How to Drive Website Traffic with Visual Social Marketing on Pinterest

By Krista Neher

Pinterest is popular with visual social marketers because of its ability to drive traffic to websites. Pinterest sends more traffic to websites than Twitter, YouTube, LinkedIn, and Google+ combined. Pinterest has the potential, therefore, to be a major source of traffic to your site.

People search Pinterest for topics they’re interested in — recipes, workouts, design ideas, clothes, shoes, inspiration, and more. After they find a pin that interests them, they often click on it to view the website from which the pin was created. That’s how Pinterest sends traffic to websites.

Optimizing your website for Pinterest can help you get more traffic from Pinterest.

How to find content pinned from websites

One of the first things you can do to understand how to generate traffic to your website from Pinterest is to find the content that’s already being pinned from your site.

To find content pinned from your site, go to www.Pinterest.com/source/YourDomainName.com (substitute your domain name in italics). You can also view content that’s pinned from any other domain by using the same website address.

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Viewing the content that’s already pinned from your website can give you insight into the kind of content that people are interested in sharing from your site.

How to make your website friendly for visual social marketing on Pinterest

Pinterest can generate huge amounts of traffic to your website as a visual social marketing tool, and making your site easy to pin means that more content from your site will be pinned.

How to add pinnable images to your site

Make sure that every page on your site has at least one pinnable image — one that, by itself, describes what the page is about.

One website owner discovered the importance of having pinnable images on her site a few years ago. She was looking at the Pinterest page for Boot Camp Digital and found a photo of herself pinned there. She wasn’t sure why someone would pin her picture, so when she looked at it in more detail, she found that the person was pinning a report from her site on Google+.

The page that was being pinned included a copy of the report. Because the report was on the page, there was no need to include an image of the report from a website design perspective. The picture of her was an image from the sidebar.

Because the web page contained no images, when pinning the page the pinner had to select an image from the sidebar, and she selected the image of me.

Upon discovering this, she realized the need for our site to contain pinnable images to drive more traffic. She created a picture to represent the report.

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The second picture shows an image of the report. After the image on the page was replaced by a picture of the report, it generated more pins and traffic.

Assess your website, especially the pages that you want people to share on Pinterest.

How to add the Pin It button to your site

To encourage people to pin your website, add the Pin It button to content that people may want to share on Pinterest. Many sites have already done this on their product pages, blog posts, and resource pages.

Your webmaster should be able to add this button to your site. Alternatively, if you use a website platform that supports plug-ins, such as WordPress, you should be able to find a Pinterest plug-in.