{"appState":{"pageLoadApiCallsStatus":true},"categoryState":{"relatedCategories":{"headers":{"timestamp":"2022-08-15T12:31:11+00:00"},"categoryId":33611,"data":{"title":"Social Media","slug":"social-media","image":{"src":null,"width":0,"height":0},"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611}],"parentCategory":{"categoryId":33512,"title":"Technology","slug":"technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"}},"childCategories":[{"categoryId":34508,"title":"TikTok","slug":"tiktok","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34508"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0}},{"categoryId":33612,"title":"Facebook","slug":"facebook","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33612"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0}},{"categoryId":33613,"title":"Instagram","slug":"instagram","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33613"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0}},{"categoryId":33614,"title":"LinkedIn","slug":"linkedin","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33614"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0}},{"categoryId":33615,"title":"Twitter","slug":"twitter","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33615"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0}},{"categoryId":33616,"title":"YouTube","slug":"youtube","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33616"},"image":{"src":"/img/background-image-1.daf74cf0.png","width":0,"height":0}},{"categoryId":33617,"title":"General Social Media","slug":"general-social-media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33617"},"image":{"src":"/img/background-image-2.fabfbd5c.png","width":0,"height":0}}],"description":"Like! Pin! Retweet! Share! Social media can be a total blast (until your thumb slips and you Like your ex's post. Oops.). Check out our how-tos for Facebook and beyond.","relatedArticles":{"self":"https://dummies-api.dummies.com/v2/articles?category=33611&offset=0&size=5"},"hasArticle":true,"hasBook":true},"_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"}},"relatedCategoriesLoadedStatus":"success"},"listState":{"list":{"count":10,"total":378,"items":[{"headers":{"creationTime":"2020-09-21T18:48:55+00:00","modifiedTime":"2022-08-10T16:42:46+00:00","timestamp":"2022-08-10T18:01:05+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"YouTube","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33616"},"slug":"youtube","categoryId":33616}],"title":"Understanding Your YouTube Channel Audience","strippedTitle":"understanding your youtube channel audience","slug":"understanding-your-youtube-channel-audience","canonicalUrl":"","seo":{"metaDescription":"Promoting your YouTube channel is important for those looking to be successful YouTubers. Use this guide to gain insight into your audience.","noIndex":0,"noFollow":0},"content":"Video reports and audience retention graphs are designed to help you understand how well your viewers are responding to your <a href=\"https://www.dummies.com/social-media/youtube/creating-great-youtube-content/\" target=\"_blank\" rel=\"noopener\">YouTube channel content</a>. To find out who’s watching your YouTube videos, you have to try a different tack: check out YouTube’s audience reports.\r\n<h2 id=\"tab1\" ><a name=\"_Toc42547824\"></a>Diving into YouTube’s demographics metrics</h2>\r\nIt helps to know who’s watching your YouTube content so that you can make important content-planning decisions. The Audience tab of <a href=\"https://www.dummies.com/social-media/youtube/getting-started-with-youtube-analytics/\" target=\"_blank\" rel=\"noopener\">YouTube Analytics</a> is a fascinating way to analyze your channel demographics, because you can get concrete information about your audience members’ gender, age, and country of residence.\r\n<p class=\"article-tips remember\">Certain audience reports allow you to filter to see results explicitly from your subscriber base. Sometimes, it’s interesting to see whether your subscriber demographics mirror your general audience demographics.</p>\r\nTo access audience reports, follow these steps:\r\n<ol>\r\n \t<li>Go to <a href=\"http://www.youtube.com/\" target=\"_blank\" rel=\"noopener\">YouTube</a>.</li>\r\n \t<li>Log on to your YouTube account.If you see the blue Sign In button in the top right corner of the YouTube home page, enter your email address and password.</li>\r\n \t<li>Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser.</li>\r\n \t<li>Choose Analytics from the navigation menu.</li>\r\n \t<li>Click to open the Audience tab on the Reports menu.Here you find summary reports of age and gender.\r\n\r\n[caption id=\"attachment_273537\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273537 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-analytics-reports.jpg\" alt=\"YouTube Analytics\" width=\"556\" height=\"416\" /> YouTube Analytics age-and-gender report.[/caption]</li>\r\n \t<li>Click the See More link at the bottom of the Age and Gender summary report, and examine the charts and their accompanying details.It’s terrific if your audience is exactly what you thought it would be. If it isn’t, revisit your assumptions. You may find that your content is having wider interest, which may be a good thing. Conversely, if you’re not seeing enough traction, perhaps you’re not engaging enough with key creators and fans in your core demographic to help you get the word out.</li>\r\n \t<li>Refine the report to show only subscribed viewers by choosing Subscription Status from the filter drop-down menu.Look closely at how the graphs change. If you see a big difference, determine whether subscription requests are working more broadly than expected, because your content certainly is appealing to others.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">Make it a habit to compare your demographic information over time to detect any shifts in your audience.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc42547825\"></a>Diving into YouTube subscribers metrics</h2>\r\nKnowing your YouTube subscribers’ patterns and where they’re doing their subscribing is an important part of your channel management responsibilities. YouTube is well aware of that, which is why it offers a subscription source report as part of YouTube Analytics. Here’s how to access it:\r\n<ol>\r\n \t<li>Go to <a href=\"http://www.youtube.com/\" target=\"_blank\" rel=\"noopener\">YouTube</a>.</li>\r\n \t<li>Log on to your YouTube account.If you see the blue Sign In button in the top right corner of the YouTube home page, enter your email address and password.</li>\r\n \t<li>Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser.</li>\r\n \t<li>Bring up the Analytics section of YouTube Studio.</li>\r\n \t<li>Click on Advanced Mode from the top right of the screen.Within the Advanced Mode window, click on More from the Reports menu and find the Subscription Source option.</li>\r\n \t<li>Look at the report’s table section to see where on YouTube your audience subscribes to your channel.In addition to subscriber gains, you see the number of subscribers lost, too, which is a normal part of channel activity.\r\n\r\n[caption id=\"attachment_273538\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273538 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-subscribers.jpg\" alt=\"YouTube subscribers report\" width=\"556\" height=\"416\" /> YouTube subscribers report.[/caption]</li>\r\n</ol>\r\nInterested in learning more? Check out our <a href=\"https://www.dummies.com/social-media/youtube/youtube-channels-for-dummies-cheat-sheet/\" target=\"_blank\" rel=\"noopener\">YouTube Channels Cheat Sheet</a>.","description":"Video reports and audience retention graphs are designed to help you understand how well your viewers are responding to your <a href=\"https://www.dummies.com/social-media/youtube/creating-great-youtube-content/\" target=\"_blank\" rel=\"noopener\">YouTube channel content</a>. To find out who’s watching your YouTube videos, you have to try a different tack: check out YouTube’s audience reports.\r\n<h2 id=\"tab1\" ><a name=\"_Toc42547824\"></a>Diving into YouTube’s demographics metrics</h2>\r\nIt helps to know who’s watching your YouTube content so that you can make important content-planning decisions. The Audience tab of <a href=\"https://www.dummies.com/social-media/youtube/getting-started-with-youtube-analytics/\" target=\"_blank\" rel=\"noopener\">YouTube Analytics</a> is a fascinating way to analyze your channel demographics, because you can get concrete information about your audience members’ gender, age, and country of residence.\r\n<p class=\"article-tips remember\">Certain audience reports allow you to filter to see results explicitly from your subscriber base. Sometimes, it’s interesting to see whether your subscriber demographics mirror your general audience demographics.</p>\r\nTo access audience reports, follow these steps:\r\n<ol>\r\n \t<li>Go to <a href=\"http://www.youtube.com/\" target=\"_blank\" rel=\"noopener\">YouTube</a>.</li>\r\n \t<li>Log on to your YouTube account.If you see the blue Sign In button in the top right corner of the YouTube home page, enter your email address and password.</li>\r\n \t<li>Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser.</li>\r\n \t<li>Choose Analytics from the navigation menu.</li>\r\n \t<li>Click to open the Audience tab on the Reports menu.Here you find summary reports of age and gender.\r\n\r\n[caption id=\"attachment_273537\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273537 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-analytics-reports.jpg\" alt=\"YouTube Analytics\" width=\"556\" height=\"416\" /> YouTube Analytics age-and-gender report.[/caption]</li>\r\n \t<li>Click the See More link at the bottom of the Age and Gender summary report, and examine the charts and their accompanying details.It’s terrific if your audience is exactly what you thought it would be. If it isn’t, revisit your assumptions. You may find that your content is having wider interest, which may be a good thing. Conversely, if you’re not seeing enough traction, perhaps you’re not engaging enough with key creators and fans in your core demographic to help you get the word out.</li>\r\n \t<li>Refine the report to show only subscribed viewers by choosing Subscription Status from the filter drop-down menu.Look closely at how the graphs change. If you see a big difference, determine whether subscription requests are working more broadly than expected, because your content certainly is appealing to others.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">Make it a habit to compare your demographic information over time to detect any shifts in your audience.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc42547825\"></a>Diving into YouTube subscribers metrics</h2>\r\nKnowing your YouTube subscribers’ patterns and where they’re doing their subscribing is an important part of your channel management responsibilities. YouTube is well aware of that, which is why it offers a subscription source report as part of YouTube Analytics. Here’s how to access it:\r\n<ol>\r\n \t<li>Go to <a href=\"http://www.youtube.com/\" target=\"_blank\" rel=\"noopener\">YouTube</a>.</li>\r\n \t<li>Log on to your YouTube account.If you see the blue Sign In button in the top right corner of the YouTube home page, enter your email address and password.</li>\r\n \t<li>Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser.</li>\r\n \t<li>Bring up the Analytics section of YouTube Studio.</li>\r\n \t<li>Click on Advanced Mode from the top right of the screen.Within the Advanced Mode window, click on More from the Reports menu and find the Subscription Source option.</li>\r\n \t<li>Look at the report’s table section to see where on YouTube your audience subscribes to your channel.In addition to subscriber gains, you see the number of subscribers lost, too, which is a normal part of channel activity.\r\n\r\n[caption id=\"attachment_273538\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273538 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-subscribers.jpg\" alt=\"YouTube subscribers report\" width=\"556\" height=\"416\" /> YouTube subscribers report.[/caption]</li>\r\n</ol>\r\nInterested in learning more? Check out our <a href=\"https://www.dummies.com/social-media/youtube/youtube-channels-for-dummies-cheat-sheet/\" target=\"_blank\" rel=\"noopener\">YouTube Channels Cheat Sheet</a>.","blurb":"","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9202"}},{"authorId":33416,"name":"Theresa Go","slug":"theresa-go","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33416"}},{"authorId":33417,"name":"Matt Ciampa","slug":"matt-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33417"}},{"authorId":33418,"name":"Rich Murphy","slug":"rich-murphy","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33418"}}],"primaryCategoryTaxonomy":{"categoryId":33616,"title":"YouTube","slug":"youtube","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33616"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Diving into YouTube’s demographics metrics","target":"#tab1"},{"label":"Diving into YouTube subscribers metrics","target":"#tab2"}],"relatedArticles":{"fromBook":[{"articleId":273522,"title":"Getting Started with YouTube Analytics","slug":"getting-started-with-youtube-analytics","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273522"}},{"articleId":273516,"title":"How to Add Music to Your YouTube 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Channels For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"9202\">Rob Ciampa</b></b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b><b data-author-id=\"33416\">Theresa Go</b></b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b><b data-author-id=\"33417\">Matt Ciampa</b></b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b><b data-author-id=\"33418\">Rich Murphy</b></b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics.</p>","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide 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","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33416"}},{"authorId":33417,"name":"Matt Ciampa","slug":"matt-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. 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","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33418"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;youtube&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119688051&quot;]}]\" id=\"du-slot-62f3f261d60bd\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;youtube&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119688051&quot;]}]\" id=\"du-slot-62f3f261d694d\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Explore","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-08-10T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":273536},{"headers":{"creationTime":"2016-03-26T14:17:46+00:00","modifiedTime":"2022-08-10T13:17:36+00:00","timestamp":"2022-08-10T18:01:04+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"Facebook","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33612"},"slug":"facebook","categoryId":33612}],"title":"How to Search on Facebook for a Specific Person","strippedTitle":"how to search on facebook for a specific person","slug":"how-to-search-for-a-specific-person-on-facebook","canonicalUrl":"","seo":{"metaDescription":"Learn how to find a specific person in Facebook by using its search function and two different methods for searching.","noIndex":0,"noFollow":0},"content":"The search box at the top of Facebook's site allows you to search for a specific person by name. You can use it to <a href=\"https://www.dummies.com/article/technology/social-media/facebook/how-to-find-people-you-know-on-facebook-218751/\" target=\"_blank\" rel=\"noopener\">find people</a> you're already friends with and you just want to go to their timelines, or to find people you aren’t friends with yet.\r\n\r\nBut basic search can be a little confusing because Facebook auto-completes the names that you type and assumes you’re trying to get to your friends’ timelines. If you’re the type of person who is used to pressing the Enter key to begin a search, this can send you to friends’ timelines when you meant to search for someone <i>else</i> named James, for example.\r\n\r\nRead on to learn better strategies for finding people on Facebook.\r\n<p class=\"article-tips tip\">You can also use the search box at the top of the site to find posts, pages, groups, events, and even things your friends have liked.</p>\r\n\r\n<h2 id=\"tab1\" >Two basic ways to use Search in Facebook</h2>\r\nYou’ll wind up using search two basic ways. The first way is if the name of the person you’re looking for (or at least someone with the same name) appears in the auto-complete menu. You can accomplish that sort of search following these steps:\r\n<ol class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">Begin typing the name you're looking for in the search box.</p>\r\n<p class=\"child-para\">Pay attention to the people who appear in the autocomplete menu. Facebook displays first your friends and then friends of friends. There’s a good chance that you may find the person you’re looking for in this menu.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">If you see the name in the autocomplete menu, use your mouse or arrow keys to highlight the person you're looking for.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Click the name or press Enter.</p>\r\n<p class=\"child-para\">This brings you to the person's timeline, where you can verify that you know the person and add them as a friend.</p>\r\n</li>\r\n</ol>\r\n<strong>Use \"See More\" for a further search</strong>\r\n<ol class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">Type the person's full name in the search box.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Click See More at the bottom of the search menu.</p>\r\n<p class=\"child-para\">The search menu expands to reveal new options for search. So, if you type Jane Smith and then click See More, you can now either search People Named Jane Smith, Pages Named Jane Smith, or Places Named Jane Smith.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Click the People Named <i><friend’s name></i> option.</p>\r\n<p class=\"child-para\">A blue friend icon is next to this option. A search results page appears with larger previews of people’s profile pictures and timeline info. The right side of the page also has options for narrowing your search using fields such as Gender, Employer, Current City, and so on.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Use the fields on the right side of the page to zero in on your actual friend.</p>\r\n<p class=\"child-para\">This might be information like where your friend works or where they're from.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">When you find the person you’re looking for, add them as a friend.</p>\r\n</li>\r\n</ol>","description":"The search box at the top of Facebook's site allows you to search for a specific person by name. You can use it to <a href=\"https://www.dummies.com/article/technology/social-media/facebook/how-to-find-people-you-know-on-facebook-218751/\" target=\"_blank\" rel=\"noopener\">find people</a> you're already friends with and you just want to go to their timelines, or to find people you aren’t friends with yet.\r\n\r\nBut basic search can be a little confusing because Facebook auto-completes the names that you type and assumes you’re trying to get to your friends’ timelines. If you’re the type of person who is used to pressing the Enter key to begin a search, this can send you to friends’ timelines when you meant to search for someone <i>else</i> named James, for example.\r\n\r\nRead on to learn better strategies for finding people on Facebook.\r\n<p class=\"article-tips tip\">You can also use the search box at the top of the site to find posts, pages, groups, events, and even things your friends have liked.</p>\r\n\r\n<h2 id=\"tab1\" >Two basic ways to use Search in Facebook</h2>\r\nYou’ll wind up using search two basic ways. The first way is if the name of the person you’re looking for (or at least someone with the same name) appears in the auto-complete menu. You can accomplish that sort of search following these steps:\r\n<ol class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">Begin typing the name you're looking for in the search box.</p>\r\n<p class=\"child-para\">Pay attention to the people who appear in the autocomplete menu. Facebook displays first your friends and then friends of friends. There’s a good chance that you may find the person you’re looking for in this menu.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">If you see the name in the autocomplete menu, use your mouse or arrow keys to highlight the person you're looking for.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Click the name or press Enter.</p>\r\n<p class=\"child-para\">This brings you to the person's timeline, where you can verify that you know the person and add them as a friend.</p>\r\n</li>\r\n</ol>\r\n<strong>Use \"See More\" for a further search</strong>\r\n<ol class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">Type the person's full name in the search box.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Click See More at the bottom of the search menu.</p>\r\n<p class=\"child-para\">The search menu expands to reveal new options for search. So, if you type Jane Smith and then click See More, you can now either search People Named Jane Smith, Pages Named Jane Smith, or Places Named Jane Smith.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Click the People Named <i><friend’s name></i> option.</p>\r\n<p class=\"child-para\">A blue friend icon is next to this option. A search results page appears with larger previews of people’s profile pictures and timeline info. The right side of the page also has options for narrowing your search using fields such as Gender, Employer, Current City, and so on.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Use the fields on the right side of the page to zero in on your actual friend.</p>\r\n<p class=\"child-para\">This might be information like where your friend works or where they're from.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">When you find the person you’re looking for, add them as a friend.</p>\r\n</li>\r\n</ol>","blurb":"","authors":[{"authorId":9134,"name":"Carolyn Abram","slug":"carolyn-abram","description":" <p><b>Carolyn Abram</b> was a Facebook employee when the site was young. Her work explaining how to use Facebook began then and has continued ever since. She is also a fiction writer.</P> <P><b>Amy Karasavas</b> is a former Facebook employee who helped launch app directories, developers&#8217; resources, and user testing tools. She currently works as a sommelier.</p> ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9134"}}],"primaryCategoryTaxonomy":{"categoryId":33612,"title":"Facebook","slug":"facebook","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33612"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Two basic ways to use Search in Facebook","target":"#tab1"}],"relatedArticles":{"fromBook":[{"articleId":252587,"title":"How to View Tagged Photos and Videos of Yourself on Facebook","slug":"view-tagged-photos-videos-facebook","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/252587"}},{"articleId":252584,"title":"Safety Tips for Buying and Selling on Facebook","slug":"safety-tips-buying-selling-facebook","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/252584"}},{"articleId":252581,"title":"How to Use Facebook Marketplace on Your Phone","slug":"use-facebook-marketplace-phone","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/252581"}},{"articleId":252576,"title":"Fundraising for Causes on Facebook","slug":"fundraising-causes-facebook","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/252576"}},{"articleId":252572,"title":"How to Create a Fundraiser on Facebook","slug":"create-fundraiser-facebook","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/252572"}}],"fromCategory":[{"articleId":254611,"title":"Reviewing Facebook’s Local Report to Learn about Activity Nearby","slug":"reviewing-facebooks-local-report-learn-activity-nearby","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254611"}},{"articleId":254606,"title":"Gain Insight about Your Facebook Followers with the Followers Report","slug":"gain-insight-facebook-followers-followers-report","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254606"}},{"articleId":254601,"title":"How to Set Up Facebook Live","slug":"set-facebook-live","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254601"}},{"articleId":254598,"title":"Advertising Options with Facebook Messenger","slug":"advertising-options-facebook-messenger","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254598"}},{"articleId":254589,"title":"How to Use Facebook Messenger Chatbots","slug":"use-facebook-messenger-chatbots","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254589"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281718,"slug":"facebook-for-dummies","isbn":"9781119782100","categoryList":["technology","social-media","facebook"],"amazon":{"default":"https://www.amazon.com/gp/product/1119782104/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119782104/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119782104-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119782104/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119782104/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/facebook-for-dummies-8e-cover-9781119782100-203x255.jpg","width":203,"height":255},"title":"Facebook For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><b><b data-author-id=\"9134\">Carolyn Abram</b></b> was a Facebook employee when the site was young. Her work explaining how to use Facebook began then and has continued ever since. She is also a fiction writer.</P> <P><b>Amy Karasavas</b> is a former Facebook employee who helped launch app directories, developers&#8217; resources, and user testing tools. She currently works as a sommelier.</p> <p><b>Carolyn Abram</b> was a Facebook employee when the site was young. Her work explaining how to use Facebook began then and has continued ever since. She is also a fiction writer.</P> <P><b><b data-author-id=\"11300\">Amy Karasavas</b></b> is a former Facebook employee who helped launch app directories, developers&#8217; resources, and user testing tools. She currently works as a sommelier.</p>","authors":[{"authorId":9134,"name":"Carolyn Abram","slug":"carolyn-abram","description":" <p><b>Carolyn Abram</b> was a Facebook employee when the site was young. Her work explaining how to use Facebook began then and has continued ever since. She is also a fiction writer.</P> <P><b>Amy Karasavas</b> is a former Facebook employee who helped launch app directories, developers&#8217; resources, and user testing tools. She currently works as a sommelier.</p> ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9134"}},{"authorId":11300,"name":"Amy Karasavas","slug":"amy-karasavas","description":" <p><b>Carolyn Abram</b> was a Facebook employee when the site was young. Her work explaining how to use Facebook began then and has continued ever since. She is also a fiction writer.</P> <P><b>Amy Karasavas</b> is a former Facebook employee who helped launch app directories, developers&#8217; resources, and user testing tools. She currently works as a sommelier.</p> ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/11300"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;facebook&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119782100&quot;]}]\" id=\"du-slot-62f3f260e3f66\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;facebook&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119782100&quot;]}]\" id=\"du-slot-62f3f260e5029\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Solve","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2021-09-15T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":162607},{"headers":{"creationTime":"2016-03-26T07:54:08+00:00","modifiedTime":"2022-08-04T19:30:33+00:00","timestamp":"2022-08-05T00:01:09+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"YouTube","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33616"},"slug":"youtube","categoryId":33616}],"title":"SEO Tips for Your YouTube Channel","strippedTitle":"seo tips for your youtube channel","slug":"seo-tips-for-your-youtube-channel","canonicalUrl":"","seo":{"metaDescription":"Do you want your YouTube vidoes to be found? Try implementing these SEO tips for each of your YouTube videos, from Dummies.com.","noIndex":0,"noFollow":0},"content":"You may already be familiar with the concept of <em>discoverability</em> — helping YouTube get your content in front of the right viewers through recommendations and search so that they watch <em>your</em> content rather than somebody else’s. Though watch time is a critical part of YouTube’s recommendation engine, a video’s <em>metadata</em> — its title, description, and tags — plays an important role in getting the video found in the first place.\r\n\r\n<a href=\"https://www.dummies.com/web-design-development/search-engine-optimization/the-seo-benefits-of-video/\" target=\"_blank\" rel=\"noopener\">Video search engine optimization</a> (<em>video SEO,</em> for short) is all about telling YouTube something about your video. For traditional web SEO, search engines such as Google, Bing, and Yahoo! would analyze the content on your site, figure out what was important, and then offer up your content to the most relevant searchers. Over time, these search engines factored in elements such as links, sharing, and clicks to determine how popular particular content ended up being on the web.\r\n\r\nYouTube doesn’t work like web SEO because it can’t (yet) watch your content to determine what your video is about. Instead, it has to rely on your metadata and how the community reacts by way of watch time, social media shares, and embedded links for the video on external sites.\r\n<p class=\"article-tips remember\">It’s a lot easier to get your video SEO house in order upfront rather than deal with it after you’ve published all your content.</p>\r\nWhat exactly is meant by <em>optimization</em> in <em>search engine optimization?</em> <em>Optimization</em> is about intelligently and systematically putting together a proper description of your video so that\r\n<ul>\r\n \t<li>YouTube understands what your content is about in order to better offer your video to the most appropriate searchers</li>\r\n \t<li>Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content</li>\r\n \t<li>Viewers are more likely to click on your content versus other search results offered</li>\r\n</ul>\r\nThese are the goals you want to achieve.\r\n<h2 id=\"tab1\" ><a name=\"_Toc42547777\"></a><a name=\"_Toc42683317\"></a>SEO tips for YouTube video titles</h2>\r\nThe video title is the most important piece of metadata that you create. As important as the title is to YouTube and the major search engines, you have to also ensure that it works for people. The trouble is that it can’t look as though you’re trying too hard to grab folks’ attention.\r\n\r\nExaggerated, inaccurate titles, such as “You won’t believe what happens to the 12 kittens in this video,” may generate more clicks, but the search engines won’t bite and they will likely ignore your content. Also avoid “breathless” wording such as “most epic” or “blow your mind.”\r\n<p class=\"article-tips remember\">Strike a balance between attracting humans and attracting search engines when you create and optimize a title for a video.</p>\r\nYour title appears in many places:\r\n<ul>\r\n \t<li>On the Watch page under the actual video</li>\r\n \t<li>In a YouTube search</li>\r\n \t<li>In Google, Bing, and Yahoo! searches</li>\r\n \t<li>As part of a playlist</li>\r\n \t<li>Under YouTube recommended videos</li>\r\n</ul>\r\nSelecting a title isn’t complicated, but you must be somewhat methodical.\r\n<p class=\"article-tips remember\">Though you can use 100 characters in a video title, only 70 characters show up in search results on a desktop computer, though some mobile devices show only about 40, so you have to make the characters count. Titles on recommended videos are further truncated. You can create a longer title, but it’s visible only on the Watch page. The goal of video SEO is to attract viewers to the video in the first place. Limiting the title is no good either because it may impair search algorithm matching.</p>\r\nUse the following approach to pick a title for your YouTube video:\r\n<ol>\r\n \t<li>Determine the keywords. These are the important words that people search for. Make sure they’re part of your video content as well as the other metadata associated with your video, such as the Tag and Description fields. If you work for Acme Electric and you’re marketing the new Z500 convection oven, your keywords would include <em>Acme Electric, Z500,</em> and <em>convection oven.</em></li>\r\n \t<li>Add a descriptive phrase to the title. Your keywords alone may not be enough. Determine why your viewers would be searching for your product or your video. They may want installation instructions or product reviews, for example. Terms such as “how to install” and “product review” aid you in both search and views.</li>\r\n \t<li>Move branding keywords to the end of the title. Viewers will search for your brands, but they need to see the descriptive information first.</li>\r\n \t<li>If your YouTube video is part of a series, include an episode number at the end of the title. Even if your videos are part of a playlist, your viewers may end up searching separately, so make it easy and logical for them to find another episode.</li>\r\n</ol>\r\n<p class=\"article-tips remember\">Include title keywords in the tag and description metadata.</p>\r\n<p class=\"article-tips tip\">Before you even upload anything to YouTube, it’s good practice to rename the video file itself to a title that accurately represents its content. YouTube keeps the original reference file title on the video no matter how many times you end up changing the title.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc42547778\"></a><a name=\"_Toc42683318\"></a>SEO tips for YouTube video descriptions</h2>\r\nYou should make good use of the 5,000-character field that YouTube provides for describing your video. It’s a great place to add details about not only your video but also your channel, along with links for other videos, subscriptions, other channels, and websites. In other words, it’s a goldmine for both metadata and user guidance. The viewers who care about your video will read the description, so make it worth their while.\r\n\r\n[caption id=\"attachment_273524\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273524 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-description.jpg\" alt=\"YouTube description\" width=\"556\" height=\"417\" /> A well-constructed YouTube Description field.