Social Media Commerce: Build a Community on Twitter - dummies

Social Media Commerce: Build a Community on Twitter

By Marsha Collier

Today’s social media interactions are not only where friends and family connect, but also where you meet new people for business, including customers and clients. Today’s conversations are seeds for future commerce harvests.

Social media networking conversations occur on many sites around the web. You can find out about the places where easy engagement can lead to customer enticement, such as Twitter.

In this conversational atmosphere, you can expect to

  • Sell: Promote online and offline sales by posting promotions, discounts, and offers

  • Find new customers: Find people who are interested in a new vendor. Unhappy customers tend to be vocal on social media.

  • Build community: Join with others in your industry to share information. Connect with prospective and current customers to ultimately help drive new business.

  • Observe the competition: Follow friendly (or unfriendly) competition to see how they handle social media outreach.

  • Engage in customer service: Through connecting online, you can successfully engage with customers who are in need of help.

Twitter is one of the social media sites where manners and creative thinking count. (After all, it takes a while to figure out how to get a point across in 140 characters on Twitter.) Understanding this should help you direct your outreach. Your social investment may take a bit of time to pay off, but pay off it will, if you just stick with it.

Twitter is a convenient format for building an online community. If the thought of short messages appeals to you, Twitter may be the place for your online customer connections.

Some quick Twitter stats:

  • Twitter has an estimated 500 million registered users and 200 million active users.

  • Estimated total Tweets average 400 million Tweets a day, 750 Tweets per second.

  • 30 percent of Twitter users have an income of more than $100,000.

  • Twitter handles more search queries than Microsoft’s Bing and Yahoo! combined.

For Twitter to work for your social commerce, you have to follow people, listen, and take action by engaging in the conversation. Take the time to interact and foster relationships within the Twitter community.

Participating is not terribly hard because Tweets are limited to 140 characters. If you send text messages on your phone, you’re given room for 160 characters, so moving from text messages to Tweeting isn’t a big jump. After you get the hang of short messaging, Tweeting can become second nature.

Your plan for Twitter should be to engage a good number of followers, drawing them to your business and brand. Become their virtual friend and turn them into evangelists for you businesses. Twitter is not a numbers game unless you’re a multinational company (and have the staff to run the account).