PXT Select goes even further by providing you tools (unique reports) for onboarding, coaching, and even up-skilling (sales and leadership) your workforce. How can I learn more about performance models and hiring top talent? To learn more, download Hiring Successfully For Dummies, PXT Select Special Edition.

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Human Resources What Is Employer Branding?

Article / Updated 09-29-2022

Employer branding is the process of promoting an organization as a great place to work to the kind of talent required by the organization to meet its business goals and objectives. Employer branding focuses on three key areas: Recruitment: Attracting the talent the company needs to achieve its business objectives Engagement: Ensuring that employees become dedicated brand advocates and highly motivated performers Retention: Encouraging talented individuals to continue working at the company and discouraging them from working for the competition Employer branding operates on two interrelated fronts: Reality: First and foremost, employer branding strives to make the company a great place to work. Achieving this goal requires more than competitive salaries and great benefits. Leading employers create a strong sense of purpose, promote diversity and collaboration, empower people, encourage their creativity, and provide opportunities for learning and career development. The strongest employer brands are built on a consistently positive employment experience. Reputation: An exceptional workplace attracts the top talent only if those talented individuals know about it. Marketing is essential to increase awareness, consideration, and preference for your employer brand. Advertising remains important in driving applications, but social media marketing has also become essential in ensuring people engage with and understand what you stand for and offer as an employer.

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Human Resources How to Attract Talent on Twitter with Your Employer Brand

Article / Updated 09-16-2022

Building an engaged network on Twitter can have a huge positive impact on your employer brand’s recruiting efforts, particularly if you’re recruiting in fields such as knowledge workers, who tend to flock to Twitter. It’s an open platform, meaning anyone can see any content without necessarily following the account, so tweets have the potential of reaching a wider audience. If you don’t know the difference between a hashtag and a price tag, you may want to check out Twitter For Dummies, 3rd Edition, by Laura Fitton, Anum Hussain, and Brittany Leaning (Wiley). Picking up strategies by observing others Before you venture into any unfamiliar social gathering, whether online or not, hang out for a while and observe how others in the community interact. When you’re setting out to establish an employer brand presence on Twitter, observe other Twitter accounts that have strong positive employer brands and take note of the content they tweet, the tone or voice, and how they interact with potential candidates. You can find plenty of role models on Twitter; here are examples of a few good corporate accounts you may want to follow: @NPRjobs, @JoinTheFlock, @PepsiCoJobs, @MicrosoftJobs, @ViacomCareers, @InsideZappo, and @HootsuiteLife. Try following your peers and competitors on Twitter to find out what they’re doing to compete for talent. Check out the collection of more than 250 brand recruiting handles on Twitter. Using hashtags to source candidates for your employer brand Most employer branding efforts are designed around pull marketing (attracting prospects), but sourcing is a push marketing technique that involves proactively recruiting individuals with high-value skills and expertise. The focus here is on building a strong employer brand, but Twitter is also a good platform for recruiters and organizations to identify and engage with prospects who may not even be in the market for a new job. When posting job notices on Twitter, include function- or job-specific hashtags in your tweets (for example, #digitalmarketing, #PR, #webdesign, or #accounting). You can find function- or skill-specific hashtags by searching the web for “job seeker hashtags.” Tread carefully when using hashtags. If you’re oversharing jobs with event hashtags, you’ll likely face blowback for spamming. You can also use Twitter to source candidates by keeping an eye on hashtags relevant to positions you’re trying to fill. For example, if you’re recruiting Drupal developers, keep an eye on the hashtags: #Drupal, #DrupalCon, #Drupal8, and so on to see what these communities are talking about and to identify influential developers. If you’re recruiting marketing managers, keep an eye on #marketing, #digitalmarketing, #marketingresearch, #mktg, and so on. Plenty of tools are available to help you identify influencers within various hashtag communities. Here are a few to check out: Google Trends Audiense Hashtags Sourcing local talent? These tools and others enable you to search for people talking about relevant topics within a certain mile radius of your company. Engaging prospects for your employer brand When you’re posting tweets, which are essentially very brief, overlooking the necessity of offering followers something of real value is far too easy. Keep the focus on delivering valuable content. Share behind-the-scenes photos or videos to help prospects get a sense of what it’s like to work for your company. Share articles and resources about your industry. Join Twitter chats and share your insights and expertise. Interact with your followers. Try to respond to every @mention and question. Engagement and interaction are vital for building community. Getting your employees involved with your employer brand To fully harness the power of Twitter, get employees involved. Candidates don’t want to hear only from employer brand managers; they want to hear from peers doing the work they (prospects) may be doing for your company in the near future. They want to talk shop with the people who may someday be their colleagues. Great talent can recognize similar talent. Consider developing internal programs that encourage employees to share their knowledge and expertise in online communities where you recruit. By increasing their visibility in certain professional circles and establishing themselves as experts in those communities, your employees can expand their own professional networks while helping you identify and attract talented prospects. Prospects want to hear from your employees. That product manager you’ve been wooing wants to see tweets from your product team that will help them get a feel for the work, team atmosphere, culture, and so on. You may share supremely clever and compelling content on Twitter, but you’re still an HR guy or gal. You have an agenda to bring talent into your organization, so of course your posts are biased. Gauging your employer brand’s Twitter impact You can use any of several available tools to measure the reach, retweets, impressions, and so on related to your tweeting activity. You should also be measuring applications and hires coming from Twitter through your applicant tracking software (ATS). Use these tools to adjust your campaigns regularly. You may be tempted to obsess over your number of followers. Don’t let that be your primary indicator as to whether your account is successful. If you focus on providing valuable content and engaging your community, followers will come. Focus on this and you’ll have something better than followers; you’ll have brand advocates who bring you the best talent available.

