Social Media Optimization: How to Track Your Online Reputation

By Ric Shreves, Michelle Krasniak

If you don’t know about an issue, you can’t respond to it. It’s absolutely essential that you take steps to track online and social media mentions of your name, product, or brand. The first thing you need to do is define what you want to track. At a minimum, you should track the following things:

  • Company name

  • Specific brands inside the company

  • Specific product names

  • Names of key employees

Next, you need to find the right tools for tracking mentions. Several commercial systems serve as online “clipping services,” providing a variety of alerts at a frequency you determine. Some of the leaders include

  • Chatmeter: Chatmeter is the broadest of the solutions listed here. In addition to review monitoring, it performs a variety of other tasks, including reporting, competitor monitoring and workflow management. Chatmeter is fairly complex and is priced accordingly, but it does allow to compare your reputation and reviews with those of your competitors, which is a nice feature.

  • Reputation Ranger: This service monitors more than 70 review and ratings sites, and provides specialty coverage for several industries, including travel and tourism.

  • ReviewPush: ReviewPush monitors the major ratings and review sites for mentions of your brand or business. It offers a free trial period and tiered monthly subscriptions.

  • Review Trackers: This service offers review monitoring for more than 50 sites. It offers a free trial period and a reasonable monthly fee for single‐location businesses.

Although you can always subscribe to one of the commercial services, the easiest way to stay on top of what’s being said about you online is to create a Google Alert. Here’s how:

  1. Go to Google Alert.

    A new alert is being set up.

    Create a Google Alert.

    Create a Google Alert.
  2. In the search field at the top of the page, enter your name, product name, or brand; then press Enter.

  3. Review the results to make sure you’re getting what you want.

  4. If everything looks good, click the Show Options link.

  5. Configure the options to suit your needs.

    Select options that are appropriate for your business or production. Options include frequency of notifications, sources, languages and regions, and delivery address.

  6. Enter your email address in the field provided.

  7. Click the Create Alert button.

    If you’re not signed in to Google, you need to do so to finalize setup.

A couple of other low‐cost or free tools you may want to consider are

  • Hootsuite: You can use Hootsuite to monitor Twitter, Facebook, and LinkedIn.

  • Social Mention: With Social Mention, you can monitor social media mentions on channels such as Facebook, YouTube, Reddit, and Photobucket.