Social Media Books

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Social Media Books

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15 results
15 results
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TikTok For Dummies

Published 05-25-2021

<div style="text-align: left;"><b>It&rsquo;s not too late to get on the TikTok train!&nbsp;<br /><br /></b></div> <div style="text-align: left;">You&nbsp;may&nbsp;know&nbsp;TikTok&nbsp;as the home of&nbsp;the latest dance crazes&nbsp;and cute puppy videos.&nbsp;But&nbsp;do you&nbsp;know how to&nbsp;go about harnessing the power of its massive audience for&nbsp;more than showing off your own dance moves?&nbsp;And are you too late to the TikTok game to make an impact?<br /><br /></div> <div style="text-align: left;">In&nbsp;<i>TikTok For Dummies</i>, expert&nbsp;digital strategist and author Jesse Stay delivers&nbsp;an easy-to-read and robust&nbsp;discussion of how you can&nbsp;engage with TikTok&rsquo;s millions of users in a fun and productive way.&nbsp;He&rsquo;ll&nbsp;walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own&nbsp;videos&nbsp;that reflect you&nbsp;or your business&nbsp;in the best possible light.&nbsp;<br /><br /></div> <div style="text-align: left;">You&rsquo;ll discover how to:&nbsp;</div> <div style="text-align: left;"> <ul> <li>Install the app and create a profile that attracts followers and views&nbsp;</li> <li>Learn about the latest security issues and keep yourself safe on the platform&nbsp;</li> <li>Find the best content that&rsquo;s most relevant to you so you can engage with the community&nbsp;</li> <li>Create your own videos that&nbsp;resonate with the TikTok audience and have viral potential&nbsp;</li> </ul> </div> <div style="text-align: left;">Perfect for&nbsp;anyone&nbsp;ready to dive into the world of&nbsp;TikTok, either for fun or for&nbsp;professional&nbsp;reasons,&nbsp;<i>TikTok&nbsp;For Dummies</i>&nbsp;is the easiest and most reliable way to&nbsp;go beyond the dances and learn the ins and outs&nbsp;of the&nbsp;popular app.&nbsp;</div>

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Facebook For Dummies

Published 05-04-2021

<p><b>Be a new face on Facebook!</b></p> <p>If you're new to the Facebook user community, don't be shy: you're joining around 2.7 billion users (roughly two-and-a-half Chinas) worldwide, so you'll want to make sure you&rsquo;re being as sociable as possible. And with more functionality and ways to say hello&mdash;like 3-D photos and Video Chat rooms&mdash;than ever before, Facebook For Dummies is the perfect, informative companion to get and new and inexperienced users acquainted with the main features of the platform and comfortable with sharing posts, pictures (or whatever else you find interesting) with friends, family, and the world beyond!</p> <p>In a chatty, straightforward style, your friendly hosts, Carolyn Abram and Amy Karasavas&mdash;both former Facebook employees&mdash;help you get settled in with the basics, like setting up your profile and adding content, as well as protecting your privacy when you want to decide who can and can't see your posts. They then show you how to get involved as you add new friends, toggle your newsfeed, shape your timeline story, join groups, and more. They even let you in on ways to go pro and use Facebook for work, such as building a promo page and showing off your business to the world. Once you come out of your virtual shell, there'll be no stopping you!</p> <ul> <li>Build your profile and start adding friends</li> <li>Send private messages and instant notes</li> <li>Share your memories</li> <li>Tell stories about your day</li> <li>Set your privacy and curate your news feed</li> </ul> <p>Don't be a wallflower: with this book you have the ideal icebreaker to get the party started so you can join in with all the fun!</p>

