Design Tips for Your YouTube Channel Trailer

By Janine Warner, David LaFontaine

Just like blockbuster movies generate excitement by pushing out a trailer (also known as “Preview of Coming Attractions”), your YouTube channel can start building an audience by greeting visitors with a short video that explains who you are, what you’re all about, and why they should subscribe and watch your video creations.

Take some time to carefully plan what you want to appear in your channel trailer. One good approach that we’ve seen work is pulling 1-second to 5-second segments from the videos that you have already created, and using those short sequences to form a new Greatest Hits video.

You can then record a voice-over, narrating those moments and explaining how you shot them, what makes them so special, and how you plan to deliver more content like that. You should also think about creating bumpers.

Bumpers are so-named because like on a car, these short sequences come immediately before and after your main video content.

Again, it pays to plan before you shoot such an important video for your channel. Carefully consider what visual impression you want to create in the minds of your viewers. If you are going to have a personal vlog-type channel, consider shooting in a small space to convey a sense of intimacy.

On the other hand, if you’re going to be recording your extreme sports adventures, shooting footage outdoors, on top of a rock formation that you’ve just climbed, will show your prospective viewers that you’re not just a couch-potato wannabe.