Ways to Make Money from Your Blog - dummies

Ways to Make Money from Your Blog

By Amy Lupold Bair, Susannah Gardner

Monetizing your blog doesn’t have to mean filling up your text or even your sidebar with ads. Many blogs make the majority of their blog-related money through sponsored post campaigns.

[Credit: ©iStockphoto.com/marekuliasz]
Credit: ©iStockphoto.com/marekuliasz

For many bloggers, sponsored post campaigns means receiving money to post content related to a company or a product. Some bloggers also post product reviews and consider the product they’ve received to be compensation. Blogging for money can also lead you down the path of the professional blogger, where you write posts for other blogs.

How to earn money through product placement on your blog

Some bloggers fear that the influence of advertisers and content sponsors might take over the traditionally independent voice of the blogosphere. When advertisers offer money or goods to bloggers to share information about their products and services in a blog, it might not result in an honest review of the business.

If you’re paid to post information about someone else, make sure that you retain your right to post your own, honest opinion.

If you post sponsored content or reviews of products sent to you for free, you are required by the FTC (Federal Trade Commission) to disclose that at the beginning of your blog post. Learn more at www.ftc.gov.

Many bloggers hear from PR firms and companies daily with requests for sponsored content placement and product reviews. However, a variety of companies also connect bloggers and brands.

The companies in the following list all offer in-network bloggers the opportunity to participate in everything from sponsored content to product reviews to even spokesperson campaigns. In fact, many bloggers have used their sites as a launching point to build a related career — such as spokesperson work or paid speaker — and the blog networks below are often instrumental in making that happen:

Many advertising networks such as Federated Media and BlogHer also place sponsored content campaigns on blogs within their network, combining two revenue streams for bloggers within their networks.

How to blog professionally for other organizations

You can offer your blogging services to those who might want them by making a small business for yourself as a professional blogger. Companies are often looking for competent writers whom they can hire to contribute content to their blogs.

To offer your service, check the blogger-wanted ads on job boards and see whether you’re interested in writing about any topic. Also, be sure to post about your availability on your own blog’s sidebar and in your blog itself.

A site where you can start your search for blogging jobs is Jobs.Progblogger (http://jobs.problogger.net). This popular website provides help to bloggers so that they can monetize their websites. The job board is highly active, and blogger jobs often appear here.

When you begin blogging professionally, you need to keep track of any progress you make. Typically, this tracking includes either the number of posts that you create or the number of site visitors over a period of time. You can organize this information in various ways, but the tracking needs to prove that some interaction occurred between you and your readers.