How to Optimize Your Website to Generate Traffic from Pinterest
Pinterest has special utility for visual social media marketing. At Pinterest, users can create pinboards composed of pins of images that they share or from web pages.
Pinterest sends large amounts of referral traffic to websites, based primarily on the images on the site. Pinterest was reported to be the number-one source of referral traffic to MarthaStewart.com in 2012 and 2013, and many other e-commerce websites have generated sales directly from Pinterest.
For example, you may create a pin of a pair of boots that you spotted for sale on Amazon. Pinterest displays the image you selected of the boots from the web page.
People who follow you on Pinterest, or who are searching for boots on Pinterest, may come across the boots that you pinned. Someone who wants to learn more about them, and see where you found them, can click on the image of the boots to open the page on Amazon.com where they can buy them.
Having interesting, relevant, eye-catching images on your site is important if you want to generate traffic to your site from Pinterest.
How to create pinnable images
One quality that makes links to websites on Pinterest different from links on other social networks is that Pinterest focuses almost exclusively on images. LinkedIn pulls in the image but also pulls in some text from the website so that the image isn’t the only descriptive information that’s displayed.
In contrast, the main image, the URL, and the description you write are the only pieces of content that are displayed with the pin.
For an image to be pinnable on Pinterest, it must tell a story all by itself. It must communicate, on its own, the basic information about the link being shared.
The prominence of images on Pinterest has changed the way many businesses think about the images on their websites, especially in blog posts. The best Pinterest image is one that doesn’t relate only to the content; the image — on its own — tells you exactly what the post is about.
Pinnable images are not only important for blog posts but also relevant for any page on your website that may be shared on Pinterest.
Posting pinnable images can increase the number of people who share your content on Pinterest and generate more clicks and traffic to your site.
How to view content that’s pinned from your website
On Pinterest, you can see the content that has been pinned from your website, or from any other website. You should frequently look at the appropriate page to see the content from yoursite that’s popular on Pinterest, and to ensure that all your pages are optimized with images to generate traffic from Pinterest.
Go to www.Pinterest.com/source/yourdomain.com to see the content from your website that has been pinned to Pinterest. (Replace yourdomain.com with the website information from any domain that you want to view.)
As you can see, a wide variety of images represent the brand. For example, pins referencing specific products, such as the Iced Capp Supreme, can use images of the actual product. The relevant and attractive images are likely to generate more shares on social networks, clicks on the images, and lead to more traffic. Also, because the images look appealing, they increase awareness of Tim Hortons and its products.
When you compare the content from Tim Hortons with the content from a local coffee shop (Coffee Emporium in Cincinnati), the difference becomes clear. Because this shop uses images sparsely on its website, people who want to pin them on Pinterest have only a few images to choose from.
Having images on your website that describe the content that people want to share, as in the Tim Hortons example, generates more traffic to your site. Every page, especially product pages, should have visual images that make it easy for people to share their love of your products on Pinterest.