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LinkedIn For Dummies

Published 04-20-2021

<p><b>Brand yourself like a pro on LinkedIn&nbsp;</b></p> <p>LinkedIn multiplies&nbsp;what&nbsp;you know&nbsp;by&nbsp;the power of&nbsp;who&nbsp;you know to&nbsp;deliver&nbsp;the number one social platform for&nbsp;business&nbsp;professionals&nbsp;and new job seekers.&nbsp;<i>LinkedIn For Dummies</i>&nbsp;shows&nbsp;LinkedIn&nbsp;newcomers&nbsp;the best ways to&nbsp;discover new opportunities, enhance their personal brand, network with other professionals, and&nbsp;give&nbsp;an exponential&nbsp;boost to their career.&nbsp;Consider this&nbsp;book&nbsp;a passport&nbsp;to help you connect more successfully&nbsp;with many of LinkedIn&rsquo;s&nbsp;660+&nbsp;million members&nbsp;in over 200 countries,&nbsp;as well as&nbsp;an expert guide to&nbsp;the platform&rsquo;s&nbsp;tools&nbsp;and&nbsp;features&nbsp;and&nbsp;the&nbsp;proven&nbsp;tactics&nbsp;that&nbsp;get you noticed.&nbsp;&nbsp;</p> <p>In this friendly,&nbsp;all-access introduction&nbsp;to the LinkedIn scene,&nbsp;entrepreneurship guru Joel&nbsp;Elad&nbsp;clues you in on&nbsp;the essentials. Get the latest insight on&nbsp;how to&nbsp;create an attractive profile that will make employers give you a second glance&nbsp;as well as&nbsp;techniques&nbsp;for making useful connections across the globe.&nbsp;In no time at all&nbsp;you&rsquo;ll also&nbsp;be right at home with the&nbsp;profile&nbsp;user interface&nbsp;and getting busy with&nbsp;adding content, searching for career opportunities, and, if you&rsquo;re looking to hire for your company,&nbsp;recruiting&nbsp;top candidates.&nbsp;&nbsp;</p> <ul> <li>Build your&nbsp;personal&nbsp;brand and market it&nbsp;</li> <li>Sell yourself by highlighting skills, awards, and endorsements&nbsp;</li> <li>Get connected with LinkedIn groups&nbsp;</li> <li>Manage and make introductions via InMail&nbsp;</li> </ul> <p>Relationships matter:&nbsp;<i>LinkedIn For Dummies</i>&nbsp;gives you the&nbsp;online social&nbsp;skills to&nbsp;turn&nbsp;six degrees of separation into the colleagues, mentors, and&nbsp;friends&nbsp;who&nbsp;will transform your career&mdash;and your life.&nbsp;&nbsp;</p>

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YouTube Channels For Dummies

Published 09-01-2020

<p><b>Create a You</b><b>Tube channel that draws subscribers with top-notch content</b>&nbsp;</p> <p>YouTube has the eyes and ears of two billion monthly users.&nbsp;<i>YouTube Channels for Dummies,&nbsp;</i>2<sup>nd</sup>&nbsp;Edition<i>&nbsp;</i>offers proven steps&nbsp;to attracting a chunk of those billions to your personal or business channel.&nbsp;&nbsp;</p> <p>This updated guide offers insight from a quartet of YouTube channel&nbsp;content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience,&nbsp;and interacting with your viewers.&nbsp;The book includes information on:&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Setting up a channel&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Creating videos that attract viewers&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Putting together a video studio&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Editing your final product&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Reaching your target audience&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Interacting with your fans&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Building a profitable business&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Tips on copyright law&nbsp;</p> <p>Written for both the budding YouTube creator and the business professional seeking to&nbsp;boost&nbsp;their company&rsquo;s profile&nbsp;on the popular social networking site,&nbsp;<i>YouTube Channels for Dummies</i>&nbsp;allows its readers to access the over two billion active YouTube users who log on each day.&nbsp;</p> <p>Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.&nbsp;&nbsp;</p>

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Discord For Dummies

Published 05-19-2020

<p><b>Connect with the newest and most vibrant online&nbsp;community&nbsp;</b>&nbsp;</p> <p>Though&nbsp;it was originally a virtual meeting place&nbsp;primarily&nbsp;for gamers, Discord&rsquo;s userbase has quintupled in size in just two years&nbsp;and branched to include discussions on a multitude of topics.&nbsp;<i>Discord&nbsp;For&nbsp;Dummies</i>&nbsp;shows readers how to&nbsp;connect with&nbsp;the&nbsp;massive Discord audience,&nbsp;both&nbsp;within&nbsp;and&nbsp;well beyond the gaming niche.&nbsp;&nbsp;</p> <p>Celebrated&nbsp;writer, broadcaster, gamer, and technologist&nbsp;Tee&nbsp;Morris teaches readers how to set up a profile, establish channels, and join other conversations. Along the way, he&rsquo;ll show you how to grow your audience and&nbsp;utilize&nbsp;Discord&nbsp;in your business. You&rsquo;ll also learn to:&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Play by the rules&nbsp;of Discord, both written and unwritten&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Build a Discord studio&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create&nbsp;a community&nbsp;</p> <p>&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Acquire&nbsp;must-have accessories&nbsp;</p> <p>With an audience of&nbsp;over&nbsp;250,000,000 active users, you can&rsquo;t afford to ignore the&nbsp;Discord community.&nbsp;<i>Discord&nbsp;For&nbsp;Dummies</i>&nbsp;is perfect for&nbsp;businesses seeking a larger audience,&nbsp;established media looking for a presence in private chat, and&nbsp;groups looking to organize their communication.&nbsp;</p>