[/caption]\r\n\r\nThe YouTube video description should\r\n<ul>\r\n \t<li><strong>Explain</strong> in greater detail what your video and your channel are about.</li>\r\n \t<li><strong>Extend</strong> the viewer’s experience by providing additional detail around what is shown in the video. For example, if you have a video on cooking, the Description field is a great place to include a copy of the recipe.</li>\r\n \t<li><strong>Trigger</strong> the viewer to do something. That might include watching another video, making a purchase, supporting your cause, and more.</li>\r\n \t<li><strong>Entice</strong> people to view. The first couple of lines of the description show up in search results, so you have to write compelling — and relevant — content so that the user somehow takes the next step of clicking and viewing. That’s also true on the Watch page, where the first couple of sentences appear under the video, compelling the viewer (you hope!) to watch.</li>\r\n \t<li><strong>Aid</strong> in discovery. A great description should include hundreds of keywords that help with search. Be sure to use ones that are relevant to the video.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">The Description field isn’t the place for a transcript of your video. Be clear and concise, but make it interesting enough that people will want to read it.</p>\r\nAlways consider what information is visible in search results by being well aware of which devices your audience is using to search. The first few lines of the description show up on a desktop search, whereas no description data is currently exposed in a mobile device search.\r\n<p class=\"article-tips remember\">Two older terms from marketing and advertising are still quite relevant to today’s YouTube Description field: above the fold and below the fold. When people used to receive folded letters or advertisements, they often first looked at the top, which was “above the fold.” If the content was compelling, they’d read the rest of it “below the fold.” When viewers watch your video, they also see the first part of its description. If the description is compelling, they click the Show More link to see what’s below the fold. Make what’s above the fold in the video description count.</p>\r\nThe Description field should contain enough shortlinks to answer any questions your viewers might have about your video, your channel, and your business. The About page of your channel should contain links that complement your channel. It’s okay to repeat some of these links in the video description as well. The shortlinks in the description field can point to\r\n<ul>\r\n \t<li>Your YouTube channel</li>\r\n \t<li>Other videos</li>\r\n \t<li>Social media sites such as Facebook, Twitter, LinkedIn, Pinterest, or Instagram</li>\r\n \t<li>A website</li>\r\n \t<li>A landing page</li>\r\n</ul>\r\n<p class=\"article-tips tip\">Include only one link in the first paragraph if you want viewers to ultimately end up somewhere else. Include all relevant social links or product page links in the second or lower paragraphs of the description.</p>\r\nDon’t create a fully customized Description field for each video. Put together a consistent framework or template that includes some repeatable information, such as subscription information, social media links, programming schedule, and contact information. Customize only the data in your framework that relates to the video itself. Keep everything else consistent. Your audience will appreciate the consistent layout of your field as well.\r\n<p class=\"article-tips warning\">Everyone hates email spam — unsolicited advertisements filled with overdone and repeated buzzwords. If the description sounds at all “spammy,” you’ll provoke a negative reaction. Instead, try to be informative by using a lot of descriptive words and appropriate shortlinks.</p>\r\n\r\n<h2 id=\"tab3\" ><a name=\"_Toc42547779\"></a><a name=\"_Toc42683319\"></a>SEO tips for tags in your YouTube video</h2>\r\n<em>Tags</em> are special descriptive keywords or short phrases that indicate what your video is about. They are used by search engines to help potential viewers discover your video. Tags also play an important role in helping YouTube make related video recommendations. (Your Description field also has keywords, but tags are used by YouTube to help categorize your video.)\r\n\r\nYouTube imposes a limit of 500 characters for the entire Tag field. A tag can contain one or more words, but each individual tag cannot be more than 30 characters long.\r\n<p class=\"article-tips tip\">Without wading too deeply into the math, you may end up with room for 10 to 30 tags. Use as many as you can.</p>\r\nWhat’s the best approach to creating tags for your YouTube videos?\r\n<ul>\r\n \t<li><strong>Think broadly.</strong> Everyone searches differently — some use broad terms like <em>oven,</em> whereas others use <em>Acme Electric Z500 convection oven.</em> Use both.</li>\r\n \t<li><strong>Choose synonyms.</strong> Though you may use <em>oven</em> only in the description and video, it’s okay to use the word <em>stove</em> in your tags.</li>\r\n \t<li><strong>Add an action tag.</strong> Sure, people may search for video about the “Acme Electric Z500 convection oven.” Think about terms that are relevant, such as <em>product review, how to install, </em>and<em> how to clean.</em> Pick one around the video content.</li>\r\n \t<li><strong>Combine and break up keywords.</strong> Language and people are imprecise, so take that into account and use both keywords, as in <em>cook top</em> and</li>\r\n</ul>\r\nTags can be modified. Just be sure that they reflect the essence of the content.\r\n<p class=\"article-tips warning\">Don’t use tons of irrelevant keywords to attract viewers and improve your search rankings. This will actually hurt your search rankings as YouTube will think it’s spam. Plus viewers may overlook your video if they can’t find it.</p>\r\n\r\n<h2 id=\"tab4\" ><a name=\"_Toc42547780\"></a><a name=\"_Toc42683320\"></a>SEO tips for YouTube thumbnails</h2>\r\n<em>Thumbnails</em> are visual snapshots of your video, similar to a poster for a movie. They have a tremendous impact on a video’s view rate, so choose a good one. Thumbnails by default are chosen by YouTube — three optional frames from the beginning, middle, and end of your video. You can, however, create a custom thumbnail for each video using Photoshop or any other photo editing program.\r\n\r\n[caption id=\"attachment_273525\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273525 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-thumbnail.jpg\" alt=\"YouTube thumbnail\" width=\"556\" height=\"417\" /> Effective YouTube video thumbnails.[/caption]\r\n\r\nIf you decide to <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/adding-custom-thumbnails-to-your-youtube-channel/\" target=\"_blank\" rel=\"noopener\">create custom thumbnails</a>, choose a thumbnail that’s illustrative of the content in the video. Thumbnails show up in the following areas:\r\n<ul>\r\n \t<li>Channel page</li>\r\n \t<li>Watch page</li>\r\n \t<li>Playlists</li>\r\n \t<li>Recommended videos</li>\r\n \t<li>Channel guide</li>\r\n \t<li>Subscriber feed</li>\r\n \t<li>YouTube search</li>\r\n \t<li>Web search</li>\r\n \t<li>Mobile display</li>\r\n \t<li>Mobile search</li>\r\n</ul>\r\nKeep the following key considerations in mind when deciding on a custom thumbnail:\r\n<ul>\r\n \t<li><strong>Incorporate boldness:</strong> You’re competing for viewers, so you need to stand out among the many other thumbnails across YouTube and the web. Color contrast and image quality and visual layout matter.</li>\r\n \t<li><strong>Add personification:</strong> Show the close-up view of faces, if possible. Viewers click on faces more than anything else.</li>\r\n \t<li><strong>Strive for accuracy:</strong> The thumbnail has to relate to the content of the video. Don’t use the thumbnail as a way to trick viewers into checking out your video.</li>\r\n \t<li><strong>Meet the technical specifications:</strong> The image must be 1280x720 pixels and no larger than 2MB.</li>\r\n \t<li><strong>Add branding:</strong> Viewers may not look at your thumbnail for more than a few seconds; adding branding is a great way to quickly let people know who you are. Plus, consistently branding your videos creates a cohesive look across your channel.</li>\r\n</ul>\r\nWant to learn more? Check out these <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/10-key-steps-to-improving-youtube-search-results/\" target=\"_blank\" rel=\"noopener\">tips to improve your YouTube search rankings</a>.","description":"You may already be familiar with the concept of <em>discoverability</em> — helping YouTube get your content in front of the right viewers through recommendations and search so that they watch <em>your</em> content rather than somebody else’s. Though watch time is a critical part of YouTube’s recommendation engine, a video’s <em>metadata</em> — its title, description, and tags — plays an important role in getting the video found in the first place.\r\n\r\n<a href=\"https://www.dummies.com/web-design-development/search-engine-optimization/the-seo-benefits-of-video/\" target=\"_blank\" rel=\"noopener\">Video search engine optimization</a> (<em>video SEO,</em> for short) is all about telling YouTube something about your video. For traditional web SEO, search engines such as Google, Bing, and Yahoo! would analyze the content on your site, figure out what was important, and then offer up your content to the most relevant searchers. Over time, these search engines factored in elements such as links, sharing, and clicks to determine how popular particular content ended up being on the web.\r\n\r\nYouTube doesn’t work like web SEO because it can’t (yet) watch your content to determine what your video is about. Instead, it has to rely on your metadata and how the community reacts by way of watch time, social media shares, and embedded links for the video on external sites.\r\n<p class=\"article-tips remember\">It’s a lot easier to get your video SEO house in order upfront rather than deal with it after you’ve published all your content.</p>\r\nWhat exactly is meant by <em>optimization</em> in <em>search engine optimization?</em> <em>Optimization</em> is about intelligently and systematically putting together a proper description of your video so that\r\n<ul>\r\n \t<li>YouTube understands what your content is about in order to better offer your video to the most appropriate searchers</li>\r\n \t<li>Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content</li>\r\n \t<li>Viewers are more likely to click on your content versus other search results offered</li>\r\n</ul>\r\nThese are the goals you want to achieve.\r\n<h2 id=\"tab1\" ><a name=\"_Toc42547777\"></a><a name=\"_Toc42683317\"></a>SEO tips for YouTube video titles</h2>\r\nThe video title is the most important piece of metadata that you create. As important as the title is to YouTube and the major search engines, you have to also ensure that it works for people. The trouble is that it can’t look as though you’re trying too hard to grab folks’ attention.\r\n\r\nExaggerated, inaccurate titles, such as “You won’t believe what happens to the 12 kittens in this video,” may generate more clicks, but the search engines won’t bite and they will likely ignore your content. Also avoid “breathless” wording such as “most epic” or “blow your mind.”\r\n<p class=\"article-tips remember\">Strike a balance between attracting humans and attracting search engines when you create and optimize a title for a video.</p>\r\nYour title appears in many places:\r\n<ul>\r\n \t<li>On the Watch page under the actual video</li>\r\n \t<li>In a YouTube search</li>\r\n \t<li>In Google, Bing, and Yahoo! searches</li>\r\n \t<li>As part of a playlist</li>\r\n \t<li>Under YouTube recommended videos</li>\r\n</ul>\r\nSelecting a title isn’t complicated, but you must be somewhat methodical.\r\n<p class=\"article-tips remember\">Though you can use 100 characters in a video title, only 70 characters show up in search results on a desktop computer, though some mobile devices show only about 40, so you have to make the characters count. Titles on recommended videos are further truncated. You can create a longer title, but it’s visible only on the Watch page. The goal of video SEO is to attract viewers to the video in the first place. Limiting the title is no good either because it may impair search algorithm matching.</p>\r\nUse the following approach to pick a title for your YouTube video:\r\n<ol>\r\n \t<li>Determine the keywords. These are the important words that people search for. Make sure they’re part of your video content as well as the other metadata associated with your video, such as the Tag and Description fields. If you work for Acme Electric and you’re marketing the new Z500 convection oven, your keywords would include <em>Acme Electric, Z500,</em> and <em>convection oven.</em></li>\r\n \t<li>Add a descriptive phrase to the title. Your keywords alone may not be enough. Determine why your viewers would be searching for your product or your video. They may want installation instructions or product reviews, for example. Terms such as “how to install” and “product review” aid you in both search and views.</li>\r\n \t<li>Move branding keywords to the end of the title. Viewers will search for your brands, but they need to see the descriptive information first.</li>\r\n \t<li>If your YouTube video is part of a series, include an episode number at the end of the title. Even if your videos are part of a playlist, your viewers may end up searching separately, so make it easy and logical for them to find another episode.</li>\r\n</ol>\r\n<p class=\"article-tips remember\">Include title keywords in the tag and description metadata.</p>\r\n<p class=\"article-tips tip\">Before you even upload anything to YouTube, it’s good practice to rename the video file itself to a title that accurately represents its content. YouTube keeps the original reference file title on the video no matter how many times you end up changing the title.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc42547778\"></a><a name=\"_Toc42683318\"></a>SEO tips for YouTube video descriptions</h2>\r\nYou should make good use of the 5,000-character field that YouTube provides for describing your video. It’s a great place to add details about not only your video but also your channel, along with links for other videos, subscriptions, other channels, and websites. In other words, it’s a goldmine for both metadata and user guidance. The viewers who care about your video will read the description, so make it worth their while.\r\n\r\n[caption id=\"attachment_273524\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273524 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-description.jpg\" alt=\"YouTube description\" width=\"556\" height=\"417\" /> A well-constructed YouTube Description field.[/caption]\r\n\r\nThe YouTube video description should\r\n<ul>\r\n \t<li><strong>Explain</strong> in greater detail what your video and your channel are about.</li>\r\n \t<li><strong>Extend</strong> the viewer’s experience by providing additional detail around what is shown in the video. For example, if you have a video on cooking, the Description field is a great place to include a copy of the recipe.</li>\r\n \t<li><strong>Trigger</strong> the viewer to do something. That might include watching another video, making a purchase, supporting your cause, and more.</li>\r\n \t<li><strong>Entice</strong> people to view. The first couple of lines of the description show up in search results, so you have to write compelling — and relevant — content so that the user somehow takes the next step of clicking and viewing. That’s also true on the Watch page, where the first couple of sentences appear under the video, compelling the viewer (you hope!) to watch.</li>\r\n \t<li><strong>Aid</strong> in discovery. A great description should include hundreds of keywords that help with search. Be sure to use ones that are relevant to the video.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">The Description field isn’t the place for a transcript of your video. Be clear and concise, but make it interesting enough that people will want to read it.</p>\r\nAlways consider what information is visible in search results by being well aware of which devices your audience is using to search. The first few lines of the description show up on a desktop search, whereas no description data is currently exposed in a mobile device search.\r\n<p class=\"article-tips remember\">Two older terms from marketing and advertising are still quite relevant to today’s YouTube Description field: above the fold and below the fold. When people used to receive folded letters or advertisements, they often first looked at the top, which was “above the fold.” If the content was compelling, they’d read the rest of it “below the fold.” When viewers watch your video, they also see the first part of its description. If the description is compelling, they click the Show More link to see what’s below the fold. Make what’s above the fold in the video description count.</p>\r\nThe Description field should contain enough shortlinks to answer any questions your viewers might have about your video, your channel, and your business. The About page of your channel should contain links that complement your channel. It’s okay to repeat some of these links in the video description as well. The shortlinks in the description field can point to\r\n<ul>\r\n \t<li>Your YouTube channel</li>\r\n \t<li>Other videos</li>\r\n \t<li>Social media sites such as Facebook, Twitter, LinkedIn, Pinterest, or Instagram</li>\r\n \t<li>A website</li>\r\n \t<li>A landing page</li>\r\n</ul>\r\n<p class=\"article-tips tip\">Include only one link in the first paragraph if you want viewers to ultimately end up somewhere else. Include all relevant social links or product page links in the second or lower paragraphs of the description.</p>\r\nDon’t create a fully customized Description field for each video. Put together a consistent framework or template that includes some repeatable information, such as subscription information, social media links, programming schedule, and contact information. Customize only the data in your framework that relates to the video itself. Keep everything else consistent. Your audience will appreciate the consistent layout of your field as well.\r\n<p class=\"article-tips warning\">Everyone hates email spam — unsolicited advertisements filled with overdone and repeated buzzwords. If the description sounds at all “spammy,” you’ll provoke a negative reaction. Instead, try to be informative by using a lot of descriptive words and appropriate shortlinks.</p>\r\n\r\n<h2 id=\"tab3\" ><a name=\"_Toc42547779\"></a><a name=\"_Toc42683319\"></a>SEO tips for tags in your YouTube video</h2>\r\n<em>Tags</em> are special descriptive keywords or short phrases that indicate what your video is about. They are used by search engines to help potential viewers discover your video. Tags also play an important role in helping YouTube make related video recommendations. (Your Description field also has keywords, but tags are used by YouTube to help categorize your video.)\r\n\r\nYouTube imposes a limit of 500 characters for the entire Tag field. A tag can contain one or more words, but each individual tag cannot be more than 30 characters long.\r\n<p class=\"article-tips tip\">Without wading too deeply into the math, you may end up with room for 10 to 30 tags. Use as many as you can.</p>\r\nWhat’s the best approach to creating tags for your YouTube videos?\r\n<ul>\r\n \t<li><strong>Think broadly.</strong> Everyone searches differently — some use broad terms like <em>oven,</em> whereas others use <em>Acme Electric Z500 convection oven.</em> Use both.</li>\r\n \t<li><strong>Choose synonyms.</strong> Though you may use <em>oven</em> only in the description and video, it’s okay to use the word <em>stove</em> in your tags.</li>\r\n \t<li><strong>Add an action tag.</strong> Sure, people may search for video about the “Acme Electric Z500 convection oven.” Think about terms that are relevant, such as <em>product review, how to install, </em>and<em> how to clean.</em> Pick one around the video content.</li>\r\n \t<li><strong>Combine and break up keywords.</strong> Language and people are imprecise, so take that into account and use both keywords, as in <em>cook top</em> and</li>\r\n</ul>\r\nTags can be modified. Just be sure that they reflect the essence of the content.\r\n<p class=\"article-tips warning\">Don’t use tons of irrelevant keywords to attract viewers and improve your search rankings. This will actually hurt your search rankings as YouTube will think it’s spam. Plus viewers may overlook your video if they can’t find it.</p>\r\n\r\n<h2 id=\"tab4\" ><a name=\"_Toc42547780\"></a><a name=\"_Toc42683320\"></a>SEO tips for YouTube thumbnails</h2>\r\n<em>Thumbnails</em> are visual snapshots of your video, similar to a poster for a movie. They have a tremendous impact on a video’s view rate, so choose a good one. Thumbnails by default are chosen by YouTube — three optional frames from the beginning, middle, and end of your video. You can, however, create a custom thumbnail for each video using Photoshop or any other photo editing program.\r\n\r\n[caption id=\"attachment_273525\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273525 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-thumbnail.jpg\" alt=\"YouTube thumbnail\" width=\"556\" height=\"417\" /> Effective YouTube video thumbnails.[/caption]\r\n\r\nIf you decide to <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/adding-custom-thumbnails-to-your-youtube-channel/\" target=\"_blank\" rel=\"noopener\">create custom thumbnails</a>, choose a thumbnail that’s illustrative of the content in the video. Thumbnails show up in the following areas:\r\n<ul>\r\n \t<li>Channel page</li>\r\n \t<li>Watch page</li>\r\n \t<li>Playlists</li>\r\n \t<li>Recommended videos</li>\r\n \t<li>Channel guide</li>\r\n \t<li>Subscriber feed</li>\r\n \t<li>YouTube search</li>\r\n \t<li>Web search</li>\r\n \t<li>Mobile display</li>\r\n \t<li>Mobile search</li>\r\n</ul>\r\nKeep the following key considerations in mind when deciding on a custom thumbnail:\r\n<ul>\r\n \t<li><strong>Incorporate boldness:</strong> You’re competing for viewers, so you need to stand out among the many other thumbnails across YouTube and the web. Color contrast and image quality and visual layout matter.</li>\r\n \t<li><strong>Add personification:</strong> Show the close-up view of faces, if possible. Viewers click on faces more than anything else.</li>\r\n \t<li><strong>Strive for accuracy:</strong> The thumbnail has to relate to the content of the video. Don’t use the thumbnail as a way to trick viewers into checking out your video.</li>\r\n \t<li><strong>Meet the technical specifications:</strong> The image must be 1280x720 pixels and no larger than 2MB.</li>\r\n \t<li><strong>Add branding:</strong> Viewers may not look at your thumbnail for more than a few seconds; adding branding is a great way to quickly let people know who you are. Plus, consistently branding your videos creates a cohesive look across your channel.</li>\r\n</ul>\r\nWant to learn more? Check out these <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/10-key-steps-to-improving-youtube-search-results/\" target=\"_blank\" rel=\"noopener\">tips to improve your YouTube search rankings</a>.","blurb":"","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9202"}},{"authorId":33416,"name":"Theresa Go","slug":"theresa-go","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33416"}},{"authorId":33417,"name":"Matt Ciampa","slug":"matt-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33417"}},{"authorId":33418,"name":"Rich Murphy","slug":"rich-murphy","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33418"}}],"primaryCategoryTaxonomy":{"categoryId":33616,"title":"YouTube","slug":"youtube","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33616"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"SEO tips for YouTube video titles","target":"#tab1"},{"label":"SEO tips for YouTube video descriptions","target":"#tab2"},{"label":"SEO tips for tags in your YouTube video","target":"#tab3"},{"label":"SEO tips for YouTube thumbnails","target":"#tab4"}],"relatedArticles":{"fromBook":[{"articleId":273536,"title":"Understanding Your YouTube Channel 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Dummies Cheat Sheet","slug":"youtube-channels-for-dummies-cheat-sheet","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/207547"}}],"fromCategory":[{"articleId":273536,"title":"Understanding Your YouTube Channel Audience","slug":"understanding-your-youtube-channel-audience","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273536"}},{"articleId":273522,"title":"Getting Started with YouTube Analytics","slug":"getting-started-with-youtube-analytics","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273522"}},{"articleId":273516,"title":"How to Add Music to Your YouTube Video","slug":"how-to-add-music-to-your-youtube-video","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273516"}},{"articleId":273510,"title":"Making a Content Strategy for Your YouTube Channel","slug":"making-a-content-strategy-for-your-youtube-channel","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273510"}},{"articleId":258541,"title":"How to Use YouTube as a Marketing Channel","slug":"how-to-use-youtube-as-a-marketing-channel","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/258541"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281906,"slug":"youtube-channels-for-dummies-2nd-edition","isbn":"9781119688051","categoryList":["technology","social-media","youtube"],"amazon":{"default":"https://www.amazon.com/gp/product/1119688051/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119688051/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119688051-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119688051/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119688051/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/youtube-channels-for-dummies-2nd-edition-cover-9781119688051-203x255.jpg","width":203,"height":255},"title":"YouTube Channels For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"9202\">Rob Ciampa</b></b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b><b data-author-id=\"33416\">Theresa Go</b></b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b><b data-author-id=\"33417\">Matt Ciampa</b></b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b><b data-author-id=\"33418\">Rich Murphy</b></b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics.</p>","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9202"}},{"authorId":33416,"name":"Theresa Go","slug":"theresa-go","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33416"}},{"authorId":33417,"name":"Matt Ciampa","slug":"matt-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33417"}},{"authorId":33418,"name":"Rich Murphy","slug":"rich-murphy","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33418"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;youtube&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119688051&quot;]}]\" id=\"du-slot-62ec5dc59f0cd\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;youtube&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119688051&quot;]}]\" id=\"du-slot-62ec5dc59f770\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Explore","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-08-04T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":143457},{"headers":{"creationTime":"2020-09-21T17:24:57+00:00","modifiedTime":"2022-08-04T18:04:30+00:00","timestamp":"2022-08-05T00:01:08+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"YouTube","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33616"},"slug":"youtube","categoryId":33616}],"title":"Getting Started with YouTube Analytics","strippedTitle":"getting started with youtube analytics","slug":"getting-started-with-youtube-analytics","canonicalUrl":"","seo":{"metaDescription":"Want to be a successful YouTuber? Then, you need to get friendly with YouTube Analytics. Use this guide as a brief into to YouTube's metrics.","noIndex":0,"noFollow":0},"content":"It’s tough to talk about analytics with YouTubers without hearing supporting terms like <em>metrics</em> and <em>insights.</em> Don’t be put off by all the geeky terms. Once you’ve set goals for your channel, you can access YouTube analytics to work with metrics and insights.\r\n\r\nHere’s the skinny: Metrics are <em>quantitative</em> measurements, such as the number of views and the click-through rates on your channel. Metrics gauge your goal attainment against your plan. Insights are <em>qualitative</em> and <em>actionable</em> things you learn and do from analyzing metrics — determining whether your <a href=\"https://www.dummies.com/social-media/youtube/making-a-content-strategy-for-your-youtube-channel/\" target=\"_blank\" rel=\"noopener\">YouTube content</a> is working for you, for example, or figuring out whether your interactive cards are well placed in your video.\r\n\r\nYouTube Analytics shows you how you’re tracking against your goals and also where you may need to make adjustments. Understanding metrics and insights is relatively straightforward, but you need to know where to look in YouTube Analytics to get the data you need.\r\n<p class=\"article-tips remember\">As a channel manager, always think in terms of metrics and insights. You must act on those insights, though. For example, if the view count and number of likes (metrics) for your new video are only 25 percent of your target, your video may not be resonating with your audience or maybe you released it at the wrong time (insights). Take the time to fix what may be immediately wrong (such as poor metadata), or change future content or programming. You should monitor the video metrics again over time.</p>\r\nAs you become more sophisticated in your use of YouTube Analytics, you realize that certain metrics may depend on other metrics. For example, your earnings metrics may be impacted by view metrics, which may be impacted by engagement metrics. Don’t sweat the details — the relationship among all metrics comes together quickly.\r\n<h2 id=\"tab1\" ><a name=\"_Toc42547812\"></a>Reading YouTube Analytics reports</h2>\r\nYour go-to place for all aspects of YouTube Analytics is the Analytics section of YouTube Studio. To make your way there, do the following:\r\n<ol>\r\n \t<li><a href=\"http://www.youtube.com/\" target=\"_blank\" rel=\"noopener\">Go to YouTube</a>.</li>\r\n \t<li>Log on to your YouTube account.If you see a blue Sign In button in the top right corner of the YouTube home page, enter your email address and password.</li>\r\n \t<li>Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser.</li>\r\n \t<li>Choose Analytics from the navigation menu.By default, you should go directly to the Overview tab.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">You can also bypass these report-reading steps in <a href=\"http://www.youtube.com/analytics\" target=\"_blank\" rel=\"noopener\">YouTube's Analytics</a>.</p>\r\n\r\n\r\n[caption id=\"attachment_273529\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273529 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-analytics.jpg\" alt=\"YouTube Analytics\" width=\"556\" height=\"416\" /> YouTube Analytics overview.[/caption]\r\n\r\nYouTube Analytics is divided into five subsections, indicated by the five tabs running across the top of the screen. They’re described, from left to right, in this list:\r\n<ul>\r\n \t<li><strong>Overview:</strong> Presents a high-level view of your channel’s overall performance. It includes the following summary reports:\r\n<ul>\r\n \t<li><em>Main graph:</em> Data on views, watch time, and subscribers over a specified period. If your channel is monetized, you also see estimated revenue data in this graph.</li>\r\n \t<li><em>Top videos:</em> A list of your top videos for the selected period, ranked by watch time.</li>\r\n \t<li><em>Realtime:</em> Displays your video views and top viewed videos over the past 48 hours.</li>\r\n \t<li><em>Latest Videos:</em> Shows an embedded video of the latest videos you have uploaded, as well as its views, average view duration, and watch time.</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Reach:</strong> Displays the overall <em>reach </em>— how many people watched the content on your channel categorized by your different traffic sources, in other words. This section is composed of several summary reports:\r\n<ul>\r\n \t<li><em>Main graph:</em> Displays the number of impressions, click-throughs, views, and unique viewers your videos have generated over a selected period.</li>\r\n \t<li><em>Impressions and how they led to watch time:</em> A funnel chart displaying how your video impressions led to views and, ultimately, watch time. This report also shows how often, on average, YouTube has recommended your videos to users.</li>\r\n \t<li><em>Traffic source types:</em> Provides a breakdown of where and how often users found your videos on YouTube, such as YouTube Search, suggested videos, channel pages, and more.</li>\r\n \t<li><em>Traffic source: External:</em> Displays a list of websites and apps outside of YouTube that link to or have embedded your video, as well as the percentage of times these sources led to views.</li>\r\n \t<li><em>Traffic source: Playlists:</em> Shows the total percentage of views you accumulated from playlists containing your video and the names of those playlists that led to the most views.</li>\r\n \t<li><em>Traffic source:</em> <em>Suggested videos:</em> Shows the total percentage of views you accumulated from other videos suggesting your content and the names of the videos that led to the most views.</li>\r\n \t<li><em>Traffic source: YouTube Search:</em> Shows the total percentage of views you accumulated from the YouTube Search results and the keywords that led to the most views.</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Engagement:</strong> Presents a summary of what your <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/why-your-youtube-audience-matters/\" target=\"_blank\" rel=\"noopener\">YouTube audience</a> is watching on your channel. It includes these summary reports:\r\n<ul>\r\n \t<li><em>Main graph:</em> Displays the total watch time and average view duration of videos on your channel over a specified period</li>\r\n \t<li><em>Top videos: </em>Displays a list of your top videos ordered by their watch time in hours</li>\r\n \t<li><em>Top videos by end screen: </em>Shows a list of your top videos, ordered by the number of end screen element clicks</li>\r\n \t<li><em>Top playlists: </em>Provides a breakdown of your playlists ordered by the percentage of watch time attributed to each one</li>\r\n \t<li><em>Top end screen element types: </em>Shows a list of clicks per each type of end screen element type you use</li>\r\n \t<li><em>Top cards:</em> Shows a list of end screen cards, ordered by the highest number of clicks</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Audience:</strong> Describes who is watching your channel. It contains these summary reports:\r\n<ul>\r\n \t<li><em>Main graph:</em> Displays the number of unique viewers, average number of views per viewers, and subscriber growth over a specified period.