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Human Resources Training and Development For Dummies Cheat Sheet

Cheat Sheet / Updated 09-01-2022

Training and development can be incredibly rewarding, but it is also filled with challenges. This Cheat Sheet aims to cut to the chase in several key areas that trainers deal with all the time. You'll find succinct tips on avoiding pitfalls, designing great visuals, and loads of quick ideas to improve your sessions.

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Human Resources Executive Recruiting For Dummies Cheat Sheet

Cheat Sheet / Updated 04-11-2022

These days, strong leadership is more important than ever. Companies with great leaders significantly outperform their peers. At the same time, globalization, attrition, and changing demographics have led to a scarcity of executive talent. As a result, the competition for top leadership talent is fierce. If you want to ensure your company's survival by hiring great leaders, you'll need some effective way to find them, hire them, and ensure they stick around.

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Human Resources Performance Management For Dummies Cheat Sheet

Cheat Sheet / Updated 04-05-2022

Performance management is a continuous process of identifying, measuring, and developing the performance of individuals and teams and aligning their performance with the strategic goals of an organization. A performance management system is a key tool to transform people’s talent and motivation into a strategic business advantage.

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Human Resources Diversity, Equity, and Inclusion For Dummies Cheat Sheet

Cheat Sheet / Updated 03-25-2022

Let’s face it. Although the term diversity, equity, and inclusion (DEI) may be common knowledge, it’s not commonly understood. Moreover, as the workforce continues to be redefined by demographic shifts, this adds additional layers of complexities and responsibilities for leaders. You already have a lot on your plate, and with DEI becoming a greater focus for many companies, it can be daunting to be expected to know all that you should in demonstrating new behaviors and practices and making decisions. The following sections provide a quick reference to give you food for thought, best practices, and strategies on some key DEI considerations, as well as guidance on how to perform an aspect of DEI effectively.

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Human Resources Business Coaching and Mentoring For Dummies Cheat Sheet

Cheat Sheet / Updated 03-22-2022

When you're a business coach or mentor, you have a lot to manage, and you may be a one-man or one-woman show. How do you keep all aspects of your practice moving forward? Use the at-a-glance tips in this Cheat Sheet to help you navigate the world of business coaching and mentoring.

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