Social Media Books

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Social Media Books

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19 results
19 results
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Twitch For Dummies, 2nd Edition

Published 09-07-2022

Find your own streaming success with Dummies Twitch For Dummies, 2nd Edition will get you up to date with this breakthrough streaming platform so you can set up a channel, increase your viewership, and find your people. Step-by-step guides and helpful, real-life examples get you ready to go live, and maybe even earn a little money while having fun online. Check out this new edition for all the details on the new Creator Dashboard interface, streaming in the metaverse, and what you need to know to get the world watching. This handy reference even covers the latest Twitch integrations for streaming from your mobile devices. Community-based entertainment has never been hotter, and Dummies shows you how to get on board. With Twitch For Dummies, 2nd Edition: Discover why this streaming platform is taking the world by storm Set up your first channel, stream gameplay, create highlight reels, and find viewers Understand the ad revenue structure so you can earn cash from your stream Get current on going live from the latest console models to virtual reality This is the perfect Dummies guide for new and established Twitch streamers who want to improve their audience and skills.

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TikTok For Dummies

Published 05-25-2021

It’s not too late to get on the TikTok train!  You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok’s millions of users in a fun and productive way. He’ll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light.  You’ll discover how to:  Install the app and create a profile that attracts followers and views  Learn about the latest security issues and keep yourself safe on the platform  Find the best content that’s most relevant to you so you can engage with the community  Create your own videos that resonate with the TikTok audience and have viral potential  Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app. 

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Facebook For Dummies

Published 05-04-2021

Be a new face on Facebook! If you're new to the Facebook user community, don't be shy: you're joining around 2.7 billion users (roughly two-and-a-half Chinas) worldwide, so you'll want to make sure you’re being as sociable as possible. And with more functionality and ways to say hello—like 3-D photos and Video Chat rooms—than ever before, Facebook For Dummies is the perfect, informative companion to get and new and inexperienced users acquainted with the main features of the platform and comfortable with sharing posts, pictures (or whatever else you find interesting) with friends, family, and the world beyond! In a chatty, straightforward style, your friendly hosts, Carolyn Abram and Amy Karasavas—both former Facebook employees—help you get settled in with the basics, like setting up your profile and adding content, as well as protecting your privacy when you want to decide who can and can't see your posts. They then show you how to get involved as you add new friends, toggle your newsfeed, shape your timeline story, join groups, and more. They even let you in on ways to go pro and use Facebook for work, such as building a promo page and showing off your business to the world. Once you come out of your virtual shell, there'll be no stopping you! Build your profile and start adding friends Send private messages and instant notes Share your memories Tell stories about your day Set your privacy and curate your news feed Don't be a wallflower: with this book you have the ideal icebreaker to get the party started so you can join in with all the fun!

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LinkedIn For Dummies

Published 04-20-2021

Brand yourself like a pro on LinkedIn  LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn’s 660+ million members in over 200 countries, as well as an expert guide to the platform’s tools and features and the proven tactics that get you noticed.   In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you’ll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you’re looking to hire for your company, recruiting top candidates.   Build your personal brand and market it  Sell yourself by highlighting skills, awards, and endorsements  Get connected with LinkedIn groups  Manage and make introductions via InMail  Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career—and your life.  

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YouTube Channels For Dummies

Published 09-01-2020

Create a YouTube channel that draws subscribers with top-notch content  YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel.   This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on:  ·         Setting up a channel  ·         Creating videos that attract viewers  ·         Putting together a video studio  ·         Editing your final product  ·         Reaching your target audience  ·         Interacting with your fans  ·         Building a profitable business  ·         Tips on copyright law  Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day.  Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.  

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Discord For Dummies

Published 05-19-2020

Connect with the newest and most vibrant online community   Though it was originally a virtual meeting place primarily for gamers, Discord’s userbase has quintupled in size in just two years and branched to include discussions on a multitude of topics. Discord For Dummies shows readers how to connect with the massive Discord audience, both within and well beyond the gaming niche.   Celebrated writer, broadcaster, gamer, and technologist Tee Morris teaches readers how to set up a profile, establish channels, and join other conversations. Along the way, he’ll show you how to grow your audience and utilize Discord in your business. You’ll also learn to:  ·         Play by the rules of Discord, both written and unwritten  ·         Build a Discord studio  ·         Create a community  ·         Acquire must-have accessories  With an audience of over 250,000,000 active users, you can’t afford to ignore the Discord community. Discord For Dummies is perfect for businesses seeking a larger audience, established media looking for a presence in private chat, and groups looking to organize their communication. 

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LinkedIn Profile Optimization For Dummies

Published 04-21-2020

Give your LinkedIn profile the makeover it deserves—and get the attention you deserve  Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done? Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to: Create a memorable, successful profile Optimize personal keywords Showcase your experience, accomplishments, and unique value Use LinkedIn features to grow your network and more You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!    

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Instagram For Dummies

Published 10-15-2019

Go from Instagram newbie to star!  Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight. Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV.  Access Instagram on a computer or mobile device Set up your profile Connect with others Share your stories Shoot better Instagram images From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!  

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Making YouTube Videos

Published 10-01-2019

Everything kids need to create and star in their own video!  YouTube has won the hearts, minds, and eyes of kids around the globe. Young people everywhere are making their mark on this popular platform—some of them even gaining massive followings, worldwide recognition, and the paychecks that come along with it. While lots of youngsters are happy to be spectators, others are hungry to create and star in YouTube content of their own—and this book shows them how.  Written for kids in a language they can understand, this book helps budding filmmakers and producers create their own videos—no matter the subject. It offers creators the insight on how to plan and shoot quality videos, install and use video editing tools, and post the final product to YouTube. Apply tricks that pro filmmakers use for better shots, lighting, and sound
 Edit your video, add transitions, insert a soundtrack, and spice things up with effects
 Shoot and share your video gaming exploits Share finished videos with family, friends, and the world For any kid interested in joining the YouTube revolution, this book is the perfect place to start!

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YouTube Marketing For Dummies

Published 02-12-2019

Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.  Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

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