Commercial Tools for Social Media Optimization

By Ric Shreves, Michelle Krasniak

The larger the company, the more complicated the social media optimization plan tends to be. That’s why having a social profile management tool with more robust features comes in handy. Just keep in mind that extra features bring higher prices.

Sprout Social

Sprout Social offers three levels of subscriptions starting at $60 per month per user, with a 30‐day free trial. All levels include what Sprout Social calls a “Smart Inbox,” which aggregates all your messages from connected social media accounts into one manageable stream. You’ll never miss another Mention.

Crowdbooster

With Crowdbooster, you get recommendations about the most optimal time to post so that you can get the most engagement from your followers. You have access to real‐time data so you can immediately see whether you need to change your content, for example. Crowdbooster offers a free 30‐day trial; subscriptions start at $9 per month.

Sendible

Take advantage of the free 30‐day trial that Sendible offers to monitor, in real time, what’s being said about your brand. It offers powerful analytics reporting across multiple social platforms so you’ll always know how your content is doing and where improvements are needed. After the free trial, plans start at $60 per month.