How to Write a Great LinkedIn Biography - dummies

How to Write a Great LinkedIn Biography

By Janine Warner, David LaFontaine

How would you introduce yourself if you were meeting a potential client or an employer in person? As you develop the biography for your LinkedIn profile, think of it as your professional introduction.

Just below the section that features your photo and title at the top of the page is the Background section, which includes your profile Summary. Most people include a biography in this space. As noted earlier, you can go back to your profile and edit it at any time. You may want to write a short biography in this section as you build your LinkedIn profile.

Your LinkedIn Summary is limited to 2,000 characters. Generally it’s best to keep your Summary brief, highlighting just the best aspects of your experience. Be sure to focus on your skills as well as the audience you serve. Spelling counts! This is your first chance to make an impression, so edit your biography carefully.

You can write your biography in the first or third person. (You can find a mix of the two styles throughout LinkedIn.) In general, a first-person biography will be perceived as more friendly, and a third-person biography is more formal. For example:

  • First person: “I attended American University from 1995 to 1999.”

  • Third person: “Amy attended American University from 1995 to 1999.”

Most writers will tell you that the hardest thing they’ve ever written is their own biography. It’s a challenge for most to find the right balance between making a good first impression and not feeling like we’re bragging or sharing too much or too little information.

Here are a few tips for writing a great biography:

  • Review the information you’ve shared on other social media platforms to ensure consistent messaging.

  • Lead with the most important information first.

  • Consider what you want to be known for now and in the future, more so than what you have done.

  • Describe yourself in the way you wish to be perceived.

  • Above all, be accurate.

If you get caught lying in your biography or on your resume, people won’t trust you.