Successful Mom Bloggers Silicon Valley Moms - dummies

Successful Mom Bloggers Silicon Valley Moms

By Wendy Piersall, Heather B. Armstrong

In March 2006, Jill Asher, Beth Blecherman, and Tekla Nee started the Silicon Valley Moms blog as a way to connect local moms together through quality content and shared experiences. Later that year, they began talking with some moms in Chicago who wished they had a similar local blogging opportunity.

The SV Moms realized that an opportunity had just presented itself — and they decided to expand nationally, forming the Silicon Valley Moms Group. They honestly didn’t know where they were headed, just that their idea was working.


By mid-2008, they had seven blogs established and landed their first brand campaign: a large-scale road trip sponsored by Chevy, in which many of their writers traveled the country to get to the BlogHer conference.

Over the course of the two years, they expanded to 13 blogs for moms in New York, D.C., Los Angeles, Canada, and several other cities, plus an additional 50-Something Moms Blog. They built the business by selling their own advertising and by doing more live events in the local areas where their bloggers lived. At their peak, over 350 moms were writing for them.

By mid-2010, the Silicon Valley Moms Group started to lose steam, and rumors started spreading that the sites would close down. But in November of that same year, Jill, Beth, and Tekla announced that they had sold their blog network to Technorati Media, the blog directory that had also purchased for a rumored $1 million.

Jill has gone on to work directly for Technorati, Beth is now Chief Technologist for, and Tekla is Senior Editor for IEEE Spectrum, a technology, engineering, and science news magazine.

Co-founder Beth Blecherman’s three tips for blogging success are:

  • Determine the niche that you have background in and are passionate about before you start your blog.

  • Make sure that niche comes through in your blog branding and across social networks to help with outreach.

  • Bloggers who want to make their sites into businesses should create a business plan and implement business procedures such as marketing materials, accounting, legal, and so on. You can also always upgrade your site from a hobby to a business, but you will also need to upgrade by creating a business structure as well.

    No matter what, understand the FTC blogger guidelines and always disclose your working relationships with brands and advertisers.

Started blogging: March 2006

Income estimate: Financials are unavailable due to the confidentiality involved in the sale of their blog.

How the Silicon Valley Moms Group made money: Jill, Beth, and Tekla sold advertising on their blogs, and also acquired sponsors for local events held in their blog network member communities.