Get Results from Visual Social Marketing - dummies

Get Results from Visual Social Marketing

By Krista Neher

Part of Visual Social Marketing For Dummies Cheat Sheet

Social media sites like Pinterest, Instagram, and Facebook are essential tools to get your message out there. Visual social marketing can create big-time results, such as the following

  • More website traffic

    When a website is shared on social networks such as Facebook and LinkedIn, an image from the site is displayed along with the link to the site. Great-looking images attracts more shares and more clicks.

  • Stronger storytelling

    You’ve likely heard the expression “A picture is worth a thousand words,” and it is true. Images can communicate more information more quickly than text can. Sharing products or experiences visually can help them make more of an impact and help you share your story in a more compelling way.

  • Higher rates of social media engagement

    Studies show that images drive more engagement (clicks, likes, and comments) than any other type of content on Facebook. Using visual elements can inspire your fans to become more engaged in your content.

  • Harnessing the newest social networks to grow your social media presence

    Visual social networks such as Pinterest and Instagram are the quickest-growing new social networks. To stay relevant and help your product stay in front of your customers and your target audience, these new social networks provide a unique opportunity.