7 Solid Tips for Social Media Marketing

By Mathew Sweezey

Part of Marketing Automation For Dummies Cheat Sheet

Engaging with social media entails more than just chatting over the Internet. It’s serious marketing business. You must understand this reality. Here are a few tips to help you distribute your best branding across your social networks:

  • Help first. Every member of your company needs to be on social media. Everyone needs to reach out to your network and help boost your brand. The key here is to make sure that all company members know that their role is to help, regardless of their position.

  • Sustain demand. Social media is a very tactical way to network and engage with your network over a long period of time. Don’t try to use social media only to drive new leads; instead, consider it to be just like any other investment in networking. It’ll pay dividends over time, and without it you’ll be forced to spend more money on paid advertising over the long run.

  • Things live forever. Remember, all things live forever on the Internet. Nothing dies! So make sure to address every bad or negative comment with a positive response. Also make sure to keep track of positive comments to use for future marketing.

  • Branding happens 24/7. Every action you take on social networks is branding, whether it’s your response to a blog post or a tweet you send. All your social media actions are perceived as being attached to a company, so be sure that you want to say it and stand behind it.

  • Opportunities abound 24/7. Relationship building isn’t a new thing, so social media should not seem new to you. It’s like kindergarten: You encounter people you like and people you don’t like. Don’t fight, and always look for opportunities to help others. There are more places to do good than bad, so seek those and focus on helping. Your brand will grow faster through this approach.

  • Encourage a team effort. If you relegate social media engagement to only a single person, that person will become overworked, and your company won’t have a true social presence. Encourage everyone to have social presence, and make time in your day to do social networking.

  • It’s all networking, just faster. Your business needs networking relationships anyway, so build these relationships online and learn to leverage help from your audience just as you would any other network.