LinkedIn Group Categories - dummies

LinkedIn Group Categories

By Joel Elad

Because there are lots of reasons to create a group, LinkedIn gives you options for categorizing your group to give you the most exposure. LinkedIn has established the following six primary categories of groups:

  • Alumni: These groups are alumni associations created by schools or teaching institutions as a means to keep in touch with past graduates. Graduates can also keep in touch with each other through an alumni group. As you develop your career, you can tap in to the alumni network of like-minded, qualified individuals. Loyalty to your alma mater makes you more likely to help a schoolmate than a complete stranger.

  • Corporate: Because every company or organization has a unique culture, who better to understand that culture than current and past employees? Corporate groups allow employees from a single employer to stay in touch.

  • Conference: For people planning to attend a particular conference, using a conference group to network with attendees before, during, and after the conference can be advantageous.

    Before the conference, you can relay important information, such as subject matter and agenda, and any events, lectures, seminars, parties, or other info that matters to the attendees. Perhaps there are last-minute changes or announcements that need to get disseminated quickly. During the event, you can quickly relay announcements, as well as news being generated at the conference and any on-site changes.

    After the conference, these groups allow attendees to stay in contact and help the conference organizers and presenters see how the subject matter and industries have changed or progressed.

    Also, if the conference becomes a yearly event, the conference group becomes a constant area of discussion and planning.

  • Networking: A common interest is all that’s needed to come together and meet similarly minded people. Networking groups are organized around concepts like women’s networks, angel investors in new companies, or even Rotary Clubs. These LinkedIn groups allow you to stay involved in your interests and meet people with similar or complementary goals to your own.

  • Nonprofit: After talking business all day, it’s comforting to have a group where you can talk and plan any upcoming events that benefit your favorite nonprofit organization. These LinkedIn groups allow far-flung volunteers to organize, plan, and execute projects and events relating to their charity without being in the same room — which is especially convenient if everybody has a busy schedule

    These groups also allow any nonprofit organizers to bring new members up to speed and answer their questions quickly so more people can become involved.

  • Professional: Finally, who knows your career issues better than others in your industry or that share your job title? Professional groups allow you to network with people in the same line of work who are probably experiencing the same issues, problems, and potential solutions as you.

    Whether it’s an organization of CFOs, workers in the wireless industry, or SAP Certified Consultants, these groups can be invaluable when it comes to furthering your career and giving you an avenue to evaluate job tips and industry news.