</li>\r\n \t<li><em>When your viewers are on YouTube:</em> Shows the times of day and days of the week your viewers watch YouTube so that you can determine when to publish your videos or launch a live stream.</li>\r\n \t<li><em>Age and gender:</em> Provides a breakdown of your audience by gender and age bracket based on a percentage of views.</li>\r\n \t<li><em>Subscriber bell notifications: </em>Shows the percentage of your audience that has turned on all notifications for your channel. Also displays a typical channel benchmark range for this action on other YouTube channels.</li>\r\n \t<li><em>Top countries: </em>Shows what countries your audience is located in, based on a percentage of views.</li>\r\n \t<li><em>Top subtitle/CC languages: </em>Displays your audience’s usage of subtitles as well as which languages are most frequently being used based on a percentage of views.\r\n<p class=\"article-tips remember\">YouTube reports demographics data for users who are signed in to Google. Because of this, the data you see may not completely reflect all traffic visiting your channel.</p>\r\n</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Revenue:</strong> Displays a summary of earnings from your channel. It includes these summary reports:\r\n<ul>\r\n \t<li><em>Main graph</em>: Shows your estimated revenue, estimated monetized playbacks, and playback-based CPM (cost-per thousand impression) for a specified period.</li>\r\n \t<li><em>Monthly estimated revenue</em>: Displays your estimated revenue for the past six months.</li>\r\n \t<li><em>Top earning videos</em>: Shows you which of your videos are generating the most money and how much money they have earned.</li>\r\n \t<li><em>Revenue sources</em>: Provides a breakdown of where your channel revenue is coming from, from sources like advertisements and YouTube Premium.</li>\r\n \t<li><em>Ad types</em>: Shows the types of ads (such as skippable ads, non-skippable ads, bumper ads, and display ads) that are running on your videos, ordered by the percentage of revenue they provide.</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<p class=\"article-tips remember\">The Revenue tab is accessible only to YouTube creators who have been accepted into the YouTube Partner Program.</p>\r\nIf you want to see deeper analytics on any summary report described in the preceding list, you can click the See More link at the bottom of the report to open Advanced Mode, which provides access to additional metrics. Similarly, you can launch Advanced Mode by clicking the Advanced Mode link above the Date drop-down menu in the upper right corner of the page at any time to see more granular reporting details.\r\n<p class=\"article-tips tip\">To learn more about the main reporting tabs of YouTube Analytics as well as the summary reports just described, visit https://support.google.com/youtube/answer/9002587.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc42547813\"></a>Breaking down YouTube’s Analytics report components</h2>\r\nBeyond the summary reports available within the main pages of YouTube Analytics, YouTube provides a richer set of reporting options within Advanced Mode that may seem overwhelming at first. You quickly discover, however, that navigating this comprehensive reporting module is quite easy because it consists of these four distinct sections:\r\n<ul>\r\n \t<li><strong>Filters:</strong> Over time, you do a lot different things with your channel, including adding <a href=\"https://www.dummies.com/social-media/youtube/creating-great-youtube-content/\" target=\"_blank\" rel=\"noopener\">video content</a>, constructing playlists, engaging subscribers, and so much more. You’ll definitely want to set up dynamic filters that are meant to show you only the information associated with each of these aspects of your channel. The Advanced Mode filter section lets you do that.\r\n\r\n[caption id=\"attachment_273530\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273530 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-advanced-analytics.jpg\" alt=\"Advanced Mode analytics filters in YouTube\" width=\"556\" height=\"183\" /> Advanced Mode analytics filters.[/caption]</li>\r\n \t<li><strong>Reports:</strong> Advanced Mode reports provide greater detail than the summary reports that are available on the main pages of YouTube Analytics. You can also access some additional reports that aren’t available on the main YouTube Analytics pages and add additional metrics to all reports. You can access this feature from the menu beneath the filters and above the chart within Advanced Mode, or by clicking the See More link at the bottom of any summary report.</li>\r\n \t<li><strong>Chart:</strong> After you’ve determined which report you want to analyze, you can get lots of information with some fairly flexible graphical representations (charts, in other words) to guide your understanding. This helps you assess the performance of your channel, your content, and your community.\r\n\r\n[caption id=\"attachment_273531\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273531 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-analytics-chart.jpg\" alt=\"YouTube analytics chart\" width=\"556\" height=\"253\" /> A YouTube analytics chart.[/caption]</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Table:</strong> Shows itemized details that correspond to the particular YouTube Analytics report. For example, in the Videos report, you can create a detailed, organized list of your top 50 videos, including name, views, percentage growth in view, estimated minutes watched, and average view duration.\r\n\r\n[caption id=\"attachment_273532\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273532 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-analytics-table.jpg\" alt=\"YouTube analytics table\" width=\"556\" height=\"182\" /> A YouTube analytics table.[/caption]</li>\r\n</ul>\r\nWant to learn more? Check out our <a href=\"https://www.dummies.com/social-media/youtube/youtube-channels-for-dummies-cheat-sheet/\" target=\"_blank\" rel=\"noopener\">YouTube Channels Cheat Sheet</a>.","description":"It’s tough to talk about analytics with YouTubers without hearing supporting terms like <em>metrics</em> and <em>insights.</em> Don’t be put off by all the geeky terms. Once you’ve set goals for your channel, you can access YouTube analytics to work with metrics and insights.\r\n\r\nHere’s the skinny: Metrics are <em>quantitative</em> measurements, such as the number of views and the click-through rates on your channel. Metrics gauge your goal attainment against your plan. Insights are <em>qualitative</em> and <em>actionable</em> things you learn and do from analyzing metrics — determining whether your <a href=\"https://www.dummies.com/social-media/youtube/making-a-content-strategy-for-your-youtube-channel/\" target=\"_blank\" rel=\"noopener\">YouTube content</a> is working for you, for example, or figuring out whether your interactive cards are well placed in your video.\r\n\r\nYouTube Analytics shows you how you’re tracking against your goals and also where you may need to make adjustments. Understanding metrics and insights is relatively straightforward, but you need to know where to look in YouTube Analytics to get the data you need.\r\n<p class=\"article-tips remember\">As a channel manager, always think in terms of metrics and insights. You must act on those insights, though. For example, if the view count and number of likes (metrics) for your new video are only 25 percent of your target, your video may not be resonating with your audience or maybe you released it at the wrong time (insights). Take the time to fix what may be immediately wrong (such as poor metadata), or change future content or programming. You should monitor the video metrics again over time.</p>\r\nAs you become more sophisticated in your use of YouTube Analytics, you realize that certain metrics may depend on other metrics. For example, your earnings metrics may be impacted by view metrics, which may be impacted by engagement metrics. Don’t sweat the details — the relationship among all metrics comes together quickly.\r\n<h2 id=\"tab1\" ><a name=\"_Toc42547812\"></a>Reading YouTube Analytics reports</h2>\r\nYour go-to place for all aspects of YouTube Analytics is the Analytics section of YouTube Studio. To make your way there, do the following:\r\n<ol>\r\n \t<li><a href=\"http://www.youtube.com/\" target=\"_blank\" rel=\"noopener\">Go to YouTube</a>.</li>\r\n \t<li>Log on to your YouTube account.If you see a blue Sign In button in the top right corner of the YouTube home page, enter your email address and password.</li>\r\n \t<li>Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser.</li>\r\n \t<li>Choose Analytics from the navigation menu.By default, you should go directly to the Overview tab.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">You can also bypass these report-reading steps in <a href=\"http://www.youtube.com/analytics\" target=\"_blank\" rel=\"noopener\">YouTube's Analytics</a>.</p>\r\n\r\n\r\n[caption id=\"attachment_273529\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273529 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-analytics.jpg\" alt=\"YouTube Analytics\" width=\"556\" height=\"416\" /> YouTube Analytics overview.[/caption]\r\n\r\nYouTube Analytics is divided into five subsections, indicated by the five tabs running across the top of the screen. They’re described, from left to right, in this list:\r\n<ul>\r\n \t<li><strong>Overview:</strong> Presents a high-level view of your channel’s overall performance. It includes the following summary reports:\r\n<ul>\r\n \t<li><em>Main graph:</em> Data on views, watch time, and subscribers over a specified period. If your channel is monetized, you also see estimated revenue data in this graph.</li>\r\n \t<li><em>Top videos:</em> A list of your top videos for the selected period, ranked by watch time.</li>\r\n \t<li><em>Realtime:</em> Displays your video views and top viewed videos over the past 48 hours.</li>\r\n \t<li><em>Latest Videos:</em> Shows an embedded video of the latest videos you have uploaded, as well as its views, average view duration, and watch time.</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Reach:</strong> Displays the overall <em>reach </em>— how many people watched the content on your channel categorized by your different traffic sources, in other words. This section is composed of several summary reports:\r\n<ul>\r\n \t<li><em>Main graph:</em> Displays the number of impressions, click-throughs, views, and unique viewers your videos have generated over a selected period.</li>\r\n \t<li><em>Impressions and how they led to watch time:</em> A funnel chart displaying how your video impressions led to views and, ultimately, watch time. This report also shows how often, on average, YouTube has recommended your videos to users.</li>\r\n \t<li><em>Traffic source types:</em> Provides a breakdown of where and how often users found your videos on YouTube, such as YouTube Search, suggested videos, channel pages, and more.</li>\r\n \t<li><em>Traffic source: External:</em> Displays a list of websites and apps outside of YouTube that link to or have embedded your video, as well as the percentage of times these sources led to views.</li>\r\n \t<li><em>Traffic source: Playlists:</em> Shows the total percentage of views you accumulated from playlists containing your video and the names of those playlists that led to the most views.</li>\r\n \t<li><em>Traffic source:</em> <em>Suggested videos:</em> Shows the total percentage of views you accumulated from other videos suggesting your content and the names of the videos that led to the most views.</li>\r\n \t<li><em>Traffic source: YouTube Search:</em> Shows the total percentage of views you accumulated from the YouTube Search results and the keywords that led to the most views.</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Engagement:</strong> Presents a summary of what your <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/why-your-youtube-audience-matters/\" target=\"_blank\" rel=\"noopener\">YouTube audience</a> is watching on your channel. It includes these summary reports:\r\n<ul>\r\n \t<li><em>Main graph:</em> Displays the total watch time and average view duration of videos on your channel over a specified period</li>\r\n \t<li><em>Top videos: </em>Displays a list of your top videos ordered by their watch time in hours</li>\r\n \t<li><em>Top videos by end screen: </em>Shows a list of your top videos, ordered by the number of end screen element clicks</li>\r\n \t<li><em>Top playlists: </em>Provides a breakdown of your playlists ordered by the percentage of watch time attributed to each one</li>\r\n \t<li><em>Top end screen element types: </em>Shows a list of clicks per each type of end screen element type you use</li>\r\n \t<li><em>Top cards:</em> Shows a list of end screen cards, ordered by the highest number of clicks</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Audience:</strong> Describes who is watching your channel. It contains these summary reports:\r\n<ul>\r\n \t<li><em>Main graph:</em> Displays the number of unique viewers, average number of views per viewers, and subscriber growth over a specified period.</li>\r\n \t<li><em>When your viewers are on YouTube:</em> Shows the times of day and days of the week your viewers watch YouTube so that you can determine when to publish your videos or launch a live stream.</li>\r\n \t<li><em>Age and gender:</em> Provides a breakdown of your audience by gender and age bracket based on a percentage of views.</li>\r\n \t<li><em>Subscriber bell notifications: </em>Shows the percentage of your audience that has turned on all notifications for your channel. Also displays a typical channel benchmark range for this action on other YouTube channels.</li>\r\n \t<li><em>Top countries: </em>Shows what countries your audience is located in, based on a percentage of views.</li>\r\n \t<li><em>Top subtitle/CC languages: </em>Displays your audience’s usage of subtitles as well as which languages are most frequently being used based on a percentage of views.\r\n<p class=\"article-tips remember\">YouTube reports demographics data for users who are signed in to Google. Because of this, the data you see may not completely reflect all traffic visiting your channel.</p>\r\n</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Revenue:</strong> Displays a summary of earnings from your channel. It includes these summary reports:\r\n<ul>\r\n \t<li><em>Main graph</em>: Shows your estimated revenue, estimated monetized playbacks, and playback-based CPM (cost-per thousand impression) for a specified period.</li>\r\n \t<li><em>Monthly estimated revenue</em>: Displays your estimated revenue for the past six months.</li>\r\n \t<li><em>Top earning videos</em>: Shows you which of your videos are generating the most money and how much money they have earned.</li>\r\n \t<li><em>Revenue sources</em>: Provides a breakdown of where your channel revenue is coming from, from sources like advertisements and YouTube Premium.</li>\r\n \t<li><em>Ad types</em>: Shows the types of ads (such as skippable ads, non-skippable ads, bumper ads, and display ads) that are running on your videos, ordered by the percentage of revenue they provide.</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n<p class=\"article-tips remember\">The Revenue tab is accessible only to YouTube creators who have been accepted into the YouTube Partner Program.</p>\r\nIf you want to see deeper analytics on any summary report described in the preceding list, you can click the See More link at the bottom of the report to open Advanced Mode, which provides access to additional metrics. Similarly, you can launch Advanced Mode by clicking the Advanced Mode link above the Date drop-down menu in the upper right corner of the page at any time to see more granular reporting details.\r\n<p class=\"article-tips tip\">To learn more about the main reporting tabs of YouTube Analytics as well as the summary reports just described, visit https://support.google.com/youtube/answer/9002587.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc42547813\"></a>Breaking down YouTube’s Analytics report components</h2>\r\nBeyond the summary reports available within the main pages of YouTube Analytics, YouTube provides a richer set of reporting options within Advanced Mode that may seem overwhelming at first. You quickly discover, however, that navigating this comprehensive reporting module is quite easy because it consists of these four distinct sections:\r\n<ul>\r\n \t<li><strong>Filters:</strong> Over time, you do a lot different things with your channel, including adding <a href=\"https://www.dummies.com/social-media/youtube/creating-great-youtube-content/\" target=\"_blank\" rel=\"noopener\">video content</a>, constructing playlists, engaging subscribers, and so much more. You’ll definitely want to set up dynamic filters that are meant to show you only the information associated with each of these aspects of your channel. The Advanced Mode filter section lets you do that.\r\n\r\n[caption id=\"attachment_273530\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273530 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-advanced-analytics.jpg\" alt=\"Advanced Mode analytics filters in YouTube\" width=\"556\" height=\"183\" /> Advanced Mode analytics filters.[/caption]</li>\r\n \t<li><strong>Reports:</strong> Advanced Mode reports provide greater detail than the summary reports that are available on the main pages of YouTube Analytics. You can also access some additional reports that aren’t available on the main YouTube Analytics pages and add additional metrics to all reports. You can access this feature from the menu beneath the filters and above the chart within Advanced Mode, or by clicking the See More link at the bottom of any summary report.</li>\r\n \t<li><strong>Chart:</strong> After you’ve determined which report you want to analyze, you can get lots of information with some fairly flexible graphical representations (charts, in other words) to guide your understanding. This helps you assess the performance of your channel, your content, and your community.\r\n\r\n[caption id=\"attachment_273531\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273531 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-analytics-chart.jpg\" alt=\"YouTube analytics chart\" width=\"556\" height=\"253\" /> A YouTube analytics chart.[/caption]</li>\r\n</ul>\r\n<ul>\r\n \t<li><strong>Table:</strong> Shows itemized details that correspond to the particular YouTube Analytics report. For example, in the Videos report, you can create a detailed, organized list of your top 50 videos, including name, views, percentage growth in view, estimated minutes watched, and average view duration.\r\n\r\n[caption id=\"attachment_273532\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273532 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-analytics-table.jpg\" alt=\"YouTube analytics table\" width=\"556\" height=\"182\" /> A YouTube analytics table.[/caption]</li>\r\n</ul>\r\nWant to learn more? Check out our <a href=\"https://www.dummies.com/social-media/youtube/youtube-channels-for-dummies-cheat-sheet/\" target=\"_blank\" rel=\"noopener\">YouTube Channels Cheat Sheet</a>.","blurb":"","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9202"}},{"authorId":33416,"name":"Theresa Go","slug":"theresa-go","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33416"}},{"authorId":33417,"name":"Matt Ciampa","slug":"matt-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33417"}},{"authorId":33418,"name":"Rich Murphy","slug":"rich-murphy","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33418"}}],"primaryCategoryTaxonomy":{"categoryId":33616,"title":"YouTube","slug":"youtube","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33616"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Reading YouTube Analytics reports","target":"#tab1"},{"label":"Breaking down YouTube’s Analytics report components","target":"#tab2"}],"relatedArticles":{"fromBook":[{"articleId":273536,"title":"Understanding Your YouTube Channel Audience","slug":"understanding-your-youtube-channel-audience","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/273536"}},{"articleId":273516,"title":"How to Add Music to Your YouTube 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Download YouTube 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Channels For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"9202\">Rob Ciampa</b></b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b><b data-author-id=\"33416\">Theresa Go</b></b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b><b data-author-id=\"33417\">Matt Ciampa</b></b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b><b data-author-id=\"33418\">Rich Murphy</b></b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics.</p>","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9202"}},{"authorId":33416,"name":"Theresa Go","slug":"theresa-go","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. 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This guide outlines what you need to develop a successful content strategy for your channel.","noIndex":0,"noFollow":0},"content":"Coming up with a mission for your YouTube channel is important, as is defining your audience and planning how your channel could best serve your target audience’s needs, but at some point you have to define the content that brings it all together. Well, there’s no time like the present, so get ready to tackle that task and develop your YouTube Channel content strategy.\r\n\r\n[caption id=\"attachment_273513\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273513 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-plan.jpg\" alt=\"YouTube channel content strategy\" width=\"556\" height=\"370\" /> ©Shutterstock/Sutipond Somnam[/caption]\r\n<h2 id=\"tab1\" ><a name=\"_Toc35184033\"></a>Recognizing that YouTube content includes video and more</h2>\r\nWhen establishing a content strategy plan, consider these factors that influence how your audience discovers your content and what action viewers take as a result of watching:\r\n<ul>\r\n \t<li><strong>Video:</strong> The <em>channel trailer</em> is the first video visitors see when viewing your YouTube channel. This is where you need to captivate your new viewers and get them to subscribe to your channel. It is important to make a compelling channel trailer to drive subscriptions; you never know where a new subscriber is coming from. Viewers can click your channel icon from any of your videos' watch pages and jump to your channel.</li>\r\n \t<li><strong>Intros and outros:</strong> Create consistent intro and outro styles for your videos. Think of intros and outros as what you see at the beginning and end of your favorite television show. In the first five seconds, a viewer should know that this is one of your videos; this consistency can be something as simple as the way you say hello and greet your viewers or as complex as an animated logo. Outros should be similar across your channel as well — a goodbye ritual or recommendations for what they should watch next from your channel, and maybe end screens. (End screens are screen overlays that allow you to direct your viewers to another video or playlist, ask them to subscribe, visit other YouTube channels, or visit an approved website.)</li>\r\n \t<li><strong>Metadata:</strong> <em>Metadata</em> are the words you use to describe your video —the video title, your keyword tags, and the video description, for example. The more specific and precise your metadata, the better. The goal is to help viewers find the exact content they are looking for. Keep in mind that, if you stuff non-relevant keywords into your metadata, it's not going to help anyone. You'll only end up losing viewers when they realize the content you’re showing them is not what they wanted.\r\n<p class=\"article-tips remember\">Metadata is important for discovery and YouTube Search. Viewers can also find more information about the video or links back to your website if they want more information.</p>\r\n</li>\r\n \t<li><strong>Thumbnails:</strong> Thumbnails need to be descriptive of the content that viewers can find in your video. Make custom thumbnails to help viewers discover your content above the rest, and don’t hesitate to update thumbnails whenever a video’s performance is lacking. You can change a video’s thumbnail at any time — it doesn’t have to be a new video.</li>\r\n \t<li><strong>End screens:</strong> An end screen is the best way to keep a viewer engaged after watching your video. If your video is longer than 25 seconds, you can customize an interactive screen where viewers can click on videos you want to promote, subscribe to your YouTube channel, and more. You can even reference the end screen when you’re shooting the video, to encourage viewers to take action.</li>\r\n \t<li><strong>Links:</strong> Use clickable links in your video description to drive viewers to a specific location on the web or somewhere within YouTube.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">Your planning process should consider the viewer who wants more information from a specific video. Providing links in the video description or end screens is a helpful way to give the audience more information when they want it.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc35184034\"></a>Looking at content formats for your YouTube channel</h2>\r\nIf you’ve been mulling over jumping into the YouTube world for a while, you’ve probably spent a lot of time wrestling with how to produce all that content you need to keep your channel fresh and active. With YouTube, you have several options for your <a href=\"https://www.dummies.com/business/marketing/content-marketing/the-components-of-a-content-marketing-strategy-the-5-cs/\" target=\"_blank\" rel=\"noopener\">content strategy</a>:\r\n<ul>\r\n \t<li><strong>Creation:</strong> Regularly produce your own content. You can certainly build a channel without a stitch of your own content, but if you’re going to stand out, your viewers need to see your genuine stuff.</li>\r\n \t<li><strong>Curation:</strong> Mine the YouTube universe for content that complements your YouTube channel, and organize it in a logical way, using sections and playlists for the viewer.\r\n<p class=\"article-tips remember\">Think of curation in terms of what a museum does: Collect all this great art (content), and then pull it together into a themed exhibit. The YouTube playlist serves as the museum’s exhibit. That’s why museums place French Impressionist paintings together: It’s all about the viewer/visitor experience. Would you want to see an impressionist painting together with contemporary pottery? Probably not.</p>\r\n</li>\r\n</ul>\r\n<p style=\"padding-left: 40px;\">Channel owners generally love having their videos included in playlists, because it helps promote their channels and attracts viewers to watch their content. Done right, your curation favor will be returned many times over.</p>\r\n\r\n<ul>\r\n \t<li><strong>Collaboration:</strong> You don’t have to do everything yourself! Team up with other channel owners and create joint content. It’s a popular and effective way to grow an audience and gain subscribers. A YouTube video can be associated with only one channel, so your collaboration planning should take into account content that you’ll own (create) and content that you’ll help share (collaborate).</li>\r\n</ul>\r\nHere are some examples of different types of content you can add to your channel:\r\n<ul>\r\n \t<li><strong>Episodic content:</strong> The idea here is to have reoccurring content that creates a series or a body of work on a specific topic. This is great content to produce for your channel because it’s highly attractive to channel subscribers. Subscribers can choose to be notified every time you release a video.</li>\r\n \t<li><strong>Short- and long-form content:</strong> Creating a mixture of short- and long-form content can help you understand the sweet spot for your viewers. YouTube Analytics helps you <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/planning-an-outstanding-youtube-channel/\" target=\"_blank\" rel=\"noopener\">plan your channel</a> better by identifying the optimal total runtime for your videos. If you’re creating 10-minute videos with short watch times, consider making an alternative video cut that is shorter to see whether watch times improve.</li>\r\n \t<li><strong>Create new edits, and recycle footage:</strong> Don’t be afraid to think outside the box when it comes to content creation. Reuse video outtakes, behind-the-scenes shots, and additional footage (called <em>B-roll</em>) to make new edits. Recycle your content when it makes sense for your viewers.</li>\r\n \t<li><strong>Playlists:</strong> Reengage viewers with old videos in new playlists. Highlight videos that are still relevant on your channel page and in new playlists. You can include your playlist updates in your custom channel sections to update your fans.</li>\r\n \t<li><strong>Plan for mobile:</strong> Mobile viewership accounts for 70 percent of global YouTube video consumption. Make your content easy to consume on mobile devices. Easy-to-see thumbnails and text onscreen are important for your mobile audience. Shorter titles are easier to read and understand on mobile as well. You can use YouTube Analytics to check your channel traffic sources and understand what percentage of views are from mobile.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">Just because viewers are watching video on their mobile phones doesn’t mean that they want shorter clips. Create both long- and short-form content whenever you can, and watch your channel analytics closely to develop a strategy that is right for your audience.</p>\r\n\r\n<h2 id=\"tab3\" ><a name=\"_Toc35184035\"></a>Curation recycling for your YouTube Channel</h2>\r\nA<em> multichannel network </em>(MCN) aggregates many similarly themed YouTube channels and personalities and then makes them available in one place. Frequently, they help promote their managed channels’ content on a single primary channel. To see what this means, check out <a href=\"http://www.youtube.com/user/tastemade/channels\" target=\"_blank\" rel=\"noopener\">Tastemade</a>, which is a great example of an MCN <em>curating</em> its channels’ content — it groups videos from different channels into a unified theme and makes it much easier for viewers to watch them.\r\n\r\nYou don’t have to own or be affiliated with a YouTube video to include it in your own channel playlist lineup. If you really like hunting down recipes, for example, you can collect and curate them from your audience. There are no limits to what you can curate, although some content will resonate better with your audience.\r\n<p class=\"article-tips tip\">Create sections and playlists on your channel that include videos from other creators. As long as it makes sense for your channel to include outside content, curating content is an excellent way to expand your channel’s appeal and keep it active even if you aren’t creating unique content.</p>\r\n<a href=\"http://www.youtube.com/user/adidas\" target=\"_blank\" rel=\"noopener\">Adidas</a>, for example, has a ton of channels. Company leaders made a conscious decision to link many of its subchannels to sections and playlists on its primary channel. Adidas has also subscribed to its own channels, to highlight even more of its content. Doing so encourages cross-promotion of its other assets and channels.\r\n\r\nReady to launch your YouTube channel? This <a href=\"https://www.dummies.com/social-media/social-media-design/how-to-launch-your-own-youtube-channel/\" target=\"_blank\" rel=\"noopener\">guide will talk you through the process</a>.","description":"Coming up with a mission for your YouTube channel is important, as is defining your audience and planning how your channel could best serve your target audience’s needs, but at some point you have to define the content that brings it all together. Well, there’s no time like the present, so get ready to tackle that task and develop your YouTube Channel content strategy.\r\n\r\n[caption id=\"attachment_273513\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273513 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channels-plan.jpg\" alt=\"YouTube channel content strategy\" width=\"556\" height=\"370\" /> ©Shutterstock/Sutipond Somnam[/caption]\r\n<h2 id=\"tab1\" ><a name=\"_Toc35184033\"></a>Recognizing that YouTube content includes video and more</h2>\r\nWhen establishing a content strategy plan, consider these factors that influence how your audience discovers your content and what action viewers take as a result of watching:\r\n<ul>\r\n \t<li><strong>Video:</strong> The <em>channel trailer</em> is the first video visitors see when viewing your YouTube channel. This is where you need to captivate your new viewers and get them to subscribe to your channel. It is important to make a compelling channel trailer to drive subscriptions; you never know where a new subscriber is coming from. Viewers can click your channel icon from any of your videos' watch pages and jump to your channel.</li>\r\n \t<li><strong>Intros and outros:</strong> Create consistent intro and outro styles for your videos. Think of intros and outros as what you see at the beginning and end of your favorite television show. In the first five seconds, a viewer should know that this is one of your videos; this consistency can be something as simple as the way you say hello and greet your viewers or as complex as an animated logo. Outros should be similar across your channel as well — a goodbye ritual or recommendations for what they should watch next from your channel, and maybe end screens. (End screens are screen overlays that allow you to direct your viewers to another video or playlist, ask them to subscribe, visit other YouTube channels, or visit an approved website.)</li>\r\n \t<li><strong>Metadata:</strong> <em>Metadata</em> are the words you use to describe your video —the video title, your keyword tags, and the video description, for example. The more specific and precise your metadata, the better. The goal is to help viewers find the exact content they are looking for. Keep in mind that, if you stuff non-relevant keywords into your metadata, it's not going to help anyone. You'll only end up losing viewers when they realize the content you’re showing them is not what they wanted.\r\n<p class=\"article-tips remember\">Metadata is important for discovery and YouTube Search. Viewers can also find more information about the video or links back to your website if they want more information.