How to Optimize Pinterest Content for Visual Social Marketing - dummies

How to Optimize Pinterest Content for Visual Social Marketing

By Krista Neher

Creating visually appealing pins is the key to a successful social marketing Pinterest account. If your pins aren’t interesting, you get no traction from your Pinterest account. The most important thing is to pin websites or upload pins with relevant images.

If you find a site with information that you want to share but it doesn’t have an image or it has a boring image, don’t bother pinning it. Doing so can make your board look boring and unappealing.

  • Pin interesting images. Because a pin revolves around an image, having an interesting and intriguing image is the key. Choose to pin content that includes interesting images that people are likely to want to click on. Boring stock photos don’t cut it. The image is the center of a pin, so don’t pin content with irrelevant or boring photos.

  • Pin the image that’s most representative of what you’re pinning. Another factor in pinning inviting content is to choose images that are most representative of the content you’re pinning. The pinned image should describe what the pin is about.

    For example, if you’re pinning an article about new Facebook contest rules, a picture of the Facebook logo doesn’t truly describe the article you’re pinning. Instead, a picture with the words New Facebook Contest Rules and the logo is more descriptive of the content.

    When pinning websites, you’re limited because you must select from the images on the website. Regardless, try to pin content from sites with images optimized for Pinterest.

  • Make sure your pins match your board. Keep pins relevant to the boards you’re pinning on. If needed, create new boards, but keep in mind that it takes at least five pins in a board for it to look complete on your profile.

  • Pin when your audience is online. Your followers see your images when they log in to Pinterest and view their newsfeeds, which is the first thing they see when they log in. The newsfeed displays the pins from the people you follow and shows the newest pins first. If you pin when your customers are online, you’re more likely to generate views.

  • Add long keyword rich descriptions. Because many people search Pinterest for content they’re interested in, adding a complete description is the key to discoverability. The longer your description, the more likely you are to be discovered.

    The description field is 500 characters long — use as much of it as possible. (Keep the description relevant.) If you want your pins to show up in search results, be sure to use keywords that people might be searching for.

  • Write catchy descriptions. Though long descriptions are helpful for gaining exposure in searches, catchy descriptions encourage people to click and repin your content. Share what you love about the pin and make it interesting.

  • Use hashtags in descriptions. Hashtags can make pins more searchable. To add a hashtag, you place the pound sign (#) in front of the words that describe the general theme of the pin. For example, if you want to make a more searchable pin of a motorcycle jacket that you like, you may add #motorcycle #jacket to the description.

  • Pin regularly. The more often you pin, the more likely people are to see your content. Build pinning into your habits when browsing online. When you install the Pinterest browser plug-in, it becomes easy for you to quickly pin something you find interesting.

    The frequency with which you choose to pin depends on your Pinterest marketing objectives and on how much time you can dedicate to Pinterest. Plan to pin at least once a week to keep your account active.

Pinterest pins aren’t time-stamped: The date and time that a pin was created aren’t displayed beside the pin. People viewing your profile can’t see the last time you were active on Pinterest, which relieves the pressure that many marketers feel to be constantly updating social networks.

This doesn’t mean that you can create your boards, fill them with pins, and ignore your Pinterest account. The more active you are on Pinterest, the better your results.

You can always edit a pin, even after pinning it. To edit a pin, hover the cursor over the pin. You see a pencil icon displayed in the upper-right corner of the pin. Click on the icon, and the Pin detail screen opens.

From there, you can change the board that the pin is on, the description, or the source (the website from which the pin was created). You can choose to use this screen to change the website that the pin sends people to when they click on it.

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