Words to Know for Blog Design

By Melissa Culbertson

Part of Blog Design For Dummies Cheat Sheet

As you sift through the options for your blog design, especially requirements for behind-the-scenes tools that support your design’s look and feel, the following list can be a handy guide to terms you may not know.

anchor text: A clickable word or phrase that’s hyperlinked to a web page.

alt attribute: The text in this attribute displays when a visitor can’t see an image. The reason may be a slow Internet connection or a visitor with a vision impairment may use a browser that reads the content in the alt attribute aloud.

blog theme: A collection of files that work together to produce the functionality and design of your blog, without changing the basic blogging software.

blog framework: A theme that serves as the base for your blog design. From that foundation, you can then build your own custom design with a child theme.

CSS: Stands for Cascading Style Sheet. CSS is a set of commands that let you customize the look and feel of your blog design by styling the display of various elements on your blog, from the font color to a space around an image.

HTML: Stands for Hypertext Markup Language. By “marking up” text within an HTML document, you instruct a Web browser to display that text on a website in a certain way. This could be anything from turning text into a hyperlink to displaying an image.

meta description: Short paragraph that search engines use to describe your entire blog, a page, or a blog post.

PHP: Stands for PHP: Hypertext Preprocessor. A commonly used scripting language that many blogging platforms are build on. PHP is critical to keeping all the parts of your blog working together.

plugin: A piece of software that give additional functionality to a larger software application like WordPress.

navigation design: Design centered around how visitors move through your blog.

permalink: A URL that points to a specific blog post or page, rather than the home page.

RSS: Stands for Really Simple Syndication or Rich Site Summary. An RSS feed is a way to deliver content to a subscriber without that subscriber actually visiting your blog.

search engine optimization (SEO): The process of increasing a website’s visibility in a search engine’s unpaid search results.

widget: Little applications that you can add to your blog header, sidebar, or footer. Some blogging platforms, such as WordPress.org and WordPress.com, come with built-in widgets.

vector image: An illustration comprised of lines and points.