Starting an Etsy Business For Dummies, 3rd Edition
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Your listing title in Etsy acts like a good headline. It's designed to grab a buyer's attention. It also factors into Etsy's search system. That means your listing title must do double duty: piquing a buyer's interest and being optimized for search. When composing listing titles, keep these three points in mind:
  • Keep it short. Your item title must be brief — no more than 140 characters (including spaces).
  • Clearly describe your item at the beginning of the item title. This helps improve the chances that others will find your item when searching on Etsy.
  • Use a mix of uppercase and lowercase letters. Too many all-uppercase words, and it seems like you're shouting. Too many lowercase words, and it seems like you're trying to be e. e. Cummings.

About This Article

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Kate Shoup is the author of numerous crafting books, including Not Your Mama's Beading, and Rubbish: Reuse Your Refuse. Kate Gatski is an artisan, an entrepreneur, an educator, a veteran Etsy seller, and a member of the Full Time Etsy Crafters Team an exclusive group for full-time or high-volume Etsy sellers.

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