5 Services that Can Track Your Social Media Influence - dummies

5 Services that Can Track Your Social Media Influence

By Janine Warner, David LaFontaine

Part of Social Media Design For Dummies Cheat Sheet

Part of keeping up with social media is to identify influencers, generate sales, and measure sentiment. Many of these services produce sophisticated analytics and reports, and the best ones charge big fees to do so. Which ones you use depend on your budget, your needs, and your preferences for how they search and generate information.

  • Klout assigns every social media user a score between 1 and 100 that purports to show how influential you are.

  • PeerIndex offers another way of ranking social media influence.

  • Empire Avenue functions like a social stock market, where participants use virtual currency to buy and sell shares in each other’s profiles.

  • Radian6, owned by Salesforce, is one of the most advanced — and expensive — ways to track keywords, identify opinion leaders, and explore social media in depth.

  • Viralheat offers a suite of tools for social media marketing, monitoring and analytics.