Tips for Designing Your LinkedIn Profile

By Janine Warner, David LaFontaine

Design your LinkedIn profile as if you were giving a virtual job interview. Consider the perspective of the people you want to attract, and make sure every aspect of your profile is designed to make a good impression on your most important professional audience. Although people use LinkedIn on a personal level also, your presence on this site should be all business.

Most social media experts agree that successful LinkedIn profiles contain certain elements, including

  • A great profile photo

  • A succinct “Professional Headline” next to your photo

  • An interesting and well-written biography in the Summary section

  • A carefully curated work history in the Experience section

  • A list of keywords representing your skills and expertise

  • University and other training in the Education section

  • Testimonials and endorsements from colleagues, clients, and employers in the Recommendations section

  • Examples of your work in the form of written materials, video clips, or links to other websites

    [Credit: Erin Manning]

    Credit: Erin Manning

Adding examples of your work in the form of images, videos, or documents can dramatically enhance your profile. Look for the Get Discovered field at the end of the Summary and Education sections.

image1.jpg