How to Configure Your LinkedIn News Feed

By Joel Elad

You may wonder how LinkedIn pulls together relevant articles and news sources. LinkedIn uses an undisclosed algorithm and additional variables to decide what articles are included in your news feed. In addition, your first-degree connections plus the following three sources help determine the content of each person’s news feed:

  • Influencers: Years ago, LinkedIn reached out to 500 prominent people around the world — from CEOs such as Jack Welch and Richard Branson, to authors such as Deepak Chopra, Guy Kawasaki, and Tony Robbins, and to popular entrepreneurs such as Mark Cuban — to share their wisdom and experience and generate discussions in the business community. The content of these thought leaders was published on LinkedIn and given prominent placement. Because of the high number of members viewing, liking, and commenting on these influencers’ posts, LinkedIn added more influencers.
  • Channels: The articles in your feed can be categorized by topic, such as career aspects (leadership and management or marketing and advertising), large industries (such as banking and finance, big data, or social media), and specialized niches (such as green business or customer experience).
  • Publishers: When you need to catalog and present lots of publishable information, it helps to go directly to the source. LinkedIn identifies publishers of all shapes and sizes, including traditional news outlets such as The New York Times, The Wall Street Journal, and Time Magazine, services such as Reuters and Yahoo! News, and even niche audiences such as National Geographic, Entrepreneur Media, Harvard Business Review, and the TED Talks series.

When you set up your LinkedIn account, you may have been asked to choose some of these elements to follow, which means they will appear in your news feed. However, you can customize which sources you want to follow at any time.

Scroll down your home page until you reach the Add to Your Feed section, and click View All Recommendations. The news feed following page is displayed. Three headers appear below the top navigation bar: Follow Fresh Perspectives, X Following, and Y Followers (where X and Y are the number of people and topics you are following and who are following you, respectively).

LinkedIn follow recommendations
See whom LinkedIn recommends you can follow.

Click the Follow Fresh Perspectives header, if necessary, to display influencers, channels, people, topics, and publishers you might want to follow, based on your profile and how interactions. Each tile contains a photo, a name, the number of followers, and if available, the name of a first-degree connection who is also a follower.

Click tiles to see their LinkedIn page and read their most recent set of articles. If you want to follow a source, click the Follow button at the bottom of the tile; the button changes to Following. If you change your mind at any time, just click the Following button.

As you decide which influencers, channels, or publishers to follow, keep in mind that if you simply click inside the tiles, you will be taken to their LinkedIn pages, not changing your subscription to those sources.

When you want to curate the sources you’re following, click Following below the top navigation bar to see all your sources. By default, every first-degree connection is a source, along with the influencers, companies, and topics you’ve chosen. When you don’t want a person or source in your news feed, simply click Following (which will then change to Follow).

To speed up the process, click the filter icon near the top right of the screen to display the filter menu shown below. You can display only your first-degree connections (the Connections option), people you’re following whom you’re not connected to (Out-of-Network), and more.

LinkedIn news sources
Review your news sources to decide whom you still want to follow in your news feed.

When you’ve finished following and unfollowing news sources, click the blue Done button in the top-right corner to return to your home page.