10 Tools for Managing Your Social Media Presence

By Ric Shreves, Michelle Krasniak

Here are ten social media management tools that are helpful. Plenty of tools are on the market, and building the right tool kit is largely a subjective exercise. If you have tools that you love, keep using them. But remember, the social media tools market is a very dynamic area, and new tools pop up every month.

Hootsuite

Hootsuite is a social media account management and publishing tool. The tool runs inside your browser, enabling you to stack your various Twitter accounts side by side in columns for easy viewing and management. Hootsuite includes publishing controls and autoscheduling to target the time when you can best reach your followers. Although most people use Hootsuite for Twitter, the tool can also handle Facebook and LinkedIn.

The free version of Hootsuite allows you to manage up to three profiles and includes basic reports. Additional features are available to paid subscribers, starting for as little as $8.99 a month. Mobile versions are available for Android and iOS devices.

Quill Engage

Quill Engage isn’t directly concerned with social media, but it certainly is helpful. The service connects to your Google Analytics account and emails you weekly and monthly reports on your website’s traffic. Quill Engage uses artificial intelligence to take all the raw data gathered by Google and convert it to meaningful analysis. The tool is free and a huge time‐saver by reducing complex data to actionable intelligence.

Buffer

Buffer is a publishing management tool with built‐in analytics. It can manage multiple accounts across Twitter, Facebook, Google+, and LinkedIn. The system includes a content discovery function to help you find items to post and helps you discover the optimal time for publishing.

Buffer offers a free plan with limited functionality and premium plans that include extra features starting at $10 a month. Unfortunately, the analytics feature isn’t free. Buffer apps are available for both Android and iOS devices. An extension called Bulk Buffer helps you upload and schedule large numbers of posts.

Instagress

Instagress automates your Instagram presence in some inventive and possibly even controversial ways. Just sign up, pick a time frame, and set up the campaign; Instagress does all the rest. The Instagress bot finds people, follows people, likes photos, posts comments on photos, and in general acts like a hyperactive “you” for the time period specified. Instagress is a bot, but it’s a darn clever bot. There’s a fee for using Instagress, but it’s very affordable. Plans start at $0.66 a day.

The system is a bit controversial as Instagram does not approve of automated posting. Instagram may ban or block it. But, for the time being, Instagress is a great way to fast‐track the growth of your Instagram account.

Facebook Insights

Facebook provides a built‐in analytics engine known as Insights. The analytics tool is available free of charge for all Facebook Pages. Insights is a genuinely useful tool and one that Facebook seems committed to improving over time. You can track the success of your posts and your engagement levels, and you can also zero in on fan demographics and the best times to post.

Twitter Analytics

Twitter Analytics is relatively new and may not be familiar to many users. The setup is a bit confusing, but it’s worth the time. The Analytics dashboard is useful and easy to use. Easy‐to‐decipher graphs show your most engaging tweets, your follower numbers, and much more. If you’re also using Twitter Ads for promoting of, the Analytics dashboard provides your reporting engine.

Klout

Klout combines analysis of user influence with content discovery and publication. You can tie your Klout account to Twitter, Facebook, Google+, LinkedIn, Instagram and Foursquare. The Klout engine gives you a score reflecting your influence. You can also use Klout to discover users to follow and content to publish. The publishing tool allows you to schedule posts and to time them to the optimal viewing hours of your audience. Klout offers all the tools mentioned free of charge.

Circloscope

Circloscope helps you manage your Google+ circles and discover new users. Multiple tools in Circloscope only work with the Chrome web browser. The extension enables you to find and filter users by influence and connections and then add them to your own circles. With a bit of cleverness, you can import your LinkedIn and Facebook friends.

Circloscope is a Chrome browser plug‐in, and the free version has almost all the features of the pro version. Bulk tools aren’t included in the free version, but they aren’t necessary.

BuzzSumo

BuzzSumo helps you discover great content that you can share with your friends and followers. Just type your keywords, and BuzzSumo hunts down content for you. You can filter by date and even by type, such as infographics about WordPress produced in the past 30 days. You can even filter the results by their popularity on Facebook, Twitter, LinkedIn, Pinterest, and Google+, letting you identify the content with the most viral potential.

BuzzSumo also enables to find the most influential users. Simply type your keywords, and the system lists relevant users. You can filter by various criteria and even follow the accounts on Twitter directly from inside BuzzSumo.

The paid version gives you a few more tools, but for many people, the free version does an admirable job. Paid plans start at $99 a month.

Tagboard

Tagboard is a hashtag search engine. Use it to find all mentions of a hashtag across multiple social channels, including Twitter, Facebook, Google+, Instagram, YouTube, and Vimeo. It’s a wonderful tool not only for discovering content, but also for planning and tracking custom hastags.

If you want to use a hashtag for a campaign, start by visiting Tagboard and performing a search to find out whether the hashtag is already in use. Use Tagboard to track the reach of your tagged posts and see who else has used the tag. You can even set up searches and then link to the search results, and it’s free!