How to Set Your Profile URL and Public View on LinkedIn

By Joel Elad

After you fully update your LinkedIn profile, your next goal is probably to share it with the entire world, not just your LinkedIn network. The best way to accomplish this is to set up your profile so that your full profile is available for public viewing.

Setting your profile to full public view gives you several advantages:

  • Anyone looking for you has a better chance of finding you because of the increased information tied to your name.
  • When you make your profile public, it gets indexed in both the Google and Yahoo! search databases. This makes your online identity accessible and controlled by your access to LinkedIn.
  • You give increased exposure to any companies, projects, or initiatives that you’re working on by having that credit published on your LinkedIn profile.

When you’re ready to set your profile to Public, follow these steps:

  1. Go to LinkedIn and log in. Hover your mouse over the Profile link in the top navigation bar and click Edit Profile. You arrive at your profile page. Below your photo, headline, and name, look for your LinkedIn URL. (It’s the web address ending in a string of characters and numbers.)
    LinkedIn profile settings
    Edit your LinkedIn profile settings.
  2. Hover your mouse over the LinkedIn URL and click the cog next to your LinkedIn URL to change your public profile URL. This step takes you to the Public Profile settings page.
    CustomLinkedInURL
    Create a custom URL for your LinkedIn profile.
  3. (Optional) To set a custom URL for your LinkedIn profile (www.linkedin.com/in/yourtext), click Create Your Custom URL link and fill in the text box that appears with the part of your custom URL which appears here as yourtext. For example, if you want your custom URL to be www.linkedin.com/in/joelelad, you would enter joelelad in the text box. You can type anywhere between 5 and 30 numbers or letters, but don’t include any spaces, symbols, or special characters. When you’re done, click the blue Save button to save your changes.

    Keep in mind it’s much easier to point people to www.linkedin.com/in/joelelad/ than to www.linkedin.com/in/5a6e4b/.

    Keep your URL changes to a minimum (preferably, just set it once and leave it) so that everyone knows how to get to your profile, especially search engines. (If you change your custom URL later, the previous custom URL is no longer valid.) Otherwise, you’ll have different versions of your profile with different URLs in different places on the Internet.

  4. Scroll down the Customize Your Public Profile section on the page and determine what parts of your LinkedIn profile you want available for public viewing. Pick which sections of your LinkedIn profile are public. To reveal a section on your public profile, simply select the check box next to that section. Your basic information is already selected for you by default, but you can decide whether to add your education, positions, groups, or any other indicated section. As you add sections, the preview of your profile page on the left side of the page is updated.
    profilecustomize
    Decide what to add to your public LinkedIn profile, and the preview shows the changes instantly.
  5. Scroll down and click the blue Save button to save your changes. After clicking the Save button, you will still be on the Public Profile page. Therefore, when you are done making your changes, click any of the links in the top navigation bar to go about your business.

If you want to promote your LinkedIn profile on other websites, like a blog, social network, or personal website, you can create a special clickable LinkedIn icon (called a public profile badge) that can be added to a website to direct people to your public LinkedIn profile. Just click the Create a Public Profile Badge link underneath the Your Public Profile Badge section along the right side of the screen.