</p>\r\n</li>\r\n \t<li><strong>Thumbnails:</strong> Thumbnails need to be descriptive of the content that viewers can find in your video. Make custom thumbnails to help viewers discover your content above the rest, and don’t hesitate to update thumbnails whenever a video’s performance is lacking. You can change a video’s thumbnail at any time — it doesn’t have to be a new video.</li>\r\n \t<li><strong>End screens:</strong> An end screen is the best way to keep a viewer engaged after watching your video. If your video is longer than 25 seconds, you can customize an interactive screen where viewers can click on videos you want to promote, subscribe to your YouTube channel, and more. You can even reference the end screen when you’re shooting the video, to encourage viewers to take action.</li>\r\n \t<li><strong>Links:</strong> Use clickable links in your video description to drive viewers to a specific location on the web or somewhere within YouTube.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">Your planning process should consider the viewer who wants more information from a specific video. Providing links in the video description or end screens is a helpful way to give the audience more information when they want it.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc35184034\"></a>Looking at content formats for your YouTube channel</h2>\r\nIf you’ve been mulling over jumping into the YouTube world for a while, you’ve probably spent a lot of time wrestling with how to produce all that content you need to keep your channel fresh and active. With YouTube, you have several options for your <a href=\"https://www.dummies.com/business/marketing/content-marketing/the-components-of-a-content-marketing-strategy-the-5-cs/\" target=\"_blank\" rel=\"noopener\">content strategy</a>:\r\n<ul>\r\n \t<li><strong>Creation:</strong> Regularly produce your own content. You can certainly build a channel without a stitch of your own content, but if you’re going to stand out, your viewers need to see your genuine stuff.</li>\r\n \t<li><strong>Curation:</strong> Mine the YouTube universe for content that complements your YouTube channel, and organize it in a logical way, using sections and playlists for the viewer.\r\n<p class=\"article-tips remember\">Think of curation in terms of what a museum does: Collect all this great art (content), and then pull it together into a themed exhibit. The YouTube playlist serves as the museum’s exhibit. That’s why museums place French Impressionist paintings together: It’s all about the viewer/visitor experience. Would you want to see an impressionist painting together with contemporary pottery? Probably not.</p>\r\n</li>\r\n</ul>\r\n<p style=\"padding-left: 40px;\">Channel owners generally love having their videos included in playlists, because it helps promote their channels and attracts viewers to watch their content. Done right, your curation favor will be returned many times over.</p>\r\n\r\n<ul>\r\n \t<li><strong>Collaboration:</strong> You don’t have to do everything yourself! Team up with other channel owners and create joint content. It’s a popular and effective way to grow an audience and gain subscribers. A YouTube video can be associated with only one channel, so your collaboration planning should take into account content that you’ll own (create) and content that you’ll help share (collaborate).</li>\r\n</ul>\r\nHere are some examples of different types of content you can add to your channel:\r\n<ul>\r\n \t<li><strong>Episodic content:</strong> The idea here is to have reoccurring content that creates a series or a body of work on a specific topic. This is great content to produce for your channel because it’s highly attractive to channel subscribers. Subscribers can choose to be notified every time you release a video.</li>\r\n \t<li><strong>Short- and long-form content:</strong> Creating a mixture of short- and long-form content can help you understand the sweet spot for your viewers. YouTube Analytics helps you <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/planning-an-outstanding-youtube-channel/\" target=\"_blank\" rel=\"noopener\">plan your channel</a> better by identifying the optimal total runtime for your videos. If you’re creating 10-minute videos with short watch times, consider making an alternative video cut that is shorter to see whether watch times improve.</li>\r\n \t<li><strong>Create new edits, and recycle footage:</strong> Don’t be afraid to think outside the box when it comes to content creation. Reuse video outtakes, behind-the-scenes shots, and additional footage (called <em>B-roll</em>) to make new edits. Recycle your content when it makes sense for your viewers.</li>\r\n \t<li><strong>Playlists:</strong> Reengage viewers with old videos in new playlists. Highlight videos that are still relevant on your channel page and in new playlists. You can include your playlist updates in your custom channel sections to update your fans.</li>\r\n \t<li><strong>Plan for mobile:</strong> Mobile viewership accounts for 70 percent of global YouTube video consumption. Make your content easy to consume on mobile devices. Easy-to-see thumbnails and text onscreen are important for your mobile audience. Shorter titles are easier to read and understand on mobile as well. You can use YouTube Analytics to check your channel traffic sources and understand what percentage of views are from mobile.</li>\r\n</ul>\r\n<p class=\"article-tips remember\">Just because viewers are watching video on their mobile phones doesn’t mean that they want shorter clips. Create both long- and short-form content whenever you can, and watch your channel analytics closely to develop a strategy that is right for your audience.</p>\r\n\r\n<h2 id=\"tab3\" ><a name=\"_Toc35184035\"></a>Curation recycling for your YouTube Channel</h2>\r\nA<em> multichannel network </em>(MCN) aggregates many similarly themed YouTube channels and personalities and then makes them available in one place. Frequently, they help promote their managed channels’ content on a single primary channel. To see what this means, check out <a href=\"http://www.youtube.com/user/tastemade/channels\" target=\"_blank\" rel=\"noopener\">Tastemade</a>, which is a great example of an MCN <em>curating</em> its channels’ content — it groups videos from different channels into a unified theme and makes it much easier for viewers to watch them.\r\n\r\nYou don’t have to own or be affiliated with a YouTube video to include it in your own channel playlist lineup. If you really like hunting down recipes, for example, you can collect and curate them from your audience. There are no limits to what you can curate, although some content will resonate better with your audience.\r\n<p class=\"article-tips tip\">Create sections and playlists on your channel that include videos from other creators. As long as it makes sense for your channel to include outside content, curating content is an excellent way to expand your channel’s appeal and keep it active even if you aren’t creating unique content.</p>\r\n<a href=\"http://www.youtube.com/user/adidas\" target=\"_blank\" rel=\"noopener\">Adidas</a>, for example, has a ton of channels. Company leaders made a conscious decision to link many of its subchannels to sections and playlists on its primary channel. Adidas has also subscribed to its own channels, to highlight even more of its content. Doing so encourages cross-promotion of its other assets and channels.\r\n\r\nReady to launch your YouTube channel? This <a href=\"https://www.dummies.com/social-media/social-media-design/how-to-launch-your-own-youtube-channel/\" target=\"_blank\" rel=\"noopener\">guide will talk you through the process</a>.","blurb":"","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9202"}},{"authorId":33416,"name":"Theresa Go","slug":"theresa-go","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33416"}},{"authorId":33417,"name":"Matt Ciampa","slug":"matt-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33417"}},{"authorId":33418,"name":"Rich Murphy","slug":"rich-murphy","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. 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Videos","slug":"download-youtube-videos","categoryList":["technology","social-media","youtube"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/239597"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281906,"slug":"youtube-channels-for-dummies-2nd-edition","isbn":"9781119688051","categoryList":["technology","social-media","youtube"],"amazon":{"default":"https://www.amazon.com/gp/product/1119688051/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119688051/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119688051-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119688051/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119688051/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/youtube-channels-for-dummies-2nd-edition-cover-9781119688051-203x255.jpg","width":203,"height":255},"title":"YouTube Channels For Dummies","testBankPinActivationLink":"","bookOutOfPrint":true,"authorsInfo":"<p><p><b><b data-author-id=\"9202\">Rob Ciampa</b></b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b><b data-author-id=\"33416\">Theresa Go</b></b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b><b data-author-id=\"33417\">Matt Ciampa</b></b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b><b data-author-id=\"33418\">Rich Murphy</b></b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics.</p>","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. 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","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33417"}},{"authorId":33418,"name":"Rich Murphy","slug":"rich-murphy","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/33418"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;youtube&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119688051&quot;]}]\" id=\"du-slot-62ec09665352b\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;youtube&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119688051&quot;]}]\" id=\"du-slot-62ec096653de0\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Explore","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-08-04T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":273510},{"headers":{"creationTime":"2018-12-13T12:05:20+00:00","modifiedTime":"2022-07-25T19:21:31+00:00","timestamp":"2022-07-26T00:01:08+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"LinkedIn","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33614"},"slug":"linkedin","categoryId":33614}],"title":"How to Save Your LinkedIn Sales Navigator Leads","strippedTitle":"how to save your linkedin sales navigator leads","slug":"how-to-save-your-linkedin-sales-navigator-leads","canonicalUrl":"","seo":{"metaDescription":"Learn how to save your leads in the LinkedIn Sales Navigator tool so you can follow up with them as you have the time.","noIndex":0,"noFollow":0},"content":"LinkedIn Sales Navigator offers many sales tools to help you interact with leads and <a href=\"https://www.dummies.com/article/technology/social-media/linkedin/linkedin-networking-with-sales-navigator-258177/\" target=\"_blank\" rel=\"noopener\">build valuable relationships using the LinkedIn platform</a>. Managing your leads can be a cinch if you’re utilizing the Sales Navigator tools.\r\n<h2 id=\"tab1\" >Saving a lead in LinkedIn Sales Navigator</h2>\r\nThere will be times when you won’t have the ability to immediately follow up on leads, so being able to save them to return to later is crucial. Luckily, Sales Navigator provides you ways to save leads every step of the way. The two main ways you can save leads with Sales Navigator are from a company’s LinkedIn page and from a search results page.\r\n<h3>From a company’s account page</h3>\r\nTo save a lead directly from a company’s business account page, follow these steps:\r\n<ol>\r\n \t<li>Type the company’s name into the search box at the top of your Sales Navigator home page and select the appropriate company from the drop-down menu that appears.You are taken directly to the company’s account page.\r\n\r\n[caption id=\"attachment_258297\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258297 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-account-page.jpg\" alt=\"LinkedIn Sales Navigator company account page IBM\" width=\"535\" height=\"298\" /> The company account page for IBM.[/caption]</li>\r\n \t<li>From the People tab (the default view), scroll down to the Recommended Leads section.If you’ve already saved leads from the company, Recommended Leads appears after the Saved Leads section. If this is your first saved lead at this particular company, you won’t have a Saved Leads section.</li>\r\n \t<li>Find the name of the person you want to save as a lead and click the Save link at the bottom of that person’s contact card.\r\n\r\n[caption id=\"attachment_258298\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258298 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-save-prospects.jpg\" alt=\"save sales prospects LinkedIn Sales Navigator\" width=\"535\" height=\"301\" /> Clicking Save adds the prospect to your leads list.[/caption]\r\n\r\nThe Save link changes to “Saved” with a check mark next to it. This person is now saved in your leads list.</li>\r\n</ol>\r\n<h3>From a search results page</h3>\r\nTo save a lead from a search results page, follow these steps:\r\n<ol>\r\n \t<li>On your Sales Navigator home page, hover your mouse pointer over the Advanced link to the right of the search box at the top of the page.Select “Search for leads” from the drop-down menu that appears to open the search criteria box you see below.\r\n\r\n[caption id=\"attachment_258299\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258299 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-search-options.jpg\" alt=\"search options LinkedIn Sales Navigator\" width=\"535\" height=\"482\" /> So many search options![/caption]</li>\r\n \t<li>Enter your search criteria.The more criteria you enter, the fewer — but more targeted — results you get. You can see how your lead pool is affected by selecting different criteria by keeping an eye on the number to the left of the Search button at the top of the search criteria box.</li>\r\n \t<li>Click the Search button that appears in the top right of the search criteria box.A results page like the one below appears.\r\n\r\n[caption id=\"attachment_258300\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258300 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-search-results.jpg\" alt=\"LinkedIn Sales Navigator search results\" width=\"535\" height=\"334\" /> The results of your search.[/caption]</li>\r\n \t<li>Click the Save as Lead button to the right of any of the search results.The person’s profile is saved and a Message button appears in place of the Save as Lead button.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">If you accidentally mark someone as a lead and want to deselect that person, hover your mouse pointer over the icon that looks like three dots to the right of the Message button and select Remove Lead from the drop-down menu.</p>\r\n\r\n<h2 id=\"tab2\" >Adding tags and notes to your LinkedIn Sales Navigator leads</h2>\r\nSales Navigator has two helpful features to keep your leads organized: tags and notes. <em>Tags</em> group leads together in ways that make the most sense for your organization and sales goals. Tags help you streamline your workflow so you can find what you need fast. <em>Notes,</em> on the other hand, is a way to store information about leads, such as the last time you touched base with them or the types of content they respond best to, just like you would on a paper notepad.\r\n\r\nAdding tags to your leads and accounts is extremely important. After all, the <a href=\"https://www.dummies.com/social-media/linkedin/filtering-and-searching-with-linkedins-sales-navigator-app/\" target=\"_blank\" rel=\"noopener\">Sales Navigator search function</a> is so robust that you will quickly build up your network (as well as leads and accounts lists). To keep everything organized and easily accessible, you should add tags to be able to locate specific people and companies as quickly as possible.\r\n\r\nSo, what kind of tags should you use? The answer depends on your industry and company. For example, does your company’s industry have some niche areas that you want to keep separate? Why not add tags to identify those particular areas? You can then keep track of leads and accounts that meet that criteria.\r\n\r\nIn addition, chances are your company uses certain terminology to identify prospects. Maybe this terminology is unique to your company, or maybe it’s common terminology. Whatever the case, add these terms as tags to applicable prospects in order to narrow them down in your search results when the time comes.\r\n\r\nAnother method that is helpful is to tag prospects with the roles they play in their companies’ decision-making process. For example, someone might be the final decision maker, an influencer, and so on. That way, you know what kind of content — and contact — is most appropriate when interacting with this lead.\r\n\r\nYou can also tag leads and accounts based on where they are in the buyer’s journey. For example, are they still in the research phase? Tag them as such so you know how to follow up and what kind of content may be of interest to them.\r\n<p class=\"article-tips tip\">Building a rapport with prospects is extremely important. After all, wouldn’t you prefer to make a purchase from someone who took the time to get to know you enough to determine that you have things in common? It’s the same with leads, which is why it’s helpful to add tags that remind you of any commonalities you may have. For example, are you both fans of the New York Yankees? Add that as a tag. How about the fact that you both vacation at Disney World once a year? Tag that lead’s account with that. It’ll give you something to refer back to when the time comes to reach out in the future.</p>\r\nNow, here’s where you put the rubber to the road and start adding those tags. You can add tags and notes to your leads in two ways: from a lead’s profile page and from a search results page. Here’s how to do it from a lead’s profile page:\r\n<ol>\r\n \t<li>Go to the person’s profile page in Sales Navigator and click the +Add Tag link that appears in the right sidebar.\r\n\r\n[caption id=\"attachment_258301\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258301 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-tags.jpg\" alt=\"LinkedIn Sales Navigator tags\" width=\"535\" height=\"334\" /> Click the +Add Tag link to add a custom tag.[/caption]\r\n\r\nIf you’ve created tags before, they appear in a drop-down menu with check boxes next to them. If you have not created any tags before, Sales Navigator provides a list of six tags to get you started: Customer, Decision Maker, Follow Up, High Priority, Influencer, and Opportunity. There is also a Create New link at the bottom of the menu to add your own tag.\r\n<p class=\"article-tips tip\">Sales Navigator provides a list of tags to get you started, but I recommend you start adding your own right away.</p>\r\n</li>\r\n \t<li>Select all the applicable tags (or create new ones) and click the Apply button at the bottom of the box.The tagging box disappears and you’re back on the lead’s profile page.</li>\r\n \t<li>If you decide you want to edit or delete tags from your existing list, click the +Add Tag link and select the Edit Tag List link at the bottom of the drop-down menu. In the box that appears, you can either edit what the tag says by clicking the pencil icon next to the tag or delete it entirely by clicking the garbage can icon.To add a note to a lead’s page, simply click the Notes tab next to the Tags tab in the right sidebar of a person’s profile page and start typing!\r\n\r\n[caption id=\"attachment_258302\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258302 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-notes.jpg\" alt=\"LinkedIn Sales Navigator notes\" width=\"535\" height=\"362\" /> Adding a note to a lead’s page.[/caption]</li>\r\n</ol>\r\n \r\n\r\nTo add tags to a lead from the search results page, follow these steps:\r\n<ol>\r\n \t<li>Perform a search in Sales Navigator.You can search via the main search box at the top of the page or run an advanced search.</li>\r\n \t<li>Once you locate the lead in the search results page, hover your mouse pointer over the icon that looks like three dots and select Tag from the drop-down menu that appears.You’re presented with the same menu you see when adding tags from a person’s profile page.</li>\r\n</ol>\r\n<p class=\"article-tips warning\">You cannot add a note to a lead via the search results method. You have to be on the lead’s profile page in order to utilize the notes function.</p>\r\n\r\n<h2 id=\"tab3\" >Viewing similar and suggested leads in LinkedIn Sales Navigator</h2>\r\nAs a sales professional, you already know your target audience. You know the title or titles you’re looking for in a lead. You know the geographical area. But even seasoned professionals need a fresh set of eyes on things every now and again, right? Luckily for us, Sales Navigator offers users a fresh perspective by applying more of its searching magic in the form of sales preferences, search history, and profile interaction data to offer users suggested leads.\r\n\r\nThere are a couple of ways to access this data from Sales Navigator. The first is in your Filter Your Updates box on the Sales Navigator home page:\r\n<ol>\r\n \t<li>Go to your Sales Navigator home page.</li>\r\n \t<li>In the Filter Your Updates box on the left side of your Sales Navigator home page, click the Suggested Leads link.This link is the third option down in the “By Type” category. Clicking this takes you to the updates feed of the leads Sales Navigator is recommending you take a closer look at.</li>\r\n \t<li>Scroll through the updates feed and click the Save as Lead button that appears to the right of any update.The box disappears and the Save as Lead button changes to “Lead Saved.”</li>\r\n</ol>\r\n<p class=\"article-tips tip\">If you decide you don’t want to save the lead after all, just click the Lead Saved button again to deselect the lead.</p>\r\nThe second way to view similar leads is from the main navigation menu bar at the top of the Sales Navigator home page:\r\n<ol>\r\n \t<li>From your Sales Navigator home page, hover your mouse pointer over the Discover link in the main navigation menu bar at the top of your screen and select Recommended Leads from the drop-down menu that appears.You are taken to the screen shown below. These results are based on the sales preferences you set as well as your previous account activity.\r\n\r\n[caption id=\"attachment_258303\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258303 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-recommended-leads.jpg\" alt=\"Recommended leads LinkedIn Sales Navigator\" width=\"535\" height=\"337\" /> The Recommended Leads page.[/caption]</li>\r\n \t<li>Use the <a href=\"https://www.dummies.com/social-media/linkedin/filtering-and-searching-with-linkedins-sales-navigator-app/\" target=\"_blank\" rel=\"noopener\">filtering criteria</a> on the left side to narrow down your options.Chances are, not every lead presented is going to be applicable. Save time and frustration by using the numerous criteria presented to include only those leads that are the best fit for your sales goals.</li>\r\n</ol>","description":"LinkedIn Sales Navigator offers many sales tools to help you interact with leads and <a href=\"https://www.dummies.com/article/technology/social-media/linkedin/linkedin-networking-with-sales-navigator-258177/\" target=\"_blank\" rel=\"noopener\">build valuable relationships using the LinkedIn platform</a>. Managing your leads can be a cinch if you’re utilizing the Sales Navigator tools.\r\n<h2 id=\"tab1\" >Saving a lead in LinkedIn Sales Navigator</h2>\r\nThere will be times when you won’t have the ability to immediately follow up on leads, so being able to save them to return to later is crucial. Luckily, Sales Navigator provides you ways to save leads every step of the way. The two main ways you can save leads with Sales Navigator are from a company’s LinkedIn page and from a search results page.\r\n<h3>From a company’s account page</h3>\r\nTo save a lead directly from a company’s business account page, follow these steps:\r\n<ol>\r\n \t<li>Type the company’s name into the search box at the top of your Sales Navigator home page and select the appropriate company from the drop-down menu that appears.You are taken directly to the company’s account page.\r\n\r\n[caption id=\"attachment_258297\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258297 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-account-page.jpg\" alt=\"LinkedIn Sales Navigator company account page IBM\" width=\"535\" height=\"298\" /> The company account page for IBM.[/caption]</li>\r\n \t<li>From the People tab (the default view), scroll down to the Recommended Leads section.If you’ve already saved leads from the company, Recommended Leads appears after the Saved Leads section. If this is your first saved lead at this particular company, you won’t have a Saved Leads section.</li>\r\n \t<li>Find the name of the person you want to save as a lead and click the Save link at the bottom of that person’s contact card.\r\n\r\n[caption id=\"attachment_258298\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258298 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-save-prospects.jpg\" alt=\"save sales prospects LinkedIn Sales Navigator\" width=\"535\" height=\"301\" /> Clicking Save adds the prospect to your leads list.[/caption]\r\n\r\nThe Save link changes to “Saved” with a check mark next to it. This person is now saved in your leads list.</li>\r\n</ol>\r\n<h3>From a search results page</h3>\r\nTo save a lead from a search results page, follow these steps:\r\n<ol>\r\n \t<li>On your Sales Navigator home page, hover your mouse pointer over the Advanced link to the right of the search box at the top of the page.Select “Search for leads” from the drop-down menu that appears to open the search criteria box you see below.\r\n\r\n[caption id=\"attachment_258299\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258299 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-search-options.jpg\" alt=\"search options LinkedIn Sales Navigator\" width=\"535\" height=\"482\" /> So many search options![/caption]</li>\r\n \t<li>Enter your search criteria.The more criteria you enter, the fewer — but more targeted — results you get. You can see how your lead pool is affected by selecting different criteria by keeping an eye on the number to the left of the Search button at the top of the search criteria box.</li>\r\n \t<li>Click the Search button that appears in the top right of the search criteria box.A results page like the one below appears.\r\n\r\n[caption id=\"attachment_258300\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258300 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-search-results.jpg\" alt=\"LinkedIn Sales Navigator search results\" width=\"535\" height=\"334\" /> The results of your search.[/caption]</li>\r\n \t<li>Click the Save as Lead button to the right of any of the search results.The person’s profile is saved and a Message button appears in place of the Save as Lead button.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">If you accidentally mark someone as a lead and want to deselect that person, hover your mouse pointer over the icon that looks like three dots to the right of the Message button and select Remove Lead from the drop-down menu.</p>\r\n\r\n<h2 id=\"tab2\" >Adding tags and notes to your LinkedIn Sales Navigator leads</h2>\r\nSales Navigator has two helpful features to keep your leads organized: tags and notes. <em>Tags</em> group leads together in ways that make the most sense for your organization and sales goals. Tags help you streamline your workflow so you can find what you need fast. <em>Notes,</em> on the other hand, is a way to store information about leads, such as the last time you touched base with them or the types of content they respond best to, just like you would on a paper notepad.\r\n\r\nAdding tags to your leads and accounts is extremely important. After all, the <a href=\"https://www.dummies.com/social-media/linkedin/filtering-and-searching-with-linkedins-sales-navigator-app/\" target=\"_blank\" rel=\"noopener\">Sales Navigator search function</a> is so robust that you will quickly build up your network (as well as leads and accounts lists). To keep everything organized and easily accessible, you should add tags to be able to locate specific people and companies as quickly as possible.\r\n\r\nSo, what kind of tags should you use? The answer depends on your industry and company. For example, does your company’s industry have some niche areas that you want to keep separate? Why not add tags to identify those particular areas? You can then keep track of leads and accounts that meet that criteria.\r\n\r\nIn addition, chances are your company uses certain terminology to identify prospects. Maybe this terminology is unique to your company, or maybe it’s common terminology. Whatever the case, add these terms as tags to applicable prospects in order to narrow them down in your search results when the time comes.\r\n\r\nAnother method that is helpful is to tag prospects with the roles they play in their companies’ decision-making process. For example, someone might be the final decision maker, an influencer, and so on. That way, you know what kind of content — and contact — is most appropriate when interacting with this lead.\r\n\r\nYou can also tag leads and accounts based on where they are in the buyer’s journey. For example, are they still in the research phase? Tag them as such so you know how to follow up and what kind of content may be of interest to them.\r\n<p class=\"article-tips tip\">Building a rapport with prospects is extremely important. After all, wouldn’t you prefer to make a purchase from someone who took the time to get to know you enough to determine that you have things in common? It’s the same with leads, which is why it’s helpful to add tags that remind you of any commonalities you may have. For example, are you both fans of the New York Yankees? Add that as a tag. How about the fact that you both vacation at Disney World once a year? Tag that lead’s account with that. It’ll give you something to refer back to when the time comes to reach out in the future.</p>\r\nNow, here’s where you put the rubber to the road and start adding those tags. You can add tags and notes to your leads in two ways: from a lead’s profile page and from a search results page. Here’s how to do it from a lead’s profile page:\r\n<ol>\r\n \t<li>Go to the person’s profile page in Sales Navigator and click the +Add Tag link that appears in the right sidebar.\r\n\r\n[caption id=\"attachment_258301\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258301 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-tags.jpg\" alt=\"LinkedIn Sales Navigator tags\" width=\"535\" height=\"334\" /> Click the +Add Tag link to add a custom tag.[/caption]\r\n\r\nIf you’ve created tags before, they appear in a drop-down menu with check boxes next to them. If you have not created any tags before, Sales Navigator provides a list of six tags to get you started: Customer, Decision Maker, Follow Up, High Priority, Influencer, and Opportunity. There is also a Create New link at the bottom of the menu to add your own tag.\r\n<p class=\"article-tips tip\">Sales Navigator provides a list of tags to get you started, but I recommend you start adding your own right away.</p>\r\n</li>\r\n \t<li>Select all the applicable tags (or create new ones) and click the Apply button at the bottom of the box.The tagging box disappears and you’re back on the lead’s profile page.</li>\r\n \t<li>If you decide you want to edit or delete tags from your existing list, click the +Add Tag link and select the Edit Tag List link at the bottom of the drop-down menu. In the box that appears, you can either edit what the tag says by clicking the pencil icon next to the tag or delete it entirely by clicking the garbage can icon.To add a note to a lead’s page, simply click the Notes tab next to the Tags tab in the right sidebar of a person’s profile page and start typing!\r\n\r\n[caption id=\"attachment_258302\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258302 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-notes.jpg\" alt=\"LinkedIn Sales Navigator notes\" width=\"535\" height=\"362\" /> Adding a note to a lead’s page.[/caption]</li>\r\n</ol>\r\n \r\n\r\nTo add tags to a lead from the search results page, follow these steps:\r\n<ol>\r\n \t<li>Perform a search in Sales Navigator.You can search via the main search box at the top of the page or run an advanced search.</li>\r\n \t<li>Once you locate the lead in the search results page, hover your mouse pointer over the icon that looks like three dots and select Tag from the drop-down menu that appears.You’re presented with the same menu you see when adding tags from a person’s profile page.</li>\r\n</ol>\r\n<p class=\"article-tips warning\">You cannot add a note to a lead via the search results method. You have to be on the lead’s profile page in order to utilize the notes function.</p>\r\n\r\n<h2 id=\"tab3\" >Viewing similar and suggested leads in LinkedIn Sales Navigator</h2>\r\nAs a sales professional, you already know your target audience. You know the title or titles you’re looking for in a lead. You know the geographical area. But even seasoned professionals need a fresh set of eyes on things every now and again, right? Luckily for us, Sales Navigator offers users a fresh perspective by applying more of its searching magic in the form of sales preferences, search history, and profile interaction data to offer users suggested leads.\r\n\r\nThere are a couple of ways to access this data from Sales Navigator. The first is in your Filter Your Updates box on the Sales Navigator home page:\r\n<ol>\r\n \t<li>Go to your Sales Navigator home page.</li>\r\n \t<li>In the Filter Your Updates box on the left side of your Sales Navigator home page, click the Suggested Leads link.This link is the third option down in the “By Type” category. Clicking this takes you to the updates feed of the leads Sales Navigator is recommending you take a closer look at.</li>\r\n \t<li>Scroll through the updates feed and click the Save as Lead button that appears to the right of any update.The box disappears and the Save as Lead button changes to “Lead Saved.”</li>\r\n</ol>\r\n<p class=\"article-tips tip\">If you decide you don’t want to save the lead after all, just click the Lead Saved button again to deselect the lead.