Social Media Commerce: Create a Business Website - dummies

Social Media Commerce: Create a Business Website

By Marsha Collier

A business website is an essential tool for sharing information and promoting your products or services. You don’t need to hire a fancy consultant to put together your site; you need someone who understands you and your business. That person should help you set up the technical part of your site. The content should reflect your business and your company culture.

Why are you in business? Part of building confidence (and revenue) from your web outreach is convincing visitors that your business is valuable. Persuading others that you take your business seriously will go a long way to bringing them in as customers.

Most people want to do business with those who enjoy their work. When planning your site, your company culture has to come across the moment the home page loads.

Before you set up your website or improve an existing site, set aside some time for introspection. Consider the following:

  • Purpose: What is the purpose of your business? You may think the answer is obvious, but it might not be obvious to a site visitor. Your site needs to reflect you (as the business owner), your company, and the industry you serve. What is the message you want to get across to your client?

  • Focus: What is the main focus of your site? Will your website be an online hub for a bricks-and-mortar business? Will you be selling a product? When people land on your site, they need to know at a glance what you’re all about. The tone and design of your site tells the visitor who you are.

    Take a look at the two restaurant landing pages shown in these figures. Although both sites are in the same business, you can identify at a glance their different focus.

    Website for The Daily Grill, in Los Angeles.
    The Daily Grill in Los Angeles stresses healthy eating.
     Landing page for restaurant AJ Bombers.
    AJ Bombers tantalizes the cheeseburger vice!
  • Time: How much time will you or one of your staff devote to the site after it’s up and running? Do you want a site that’s self-working? Perhaps you prefer something that promotes but does not have to be updated weekly? You can achieve that goal with a few catchy tools, as you discover in the next few sections.

  • Customers: Who will visit your site? Yes, you hope prospective customers visit, but who are they? Do you know the demographics of your customer base? Your site needs to appeal to the widest demographic possible, while giving a nod to your core customers.

After you answer these questions, it’s time to look for a place to host your site.