Starting an Etsy Business For Dummies book cover

Starting an Etsy Business For Dummies

Published: August 28, 2017

Overview

Turn your hobby into revenue with an expertly-run Etsy shop

Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the number-one way to grab a piece of it for yourself. Sales through the site are rising, fueled by Pinterest, Instagram, and other social media—so there's never been a better time to jump into the fray. This book shows you everything you need to know to get set up, get things running, and build your business as you see fit. From photography and sales writing, through SEO, homepage navigation, and more, you'll find it all here.

This new third edition has been updated to cover Etsy's newest seller tools, including Pattern, Etsy Manufacturing, Etsy Shop Updates, and the Dashboard, with expert guidance on QuickBooks Self-Employed to help you keep your business's finances under control. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.

  • Showcase your products to their best advantage with great photographs and compelling listings
  • Learn the technical side of setting up shop and processing orders
  • Manage your storefront efficiently using the latest Etsy tools and features
  • Increase sales by connecting with other vendors and promoting on Pinterest

Are you an artist, crafter, artisan, or craftsman? Etsy can be another great revenue stream. Are you just curious about whether your projects would sell? Wade in gradually to test the waters. Etsy is home to businesses of many sizes and types, and Starting an Etsy Business For Dummies shows you how to stake your claim.

Turn your hobby into revenue with an expertly-run Etsy shop

Starting an Etsy Business For Dummies is the all-in-one resource for building your own successful business. Arts and crafts are currently a $32 billion market in the U.S., and Etsy is the number-one way to grab a piece of it for yourself. Sales through the site are rising, fueled by Pinterest, Instagram, and other social media—so there's never been a better time to jump into the fray. This book shows you everything you need to know to get set up, get things running, and build your business as you see fit. From photography and sales writing, through SEO, homepage navigation, and more, you'll find it all here.

This new third edition has been updated to cover Etsy's newest seller tools, including Pattern, Etsy Manufacturing, Etsy Shop Updates, and the Dashboard, with expert guidance on QuickBooks

Self-Employed to help you keep your business's finances under control. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.

  • Showcase your products to their best advantage with great photographs and compelling listings
  • Learn the technical side of setting up shop and processing orders
  • Manage your storefront efficiently using the latest Etsy tools and features
  • Increase sales by connecting with other vendors and promoting on Pinterest

Are you an artist, crafter, artisan, or craftsman? Etsy can be another great revenue stream. Are you just curious about whether your projects would sell? Wade in gradually to test the waters. Etsy is home to businesses of many sizes and types, and Starting an Etsy Business For Dummies shows you how to stake your claim.

Starting an Etsy Business For Dummies Cheat Sheet

If you're looking to channel your passion for crafting and artful creation into a business, consider selling your work on Etsy. Countless crafters have ditched their day jobs to start their own Etsy craft business or have supplemented their existing income by selling their own crafts, vintage items, or crafting supplies. If your dream is to "make a living making things," then Etsy is for you!

Articles From The Book

24 results

Start-Ups Articles

How to Set Up Etsy Promoted Listings

Etsy Promoted Listings is one of two tools to Etsy offers to help you advertise your shop. Etsy Promoted Listings, is, to quote Etsy, "good for improving discoverability within Etsy search results." With Etsy Promoted Listings, you simply note how much you want to spend each day on Promoted Listings, and Etsy does the rest — propelling your listings to the top of the heap (or close to it) when prospective buyers type relevant keywords. To set up Etsy Promoted Listings, follow these steps:

  1. Click the Shop Manager link along the top of any Etsy Marketplace page. The main Shop Manager page opens.
  2. Click the Promote link on the left side of the page and choose Advertising Options in the pane that appears. The Etsy Advertising page appears.
  3. Click the Start Advertising on Etsy button. The Promoted Listings page opens.
  4. Enter your daily budget. This can range from $1 to $10. (The more you spend, the more impressions you'll get.)
  5. If you want new listings to be automatically included in your ad buy, toggle on the Automatically Advertise New Listings setting.
  6. Click the Start Advertising button. Etsy sets up your Promoted Listings campaign. Then it displays the Advertising dashboard with the Promoted Listings tab displayed. From here, you can view stats on ad performance and sales from ads.
When you launch Promoted Listings, it will remain in effect until you discontinue it. To do so, click the Manage link near the top of the Promoted Listings page of the Advertising dashboard. The Manage Promoted Listings page opens. Then toggle the Advertise with Promoted Listings setting off to disable it. (To re-enable the feature, you simply toggle the Advertise Promoted Listings setting back on.)

Start-Ups Articles

How to Deal with Difficult Etsy Customers

Honestly, nearly everyone on Etsy is great. For real. But every so often, you're bound to run into someone who, well, isn't. Whether someone on Etsy is rude, demanding, or simply a pain in the patootie, keep these points in mind:

  • Polish your policies. Clear, concise shop policies can go a long way toward heading off problems down the road. Be sure that your shop's policies are as clear as possible.
  • Don't take it personally. If, after receiving your beautiful baubles, your buyer doesn't appreciate their magnificence, that's on him, not on you.
  • Be professional. However tempting it may be to uncork on a difficult buyer, don't — at least, not where that person can hear you. Keep all communications firm, polite, and to the point. Oh, and resist the temptation to air your grievances on the Etsy forums. Everything you write there is visible to anyone on the Internet — including your grandmother. Plus, calling out a buyer by name is a violation of the site's policies, which can lead to your expulsion.
  • Extend the olive branch. Most buyers aren't evil. They just want to feel like you're willing to work with them to achieve a happy, speedy transaction. Kindly communicate to them that you'll do everything possible to make that happen — and then do it.
If you feel that you've done all you reasonably can to rectify a problem with a buyer to no avail, don't be afraid to cut your losses by refunding the buyer's money. Better to get a problem buyer out of your hair than to kill yourself trying to make him happy.

Start-Ups Articles

How to Access Etsy Convos

A convo — short for "conversation" — is a communication with another member using Etsy's internal messaging system. You can use convos to communicate with any other Etsy member. To access your convos, click the Shop Manager link that appears along the top of any Etsy Marketplace page, and choose Conversations in the main Shop Manager page. The Conversations page appears, listing your convos.

If you use the Sell on Etsy app, you'll receive a notification on your mobile phone when you receive a message via convo. To make sure you don't miss a missive, you can also set up Etsy to email you anytime someone sends you a message on the site. Here's how:

  1. Click the Settings link in the top-right corner of the Shop Manager Conversations page. The Emails tab opens.
  2. In the General Notifications section of the Emails tab, click the Someone Sends Me a Convo check box to select it.
  3. Click the Save Settings button at the bottom of the page. Etsy saves your settings.

Set up a separate email address for correspondence on Etsy. That way, you can keep all your business-related messages in one place.