</p>\r\nThe second way to view similar leads is from the main navigation menu bar at the top of the Sales Navigator home page:\r\n<ol>\r\n \t<li>From your Sales Navigator home page, hover your mouse pointer over the Discover link in the main navigation menu bar at the top of your screen and select Recommended Leads from the drop-down menu that appears.You are taken to the screen shown below. These results are based on the sales preferences you set as well as your previous account activity.\r\n\r\n[caption id=\"attachment_258303\" align=\"aligncenter\" width=\"535\"]<img class=\"wp-image-258303 size-full\" src=\"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-recommended-leads.jpg\" alt=\"Recommended leads LinkedIn Sales Navigator\" width=\"535\" height=\"337\" /> The Recommended Leads page.[/caption]</li>\r\n \t<li>Use the <a href=\"https://www.dummies.com/social-media/linkedin/filtering-and-searching-with-linkedins-sales-navigator-app/\" target=\"_blank\" rel=\"noopener\">filtering criteria</a> on the left side to narrow down your options.Chances are, not every lead presented is going to be applicable. Save time and frustration by using the numerous criteria presented to include only those leads that are the best fit for your sales goals.</li>\r\n</ol>","blurb":"","authors":[{"authorId":11354,"name":"Perry van Beek","slug":"perry-van-beek","description":" <p><b>Perry van Beek</b> is a pioneer in social selling with LinkedIn. He founded Social.ONE and has been assisting companies with LinkedIn marketing, lead generation, and social selling since 2009. Perry conducts training and presents keynotes at sales conferences throughout the world. Connect with him on LinkedIn at www.linkedin.com/in/perryvanbeek. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/11354"}}],"primaryCategoryTaxonomy":{"categoryId":33614,"title":"LinkedIn","slug":"linkedin","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33614"}},"secondaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Saving a lead in LinkedIn Sales Navigator","target":"#tab1"},{"label":"Adding tags and notes to your LinkedIn Sales Navigator leads","target":"#tab2"},{"label":"Viewing similar and suggested leads in LinkedIn Sales Navigator","target":"#tab3"}],"relatedArticles":{"fromBook":[{"articleId":258320,"title":"10 Tips for LinkedIn Sales Navigator Account Management","slug":"10-tips-for-linkedin-sales-navigator-account-management","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/258320"}},{"articleId":258314,"title":"How to Set LinkedIn Sales Navigator Preferences for Improved Sales Prospecting","slug":"how-to-set-linkedin-sales-navigator-preferences-for-improved-sales-prospecting","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/258314"}},{"articleId":258307,"title":"How to Save a LinkedIn Sales Navigator Account","slug":"how-to-save-a-linkedin-sales-navigator-account","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/258307"}},{"articleId":258287,"title":"LinkedIn Sales Navigator App: Managing Saved Leads","slug":"linkedin-sales-navigator-app-managing-saved-leads","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/258287"}},{"articleId":258270,"title":"Filtering and Searching with LinkedIn’s Sales Navigator App","slug":"filtering-and-searching-with-linkedins-sales-navigator-app","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/258270"}}],"fromCategory":[{"articleId":270402,"title":"LinkedIn Profile Tips: How to Get Views to Your Profile","slug":"linkedin-profile-tips-how-to-get-views-to-your-profile","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270402"}},{"articleId":270390,"title":"Your LinkedIn Profile Optimization Checklist","slug":"your-linkedin-profile-optimization-checklist","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270390"}},{"articleId":270382,"title":"Using Online Keyword Tools to Enhance Your LinkedIn Profile","slug":"using-online-keyword-tools-to-enhance-your-linkedin-profile","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270382"}},{"articleId":270371,"title":"10 Tips to Grow Your LinkedIn Connections: Expanding Your Network","slug":"10-tips-to-grow-your-linkedin-connections-expanding-your-network","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270371"}},{"articleId":270363,"title":"10 Ways to Get Noticed by Recruiters on LinkedIn","slug":"10-ways-to-get-noticed-by-recruiters-on-linkedin","categoryList":["technology","social-media","linkedin"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270363"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281756,"slug":"linkedin-sales-navigator-for-dummies","isbn":"9781119427681","categoryList":["technology","social-media","linkedin"],"amazon":{"default":"https://www.amazon.com/gp/product/1119427681/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119427681/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119427681-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119427681/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119427681/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/linkedin-sales-navigator-for-dummies-cover-9781119427681-203x255.jpg","width":203,"height":255},"title":"LinkedIn Sales Navigator For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"11354\">Perry van Beek</b> is a pioneer in social selling with LinkedIn. He founded Social.ONE and has been assisting companies with LinkedIn marketing, lead generation, and social selling since 2009. Perry conducts training and presents keynotes at sales conferences throughout the world. Connect with him on LinkedIn at www.linkedin.com/in/perryvanbeek. </p>","authors":[{"authorId":11354,"name":"Perry van Beek","slug":"perry-van-beek","description":" <p><b>Perry van Beek</b> is a pioneer in social selling with LinkedIn. He founded Social.ONE and has been assisting companies with LinkedIn marketing, lead generation, and social selling since 2009. Perry conducts training and presents keynotes at sales conferences throughout the world. Connect with him on LinkedIn at www.linkedin.com/in/perryvanbeek. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/11354"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;linkedin&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119427681&quot;]}]\" id=\"du-slot-62df2ec4d5254\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;linkedin&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119427681&quot;]}]\" id=\"du-slot-62df2ec4d5ad8\"></div></div>"},"articleType":{"articleType":"Articles","articleList":null,"content":null,"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":"","sponsorEbookTitle":"","sponsorEbookLink":"","sponsorEbookImage":{"src":null,"width":0,"height":0}},"primaryLearningPath":"Advance","lifeExpectancy":"Two years","lifeExpectancySetFrom":"2022-07-25T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":258296},{"headers":{"creationTime":"2020-09-21T15:23:51+00:00","modifiedTime":"2022-07-13T20:00:07+00:00","timestamp":"2022-07-14T00:01:08+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"YouTube","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33616"},"slug":"youtube","categoryId":33616}],"title":"How to Add Music to Your YouTube Video","strippedTitle":"how to add music to your youtube video","slug":"how-to-add-music-to-your-youtube-video","canonicalUrl":"","seo":{"metaDescription":"YouTube videos are so much better with music. Use this guide to learn how to find and add music to your YouTube videos, from Dummies.com.","noIndex":0,"noFollow":0},"content":"You may wonder why music is even necessary in a YouTube video that isn’t destined to sell a pop singer’s latest album. Music determines a lot about the perception of your message because viewers make split-second, subconscious judgments about the content of your YouTube video depending on the type of music you choose.\r\n\r\n[caption id=\"attachment_273517\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273517 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channel-editing.jpg\" alt=\"YouTube video editing\" width=\"556\" height=\"352\" /> ©Shutterstock/Jacob Lund[/caption]\r\n\r\nIn contrast to music videos, the music in your <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/how-to-incorporate-youtube-into-your-business-and-marketing-plans/\" target=\"_blank\" rel=\"noopener\">marketing video</a> is meant to complement the message you’re trying to convey. Music isn't the focus of a video — it’s there simply to add color.\r\n<p class=\"article-tips warning\">You must understand the difference between music you pay royalties to use and royalty-free music. Most of the music you hear on the radio or buy online is copyrighted and can be used in videos only if you pay royalties to its record label — often an expensive strategy because you must pay for every use of a copyrighted music track. Record labels sometimes even charge more, depending on how many views your video attracts. And, “borrowing” music and hoping that you won’t get caught is not an option. Videos containing copyrighted music can be detected and banned automatically from sites such as YouTube.</p>\r\n<p class=\"article-tips tip\">Check out this <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/10-things-to-know-about-copyright-and-youtube/\">article to learn more about YouTube and copyright</a>.</p>\r\nThe easiest way to save time and expense is to use only royalty-free music tracks — they’re sold specifically for use in YouTube videos or presentations. After you pay a fixed price per song, you can usually use it however you want, as long as you stay within the boundaries specified by the music publishing contract. For example, some royalty-free tracks may be available for use in online videos but not in TV commercials. To choose music for your YouTube video, follow these steps:\r\n<ol>\r\n \t<li>Determine which emotion you want to convey.For example, you may want viewers to feel happy, sad, or uplifted — or neutral.</li>\r\n \t<li>Watch a rough edit of your YouTube video several times.Or, if you’re still in the planning stage, simply review the video’s storyline in your mind. Do you need fast, aggressive cuts? Are your graphics clean and simple or more elaborate and flowery? The music you choose must match the video’s storyline, aesthetic value, and editing style.</li>\r\n \t<li>Choose an appropriate genre.You may want to use a rock-and-roll track or a country track, for example, or perhaps electronic music more closely suits your style.</li>\r\n \t<li>Set the mood.The mood of the music you choose has to match the emotion you want to convey. To judge, determine how the music makes <em>you</em> feel when you listen to it. If it matches the emotion you chose in Step 1, you’re on the right track.</li>\r\n \t<li>Control the pace of the video by controlling its musical tempo.A song’s <em>tempo</em> refers to its speed or pace. The pace of the video also has to fit the emotion you’re trying to convey and the overall storyline. For example, should viewers be relaxed or breathless after watching your video? Choose a tempo between these two extremes that creates the impression you want.</li>\r\n \t<li>Search for a song.After you choose the genre, mood, and tempo of the music in your video, search for a song. (You’ll find out more about music to purchase in the following sections. Or, if you’re truly talented, compose one yourself.) You’ll likely stick with royalty-free music.</li>\r\n \t<li>Drop in the music.After you finish creating the video, you can drop the music into your editing timeline and edit the piece to mirror the pacing of the footage.</li>\r\n</ol>\r\n<h2 id=\"tab1\" ><a name=\"_Toc36150261\"></a><a name=\"_Toc36369702\"></a>Adding built-in music to your YouTube video in editing tools</h2>\r\nMany video editing software programs royalty-free song tracks, such as in these two examples:\r\n<ul>\r\n \t<li><strong>Apple Final Cut Pro X:</strong> Has over 1,300 royalty-free sound effects and music tracks</li>\r\n \t<li><strong>Vegas Movie Studio:</strong> Contains 400 royalty-free music soundtracks</li>\r\n</ul>\r\n<p class=\"article-tips warning\">Some of the songs you can use from video editing software are so popular and overused (because they’re free) that you risk triggering unwanted reactions from your audience. For example, a YouTuber once complained that his video reminded him of a late-night TV ad containing questionable content. It turned out that his video editor had used a free, built-in music track that’s often chosen by these low-cost advertisers.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc36150262\"></a><a name=\"_Toc36369703\"></a>Incorporating stock music libraries</h2>\r\nIf you have only a small budget and you want to sound different from the standard music libraries that come with many editing programs, you can find a good selection of royalty-free stock music to download online. This list describes some good options:\r\n<ul>\r\n \t<li><strong><a href=\"http://www.premiumbeat.com/\">PremiumBeat</a>:</strong> This one has a huge selection of audio tracks and sound effects. These folks, who work closely with composers from around the world, are selective, so it’s easier to search the libraries for what you need.</li>\r\n \t<li><strong><a href=\"https://audiojungle.net/\">Audiojungle</a>:</strong> It’s less expensive than <a href=\"http://www.shockwave-sound.com/\">Shockwave-Sound</a>, the major player in the stock music and sound effects derby, but its selection isn’t as large. Songs cost between $10 and $20 apiece.</li>\r\n \t<li><strong><a href=\"http://www.audioblocks.com/\">Audioblocks</a></strong>: A subscription-based, royalty free library, Audioblocks has a great selection of sound effects, music, and handy looped tracks for easy editing.</li>\r\n</ul>\r\n<p class=\"article-tips tip\">If you want to use an iconic song such as Nirvana’s “Smells Like Teen Spirit” and you have a limited budget or limited time to secure the rights, you can often find inexpensive but similar-sounding songs on stock music sites.</p>\r\n<p class=\"article-tips tip\">If you can’t find a song that matches the length of your video, don’t worry: Viewers don’t focus on songs — songs simply enhance the pacing and mood. Therefore, a repetitive song, or looping a song to fit the length of the video, usually works well.</p>\r\n\r\n<h2 id=\"tab3\" ><a name=\"_Toc36150263\"></a><a name=\"_Toc36369704\"></a>Putting music in your YouTube video</h2>\r\nAfter you have selected your music, it’s time to insert it in your YouTube video.\r\n\r\nThe mechanical aspect of this task is easy to complete. Follow these steps in your editing software:\r\n<ol>\r\n \t<li>Gather all the music you want to use into one folder on your computer.Using one folder helps you find files easily and helps you back them up after editing. If you store your music on a CD, import the necessary tracks to your computer first by using a program such as iTunes.</li>\r\n \t<li>Import the music files into your video editing software.Most editing programs can process MP3 files and most other commonly used music file formats.</li>\r\n \t<li>Add an additional audio track to your editing project.Certain simpler programs, such as iMovie, have predetermined tracks for background music.</li>\r\n \t<li>Drag-and-drop your music piece to the new audio track. Then shift its position until it fits the timing you want.</li>\r\n \t<li>Watch the part of the video that now has background music in context.Fine-tune the timing of the music, if necessary.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">If you aren’t sure which piece of music will work best with your YouTube video, simply import into your editing program multiple music tracks that you’re considering. Drop one after the other on the audio timeline, watching the video with every piece of music, to quickly find which track you like best.</p>\r\n\r\n<h2 id=\"tab4\" ><a name=\"_Toc36150264\"></a><a name=\"_Toc36369705\"></a>Adding emotional impact to your YouTube Video</h2>\r\nThe main purpose of your music selection is to enhance the emotional impact of your video. Even the specific way in which you use music in your edit affects the video’s emotional impact. Try these simple tricks to give your music more emotional impact:\r\n<ul>\r\n \t<li><strong>Work with the volume level.</strong> Music in a video shouldn’t always play at the same volume level. It should be softer and drop into the background whenever it supports dialogue or a voiceover narration, and it should be fairly loud when it stands on its own and drives home an emotional point. Most editing programs let you change the volume of a particular track over time. Dramatically increasing the volume of the music track in a key video scene adds quite a powerful effect — Hollywood movies and TV shows do it all the time.</li>\r\n \t<li><strong>Determine the proper timing.</strong> A music track doesn’t have to start at its beginning when you insert it in your video. Match the music to the video’s visual content. Most musical selections have <em>hooks</em> — particularly remarkable and recognizable parts. For example, the hook of Beethoven’s Fifth Symphony is the famous “Ta-ta-ta-daaa.” Try to match musical hooks with important moments in the video.</li>\r\n</ul>\r\n<h2 id=\"tab5\" ><a name=\"_Toc36150265\"></a><a name=\"_Toc36369706\"></a>Cutting your YouTube video to music</h2>\r\nWhen you have a piece of music that matches well the emotional purpose of your video, fine-tune your edit to maximize the effect of the music. For example, you can extend a scene slightly to fit the most dramatic moment with a remarkable hook in the music.\r\n\r\nMost editing programs let you lock your music tracks to avoid their being affected by other changes in your video. Follow these steps:\r\n<ol>\r\n \t<li>Put your musical piece on its own audio track.</li>\r\n \t<li>Time the music so that the music begins exactly where you want.</li>\r\n \t<li>Lock the music track.Most editing programs use a tiny Padlock icon to indicate locking.</li>\r\n \t<li>Watch the video and determine how to adapt the timing to best fit the music.For example, cut or extend certain shots slightly.</li>\r\n \t<li>Make your editing changes.</li>\r\n \t<li>Unlock the audio track.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">Precisely matching cuts in a video with beats in the music can create quite a pleasing effect because the picture and music then seem to move in perfect harmony. Avoid overdoing it, though, because an exact match can quickly bore viewers. The best approach is to match a couple of cuts with the music and then purposely skip the next few cuts before matching again. Alternating makes the final product less predictable and maintains viewer interest.</p>\r\n\r\n<h2 id=\"tab6\" ><a name=\"_Toc36150266\"></a><a name=\"_Toc36369707\"></a>Cutting your music to your YouTube video</h2>\r\nYou may not want to alter an edit just to better fit the music. In this case, cut the music to match your video instead.\r\n\r\nAnother important reason to cut music is to omit parts that may not fit well with the visual side of your video. For example, the piece of music you selected may have a bridge section that has a slightly different mood from the rest of the track, which can be distracting in a video. Eliminate the unwanted section by cutting precisely at the end of the previous part and at the end of the bridge section.\r\n\r\nAlmost all video editing programs let you cut audio tracks, which is good enough for completing the basic editing of your music tracks, such as cutting off to the millisecond any unwanted intros or endings.\r\n<p class=\"article-tips tip\">An alternative is to cut your music tracks in advance by using an audio program such as Garage Band or <a href=\"https://www.dummies.com/art-center/music/how-to-record-tracks-in-pro-tools/\" target=\"_blank\" rel=\"noopener\">Pro Tools</a>. They let you edit audio precisely, and they provide a wealth of audio effects to help you enhance your music tracks for video use.</p>\r\nWant to learn more? Check out our <a href=\"https://www.dummies.com/social-media/youtube/youtube-channels-for-dummies-cheat-sheet/\" target=\"_blank\" rel=\"noopener\">YouTube Channels Cheat Sheet</a>.","description":"You may wonder why music is even necessary in a YouTube video that isn’t destined to sell a pop singer’s latest album. Music determines a lot about the perception of your message because viewers make split-second, subconscious judgments about the content of your YouTube video depending on the type of music you choose.\r\n\r\n[caption id=\"attachment_273517\" align=\"aligncenter\" width=\"556\"]<img class=\"wp-image-273517 size-full\" src=\"https://www.dummies.com/wp-content/uploads/youtube-channel-editing.jpg\" alt=\"YouTube video editing\" width=\"556\" height=\"352\" /> ©Shutterstock/Jacob Lund[/caption]\r\n\r\nIn contrast to music videos, the music in your <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/how-to-incorporate-youtube-into-your-business-and-marketing-plans/\" target=\"_blank\" rel=\"noopener\">marketing video</a> is meant to complement the message you’re trying to convey. Music isn't the focus of a video — it’s there simply to add color.\r\n<p class=\"article-tips warning\">You must understand the difference between music you pay royalties to use and royalty-free music. Most of the music you hear on the radio or buy online is copyrighted and can be used in videos only if you pay royalties to its record label — often an expensive strategy because you must pay for every use of a copyrighted music track. Record labels sometimes even charge more, depending on how many views your video attracts. And, “borrowing” music and hoping that you won’t get caught is not an option. Videos containing copyrighted music can be detected and banned automatically from sites such as YouTube.</p>\r\n<p class=\"article-tips tip\">Check out this <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/10-things-to-know-about-copyright-and-youtube/\">article to learn more about YouTube and copyright</a>.</p>\r\nThe easiest way to save time and expense is to use only royalty-free music tracks — they’re sold specifically for use in YouTube videos or presentations. After you pay a fixed price per song, you can usually use it however you want, as long as you stay within the boundaries specified by the music publishing contract. For example, some royalty-free tracks may be available for use in online videos but not in TV commercials. To choose music for your YouTube video, follow these steps:\r\n<ol>\r\n \t<li>Determine which emotion you want to convey.For example, you may want viewers to feel happy, sad, or uplifted — or neutral.</li>\r\n \t<li>Watch a rough edit of your YouTube video several times.Or, if you’re still in the planning stage, simply review the video’s storyline in your mind. Do you need fast, aggressive cuts? Are your graphics clean and simple or more elaborate and flowery? The music you choose must match the video’s storyline, aesthetic value, and editing style.</li>\r\n \t<li>Choose an appropriate genre.You may want to use a rock-and-roll track or a country track, for example, or perhaps electronic music more closely suits your style.</li>\r\n \t<li>Set the mood.The mood of the music you choose has to match the emotion you want to convey. To judge, determine how the music makes <em>you</em> feel when you listen to it. If it matches the emotion you chose in Step 1, you’re on the right track.</li>\r\n \t<li>Control the pace of the video by controlling its musical tempo.A song’s <em>tempo</em> refers to its speed or pace. The pace of the video also has to fit the emotion you’re trying to convey and the overall storyline. For example, should viewers be relaxed or breathless after watching your video? Choose a tempo between these two extremes that creates the impression you want.</li>\r\n \t<li>Search for a song.After you choose the genre, mood, and tempo of the music in your video, search for a song. (You’ll find out more about music to purchase in the following sections. Or, if you’re truly talented, compose one yourself.) You’ll likely stick with royalty-free music.</li>\r\n \t<li>Drop in the music.After you finish creating the video, you can drop the music into your editing timeline and edit the piece to mirror the pacing of the footage.</li>\r\n</ol>\r\n<h2 id=\"tab1\" ><a name=\"_Toc36150261\"></a><a name=\"_Toc36369702\"></a>Adding built-in music to your YouTube video in editing tools</h2>\r\nMany video editing software programs royalty-free song tracks, such as in these two examples:\r\n<ul>\r\n \t<li><strong>Apple Final Cut Pro X:</strong> Has over 1,300 royalty-free sound effects and music tracks</li>\r\n \t<li><strong>Vegas Movie Studio:</strong> Contains 400 royalty-free music soundtracks</li>\r\n</ul>\r\n<p class=\"article-tips warning\">Some of the songs you can use from video editing software are so popular and overused (because they’re free) that you risk triggering unwanted reactions from your audience. For example, a YouTuber once complained that his video reminded him of a late-night TV ad containing questionable content. It turned out that his video editor had used a free, built-in music track that’s often chosen by these low-cost advertisers.</p>\r\n\r\n<h2 id=\"tab2\" ><a name=\"_Toc36150262\"></a><a name=\"_Toc36369703\"></a>Incorporating stock music libraries</h2>\r\nIf you have only a small budget and you want to sound different from the standard music libraries that come with many editing programs, you can find a good selection of royalty-free stock music to download online. This list describes some good options:\r\n<ul>\r\n \t<li><strong><a href=\"http://www.premiumbeat.com/\">PremiumBeat</a>:</strong> This one has a huge selection of audio tracks and sound effects. These folks, who work closely with composers from around the world, are selective, so it’s easier to search the libraries for what you need.</li>\r\n \t<li><strong><a href=\"https://audiojungle.net/\">Audiojungle</a>:</strong> It’s less expensive than <a href=\"http://www.shockwave-sound.com/\">Shockwave-Sound</a>, the major player in the stock music and sound effects derby, but its selection isn’t as large. Songs cost between $10 and $20 apiece.</li>\r\n \t<li><strong><a href=\"http://www.audioblocks.com/\">Audioblocks</a></strong>: A subscription-based, royalty free library, Audioblocks has a great selection of sound effects, music, and handy looped tracks for easy editing.</li>\r\n</ul>\r\n<p class=\"article-tips tip\">If you want to use an iconic song such as Nirvana’s “Smells Like Teen Spirit” and you have a limited budget or limited time to secure the rights, you can often find inexpensive but similar-sounding songs on stock music sites.</p>\r\n<p class=\"article-tips tip\">If you can’t find a song that matches the length of your video, don’t worry: Viewers don’t focus on songs — songs simply enhance the pacing and mood. Therefore, a repetitive song, or looping a song to fit the length of the video, usually works well.</p>\r\n\r\n<h2 id=\"tab3\" ><a name=\"_Toc36150263\"></a><a name=\"_Toc36369704\"></a>Putting music in your YouTube video</h2>\r\nAfter you have selected your music, it’s time to insert it in your YouTube video.\r\n\r\nThe mechanical aspect of this task is easy to complete. Follow these steps in your editing software:\r\n<ol>\r\n \t<li>Gather all the music you want to use into one folder on your computer.Using one folder helps you find files easily and helps you back them up after editing. If you store your music on a CD, import the necessary tracks to your computer first by using a program such as iTunes.</li>\r\n \t<li>Import the music files into your video editing software.Most editing programs can process MP3 files and most other commonly used music file formats.</li>\r\n \t<li>Add an additional audio track to your editing project.Certain simpler programs, such as iMovie, have predetermined tracks for background music.</li>\r\n \t<li>Drag-and-drop your music piece to the new audio track. Then shift its position until it fits the timing you want.</li>\r\n \t<li>Watch the part of the video that now has background music in context.Fine-tune the timing of the music, if necessary.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">If you aren’t sure which piece of music will work best with your YouTube video, simply import into your editing program multiple music tracks that you’re considering. Drop one after the other on the audio timeline, watching the video with every piece of music, to quickly find which track you like best.</p>\r\n\r\n<h2 id=\"tab4\" ><a name=\"_Toc36150264\"></a><a name=\"_Toc36369705\"></a>Adding emotional impact to your YouTube Video</h2>\r\nThe main purpose of your music selection is to enhance the emotional impact of your video. Even the specific way in which you use music in your edit affects the video’s emotional impact. Try these simple tricks to give your music more emotional impact:\r\n<ul>\r\n \t<li><strong>Work with the volume level.</strong> Music in a video shouldn’t always play at the same volume level. It should be softer and drop into the background whenever it supports dialogue or a voiceover narration, and it should be fairly loud when it stands on its own and drives home an emotional point. Most editing programs let you change the volume of a particular track over time. Dramatically increasing the volume of the music track in a key video scene adds quite a powerful effect — Hollywood movies and TV shows do it all the time.</li>\r\n \t<li><strong>Determine the proper timing.</strong> A music track doesn’t have to start at its beginning when you insert it in your video. Match the music to the video’s visual content. Most musical selections have <em>hooks</em> — particularly remarkable and recognizable parts. For example, the hook of Beethoven’s Fifth Symphony is the famous “Ta-ta-ta-daaa.” Try to match musical hooks with important moments in the video.</li>\r\n</ul>\r\n<h2 id=\"tab5\" ><a name=\"_Toc36150265\"></a><a name=\"_Toc36369706\"></a>Cutting your YouTube video to music</h2>\r\nWhen you have a piece of music that matches well the emotional purpose of your video, fine-tune your edit to maximize the effect of the music. For example, you can extend a scene slightly to fit the most dramatic moment with a remarkable hook in the music.\r\n\r\nMost editing programs let you lock your music tracks to avoid their being affected by other changes in your video. Follow these steps:\r\n<ol>\r\n \t<li>Put your musical piece on its own audio track.</li>\r\n \t<li>Time the music so that the music begins exactly where you want.</li>\r\n \t<li>Lock the music track.Most editing programs use a tiny Padlock icon to indicate locking.</li>\r\n \t<li>Watch the video and determine how to adapt the timing to best fit the music.For example, cut or extend certain shots slightly.</li>\r\n \t<li>Make your editing changes.</li>\r\n \t<li>Unlock the audio track.</li>\r\n</ol>\r\n<p class=\"article-tips tip\">Precisely matching cuts in a video with beats in the music can create quite a pleasing effect because the picture and music then seem to move in perfect harmony. Avoid overdoing it, though, because an exact match can quickly bore viewers. The best approach is to match a couple of cuts with the music and then purposely skip the next few cuts before matching again. Alternating makes the final product less predictable and maintains viewer interest.</p>\r\n\r\n<h2 id=\"tab6\" ><a name=\"_Toc36150266\"></a><a name=\"_Toc36369707\"></a>Cutting your music to your YouTube video</h2>\r\nYou may not want to alter an edit just to better fit the music. In this case, cut the music to match your video instead.\r\n\r\nAnother important reason to cut music is to omit parts that may not fit well with the visual side of your video. For example, the piece of music you selected may have a bridge section that has a slightly different mood from the rest of the track, which can be distracting in a video. Eliminate the unwanted section by cutting precisely at the end of the previous part and at the end of the bridge section.\r\n\r\nAlmost all video editing programs let you cut audio tracks, which is good enough for completing the basic editing of your music tracks, such as cutting off to the millisecond any unwanted intros or endings.\r\n<p class=\"article-tips tip\">An alternative is to cut your music tracks in advance by using an audio program such as Garage Band or <a href=\"https://www.dummies.com/art-center/music/how-to-record-tracks-in-pro-tools/\" target=\"_blank\" rel=\"noopener\">Pro Tools</a>. They let you edit audio precisely, and they provide a wealth of audio effects to help you enhance your music tracks for video use.</p>\r\nWant to learn more? Check out our <a href=\"https://www.dummies.com/social-media/youtube/youtube-channels-for-dummies-cheat-sheet/\" target=\"_blank\" rel=\"noopener\">YouTube Channels Cheat Sheet</a>.","blurb":"","authors":[{"authorId":9202,"name":"Rob Ciampa","slug":"rob-ciampa","description":" <p><b>Rob Ciampa</b> works with worldwide brands, agencies, and business leaders on sales, marketing, and YouTube strategies. <b>Theresa Go</b> is Vice President of Platform Partnerships for Pixability. <b>Matt Ciampa</b> has been a professional YouTube video creator and producer for more than a decade. <b>Rich Murphy</b> is a Product Manager at Pixability and an expert on YouTube advertising and analytics. 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","_links":{"self":"https://dummies-api.dummies.com/v2/authors/11002"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;linkedin&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119651420&quot;]}]\" id=\"du-slot-62b36f7c34e00\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;linkedin&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119651420&quot;]}]\" id=\"du-slot-62b36f7c35583\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":230969,"title":"5 Tips to a Job Search Optimized Profile","slug":"5-tips-job-search-optimized-profile","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/230969"}},{"articleId":230972,"title":"Taking Your Own Professional Profile Picture","slug":"taking-professional-profile-picture","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/230972"}},{"articleId":230975,"title":"Creating a Powerful LinkedIn Summary","slug":"creating-powerful-linkedin-summary","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/230975"}},{"articleId":230978,"title":"4 Tips to Impressive Endorsements","slug":"4-tips-impressive-endorsements","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/230978"}}],"content":[{"title":"5 Tips to a Job Search Optimized Profile","thumb":null,"image":null,"content":"<p>When you are in the midst of a job search, it’s imperative your <a href=\"https://dummies-wp-content.dummies.com/social-media/linkedin/prepare-linkedin-profile-account-settings-job-searches/\">LinkedIn profile showcases you</a> in the right light and makes a hiring manager, recruiter, or human resources professional want to reach out to learn more about you! Here are 5 tips to help make your profile stand out:</p>\n<p><strong> 1. Update your profile picture.