Top 5 Reasons Blogs Work for Businesses - dummies

Top 5 Reasons Blogs Work for Businesses

By Amy Lupold Bair, Susannah Gardner

In today’s Internet-enabled world, blogs can be a great tool for your company. Here are the most important reasons blogs work so well as a business and marketing tool:

  • Cost: A lot of blogging software packages are open source and available at no cost, but even those that have licensing fees are very reasonably priced. Hosted services can also provide you with an inexpensive platform to begin business blogging.

  • Communication: A blog allows you to communicate with potential and current clients in a direct and informal way. You can chat and communicate about your product or service without pressuring your client. You use a business blog to make sure that your potential or existing clients get the facts about your product without a heavy-handed sales pitch.

  • Research: Many companies want to break into new markets and new demographics. Blogging allows for collaborative discussion that can help you gather valuable information about how to position products and services.

  • Feedback: Find out what you’re doing right and wrong in your business or with your products by just asking outright on your blog. Discover how to improve what you’re currently doing or how you can deal with existing problems — and get points for effort while you do.

  • Reputation: Do away with that corporate-giant personality that most companies can’t help but convey. Blogs can put a human, personal face on what has usually been a monolithic surface. If you let the public see how you respect and regard them, you reap the benefits of being honest and open. Smaller businesses and consultancies benefit from the publicity around their names and opinions.