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LinkedIn Profile Optimization For Dummies

Published 04-21-2020

<p><b>Give your LinkedIn profile the makeover it deserves&mdash;and get the attention <i>you</i> deserve</b>&nbsp;</p> <p>Look at your profile: you<i> know</i> it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool&mdash;to display your professional past and present&mdash;it&rsquo;s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how&rsquo;s it done?</p> <p>Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn&rsquo;s capabilities to meet your goals, whether they be job search, reputation management, or sales&mdash;including how to:</p> <ul> <li>Create a memorable, successful profile</li> <li>Optimize personal keywords</li> <li>Showcase your experience, accomplishments, and unique value</li> <li>Use LinkedIn features to grow your network and more</li> </ul> <p>You never get a second chance to make a first impression&mdash;and people are Googling you right now: Get a fresh online look and get results! &nbsp;</p> <p>&nbsp;</p>

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Instagram For Dummies

Published 10-15-2019

<p><b>Go from Instagram newbie to star!</b>&nbsp;</p> <p>Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features&mdash;image and video sharing, community, and personal insight.</p> <p><i>Instagram For Dummies&nbsp;</i>is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV.&nbsp;</p> <ul> <li>Access Instagram on a computer or mobile device</li> <li>Set up your profile</li> <li>Connect with others</li> <li>Share your stories</li> <li>Shoot better Instagram images</li> </ul> <p>From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other! &nbsp;</p>

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Making YouTube Videos

Published 10-01-2019

<p><b>Everything kids need to create and star in their own video!</b>&nbsp;</p> <p>YouTube has won the hearts, minds, and eyes of kids around the globe. Young people everywhere are making their mark on this popular platform&mdash;some of them even gaining massive followings, worldwide recognition, and the paychecks that come along with it. While lots of youngsters are happy to be spectators, others are hungry to create and star in YouTube content of their own&mdash;and this book shows them how.&nbsp;</p> <p>Written for kids in a language they can understand, this book helps budding filmmakers and producers create their own videos&mdash;no matter the subject. It offers creators the insight on how to plan and shoot quality videos, install and use video editing tools, and post the final product to YouTube.</p> <ul> <li>Apply tricks that pro filmmakers use for better shots, lighting, and sound&#8232;</li> <li>Edit your video, add transitions, insert a soundtrack, and spice things up with effects&#8232;</li> <li>Shoot and share your video gaming exploits</li> <li>Share finished videos with family, friends, and the world</li> </ul> <p>For any kid interested in joining the YouTube revolution, this book is the perfect place to start!</p>

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YouTube Marketing For Dummies

Published 02-12-2019

<p><b>Advice from a YouTube insider on how to creative effective campaigns</b></p> <p>YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. <i>YouTube Marketing For Dummies </i>shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.&nbsp;</p> <p>Inside, you&rsquo;ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you&rsquo;ll find trusted, proven ways to get the most bang for your buck from the internet&rsquo;s #1 destination for video content.</p> <ul> <li>Create a plan that fits your business needs</li> <li>Launch an ad campaign</li> <li>Find video creation strategies</li> <li>Launch a branded channel</li> </ul> <p>Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!</p>

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Twitch For Dummies

Published 01-14-2019

<p><b>The first full resource to offer advice on tapping into Twitch</b></p> <p>Twitch got its start as a live-streaming platform mostly populated by gamers and their fans. It's quickly grown to host streaming events of all kinds&mdash;concerts, conferences, production events like podcast recording sessions, and even pro sports.</p> <p><i>Twitch For Dummies </i>helps initiate those new to streaming with advice on how to launch and build a Twitch channel. <i>Podcasting For Dummies </i>author Tee Morris guides readers through the basics of starting a channel, streaming games or live events, growing and interacting with an audience, and how to overcome common tech glitches.</p> <p>&bull;&nbsp;Build a streaming studio<br /> &bull;&nbsp;Create your Twitch profile<br /> &bull;&nbsp;Find successful streaming strategies<br /> &bull;&nbsp;Interact with your audience</p> <p>This guide offers friendly, reliable advice for broadcasters, marketers, and video fans on how to tap into the most popular online live-streaming service.</p> <p>&nbsp;</p>

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