</strong></p>\n<p style=\"padding-left: 40px;\">Your profile picture is your face to the world. Make sure it is current and presents you looking friendly, warm, and well-adjusted.</p>\n<p><strong> 2. Update your headline.</strong></p>\n<p style=\"padding-left: 40px;\">Most likely your headline still lists your old position and old company. Time for an update! Start your headline with the title of the position you are targeting. Add a symbol, such as a solid circle or a star. Next, add some keywords that describe you, separating each keyword with the same symbol as earlier. Finally, end the headline with, “Looking for a new opportunity.” Need help? Get help with my <a href=\"http://www.linkedin-makeover.com/linkedin-headline-generator\">LinkedIn Headline Generator app</a>.</p>\n<p><strong> 3. Infuse your profile with keywords.</strong></p>\n<p style=\"padding-left: 40px;\">Recruiters, hiring managers, and human resource professionals query LinkedIn looking for talent. To be found, you need to determine what keywords a person looking for someone like you is using. The easiest way to find these keywords is to locate a job description of the job you are targeting. If the job description states the best candidate is good at strategic relationships, business development, and public speaking, make sure you use these terms to your Headline, Summary, Job Title, and Job Descriptions. It’s impossible to get found for keywords that are not in your profile!</p>\n<p><strong> 4. Write a compelling About section.</strong></p>\n<p style=\"padding-left: 40px;\">The About section is where you tell your professional story. Describe what you do and how it helps others, and write in first person narrative (that means use I). Remember that job description from Tip 3? Make sure you incorporate the key terms that are important to your target position. You can include some key achievements from your previous company and how it positively affected your company, the customer, your team, or the bottom line. Finally, make sure you include your contact information. You want to make sure that if someone is interested, he can easily reach you even if you aren’t directly connected on LinkedIn.</p>\n<p><strong> 5. Showcase your experiences.</strong></p>\n<p style=\"padding-left: 40px;\">It’s important to list at least three previous job experiences. If you are no longer working, add an end date to your last position. Within each experience, provide a summary of your role and responsibilities. Next, highlight three to four top-level achievements. Before you hit save, include this sentence at the very end: “For a detailed list of accomplishments, please request a copy from me.” Don’t forget to add your email address and phone number!</p>\n"},{"title":"How to Take Your Own Professional Profile Picture","thumb":null,"image":null,"content":"<p>Your LinkedIn profile picture is your face to the world. It’s important that it presents you looking your very best. When possible, have your profile picture taken by a professional photographer to take advantage of her professional equipment and years of experience and training. However, if working with a professional photographer is outside of your current budget, here are tips for taking a great professional-looking picture yourself.</p>\n<p><strong> 1. Enlist a friend to take the photo.</strong></p>\n<p style=\"padding-left: 40px;\">Even if you have a tripod and camera with a timer, it’s best to have friend assist you. It’s easy to get overly stressed when all the responsibility is on you to look good and capture the right image. Working with a friend minimizes this stress and allows you to concentrate on posing and smiling.</p>\n<p><strong> 2. Your phone’s camera works just as well as a digital camera.</strong></p>\n<p style=\"padding-left: 40px;\">If you don’t have a digital camera, don’t despair! The cameras embedded into smartphones are great and take high-quality images. Whatever you do, don’t take your picture in “selfie” mode. The camera on the outside of the phone typically produces higher-quality images than the selfie camera located above the screen.</p>\n<p><strong> 3. Dress for success.</strong></p>\n<p style=\"padding-left: 40px;\">Just because you are taking the photo yourself doesn’t mean you should skimp on your outfit or grooming. You want to dress professionally. Make sure your hair is combed and styled. Pretend as if you are going in for a job interview or meeting with a top client.</p>\n<p><strong> 4. Use lots and lots of light.</strong></p>\n<p style=\"padding-left: 40px;\">Position yourself near a window where there is natural light. You can also move some lamps into the room to get even more light, just keep them outside of the frame.</p>\n<p><strong> 5. Fill the frame.</strong></p>\n<p style=\"padding-left: 40px;\">Have your friend stand 5 to 10 feet away, holding the camera around face level. The frame of the image should consist of some space above your head, your entire head, shoulders, and just a little bit of your torso. Remember, the image will get cropped later into a square, so it’s important you have some image space to spare for cropping.</p>\n<p><strong> 6. Say “cheese!”</strong></p>\n<p style=\"padding-left: 40px;\">Smile! As your friend starts to snap your picture, smile as warmly and confidently as possible. Think happy thoughts. Have your smile engage your entire face so that your eyes crinkle and your cheeks rise.</p>\n<p><strong> 7. There’s no such thing as too many pictures.</strong></p>\n<p style=\"padding-left: 40px;\">It takes a lot of pictures to get that one, single, great shot. Don’t expect to hit upon the best image in one or two clicks. Your friend may need to take 50 or more pictures to get the best image. The reason is twofold: Your friend is most likely not a professional photographer and you are not a professional model. It takes time to get comfortable and to start feeling at ease. I highly suggest taking a look at the pictures every few minutes. You want to make sure your friend is capturing you at a good angle and you see the results so you can keep improving your poses and smile.</p>\n<p><strong> 8. Edit to make the image even more perfect.</strong></p>\n<p style=\"padding-left: 40px;\">Once you have that great shot, it’s time to edit and crop. There are numerous online image editors you can use, and most computers are preloaded with imaging apps. Adjust the brightness, contrast, and color. Crop the image so that it’s a perfect square. The image should consist of your face and a sliver of your shoulders. This is a headshot, so no elbows, knees, or feet!</p>\n"},{"title":"How to Create a Powerful LinkedIn About Section","thumb":null,"image":null,"content":"<p>The About section is one of the most challenging areas of the LinkedIn profile to write and it’s one of the most important. Here are some quick tips to help you create a LinkedIn About section that will get you noticed!</p>\n<p><strong> 1. Introduce yourself.</strong></p>\n<p style=\"padding-left: 40px;\">Imagine you are at a luncheon. A person you do not know comes over and immediately begins to tell you about her accomplishments. How strange, right? That’s what a LinkedIn profile without a About section is like! Think of your LinkedIn About section as your digital introduction. Just like in the real world, the first natural thing to do is introduce yourself. In fact, when you introduce yourself, you don’t just stop at your name; rather, you tell a little bit more about who you are and how you affect others. This is also known as an “elevator pitch.”</p>\n<p><strong> 2. Tell your story.</strong></p>\n<p style=\"padding-left: 40px;\">Your About section is where you tell your professional story. Think in terms of what your reader needs to know about you and weave it into a first-person narrative. People are moved by the reason you do something versus how you do it. Why do you do what you do? What is your professional passion? How do you help others? What results can a person expect when working with you? What differentiates you from others? By answering these questions, you will find that your About section will take shape.</p>\n<p><strong> 3. Include your achievements.</strong></p>\n<p style=\"padding-left: 40px;\">Once your reader has a better idea of who you are and why you do what you do, it’s now okay to start talking accomplishments. Write about a high-level career achievement that positively affected your company, your customer, your team, or the bottom line.</p>\n<p><strong> 4. Include your contact information.</strong></p>\n<p style=\"padding-left: 40px;\">At the end of your About section, include the best ways for a person to contact you, even if you are not directly connected on LinkedIn. (Remember, the contact information fields on LinkedIn are only visible to your first-degree connections.) You may provide your email address and/or your phone number.</p>\n"},{"title":"4 Tips to Impressive Endorsements","thumb":null,"image":null,"content":"<p>The Skills and Endorsements section on your LinkedIn profile provides insight into your top-level strengths. It also helps LinkedIn determine whether or not to show your profile in result listings for keyword searches. Don’t ignore this section — instead dominate it by following these tips:</p>\n<p><strong> 1. Don’t stress out.</strong></p>\n<p style=\"padding-left: 40px;\">LinkedIn allows you to list up to 50 skills, but instead of selecting 50, only select those skills you feel define you absolutely. Aim for 25 to 35 skills. By choosing fewer, you are providing your network with a smaller list of skills to endorse and thereby forcing them to endorse only your strongest skills. When you max out your skills, you are most likely adding skills that aren’t 100% descriptive of you. By only listing your best qualities, you ensure your network endorses you for the right skills. If you can come up with 50 skills that are descriptive and strong, go for it! Just don’t stress out if you can’t.</p>\n<p><strong> 2. Get real.</strong></p>\n<p style=\"padding-left: 40px;\">Choose skills that showcase what you want to do into the future. If you are no longer interested in coding Java, don’t add it to your skills. Your skills should align with your career vision, not your career past.</p>\n<p><strong> 3. Request endorsements.</strong></p>\n<p style=\"padding-left: 40px;\">The more endorsements you have, the more credibility you earn. The secret to getting endorsements is to ask for endorsements. Send a simple LinkedIn message to the connections in your network who know you best and ask for an endorsement. People love to help others, so ask and you will receive.</p>\n<p><strong> 4. Quid pro quo works too.</strong></p>\n<p style=\"padding-left: 40px;\">By endorsing others, you will find that they endorse you in kind. It’s only natural, as people feel a need to reciprocate. Whatever you do, only endorse others authentically and genuinely. People are turned off and won’t reciprocate if they feel you endorsed them for the wrong skills.</p>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":null,"sponsorEbookTitle":null,"sponsorEbookLink":null,"sponsorEbookImage":null},"primaryLearningPath":"Advance","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-03-28T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":230981},{"headers":{"creationTime":"2018-12-19T19:52:08+00:00","modifiedTime":"2022-03-18T19:44:49+00:00","timestamp":"2022-06-22T19:37:29+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"General Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33617"},"slug":"general-social-media","categoryId":33617}],"title":"Twitch For Dummies Cheat Sheet","strippedTitle":"twitch for dummies cheat sheet","slug":"twitch-for-dummies-cheat-sheet","canonicalUrl":"","seo":{"metaDescription":"On Twitch, watch broadcasters show off their talents as they live-stream themselves, then start broadcasting your own content.","noIndex":0,"noFollow":0},"content":"Twitch is an exciting entertainment platform. With Twitch, you can watch broadcasters show off their talents as they live-stream themselves playing video games, playing music, showing off their hobbies, and so much more. And you can set up your own channel and start broadcasting your own content. The great thing about Twitch is that you can interact with your audience while streaming, which builds a sense of community.","description":"Twitch is an exciting entertainment platform. With Twitch, you can watch broadcasters show off their talents as they live-stream themselves playing video games, playing music, showing off their hobbies, and so much more. And you can set up your own channel and start broadcasting your own content. The great thing about Twitch is that you can interact with your audience while streaming, which builds a sense of community.","blurb":"","authors":[{"authorId":10282,"name":"Tee Morris","slug":"tee-morris","description":" <p><b>Tee Morris</b> is a writer, broadcaster, and cutting&#45;edge technologist. An early adopter of using social media to reach audiences for his sci&#45;fi and fantasy novels, he continues to blog, podcast, and stream content of all kinds. He&#39;s the author of <i>Twitch For Dummies</i> and co&#45;author of <i>Podcasting For Dummies</i>. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/10282"}}],"primaryCategoryTaxonomy":{"categoryId":33617,"title":"General Social Media","slug":"general-social-media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33617"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[],"relatedArticles":{"fromBook":[{"articleId":261127,"title":"How to Create a Twitch Account","slug":"how-to-create-a-twitch-account","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/261127"}},{"articleId":261120,"title":"How to Follow and Subscribe to Twitch Channels","slug":"how-to-follow-and-subscribe-to-twitch-channels","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/261120"}},{"articleId":261113,"title":"Streaming with a Twitch Account from Xbox One X or PlayStation 4","slug":"streaming-with-a-twitch-account-from-xbox-one-x-or-playstation-4","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/261113"}},{"articleId":261106,"title":"How to Create a Complete Twitch Channel","slug":"how-to-create-a-complete-twitch-channel","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/261106"}},{"articleId":261099,"title":"How to Set Up Your PS4 and Xbox One X for Twitch Streaming","slug":"how-to-set-up-your-ps4-and-xbox-one-x-for-twitch-streaming","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/261099"}}],"fromCategory":[{"articleId":270462,"title":"Top 10 Essentials for Discord","slug":"top-10-essentials-for-discord","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270462"}},{"articleId":270455,"title":"What Is Discord Server?","slug":"what-is-discord-server","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270455"}},{"articleId":270448,"title":"How to Set Up Your Discord Server Account","slug":"how-to-set-up-your-discord-server-account","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270448"}},{"articleId":270442,"title":"How to Set up Your Discord Profile and Parameters","slug":"how-to-set-up-your-discord-profile-and-parameters","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270442"}},{"articleId":270433,"title":"How to Set up Your Discord Application","slug":"how-to-set-up-your-discord-application","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/270433"}}]},"hasRelatedBookFromSearch":false,"relatedBook":{"bookId":281885,"slug":"twitch-for-dummies","isbn":"9781119540267","categoryList":["technology","social-media","general-social-media"],"amazon":{"default":"https://www.amazon.com/gp/product/1119540267/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119540267/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119540267-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119540267/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119540267/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/twitch-for-dummies-cover-9781119540267-203x255.jpg","width":203,"height":255},"title":"Twitch For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"<p><b data-author-id=\"10282\">Tee Morris</b> is a social media pioneer. An early adopter of podcasting, Tee is no stranger to building audiences and releasing original content online. Now he adds to his online arsenal of creativity Twitch, managing his own streaming channel featuring a variety of gaming and talk shows. Tee is co-author of <i>Podcasting For Dummies, 3rd Edition,</i> as well as several novels in the science fiction and fantasy genre, including the award-winning steampunk series, <i>The Ministry of Peculiar Occurrences.</i> </p>","authors":[{"authorId":10282,"name":"Tee Morris","slug":"tee-morris","description":" <p><b>Tee Morris</b> is a writer, broadcaster, and cutting&#45;edge technologist. An early adopter of using social media to reach audiences for his sci&#45;fi and fantasy novels, he continues to blog, podcast, and stream content of all kinds. He&#39;s the author of <i>Twitch For Dummies</i> and co&#45;author of <i>Podcasting For Dummies</i>. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/10282"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;general-social-media&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119540267&quot;]}]\" id=\"du-slot-62b36f799a532\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{&quot;key&quot;:&quot;cat&quot;,&quot;values&quot;:[&quot;technology&quot;,&quot;social-media&quot;,&quot;general-social-media&quot;]},{&quot;key&quot;:&quot;isbn&quot;,&quot;values&quot;:[&quot;9781119540267&quot;]}]\" id=\"du-slot-62b36f799acf5\"></div></div>"},"articleType":{"articleType":"Cheat Sheet","articleList":[{"articleId":258518,"title":"Twitch Chat Commands","slug":"twitch-chat-commands","categoryList":["technology","social-media","general-social-media"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/258518"}},{"articleId":258521,"title":"Twitch Subscriber Emoticon Tiers","slug":"","categoryList":[],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/258521"}}],"content":[{"title":"Twitch chat commands","thumb":null,"image":null,"content":"<p>You might think that Twitch is just about streaming content to a passive audience. Far from it. The biggest draw of Twitch is that it allows you to find people that enjoy what you enjoy and establish connections. Twitch is all about interaction, and one of the key ways to interact is through Chat. What follows are useful Chat commands.</p>\n<h2>For Everyone</h2>\n<ul>\n<li>Mods — /mods</li>\n</ul>\n<p style=\"padding-left: 60px;\"> Displays all chat moderators for the channel</p>\n<ul>\n<li>Color — /color &lt;colorname&gt; Changes the color of your username. &lt;colorname&gt; used are\n<ul>\n<li>Blue</li>\n<li>Coral</li>\n<li>DodgerBlue</li>\n<li>SpringGreen</li>\n<li>YellowGreen</li>\n<li>Green</li>\n<li>OrangeRed</li>\n<li>Red</li>\n<li>GoldenRod</li>\n<li>HotPink</li>\n<li>CadetBlue</li>\n<li>SeaGreen</li>\n<li>Chocolate</li>\n<li>BlueViolet</li>\n<li>Firebrick</li>\n</ul>\n</li>\n<li>Ignore — /ignore &lt;username&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">  Block specific users in chat and whispers if you do not wish to see their comments</p>\n<ul>\n<li>Unignore — /unignore &lt;username&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">Lifts “Ignore” ban from specific users</p>\n<ul>\n<li>Me — /me &lt;text&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">Colors your text based on your chat name color</p>\n<h2>For Broadcasters and Moderators</h2>\n<ul>\n<li>Timeout — /timeout &lt;username&gt; [seconds]</li>\n</ul>\n<p style=\"padding-left: 60px;\">Temporarily bans someone from Chat room.</p>\n<p style=\"padding-left: 60px;\">Timeouts last for 10 minutes, by default, or can be set by an optional [seconds] value. A new timeout command will overwrite a previous timeout</p>\n<ul>\n<li>Ban — /ban &lt;username&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">Permanently bans a user from the chat room</p>\n<ul>\n<li>Unban — /unban &lt;username&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">Lifts a perma-ban from a user from the chat room</p>\n<ul>\n<li>Subscribers — /subscribers</li>\n</ul>\n<p style=\"padding-left: 60px;\">Sets the Chat to only subscribed users</p>\n<ul>\n<li>Subscribersoff — /subscribersoff</li>\n</ul>\n<p style=\"padding-left: 60px;\">Opens the Chat to all users</p>\n<ul>\n<li>Emoteonly — /emoteonly</li>\n</ul>\n<p style=\"padding-left: 60px;\">Allows your Chat to use only emotes as messages</p>\n<ul>\n<li>Emoteonly — /emoteonlyoff</li>\n</ul>\n<p style=\"padding-left: 60px;\">Returns Chat to standard messages</p>\n<ul>\n<li>Clear — /clear</li>\n</ul>\n<p style=\"padding-left: 60px;\">Wipes Chat history</p>\n<h2>For Broadcasters</h2>\n<ul>\n<li>Raid — /raid &lt;channel&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">Takes host and chat automatically to another streamer’s channel in a raid</p>\n<ul>\n<li>Mod — /mod &lt;username&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">Promotes a user to Channel Moderator</p>\n<ul>\n<li>Unmod — /unmod &lt;username&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">Demotes a Channel Moderator</p>\n<ul>\n<li>Host — /host &lt;channel&gt;</li>\n</ul>\n<p style=\"padding-left: 60px;\">Host another Channel on your own Channel</p>\n"},{"title":"Twitch subscriber emoticon tiers","thumb":null,"image":null,"content":"<p>When you become of Twitch partner, one of the benefits is that you gain access to custom subscriber emoticons as you accumulate subscriber points.</p>\n<table>\n<tbody>\n<tr>\n<td width=\"148\"><strong><em>Emote Slot</em></strong></td>\n<td width=\"159\"><strong><em>Subscriber Points</em></strong></td>\n</tr>\n<tr>\n<td width=\"148\">1</td>\n<td width=\"159\">0</td>\n</tr>\n<tr>\n<td width=\"148\">2</td>\n<td width=\"159\">0</td>\n</tr>\n<tr>\n<td width=\"148\">3</td>\n<td width=\"159\">10</td>\n</tr>\n<tr>\n<td width=\"148\">4</td>\n<td width=\"159\">20</td>\n</tr>\n<tr>\n<td width=\"148\">5</td>\n<td width=\"159\">35</td>\n</tr>\n<tr>\n<td width=\"148\">6</td>\n<td width=\"159\">50</td>\n</tr>\n<tr>\n<td width=\"148\">7</td>\n<td width=\"159\">65</td>\n</tr>\n<tr>\n<td width=\"148\">8</td>\n<td width=\"159\">80</td>\n</tr>\n<tr>\n<td width=\"148\">9</td>\n<td width=\"159\">100</td>\n</tr>\n<tr>\n<td width=\"148\">10</td>\n<td width=\"159\">125</td>\n</tr>\n<tr>\n<td width=\"148\">11</td>\n<td width=\"159\">150</td>\n</tr>\n<tr>\n<td width=\"148\">12</td>\n<td width=\"159\">175</td>\n</tr>\n<tr>\n<td width=\"148\">13</td>\n<td width=\"159\">200</td>\n</tr>\n<tr>\n<td width=\"148\">14</td>\n<td width=\"159\">225</td>\n</tr>\n<tr>\n<td width=\"148\">15</td>\n<td width=\"159\">250</td>\n</tr>\n<tr>\n<td width=\"148\">16</td>\n<td width=\"159\">300</td>\n</tr>\n<tr>\n<td width=\"148\">17</td>\n<td width=\"159\">350</td>\n</tr>\n<tr>\n<td width=\"148\">18</td>\n<td width=\"159\">400</td>\n</tr>\n<tr>\n<td width=\"148\">19</td>\n<td width=\"159\">450</td>\n</tr>\n<tr>\n<td width=\"148\">20</td>\n<td width=\"159\">500</td>\n</tr>\n</tbody>\n</table>\n<p>For more information, visit <a href=\"https://help.twitch.tv/\" target=\"_blank\" rel=\"noopener\">the Twitch Help Center</a>.</p>\n"}],"videoInfo":{"videoId":null,"name":null,"accountId":null,"playerId":null,"thumbnailUrl":null,"description":null,"uploadDate":null}},"sponsorship":{"sponsorshipPage":false,"backgroundImage":{"src":null,"width":0,"height":0},"brandingLine":"","brandingLink":"","brandingLogo":{"src":null,"width":0,"height":0},"sponsorAd":null,"sponsorEbookTitle":null,"sponsorEbookLink":null,"sponsorEbookImage":null},"primaryLearningPath":"Explore","lifeExpectancy":"One year","lifeExpectancySetFrom":"2022-03-18T00:00:00+00:00","dummiesForKids":"no","sponsoredContent":"no","adInfo":"","adPairKey":[]},"status":"publish","visibility":"public","articleId":258524},{"headers":{"creationTime":"2018-02-13T08:53:17+00:00","modifiedTime":"2022-03-15T16:34:48+00:00","timestamp":"2022-06-22T19:37:27+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"Instagram","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33613"},"slug":"instagram","categoryId":33613}],"title":"How to Find Your Contacts on Instagram","strippedTitle":"how to find your contacts on instagram","slug":"find-contacts-instagram","canonicalUrl":"","seo":{"metaDescription":"Instagram makes it easy to follow your existing Facebook friends. This step-by-step guide provides screenshots and details and how to do it.","noIndex":0,"noFollow":0},"content":"If you're new to <a href=\"https://www.dummies.com/social-media/instagram-for-dummies-cheat-sheet/\" target=\"_blank\" rel=\"noopener\">Instagram</a>, you may be wondering where to start. Instagram (and its daddy, Facebook) is happy to help you make connections. You can find people in a few different ways.\r\n\r\n<h2 id=\"tab1\" >Finding your Facebook friends</h2>\r\nFacebook has a vested interest in making Instagram grow, so it tries to encourage you to round up your Facebook friends and bring them over to Instagram. It’s an easy way for you to find people.\r\n\r\nTo find friends on Facebook, follow these steps:\r\n<ol>\r\n \t<li>Go to your Instagram profile page by tapping your photo at the bottom right of your phone’s screen.</li>\r\n \t<li>Tap the person with a plus (and possibly a red number) at the top left.</li>\r\n \t<li>Tap the Facebook link at the top of your screen.</li>\r\n \t<li>Confirm your Facebook login by tapping OK. \r\n\r\nThe screen displays how many Facebook friends you have on Instagram.</li>\r\n \t<li>Tap either Follow All or Follow. \r\n\r\nTo follow every one of your Facebook friends on Instagram, tap Follow All. If you’d rather be more selective, especially because you'll likely be promoting your product or service, you may want to follow friends one by one. Simply tap Follow next to each friend you’d like to connect with, and keep scrolling and following!</li>\r\n</ol>\r\n[caption id=\"attachment_250035\" align=\"aligncenter\" width=\"254\"]<img class=\"wp-image-250035 size-full\" src=\"https://www.dummies.com/wp-content/uploads/instagram-for-business-facebook-friends.jpg\" alt=\"find Facebook friends Instagram\" width=\"254\" height=\"450\" /> Instagram displays all Facebook friends who are available to follow on Instagram.[/caption]\r\n<p class=\"article-tips tip\">Some of your friends may have set their accounts to private. In this case, you see Requested after you tap Follow. They need to approve you before you can view their profile and posts.</p>\r\n\r\n<h2 id=\"tab2\" >Syncing your contact list</h2>\r\nInstagram can also connect you with the contacts stored on your phone or tablet. After you activate this feature, your contacts are periodically synced with Instagram’s servers. Instagram does not follow anyone on your behalf, and you can disconnect your contacts at any time so that Instagram cannot access them.\r\n<p class=\"article-tips warning\">This feature may be best as a one-and-done in the beginning versus a constant connection for privacy purposes.</p>\r\nTo connect your contacts, follow these steps:\r\n<ol>\r\n \t<li>Go to your Instagram profile page by tapping your photo at the bottom right of your phone’s screen.</li>\r\n \t<li>Tap the small person with a plus (and possibly a red number) at the top left.</li>\r\n \t<li>Tap the Contacts link. \r\n\r\nThe next screen tells you that Instagram will find people you know, and you're given the option to follow them.</li>\r\n \t<li>To proceed, tap Connect Contacts. \r\n\r\nAnother pop-up asks whether Instagram can access your contacts.</li>\r\n \t<li>Tap Allow Access.</li>\r\n \t<li>A pop-up appears asking you to allow Instagram access to your Contacts. This is your last chance to cancel your decision to allow Instagram to access your contacts.</li>\r\n \t<li>Tap OK. \r\n\r\nThe pop-up goes away, and the Contacts screen appears.</li>\r\n \t<li>Follow all your contacts on Instagram by tapping Follow All, or choose which contacts to follow by tapping Follow next to each one.</li>\r\n</ol>\r\n[caption id=\"attachment_250034\" align=\"aligncenter\" width=\"254\"]<img class=\"wp-image-250034 size-full\" src=\"https://www.dummies.com/wp-content/uploads/instagram-for-business-contacts.jpg\" alt=\"instagram contacts\" width=\"254\" height=\"450\" /> Instagram can pull contacts from your phone’s saved contacts for you to select to follow.[/caption]\r\n\r\nIf you change your mind at some point and want to disallow Instagram’s access to your contacts, tap the wheel icon on your profile page, scroll down to Settings, and then tap Contacts. Tap the Connect Contacts toggle to return it to white, which terminates Instagram’s access.","description":"If you're new to <a href=\"https://www.dummies.com/social-media/instagram-for-dummies-cheat-sheet/\" target=\"_blank\" rel=\"noopener\">Instagram</a>, you may be wondering where to start. Instagram (and its daddy, Facebook) is happy to help you make connections. You can find people in a few different ways.\r\n\r\n<h2 id=\"tab1\" >Finding your Facebook friends</h2>\r\nFacebook has a vested interest in making Instagram grow, so it tries to encourage you to round up your Facebook friends and bring them over to Instagram. It’s an easy way for you to find people.\r\n\r\nTo find friends on Facebook, follow these steps:\r\n<ol>\r\n \t<li>Go to your Instagram profile page by tapping your photo at the bottom right of your phone’s screen.</li>\r\n \t<li>Tap the person with a plus (and possibly a red number) at the top left.</li>\r\n \t<li>Tap the Facebook link at the top of your screen.</li>\r\n \t<li>Confirm your Facebook login by tapping OK. \r\n\r\nThe screen displays how many Facebook friends you have on Instagram.</li>\r\n \t<li>Tap either Follow All or Follow. \r\n\r\nTo follow every one of your Facebook friends on Instagram, tap Follow All. If you’d rather be more selective, especially because you'll likely be promoting your product or service, you may want to follow friends one by one. Simply tap Follow next to each friend you’d like to connect with, and keep scrolling and following!</li>\r\n</ol>\r\n[caption id=\"attachment_250035\" align=\"aligncenter\" width=\"254\"]<img class=\"wp-image-250035 size-full\" src=\"https://www.dummies.com/wp-content/uploads/instagram-for-business-facebook-friends.jpg\" alt=\"find Facebook friends Instagram\" width=\"254\" height=\"450\" /> Instagram displays all Facebook friends who are available to follow on Instagram.[/caption]\r\n<p class=\"article-tips tip\">Some of your friends may have set their accounts to private. In this case, you see Requested after you tap Follow. They need to approve you before you can view their profile and posts.</p>\r\n\r\n<h2 id=\"tab2\" >Syncing your contact list</h2>\r\nInstagram can also connect you with the contacts stored on your phone or tablet. After you activate this feature, your contacts are periodically synced with Instagram’s servers. Instagram does not follow anyone on your behalf, and you can disconnect your contacts at any time so that Instagram cannot access them.\r\n<p class=\"article-tips warning\">This feature may be best as a one-and-done in the beginning versus a constant connection for privacy purposes.</p>\r\nTo connect your contacts, follow these steps:\r\n<ol>\r\n \t<li>Go to your Instagram profile page by tapping your photo at the bottom right of your phone’s screen.</li>\r\n \t<li>Tap the small person with a plus (and possibly a red number) at the top left.</li>\r\n \t<li>Tap the Contacts link. \r\n\r\nThe next screen tells you that Instagram will find people you know, and you're given the option to follow them.</li>\r\n \t<li>To proceed, tap Connect Contacts. \r\n\r\nAnother pop-up asks whether Instagram can access your contacts.</li>\r\n \t<li>Tap Allow Access.</li>\r\n \t<li>A pop-up appears asking you to allow Instagram access to your Contacts. This is your last chance to cancel your decision to allow Instagram to access your contacts.</li>\r\n \t<li>Tap OK. \r\n\r\nThe pop-up goes away, and the Contacts screen appears.</li>\r\n \t<li>Follow all your contacts on Instagram by tapping Follow All, or choose which contacts to follow by tapping Follow next to each one.</li>\r\n</ol>\r\n[caption id=\"attachment_250034\" align=\"aligncenter\" width=\"254\"]<img class=\"wp-image-250034 size-full\" src=\"https://www.dummies.com/wp-content/uploads/instagram-for-business-contacts.jpg\" alt=\"instagram contacts\" width=\"254\" height=\"450\" /> Instagram can pull contacts from your phone’s saved contacts for you to select to follow.[/caption]\r\n\r\nIf you change your mind at some point and want to disallow Instagram’s access to your contacts, tap the wheel icon on your profile page, scroll down to Settings, and then tap Contacts. Tap the Connect Contacts toggle to return it to white, which terminates Instagram’s access.","blurb":"","authors":[{"authorId":11256,"name":"Jenn Herman","slug":"jennifer-herman","description":"Jenn Herman, a social media consultant and world-renowned Instagram expert, pens a top-rated social media blog, jennstrends.com.","_links":{"self":"https://dummies-api.dummies.com/v2/authors/11256"}},{"authorId":10889,"name":"Eric Butow","slug":"eric-butow","description":" <p><b>John Sonmez</b> is a software developer and the author of two best&#45;selling books, <i>The Complete Software Developer&#39;s Career Guide</i> and <i> Soft Skills: The Software Developer&#39;s Life Manual</i>. He is also the founder of the Simple Programmer blog and YouTube channel. <b>Eric Butow</b> is the owner of Butow Communications Group &#40;BCG&#41;, which offers website design, online marketing, and technical documentation services for businesses. He is the author of 32 computer and user experience books. ","_links":{"self":"https://dummies-api.dummies.com/v2/authors/10889"}},{"authorId":11257,"name":"Corey Walker","slug":"corey-walker","description":" <p><b>Jenn Herman</b>, a social media consultant and world-renowned Instagram expert, pens a top-rated social media blog, Jenn's Trends.</p> <p><b>Corey Walker</b> offers social media strategy, content, ad management, and analytics focused on Instagram and Facebook.</p> <p><b>Eric Butow</b> provides website design, online marketing, and technical documentation services to businesses.</p>","_links":{"self":"https://dummies-api.dummies.com/v2/authors/11257"}}],"primaryCategoryTaxonomy":{"categoryId":33613,"title":"Instagram","slug":"instagram","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33613"}},"secondaryCategoryTaxonomy":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":null,"inThisArticle":[{"label":"Finding your Facebook friends","target":"#tab1"},{"label":"Syncing your contact list","target":"#tab2"}],"relatedArticles":{"fromBook":[{"articleId":250185,"title":"10 Brands Killing It on Instagram","slug":"10-brands-killing-instagram","categoryList":["technology","social-media","instagram"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/250185"}},{"articleId":250177,"title":"Measuring Your Instagram Ad 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YouTube Understanding Your YouTube Channel Audience

