Social Media Design: Great YouTube Account Features - dummies

Social Media Design: Great YouTube Account Features

By Janine Warner, David LaFontaine

One of the benefits of attracting subscribers is that after you pass the 100-user threshold, you’re YouTube account will be enabled for live video streaming. That means that you can use Google’s entire infrastructure to broadcast and record live video.

Check the Account Features section of your home page to check whether you’ve met the criteria. If you have, all you need to do is click the Enable button.

Here are some of the other features that you can activate on your YouTube channel.

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  • Annotations: Once the sole province of snarky “Pop-up Video” wannabes, these little messages that you can set to appear during the playback of your video can now be used to insert hyperlinks to an online store (yours or another’s, such as Amazon, where you might have your merchandise for sale).

  • Transcripts: Unlike Annotations, Transcripts simply contain the text of what is said in the video. They are automatically timed using speech-recognition technology.

  • Playlist: If you have a list of videos that you want your viewers to watch, you can put these related videos into a playlist. YouTube will then automatically show your viewers the next video in the series when they come to the end of the one that they’re watching. To enable this function, mark your playlist as a Series when you are setting it up.

  • YouTube Analytics: Much as Google Analytics has become the default tool for small and beginner webmasters to measure and understand what visitors come to their sites, what they do, and how long they stick around, YouTube Analytics will help you figure out who your real viewers are, what they like, and which parts of what videos they are really watching.

  • Google+: The integration between YouTube and Google+ is ongoing. Each month seems to bring a new feature designed to make the creations, comments, likes, and dislikes expressed on one Google platform show up on the other.