Basics of the Pinterest Profile for Visual Social Marketing - dummies

Basics of the Pinterest Profile for Visual Social Marketing

By Krista Neher

Similar to other social networks, getting your visual marketing campaign started on Pinterest involves creating a profile. The elements of your Pinterest profile can be edited by clicking on your profile picture in the upper-right corner of your profile. Then navigate down to Settings and click on this navigation item. The screen displays all your account settings and information.

To explore your profile information, select the Your Profile and Pins option from the profile icon drop-down menu. Your profile is displayed with a small pencil icon in the lower-right corner of the profile information section, toward the top. Click the pencil icon to view the Edit Profile page. On this page, you can edit your name, picture, username, location, and website and fill in the About You section.

The elements of a Pinterest account include:

  • Account URL: The URL or website address of your Pinterest account is set by default at (Replace the italicized text with your real username.) This is the unique website address where people can view your Pinterest account. Your username should match the username you use on other social networks, unless you use them for different purposes, and it should uniquely describe you.

  • Profile picture: In the upper-right corner of a Pinterest profile page is the profile picture. If you’re creating a Pinterest account for a business, this should be your logo. For an individual, it should be a picture that clearly shows who you are, and it should, ideally, match the profile picture you use on other social networks.

  • Name: Beside your profile picture, your name (first, last) is displayed. This name is your username, not the one you enter in your profile information. If you want to remain anonymous or unable to be found on Pinterest, be sure to adjust how you complete the name fields in your profile settings.

  • About You: The About You section, displayed below your name, is limited to 160 characters. Use them wisely, to clearly describe what you do in an interesting and appealing way.

    Also, keep in mind that Pinterest users often search for other pinners to connect with, and they may search by information in the contents of the About You section of your page. For this reason, you should use words that people search for in the About You section of your website.

  • Location: The location displayed below your profile picture is based on the location that’s entered in the Edit Profile section. Enter text into this field to describe your location; it can be your neighborhood, city, state, or country.

  • Website: Whether you create a personal or professional Pinterest account, you can add a website. People can click on the website link to go to your website, and Pinterest gives you the option to verify your website. Verifying your website helps Pinterest confirm that you’re the owner of the site you link your profile to.

    The benefit of verifying your site is that it then shows up on profiles and in search results. You need access to the code of your website to verify.

    To verify your site, click the Verify website button on the Edit Profile page. Pinterest generates a verification file containing code that must be added to your website. Contact your webmaster to add this code to your site to verify it for Pinterest.

    You can also verify by adding a meta tag to your website. To generate the verification meta tag, click the Verify By Metatag link at the bottom of the verification screen. The next screen generates meta code that can be added to the header of your website.

    After the code is added or the file is uploaded, click the red Complete Verification button to confirm that the verification was a success. A website that has been verified displays a verification next to the website on the profile screen. Adding a verified website to your profile also allows you to access analytics.

  • Social networks: Pinterest lets you connect your social networks to your account. Social networks are displayed at the bottom of the settings page. Your social networks are displayed in your profile beside your website. You can now connect Facebook, Google+, Gmail, Twitter, and Yahoo!.

    Connecting these social networks displays icons with links to your profiles. Connecting social networks to your profile can be completed on the Account Settings page. To navigate to this page, click on your username in the upper-right corner of your profile and select Account Settings from the drop-down list. Adding social networks happens about halfway down the page.