Article / Updated 08-10-2022

Video reports and audience retention graphs are designed to help you understand how well your viewers are responding to your YouTube channel content. To find out who’s watching your YouTube videos, you have to try a different tack: check out YouTube’s audience reports. Diving into YouTube’s demographics metrics It helps to know who’s watching your YouTube content so that you can make important content-planning decisions. The Audience tab of YouTube Analytics is a fascinating way to analyze your channel demographics, because you can get concrete information about your audience members’ gender, age, and country of residence. Certain audience reports allow you to filter to see results explicitly from your subscriber base. Sometimes, it’s interesting to see whether your subscriber demographics mirror your general audience demographics. To access audience reports, follow these steps: Go to YouTube. Log on to your YouTube account.If you see the blue Sign In button in the top right corner of the YouTube home page, enter your email address and password. Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser. Choose Analytics from the navigation menu. Click to open the Audience tab on the Reports menu.Here you find summary reports of age and gender. Click the See More link at the bottom of the Age and Gender summary report, and examine the charts and their accompanying details.It’s terrific if your audience is exactly what you thought it would be. If it isn’t, revisit your assumptions. You may find that your content is having wider interest, which may be a good thing. Conversely, if you’re not seeing enough traction, perhaps you’re not engaging enough with key creators and fans in your core demographic to help you get the word out. Refine the report to show only subscribed viewers by choosing Subscription Status from the filter drop-down menu.Look closely at how the graphs change. If you see a big difference, determine whether subscription requests are working more broadly than expected, because your content certainly is appealing to others. Make it a habit to compare your demographic information over time to detect any shifts in your audience. Diving into YouTube subscribers metrics Knowing your YouTube subscribers’ patterns and where they’re doing their subscribing is an important part of your channel management responsibilities. YouTube is well aware of that, which is why it offers a subscription source report as part of YouTube Analytics. Here’s how to access it: Go to YouTube. Log on to your YouTube account.If you see the blue Sign In button in the top right corner of the YouTube home page, enter your email address and password. Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser. Bring up the Analytics section of YouTube Studio. Click on Advanced Mode from the top right of the screen.Within the Advanced Mode window, click on More from the Reports menu and find the Subscription Source option. Look at the report’s table section to see where on YouTube your audience subscribes to your channel.In addition to subscriber gains, you see the number of subscribers lost, too, which is a normal part of channel activity. Interested in learning more? Check out our YouTube Channels Cheat Sheet.

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Facebook How to Search on Facebook for a Specific Person

Article / Updated 08-10-2022

The search box at the top of Facebook's site allows you to search for a specific person by name. You can use it to find people you're already friends with and you just want to go to their timelines, or to find people you aren’t friends with yet. But basic search can be a little confusing because Facebook auto-completes the names that you type and assumes you’re trying to get to your friends’ timelines. If you’re the type of person who is used to pressing the Enter key to begin a search, this can send you to friends’ timelines when you meant to search for someone else named James, for example. Read on to learn better strategies for finding people on Facebook. You can also use the search box at the top of the site to find posts, pages, groups, events, and even things your friends have liked. Two basic ways to use Search in Facebook You’ll wind up using search two basic ways. The first way is if the name of the person you’re looking for (or at least someone with the same name) appears in the auto-complete menu. You can accomplish that sort of search following these steps: Begin typing the name you're looking for in the search box. Pay attention to the people who appear in the autocomplete menu. Facebook displays first your friends and then friends of friends. There’s a good chance that you may find the person you’re looking for in this menu. If you see the name in the autocomplete menu, use your mouse or arrow keys to highlight the person you're looking for. Click the name or press Enter. This brings you to the person's timeline, where you can verify that you know the person and add them as a friend. Use "See More" for a further search Type the person's full name in the search box. Click See More at the bottom of the search menu. The search menu expands to reveal new options for search. So, if you type Jane Smith and then click See More, you can now either search People Named Jane Smith, Pages Named Jane Smith, or Places Named Jane Smith. Click the People Named option. A blue friend icon is next to this option. A search results page appears with larger previews of people’s profile pictures and timeline info. The right side of the page also has options for narrowing your search using fields such as Gender, Employer, Current City, and so on. Use the fields on the right side of the page to zero in on your actual friend. This might be information like where your friend works or where they're from. When you find the person you’re looking for, add them as a friend.

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YouTube SEO Tips for Your YouTube Channel

Article / Updated 08-04-2022

You may already be familiar with the concept of discoverability — helping YouTube get your content in front of the right viewers through recommendations and search so that they watch your content rather than somebody else’s. Though watch time is a critical part of YouTube’s recommendation engine, a video’s metadata — its title, description, and tags — plays an important role in getting the video found in the first place. Video search engine optimization (video SEO, for short) is all about telling YouTube something about your video. For traditional web SEO, search engines such as Google, Bing, and Yahoo! would analyze the content on your site, figure out what was important, and then offer up your content to the most relevant searchers. Over time, these search engines factored in elements such as links, sharing, and clicks to determine how popular particular content ended up being on the web. YouTube doesn’t work like web SEO because it can’t (yet) watch your content to determine what your video is about. Instead, it has to rely on your metadata and how the community reacts by way of watch time, social media shares, and embedded links for the video on external sites. It’s a lot easier to get your video SEO house in order upfront rather than deal with it after you’ve published all your content. What exactly is meant by optimization in search engine optimization? Optimization is about intelligently and systematically putting together a proper description of your video so that YouTube understands what your content is about in order to better offer your video to the most appropriate searchers Search engines such as Google, Bing, and Yahoo! understand your content and are thus in a position to add your videos to search engine results pages along with web content Viewers are more likely to click on your content versus other search results offered These are the goals you want to achieve. SEO tips for YouTube video titles The video title is the most important piece of metadata that you create. As important as the title is to YouTube and the major search engines, you have to also ensure that it works for people. The trouble is that it can’t look as though you’re trying too hard to grab folks’ attention. Exaggerated, inaccurate titles, such as “You won’t believe what happens to the 12 kittens in this video,” may generate more clicks, but the search engines won’t bite and they will likely ignore your content. Also avoid “breathless” wording such as “most epic” or “blow your mind.” Strike a balance between attracting humans and attracting search engines when you create and optimize a title for a video. Your title appears in many places: On the Watch page under the actual video In a YouTube search In Google, Bing, and Yahoo! searches As part of a playlist Under YouTube recommended videos Selecting a title isn’t complicated, but you must be somewhat methodical. Though you can use 100 characters in a video title, only 70 characters show up in search results on a desktop computer, though some mobile devices show only about 40, so you have to make the characters count. Titles on recommended videos are further truncated. You can create a longer title, but it’s visible only on the Watch page. The goal of video SEO is to attract viewers to the video in the first place. Limiting the title is no good either because it may impair search algorithm matching. Use the following approach to pick a title for your YouTube video: Determine the keywords. These are the important words that people search for. Make sure they’re part of your video content as well as the other metadata associated with your video, such as the Tag and Description fields. If you work for Acme Electric and you’re marketing the new Z500 convection oven, your keywords would include Acme Electric, Z500, and convection oven. Add a descriptive phrase to the title. Your keywords alone may not be enough. Determine why your viewers would be searching for your product or your video. They may want installation instructions or product reviews, for example. Terms such as “how to install” and “product review” aid you in both search and views. Move branding keywords to the end of the title. Viewers will search for your brands, but they need to see the descriptive information first. If your YouTube video is part of a series, include an episode number at the end of the title. Even if your videos are part of a playlist, your viewers may end up searching separately, so make it easy and logical for them to find another episode. Include title keywords in the tag and description metadata. Before you even upload anything to YouTube, it’s good practice to rename the video file itself to a title that accurately represents its content. YouTube keeps the original reference file title on the video no matter how many times you end up changing the title. SEO tips for YouTube video descriptions You should make good use of the 5,000-character field that YouTube provides for describing your video. It’s a great place to add details about not only your video but also your channel, along with links for other videos, subscriptions, other channels, and websites. In other words, it’s a goldmine for both metadata and user guidance. The viewers who care about your video will read the description, so make it worth their while. The YouTube video description should Explain in greater detail what your video and your channel are about. Extend the viewer’s experience by providing additional detail around what is shown in the video. For example, if you have a video on cooking, the Description field is a great place to include a copy of the recipe. Trigger the viewer to do something. That might include watching another video, making a purchase, supporting your cause, and more. Entice people to view. The first couple of lines of the description show up in search results, so you have to write compelling — and relevant — content so that the user somehow takes the next step of clicking and viewing. That’s also true on the Watch page, where the first couple of sentences appear under the video, compelling the viewer (you hope!) to watch. Aid in discovery. A great description should include hundreds of keywords that help with search. Be sure to use ones that are relevant to the video. The Description field isn’t the place for a transcript of your video. Be clear and concise, but make it interesting enough that people will want to read it. Always consider what information is visible in search results by being well aware of which devices your audience is using to search. The first few lines of the description show up on a desktop search, whereas no description data is currently exposed in a mobile device search. Two older terms from marketing and advertising are still quite relevant to today’s YouTube Description field: above the fold and below the fold. When people used to receive folded letters or advertisements, they often first looked at the top, which was “above the fold.” If the content was compelling, they’d read the rest of it “below the fold.” When viewers watch your video, they also see the first part of its description. If the description is compelling, they click the Show More link to see what’s below the fold. Make what’s above the fold in the video description count. The Description field should contain enough shortlinks to answer any questions your viewers might have about your video, your channel, and your business. The About page of your channel should contain links that complement your channel. It’s okay to repeat some of these links in the video description as well. The shortlinks in the description field can point to Your YouTube channel Other videos Social media sites such as Facebook, Twitter, LinkedIn, Pinterest, or Instagram A website A landing page Include only one link in the first paragraph if you want viewers to ultimately end up somewhere else. Include all relevant social links or product page links in the second or lower paragraphs of the description. Don’t create a fully customized Description field for each video. Put together a consistent framework or template that includes some repeatable information, such as subscription information, social media links, programming schedule, and contact information. Customize only the data in your framework that relates to the video itself. Keep everything else consistent. Your audience will appreciate the consistent layout of your field as well. Everyone hates email spam — unsolicited advertisements filled with overdone and repeated buzzwords. If the description sounds at all “spammy,” you’ll provoke a negative reaction. Instead, try to be informative by using a lot of descriptive words and appropriate shortlinks. SEO tips for tags in your YouTube video Tags are special descriptive keywords or short phrases that indicate what your video is about. They are used by search engines to help potential viewers discover your video. Tags also play an important role in helping YouTube make related video recommendations. (Your Description field also has keywords, but tags are used by YouTube to help categorize your video.) YouTube imposes a limit of 500 characters for the entire Tag field. A tag can contain one or more words, but each individual tag cannot be more than 30 characters long. Without wading too deeply into the math, you may end up with room for 10 to 30 tags. Use as many as you can. What’s the best approach to creating tags for your YouTube videos? Think broadly. Everyone searches differently — some use broad terms like oven, whereas others use Acme Electric Z500 convection oven. Use both. Choose synonyms. Though you may use oven only in the description and video, it’s okay to use the word stove in your tags. Add an action tag. Sure, people may search for video about the “Acme Electric Z500 convection oven.” Think about terms that are relevant, such as product review, how to install, and how to clean. Pick one around the video content. Combine and break up keywords. Language and people are imprecise, so take that into account and use both keywords, as in cook top and Tags can be modified. Just be sure that they reflect the essence of the content. Don’t use tons of irrelevant keywords to attract viewers and improve your search rankings. This will actually hurt your search rankings as YouTube will think it’s spam. Plus viewers may overlook your video if they can’t find it. SEO tips for YouTube thumbnails Thumbnails are visual snapshots of your video, similar to a poster for a movie. They have a tremendous impact on a video’s view rate, so choose a good one. Thumbnails by default are chosen by YouTube — three optional frames from the beginning, middle, and end of your video. You can, however, create a custom thumbnail for each video using Photoshop or any other photo editing program. If you decide to create custom thumbnails, choose a thumbnail that’s illustrative of the content in the video. Thumbnails show up in the following areas: Channel page Watch page Playlists Recommended videos Channel guide Subscriber feed YouTube search Web search Mobile display Mobile search Keep the following key considerations in mind when deciding on a custom thumbnail: Incorporate boldness: You’re competing for viewers, so you need to stand out among the many other thumbnails across YouTube and the web. Color contrast and image quality and visual layout matter. Add personification: Show the close-up view of faces, if possible. Viewers click on faces more than anything else. Strive for accuracy: The thumbnail has to relate to the content of the video. Don’t use the thumbnail as a way to trick viewers into checking out your video. Meet the technical specifications: The image must be 1280x720 pixels and no larger than 2MB. Add branding: Viewers may not look at your thumbnail for more than a few seconds; adding branding is a great way to quickly let people know who you are. Plus, consistently branding your videos creates a cohesive look across your channel. Want to learn more? Check out these tips to improve your YouTube search rankings.

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YouTube Getting Started with YouTube Analytics

Article / Updated 08-04-2022

It’s tough to talk about analytics with YouTubers without hearing supporting terms like metrics and insights. Don’t be put off by all the geeky terms. Once you’ve set goals for your channel, you can access YouTube analytics to work with metrics and insights. Here’s the skinny: Metrics are quantitative measurements, such as the number of views and the click-through rates on your channel. Metrics gauge your goal attainment against your plan. Insights are qualitative and actionable things you learn and do from analyzing metrics — determining whether your YouTube content is working for you, for example, or figuring out whether your interactive cards are well placed in your video. YouTube Analytics shows you how you’re tracking against your goals and also where you may need to make adjustments. Understanding metrics and insights is relatively straightforward, but you need to know where to look in YouTube Analytics to get the data you need. As a channel manager, always think in terms of metrics and insights. You must act on those insights, though. For example, if the view count and number of likes (metrics) for your new video are only 25 percent of your target, your video may not be resonating with your audience or maybe you released it at the wrong time (insights). Take the time to fix what may be immediately wrong (such as poor metadata), or change future content or programming. You should monitor the video metrics again over time. As you become more sophisticated in your use of YouTube Analytics, you realize that certain metrics may depend on other metrics. For example, your earnings metrics may be impacted by view metrics, which may be impacted by engagement metrics. Don’t sweat the details — the relationship among all metrics comes together quickly. Reading YouTube Analytics reports Your go-to place for all aspects of YouTube Analytics is the Analytics section of YouTube Studio. To make your way there, do the following: Go to YouTube. Log on to your YouTube account.If you see a blue Sign In button in the top right corner of the YouTube home page, enter your email address and password. Click the Logged-In icon and choose YouTube Studio from the menu that appears.The YouTube Studio navigation menu should appear on the left side of your browser. Choose Analytics from the navigation menu.By default, you should go directly to the Overview tab. You can also bypass these report-reading steps in YouTube's Analytics. YouTube Analytics is divided into five subsections, indicated by the five tabs running across the top of the screen. They’re described, from left to right, in this list: Overview: Presents a high-level view of your channel’s overall performance. It includes the following summary reports: Main graph: Data on views, watch time, and subscribers over a specified period. If your channel is monetized, you also see estimated revenue data in this graph. Top videos: A list of your top videos for the selected period, ranked by watch time. Realtime: Displays your video views and top viewed videos over the past 48 hours. Latest Videos: Shows an embedded video of the latest videos you have uploaded, as well as its views, average view duration, and watch time. Reach: Displays the overall reach — how many people watched the content on your channel categorized by your different traffic sources, in other words. This section is composed of several summary reports: Main graph: Displays the number of impressions, click-throughs, views, and unique viewers your videos have generated over a selected period. Impressions and how they led to watch time: A funnel chart displaying how your video impressions led to views and, ultimately, watch time. This report also shows how often, on average, YouTube has recommended your videos to users. Traffic source types: Provides a breakdown of where and how often users found your videos on YouTube, such as YouTube Search, suggested videos, channel pages, and more. Traffic source: External: Displays a list of websites and apps outside of YouTube that link to or have embedded your video, as well as the percentage of times these sources led to views. Traffic source: Playlists: Shows the total percentage of views you accumulated from playlists containing your video and the names of those playlists that led to the most views. Traffic source: Suggested videos: Shows the total percentage of views you accumulated from other videos suggesting your content and the names of the videos that led to the most views. Traffic source: YouTube Search: Shows the total percentage of views you accumulated from the YouTube Search results and the keywords that led to the most views. Engagement: Presents a summary of what your YouTube audience is watching on your channel. It includes these summary reports: Main graph: Displays the total watch time and average view duration of videos on your channel over a specified period Top videos: Displays a list of your top videos ordered by their watch time in hours Top videos by end screen: Shows a list of your top videos, ordered by the number of end screen element clicks Top playlists: Provides a breakdown of your playlists ordered by the percentage of watch time attributed to each one Top end screen element types: Shows a list of clicks per each type of end screen element type you use Top cards: Shows a list of end screen cards, ordered by the highest number of clicks Audience: Describes who is watching your channel. It contains these summary reports: Main graph: Displays the number of unique viewers, average number of views per viewers, and subscriber growth over a specified period. When your viewers are on YouTube: Shows the times of day and days of the week your viewers watch YouTube so that you can determine when to publish your videos or launch a live stream. Age and gender: Provides a breakdown of your audience by gender and age bracket based on a percentage of views. Subscriber bell notifications: Shows the percentage of your audience that has turned on all notifications for your channel. Also displays a typical channel benchmark range for this action on other YouTube channels. Top countries: Shows what countries your audience is located in, based on a percentage of views. Top subtitle/CC languages: Displays your audience’s usage of subtitles as well as which languages are most frequently being used based on a percentage of views. YouTube reports demographics data for users who are signed in to Google. Because of this, the data you see may not completely reflect all traffic visiting your channel. Revenue: Displays a summary of earnings from your channel. It includes these summary reports: Main graph: Shows your estimated revenue, estimated monetized playbacks, and playback-based CPM (cost-per thousand impression) for a specified period. Monthly estimated revenue: Displays your estimated revenue for the past six months. Top earning videos: Shows you which of your videos are generating the most money and how much money they have earned. Revenue sources: Provides a breakdown of where your channel revenue is coming from, from sources like advertisements and YouTube Premium. Ad types: Shows the types of ads (such as skippable ads, non-skippable ads, bumper ads, and display ads) that are running on your videos, ordered by the percentage of revenue they provide. The Revenue tab is accessible only to YouTube creators who have been accepted into the YouTube Partner Program. If you want to see deeper analytics on any summary report described in the preceding list, you can click the See More link at the bottom of the report to open Advanced Mode, which provides access to additional metrics. Similarly, you can launch Advanced Mode by clicking the Advanced Mode link above the Date drop-down menu in the upper right corner of the page at any time to see more granular reporting details. To learn more about the main reporting tabs of YouTube Analytics as well as the summary reports just described, visit https://support.google.com/youtube/answer/9002587. Breaking down YouTube’s Analytics report components Beyond the summary reports available within the main pages of YouTube Analytics, YouTube provides a richer set of reporting options within Advanced Mode that may seem overwhelming at first. You quickly discover, however, that navigating this comprehensive reporting module is quite easy because it consists of these four distinct sections: Filters: Over time, you do a lot different things with your channel, including adding video content, constructing playlists, engaging subscribers, and so much more. You’ll definitely want to set up dynamic filters that are meant to show you only the information associated with each of these aspects of your channel. The Advanced Mode filter section lets you do that. Reports: Advanced Mode reports provide greater detail than the summary reports that are available on the main pages of YouTube Analytics. You can also access some additional reports that aren’t available on the main YouTube Analytics pages and add additional metrics to all reports. You can access this feature from the menu beneath the filters and above the chart within Advanced Mode, or by clicking the See More link at the bottom of any summary report. Chart: After you’ve determined which report you want to analyze, you can get lots of information with some fairly flexible graphical representations (charts, in other words) to guide your understanding. This helps you assess the performance of your channel, your content, and your community. Table: Shows itemized details that correspond to the particular YouTube Analytics report. For example, in the Videos report, you can create a detailed, organized list of your top 50 videos, including name, views, percentage growth in view, estimated minutes watched, and average view duration. Want to learn more? Check out our YouTube Channels Cheat Sheet.

