The Top 10 Marketing Automation Blogs You Need to Read - dummies

The Top 10 Marketing Automation Blogs You Need to Read

By Mathew Sweezey

Marketing automation isn’t a single topic but rather a combination of many different topics and disciplines. To be great at marketing automation, you have to be great at many different aspects of marketing. Here are ten of the best blogs to read if you want to keep up with many of the underlying topics that influence your marketing automation performance.

Jay Baer’s Marketing Automation Blog

Jay runs an agency called Convince and Convert and released his second book, Youtility, in 2013. It was an instant New York Times bestseller and quickly caused a stir in the content-creation departments of major marketing organizations. Follow Jay’s blog at Convince and Convert and follow him on Twitter (@Jaybaer).

Content Marketing Institute Marketing Automation Blog

CMI (CMIcontent) is headed by Joe Pulizzi, who is someone you should be following on Twitter (@joepulizzi). Joe has been working with content marketing since 2001 and is the leading mind in this field. His company, CMI, publishes a blog at Content Marketing Institute with multiple authors.

Clickz.com Marketing Automation Blog

ClickZ.com publishes information about nearly every marketing tactic and dedicates a section entirely to marketing automation. Many of the posts are written by marketing automation thought leaders. Put Clickz in your RSS feed because it offers a lot of high-level marketing automation strategies from many of the industry’s best minds.

Brainrider

Many people have looked up to Scott (@brainrider) and Nolin (@nolin) at Brainrider for years now. Their blog at Brainrider shows that their passion for marketing and marketing automation is second to none. Both are from Canada and are some of the brightest minds in marketing today. You can look to them for the best in content and marketing automation theory.

Joe Chernov: Helicopter to Work Marketing Automation Blog

Joe (@jchernov) is a unique man in the world of marketing automation. He has probably been more influential in the marketing automation space than any other person up to this point. He was the VP of Content for Eloqua (…oqua), the first true marketing automation solution, and he’s now the CMO at Kinvey (@kinvey).

He has also been quoted in multiple bestselling marketing books, and he’s a standard on the marketing automation speaking scene. His blog is called Helicopter to Work.

SiriusDecisions Marketing Automation Blog

SiriusDecisions is one of the foremost marketing automation research firms currently in operation. The company’s thoughts are regularly put into its blog, located at Siriusdecisions, where you can keep up with the industry and the trends that are shaping its future. If you’re a deep thinker, this is a blog you’ll enjoy. The company also hosts a few conferences every year.

Velocity Partners Ltd.’s Marketing Automation Blog

You’ll probably be a huge fan of Velocity’s blog at Velocity because of the attention given to visual appeal. This may be one of the best-designed blogs you read. It was a finalist in the B2B Awards in 2013, and rightly so. Look to Velocity’s blog to keep you up to date on new trends in content, design, and strategy.

eConsultancy’s Marketing Automation Blog

eConsultancy (@econsultancy) is a great research firm. The firm’s blog at Econsultancy covers a wide swath of marketing techniques and topics. If you are not familiar with eConsultancy’s reports, you should become familiar with them quickly.

The firm’s reports are usually the talking points for most speakers in the coming months, and they drive the direction of many larger marketing firms. The insights and research are of the highest caliber, and you are urged to follow the company’s blog and check out its events as well.

MarketingProfs’ Marketing Automation Blog

Ann Hadley writes the blog at Marketingprofs. She is the Chief Content Officer of MarketingProfs, a columnist for Entrepreneur magazine, a keynote speaker, a mom, and a writer.

She wrote the bestselling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, webinars (and More) That Engage Customers and Ignite Your Business, which was a New York Times bestseller. The MarketingProfs site is full of great content under Ann’s guidance and is always a leader in the marketing world.

Mitch Joel’s Marketing Automation Blog

Mitch (@mitchjoel) is known as a digital marketing visionary and is one of the top speakers on marketing topics in general. You can follow him to keep up on what is changing in the marketing world and to get fresh perspectives on marketing.

He may not be talking about marketing automation specifics, but you will definitely be able to create better campaigns from the knowledge you gain from his blog at Twistimage.