Successful Mom Blogger Carrie Rocha - dummies

Successful Mom Blogger Carrie Rocha

By Wendy Piersall, Heather B. Armstrong

In 2006, Carrie Rocha and her husband made a commitment to each other that they would live debt free. Because increasing their income wasn’t feasible at the time, they focused their efforts on reducing their expenses.

The inspiration for her blog came in the midst of the Great Recession, as she saw people in her community losing their homes and jobs while she and her husband had just paid off $50,000 in debt. She literally felt compelled to share what she had learned about saving money to help other families spend less in their daily lives. Pocket Your Dollars was launched in March of 2009.


Less than a year later, Carrie’s blog was featured on Minneapolis’s top-rated evening news. Within the next 24 hours, Carrie’s blog earned over $1,000. It was a critical turning point for her as she realized her blog could truly support her family. As the sole breadwinner, this financial success was critical to her continued pursuit of blogging as a career.

A blessing in disguise came along in January 2010, and Carrie was laid off from her job as the COO of a non-profit organization. Pocket Your Dollars has been the sole financial support of her family since then. Today the blog offers coupons, money-saving resources, and frugal living tips.

She is writing her first book on personal finance, which is coming out in 2012. Carrie is also a regular contributor now to many Minneapolis radio and TV stations, and she even gets recognized as “That Deal Lady from TV” when she is out and about.

Carrie’s three tips for blogging success are:

  • Pick a deep niche.

  • Remember that there will never be just one blog in your niche — ever. That’s okay. Blogs are like churches; there is one on every corner. You are responsible to take care of those who come to yours, not to worry about the ones who go elsewhere.

  • Just start. Avoid paralysis by analysis.

Started blogging: March 2009

Blog provided stable income in: January 2010

Income estimate: In 2011, Carrie expects to make double or more than what she did in her former COO position.

How Carrie makes money: Pocket Your Dollars is primarily monetized through ad networks and affiliate marketing. She does not sell any of her own advertising. Carrie also gets paid as a professional speaker and is working on her first book based on her blog.