Elements of Pin-Worthy Content
The most effective way to use Pinterest for marketing is to create content that is pin-worthy and encourages others to buzz about your business (even if you don’t toot your own horn). Here are some key elements to pin-worthy content:
It has a dazzling, eye-catching image. No matter what else your content has, a great image is mandatory to encourage sharing. Yes, you can have a bad image and still get shared on occasion. The key word is on occasion. You are looking for images that are either beautiful or interesting, that catch the eye quickly, and that promise that a click-through will take you to something very interesting.
It is easy to pin. The easier you make it for a visitor to your site to pin, the more likely they are to do it. You can use the Pin It Button for Websites from http://pinterest.com/about/goodies. If you use WordPress, you can find a number of Pinterest Pin It plug-ins.
The content on the page being linked is fabulous. People want to link to content that is useful, fun, entertaining, instructional, and so on. Beyond having a great image, you also need to be sure that people who are considering pinning your content see there is more to the URL than a pretty picture.
Your images are optimized. The image should not only look good, it should also be optimized for Pinterest or it might get passed over for a pin by a savvy member. That means a large image (at least 250 pixels to look good in pin results pages, and up to 600 pixels wide to look good on a pin page).