Write Reviews on Your Mom Blog with Integrity - dummies

Write Reviews on Your Mom Blog with Integrity

By Wendy Piersall, Heather B. Armstrong

Mom bloggers have very diverse opinions about what constitutes a review written with integrity. Some believe that only reviews that are 100- percent uncompensated can be trustworthy. Others believe that one can take free products with no additional compensation and still write an unbiased review. And still others believe that one can accept both free products and additional compensation and write an unbiased review.

Nobody can tell you what is the right formula for you and your blog. The more extreme your opinion is on the subject, the more you will find others who disagree with you. Because blogging was originally a personal medium that became a professional medium, you’ll find that those who have blogged the longest tend to feel the strongest about keeping money and business separate.

Bloggers who have never known that kind of atmosphere are more accustomed to mixing personal opinions with their business writing.

Two stereotypes are frequently mentioned in this context:

  • The brand pays a PR firm for blogger outreach, and then the PR firm takes advantage of mom bloggers by getting them to write for free or for very little compensation.

  • The blogger accepts any and all free products and writes positive reviews no matter what she actually thought.

Sadly, both of these stereotypes actually do exist in real life. But they are the exception and not the norm. The Word of Mouth Marketing Association’s Ethics Code outlines standards that its members pledge to uphold. They are

  • Disclosure of your identity.

  • Disclosure of consideration or compensation received.

  • Disclosure of relevant professional or personal relationships.

  • Compliance with the FTC guidelines.

  • Honesty in all communications.

  • Honoring the individual rules of other websites, blogs, forums, media outlets, and live settings such as events or company locations.

  • Refraining from marketing to minors under the age of 13 and complying with all Children’s Online Privacy Protection Act (COPPA) regulations.