How to Gather Ideas for Your Social Media Designs

By Janine Warner, David LaFontaine

One of the best ways to get ideas for designing your social media pages and profiles is to visit the websites of people and businesses you admire. Click the social media links on their sites and study what works and what doesn’t in their designs. In particular

  • Ask yourself what you like about each design and why you like it.

  • Consider the choice of photos and illustrations. Do the pictures make you want to get to know them? Does the background or other illustration add credibility or showcase their talents?

  • Pay special attention to how individuals and brands describe themselves. Many social media sites restrict your descriptions to just a few words or a sentence or two. Study how others introduce themselves to get clues about how to sum your own profile text in just a few words.

  • Determine whether you can easily find the information you’re most interested in and whether you think they did a good job of introducing themselves or promoting their business, brand, or organization.

Sometimes the best way to get ideas for your own profile is to look at someone else’s site and then return to yours with a fresh perspective. Social media sites are changing all the time. Keeping an eye on what others are doing is a great way to stay informed about new design options and creative ways to introduce yourself online.