Starting an Etsy Business For Dummies, 3rd Edition
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Etsy recognizes the importance of marketing your business — which is why it offers several built-in promotional tools. Marketing on Etsy is easy when you use these tools:
  • Promote your listings on Etsy. With Etsy Promoted Listings, you can improve the ranking of your listings within Etsy search results when prospective buyers enter specific keywords.

  • Promote your listings on Google. Google Shopping enables you to reach buyers outside Etsy. It works by propelling your listing to the top of the page (or closer to it) when people enter certain search criteria into Google’s search engine.

  • Create coupon codes for your shop. Coupons increase sales, increase branding and awareness, reward current customers, and entice former customers to return.

  • Post shop updates. Use shop updates to offer a sneak peek at a new item, announce an upcoming sale, or just share a cute picture of your dog in your studio. All of this helps to embed your shop firmly in the “shoppocampus” portion of your buyer’s brain.

  • Promote your shop on social media. Sharing your Etsy listings with friends, family, and fans on social media is a great way to keep them buying from you.

About This Article

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Kate Shoup is the author of numerous crafting books, including Not Your Mama's Beading, and Rubbish: Reuse Your Refuse. Kate Gatski is an artisan, an entrepreneur, an educator, a veteran Etsy seller, and a member of the Full Time Etsy Crafters Team an exclusive group for full-time or high-volume Etsy sellers.

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