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YouTube Making a Content Strategy for Your YouTube Channel

Article / Updated 08-04-2022

Coming up with a mission for your YouTube channel is important, as is defining your audience and planning how your channel could best serve your target audience’s needs, but at some point you have to define the content that brings it all together. Well, there’s no time like the present, so get ready to tackle that task and develop your YouTube Channel content strategy. Recognizing that YouTube content includes video and more When establishing a content strategy plan, consider these factors that influence how your audience discovers your content and what action viewers take as a result of watching: Video: The channel trailer is the first video visitors see when viewing your YouTube channel. This is where you need to captivate your new viewers and get them to subscribe to your channel. It is important to make a compelling channel trailer to drive subscriptions; you never know where a new subscriber is coming from. Viewers can click your channel icon from any of your videos' watch pages and jump to your channel. Intros and outros: Create consistent intro and outro styles for your videos. Think of intros and outros as what you see at the beginning and end of your favorite television show. In the first five seconds, a viewer should know that this is one of your videos; this consistency can be something as simple as the way you say hello and greet your viewers or as complex as an animated logo. Outros should be similar across your channel as well — a goodbye ritual or recommendations for what they should watch next from your channel, and maybe end screens. (End screens are screen overlays that allow you to direct your viewers to another video or playlist, ask them to subscribe, visit other YouTube channels, or visit an approved website.) Metadata: Metadata are the words you use to describe your video —the video title, your keyword tags, and the video description, for example. The more specific and precise your metadata, the better. The goal is to help viewers find the exact content they are looking for. Keep in mind that, if you stuff non-relevant keywords into your metadata, it's not going to help anyone. You'll only end up losing viewers when they realize the content you’re showing them is not what they wanted. Metadata is important for discovery and YouTube Search. Viewers can also find more information about the video or links back to your website if they want more information. Thumbnails: Thumbnails need to be descriptive of the content that viewers can find in your video. Make custom thumbnails to help viewers discover your content above the rest, and don’t hesitate to update thumbnails whenever a video’s performance is lacking. You can change a video’s thumbnail at any time — it doesn’t have to be a new video. End screens: An end screen is the best way to keep a viewer engaged after watching your video. If your video is longer than 25 seconds, you can customize an interactive screen where viewers can click on videos you want to promote, subscribe to your YouTube channel, and more. You can even reference the end screen when you’re shooting the video, to encourage viewers to take action. Links: Use clickable links in your video description to drive viewers to a specific location on the web or somewhere within YouTube. Your planning process should consider the viewer who wants more information from a specific video. Providing links in the video description or end screens is a helpful way to give the audience more information when they want it. Looking at content formats for your YouTube channel If you’ve been mulling over jumping into the YouTube world for a while, you’ve probably spent a lot of time wrestling with how to produce all that content you need to keep your channel fresh and active. With YouTube, you have several options for your content strategy: Creation: Regularly produce your own content. You can certainly build a channel without a stitch of your own content, but if you’re going to stand out, your viewers need to see your genuine stuff. Curation: Mine the YouTube universe for content that complements your YouTube channel, and organize it in a logical way, using sections and playlists for the viewer. Think of curation in terms of what a museum does: Collect all this great art (content), and then pull it together into a themed exhibit. The YouTube playlist serves as the museum’s exhibit. That’s why museums place French Impressionist paintings together: It’s all about the viewer/visitor experience. Would you want to see an impressionist painting together with contemporary pottery? Probably not. Channel owners generally love having their videos included in playlists, because it helps promote their channels and attracts viewers to watch their content. Done right, your curation favor will be returned many times over. Collaboration: You don’t have to do everything yourself! Team up with other channel owners and create joint content. It’s a popular and effective way to grow an audience and gain subscribers. A YouTube video can be associated with only one channel, so your collaboration planning should take into account content that you’ll own (create) and content that you’ll help share (collaborate). Here are some examples of different types of content you can add to your channel: Episodic content: The idea here is to have reoccurring content that creates a series or a body of work on a specific topic. This is great content to produce for your channel because it’s highly attractive to channel subscribers. Subscribers can choose to be notified every time you release a video. Short- and long-form content: Creating a mixture of short- and long-form content can help you understand the sweet spot for your viewers. YouTube Analytics helps you plan your channel better by identifying the optimal total runtime for your videos. If you’re creating 10-minute videos with short watch times, consider making an alternative video cut that is shorter to see whether watch times improve. Create new edits, and recycle footage: Don’t be afraid to think outside the box when it comes to content creation. Reuse video outtakes, behind-the-scenes shots, and additional footage (called B-roll) to make new edits. Recycle your content when it makes sense for your viewers. Playlists: Reengage viewers with old videos in new playlists. Highlight videos that are still relevant on your channel page and in new playlists. You can include your playlist updates in your custom channel sections to update your fans. Plan for mobile: Mobile viewership accounts for 70 percent of global YouTube video consumption. Make your content easy to consume on mobile devices. Easy-to-see thumbnails and text onscreen are important for your mobile audience. Shorter titles are easier to read and understand on mobile as well. You can use YouTube Analytics to check your channel traffic sources and understand what percentage of views are from mobile. Just because viewers are watching video on their mobile phones doesn’t mean that they want shorter clips. Create both long- and short-form content whenever you can, and watch your channel analytics closely to develop a strategy that is right for your audience. Curation recycling for your YouTube Channel A multichannel network (MCN) aggregates many similarly themed YouTube channels and personalities and then makes them available in one place. Frequently, they help promote their managed channels’ content on a single primary channel. To see what this means, check out Tastemade, which is a great example of an MCN curating its channels’ content — it groups videos from different channels into a unified theme and makes it much easier for viewers to watch them. You don’t have to own or be affiliated with a YouTube video to include it in your own channel playlist lineup. If you really like hunting down recipes, for example, you can collect and curate them from your audience. There are no limits to what you can curate, although some content will resonate better with your audience. Create sections and playlists on your channel that include videos from other creators. As long as it makes sense for your channel to include outside content, curating content is an excellent way to expand your channel’s appeal and keep it active even if you aren’t creating unique content. Adidas, for example, has a ton of channels. Company leaders made a conscious decision to link many of its subchannels to sections and playlists on its primary channel. Adidas has also subscribed to its own channels, to highlight even more of its content. Doing so encourages cross-promotion of its other assets and channels. Ready to launch your YouTube channel? This guide will talk you through the process.

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LinkedIn How to Save Your LinkedIn Sales Navigator Leads

Article / Updated 07-25-2022

LinkedIn Sales Navigator offers many sales tools to help you interact with leads and build valuable relationships using the LinkedIn platform. Managing your leads can be a cinch if you’re utilizing the Sales Navigator tools. Saving a lead in LinkedIn Sales Navigator There will be times when you won’t have the ability to immediately follow up on leads, so being able to save them to return to later is crucial. Luckily, Sales Navigator provides you ways to save leads every step of the way. The two main ways you can save leads with Sales Navigator are from a company’s LinkedIn page and from a search results page. From a company’s account page To save a lead directly from a company’s business account page, follow these steps: Type the company’s name into the search box at the top of your Sales Navigator home page and select the appropriate company from the drop-down menu that appears.You are taken directly to the company’s account page. From the People tab (the default view), scroll down to the Recommended Leads section.If you’ve already saved leads from the company, Recommended Leads appears after the Saved Leads section. If this is your first saved lead at this particular company, you won’t have a Saved Leads section. Find the name of the person you want to save as a lead and click the Save link at the bottom of that person’s contact card. The Save link changes to “Saved” with a check mark next to it. This person is now saved in your leads list. From a search results page To save a lead from a search results page, follow these steps: On your Sales Navigator home page, hover your mouse pointer over the Advanced link to the right of the search box at the top of the page.Select “Search for leads” from the drop-down menu that appears to open the search criteria box you see below. Enter your search criteria.The more criteria you enter, the fewer — but more targeted — results you get. You can see how your lead pool is affected by selecting different criteria by keeping an eye on the number to the left of the Search button at the top of the search criteria box. Click the Search button that appears in the top right of the search criteria box.A results page like the one below appears. Click the Save as Lead button to the right of any of the search results.The person’s profile is saved and a Message button appears in place of the Save as Lead button. If you accidentally mark someone as a lead and want to deselect that person, hover your mouse pointer over the icon that looks like three dots to the right of the Message button and select Remove Lead from the drop-down menu. Adding tags and notes to your LinkedIn Sales Navigator leads Sales Navigator has two helpful features to keep your leads organized: tags and notes. Tags group leads together in ways that make the most sense for your organization and sales goals. Tags help you streamline your workflow so you can find what you need fast. Notes, on the other hand, is a way to store information about leads, such as the last time you touched base with them or the types of content they respond best to, just like you would on a paper notepad. Adding tags to your leads and accounts is extremely important. After all, the Sales Navigator search function is so robust that you will quickly build up your network (as well as leads and accounts lists). To keep everything organized and easily accessible, you should add tags to be able to locate specific people and companies as quickly as possible. So, what kind of tags should you use? The answer depends on your industry and company. For example, does your company’s industry have some niche areas that you want to keep separate? Why not add tags to identify those particular areas? You can then keep track of leads and accounts that meet that criteria. In addition, chances are your company uses certain terminology to identify prospects. Maybe this terminology is unique to your company, or maybe it’s common terminology. Whatever the case, add these terms as tags to applicable prospects in order to narrow them down in your search results when the time comes. Another method that is helpful is to tag prospects with the roles they play in their companies’ decision-making process. For example, someone might be the final decision maker, an influencer, and so on. That way, you know what kind of content — and contact — is most appropriate when interacting with this lead. You can also tag leads and accounts based on where they are in the buyer’s journey. For example, are they still in the research phase? Tag them as such so you know how to follow up and what kind of content may be of interest to them. Building a rapport with prospects is extremely important. After all, wouldn’t you prefer to make a purchase from someone who took the time to get to know you enough to determine that you have things in common? It’s the same with leads, which is why it’s helpful to add tags that remind you of any commonalities you may have. For example, are you both fans of the New York Yankees? Add that as a tag. How about the fact that you both vacation at Disney World once a year? Tag that lead’s account with that. It’ll give you something to refer back to when the time comes to reach out in the future. Now, here’s where you put the rubber to the road and start adding those tags. You can add tags and notes to your leads in two ways: from a lead’s profile page and from a search results page. Here’s how to do it from a lead’s profile page: Go to the person’s profile page in Sales Navigator and click the +Add Tag link that appears in the right sidebar. If you’ve created tags before, they appear in a drop-down menu with check boxes next to them. If you have not created any tags before, Sales Navigator provides a list of six tags to get you started: Customer, Decision Maker, Follow Up, High Priority, Influencer, and Opportunity. There is also a Create New link at the bottom of the menu to add your own tag. Sales Navigator provides a list of tags to get you started, but I recommend you start adding your own right away. Select all the applicable tags (or create new ones) and click the Apply button at the bottom of the box.The tagging box disappears and you’re back on the lead’s profile page. If you decide you want to edit or delete tags from your existing list, click the +Add Tag link and select the Edit Tag List link at the bottom of the drop-down menu. In the box that appears, you can either edit what the tag says by clicking the pencil icon next to the tag or delete it entirely by clicking the garbage can icon.To add a note to a lead’s page, simply click the Notes tab next to the Tags tab in the right sidebar of a person’s profile page and start typing! To add tags to a lead from the search results page, follow these steps: Perform a search in Sales Navigator.You can search via the main search box at the top of the page or run an advanced search. Once you locate the lead in the search results page, hover your mouse pointer over the icon that looks like three dots and select Tag from the drop-down menu that appears.You’re presented with the same menu you see when adding tags from a person’s profile page. You cannot add a note to a lead via the search results method. You have to be on the lead’s profile page in order to utilize the notes function. Viewing similar and suggested leads in LinkedIn Sales Navigator As a sales professional, you already know your target audience. You know the title or titles you’re looking for in a lead. You know the geographical area. But even seasoned professionals need a fresh set of eyes on things every now and again, right? Luckily for us, Sales Navigator offers users a fresh perspective by applying more of its searching magic in the form of sales preferences, search history, and profile interaction data to offer users suggested leads. There are a couple of ways to access this data from Sales Navigator. The first is in your Filter Your Updates box on the Sales Navigator home page: Go to your Sales Navigator home page. In the Filter Your Updates box on the left side of your Sales Navigator home page, click the Suggested Leads link.This link is the third option down in the “By Type” category. Clicking this takes you to the updates feed of the leads Sales Navigator is recommending you take a closer look at. Scroll through the updates feed and click the Save as Lead button that appears to the right of any update.The box disappears and the Save as Lead button changes to “Lead Saved.” If you decide you don’t want to save the lead after all, just click the Lead Saved button again to deselect the lead. The second way to view similar leads is from the main navigation menu bar at the top of the Sales Navigator home page: From your Sales Navigator home page, hover your mouse pointer over the Discover link in the main navigation menu bar at the top of your screen and select Recommended Leads from the drop-down menu that appears.You are taken to the screen shown below. These results are based on the sales preferences you set as well as your previous account activity. Use the filtering criteria on the left side to narrow down your options.Chances are, not every lead presented is going to be applicable. Save time and frustration by using the numerous criteria presented to include only those leads that are the best fit for your sales goals.

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YouTube How to Add Music to Your YouTube Video

Article / Updated 07-13-2022

You may wonder why music is even necessary in a YouTube video that isn’t destined to sell a pop singer’s latest album. Music determines a lot about the perception of your message because viewers make split-second, subconscious judgments about the content of your YouTube video depending on the type of music you choose. In contrast to music videos, the music in your marketing video is meant to complement the message you’re trying to convey. Music isn't the focus of a video — it’s there simply to add color. You must understand the difference between music you pay royalties to use and royalty-free music. Most of the music you hear on the radio or buy online is copyrighted and can be used in videos only if you pay royalties to its record label — often an expensive strategy because you must pay for every use of a copyrighted music track. Record labels sometimes even charge more, depending on how many views your video attracts. And, “borrowing” music and hoping that you won’t get caught is not an option. Videos containing copyrighted music can be detected and banned automatically from sites such as YouTube. Check out this article to learn more about YouTube and copyright. The easiest way to save time and expense is to use only royalty-free music tracks — they’re sold specifically for use in YouTube videos or presentations. After you pay a fixed price per song, you can usually use it however you want, as long as you stay within the boundaries specified by the music publishing contract. For example, some royalty-free tracks may be available for use in online videos but not in TV commercials. To choose music for your YouTube video, follow these steps: Determine which emotion you want to convey.For example, you may want viewers to feel happy, sad, or uplifted — or neutral. Watch a rough edit of your YouTube video several times.Or, if you’re still in the planning stage, simply review the video’s storyline in your mind. Do you need fast, aggressive cuts? Are your graphics clean and simple or more elaborate and flowery? The music you choose must match the video’s storyline, aesthetic value, and editing style. Choose an appropriate genre.You may want to use a rock-and-roll track or a country track, for example, or perhaps electronic music more closely suits your style. Set the mood.The mood of the music you choose has to match the emotion you want to convey. To judge, determine how the music makes you feel when you listen to it. If it matches the emotion you chose in Step 1, you’re on the right track. Control the pace of the video by controlling its musical tempo.A song’s tempo refers to its speed or pace. The pace of the video also has to fit the emotion you’re trying to convey and the overall storyline. For example, should viewers be relaxed or breathless after watching your video? Choose a tempo between these two extremes that creates the impression you want. Search for a song.After you choose the genre, mood, and tempo of the music in your video, search for a song. (You’ll find out more about music to purchase in the following sections. Or, if you’re truly talented, compose one yourself.) You’ll likely stick with royalty-free music. Drop in the music.After you finish creating the video, you can drop the music into your editing timeline and edit the piece to mirror the pacing of the footage. Adding built-in music to your YouTube video in editing tools Many video editing software programs royalty-free song tracks, such as in these two examples: Apple Final Cut Pro X: Has over 1,300 royalty-free sound effects and music tracks Vegas Movie Studio: Contains 400 royalty-free music soundtracks Some of the songs you can use from video editing software are so popular and overused (because they’re free) that you risk triggering unwanted reactions from your audience. For example, a YouTuber once complained that his video reminded him of a late-night TV ad containing questionable content. It turned out that his video editor had used a free, built-in music track that’s often chosen by these low-cost advertisers. Incorporating stock music libraries If you have only a small budget and you want to sound different from the standard music libraries that come with many editing programs, you can find a good selection of royalty-free stock music to download online. This list describes some good options: PremiumBeat: This one has a huge selection of audio tracks and sound effects. These folks, who work closely with composers from around the world, are selective, so it’s easier to search the libraries for what you need. Audiojungle: It’s less expensive than Shockwave-Sound, the major player in the stock music and sound effects derby, but its selection isn’t as large. Songs cost between $10 and $20 apiece. Audioblocks: A subscription-based, royalty free library, Audioblocks has a great selection of sound effects, music, and handy looped tracks for easy editing. If you want to use an iconic song such as Nirvana’s “Smells Like Teen Spirit” and you have a limited budget or limited time to secure the rights, you can often find inexpensive but similar-sounding songs on stock music sites. If you can’t find a song that matches the length of your video, don’t worry: Viewers don’t focus on songs — songs simply enhance the pacing and mood. Therefore, a repetitive song, or looping a song to fit the length of the video, usually works well. Putting music in your YouTube video After you have selected your music, it’s time to insert it in your YouTube video. The mechanical aspect of this task is easy to complete. Follow these steps in your editing software: Gather all the music you want to use into one folder on your computer.Using one folder helps you find files easily and helps you back them up after editing. If you store your music on a CD, import the necessary tracks to your computer first by using a program such as iTunes. Import the music files into your video editing software.Most editing programs can process MP3 files and most other commonly used music file formats. Add an additional audio track to your editing project.Certain simpler programs, such as iMovie, have predetermined tracks for background music. Drag-and-drop your music piece to the new audio track. Then shift its position until it fits the timing you want. Watch the part of the video that now has background music in context.Fine-tune the timing of the music, if necessary. If you aren’t sure which piece of music will work best with your YouTube video, simply import into your editing program multiple music tracks that you’re considering. Drop one after the other on the audio timeline, watching the video with every piece of music, to quickly find which track you like best. Adding emotional impact to your YouTube Video The main purpose of your music selection is to enhance the emotional impact of your video. Even the specific way in which you use music in your edit affects the video’s emotional impact. Try these simple tricks to give your music more emotional impact: Work with the volume level. Music in a video shouldn’t always play at the same volume level. It should be softer and drop into the background whenever it supports dialogue or a voiceover narration, and it should be fairly loud when it stands on its own and drives home an emotional point. Most editing programs let you change the volume of a particular track over time. Dramatically increasing the volume of the music track in a key video scene adds quite a powerful effect — Hollywood movies and TV shows do it all the time. Determine the proper timing. A music track doesn’t have to start at its beginning when you insert it in your video. Match the music to the video’s visual content. Most musical selections have hooks — particularly remarkable and recognizable parts. For example, the hook of Beethoven’s Fifth Symphony is the famous “Ta-ta-ta-daaa.” Try to match musical hooks with important moments in the video. Cutting your YouTube video to music When you have a piece of music that matches well the emotional purpose of your video, fine-tune your edit to maximize the effect of the music. For example, you can extend a scene slightly to fit the most dramatic moment with a remarkable hook in the music. Most editing programs let you lock your music tracks to avoid their being affected by other changes in your video. Follow these steps: Put your musical piece on its own audio track. Time the music so that the music begins exactly where you want. Lock the music track.Most editing programs use a tiny Padlock icon to indicate locking. Watch the video and determine how to adapt the timing to best fit the music.For example, cut or extend certain shots slightly. Make your editing changes. Unlock the audio track. Precisely matching cuts in a video with beats in the music can create quite a pleasing effect because the picture and music then seem to move in perfect harmony. Avoid overdoing it, though, because an exact match can quickly bore viewers. The best approach is to match a couple of cuts with the music and then purposely skip the next few cuts before matching again. Alternating makes the final product less predictable and maintains viewer interest. Cutting your music to your YouTube video You may not want to alter an edit just to better fit the music. In this case, cut the music to match your video instead. Another important reason to cut music is to omit parts that may not fit well with the visual side of your video. For example, the piece of music you selected may have a bridge section that has a slightly different mood from the rest of the track, which can be distracting in a video. Eliminate the unwanted section by cutting precisely at the end of the previous part and at the end of the bridge section. Almost all video editing programs let you cut audio tracks, which is good enough for completing the basic editing of your music tracks, such as cutting off to the millisecond any unwanted intros or endings. An alternative is to cut your music tracks in advance by using an audio program such as Garage Band or Pro Tools. They let you edit audio precisely, and they provide a wealth of audio effects to help you enhance your music tracks for video use. Want to learn more? Check out our YouTube Channels Cheat Sheet.

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LinkedIn LinkedIn Profile Optimization For Dummies Cheat Sheet

Cheat Sheet / Updated 03-28-2022

Your LinkedIn profile is more than just your resume! It’s your digital introduction and first impression to the world. Make sure that first impression is a good one by optimizing your profile. This handy Cheat Sheet offers quick references to tools and tips to help make optimizing your profile efforts easier.

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General Social Media Twitch For Dummies Cheat Sheet

Cheat Sheet / Updated 03-18-2022

Twitch is an exciting entertainment platform. With Twitch, you can watch broadcasters show off their talents as they live-stream themselves playing video games, playing music, showing off their hobbies, and so much more. And you can set up your own channel and start broadcasting your own content. The great thing about Twitch is that you can interact with your audience while streaming, which builds a sense of community.

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Instagram How to Find Your Contacts on Instagram

Article / Updated 03-15-2022

If you're new to Instagram, you may be wondering where to start. Instagram (and its daddy, Facebook) is happy to help you make connections. You can find people in a few different ways. Finding your Facebook friends Facebook has a vested interest in making Instagram grow, so it tries to encourage you to round up your Facebook friends and bring them over to Instagram. It’s an easy way for you to find people. To find friends on Facebook, follow these steps: Go to your Instagram profile page by tapping your photo at the bottom right of your phone’s screen. Tap the person with a plus (and possibly a red number) at the top left. Tap the Facebook link at the top of your screen. Confirm your Facebook login by tapping OK. The screen displays how many Facebook friends you have on Instagram. Tap either Follow All or Follow. To follow every one of your Facebook friends on Instagram, tap Follow All. If you’d rather be more selective, especially because you'll likely be promoting your product or service, you may want to follow friends one by one. Simply tap Follow next to each friend you’d like to connect with, and keep scrolling and following! Some of your friends may have set their accounts to private. In this case, you see Requested after you tap Follow. They need to approve you before you can view their profile and posts. Syncing your contact list Instagram can also connect you with the contacts stored on your phone or tablet. After you activate this feature, your contacts are periodically synced with Instagram’s servers. Instagram does not follow anyone on your behalf, and you can disconnect your contacts at any time so that Instagram cannot access them. This feature may be best as a one-and-done in the beginning versus a constant connection for privacy purposes. To connect your contacts, follow these steps: Go to your Instagram profile page by tapping your photo at the bottom right of your phone’s screen. Tap the small person with a plus (and possibly a red number) at the top left. Tap the Contacts link. The next screen tells you that Instagram will find people you know, and you're given the option to follow them. To proceed, tap Connect Contacts. Another pop-up asks whether Instagram can access your contacts. Tap Allow Access. A pop-up appears asking you to allow Instagram access to your Contacts. This is your last chance to cancel your decision to allow Instagram to access your contacts. Tap OK. The pop-up goes away, and the Contacts screen appears. Follow all your contacts on Instagram by tapping Follow All, or choose which contacts to follow by tapping Follow next to each one. If you change your mind at some point and want to disallow Instagram’s access to your contacts, tap the wheel icon on your profile page, scroll down to Settings, and then tap Contacts. Tap the Connect Contacts toggle to return it to white, which terminates Instagram’s access.

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