Successful Mom Blogger Audrey McClelland - dummies

Successful Mom Blogger Audrey McClelland

By Wendy Piersall, Heather B. Armstrong

Audrey McClelland started her first blog back in late 2006 with her mom and sister, calling it The Pinks and Blues Girls. They started out as a product-review blog but quickly found they wanted to write about topics they were more passionate about.

They rebranded the site as Mom Generations to reflect Audrey’s interests as a fashion-loving mom, her sister Jane Couto’s interests as an aunt and as a dog lover, and mother Sharon Couto’s interests as a grandmother and (extremely active) empty nester.


In 2008, Audrey started her ambitious 365 Days of Fashion Advice for Moms project and quickly drew an avid audience. Brands and advertisers started noticing as well. By the end of 2009, Audrey was asked by Tide to be the mom-fashion correspondent on the red carpet for the 2010 People’s Choice Awards. The next day, she participated in a celebrity fashion talk panel with Tim Gunn and Gretta Monahan.

Audrey has gone on to work with brands like Suave, T.J.Maxx, Lifetime Television, and HP. She has been on the Rachel Ray show and posed for images as a part of The Estee Lauder Company’s breast cancer awareness campaign.

She is one of the most in-demand mom bloggers that brands want to work with, thanks to her professionalism and ability to bring in results. She has also chosen her blogging topics of beauty and fashion wisely — in these niches, there are many opportunities for brands to work with bloggers.

Audrey’s three tips for blogging success are:

  • Find your niche. You need to have something to blog about day in and day out. You want to love what you write about, so truly, find something that will entertain and sustain you. That way blogging never gets old.

  • Find some blogging friends. Working on the Internet can be lonely sometimes. It’s important to find virtual officemates. They keep you going. You can bounce ideas off them and know that they’re there for you if you need them.

  • One of the biggest things that new bloggers fail to do is blog enough. Make sure you’re posting four to five times a week. If you don’t have new content continually, people will stop coming back. It’s like tuning into the same TV show every week: If they’re not going to put up a new episode, you won’t tune in. It’s the same in the blogging world.

Started blogging: Late 2006, but changed her site name to the current in March 2007.

Blog provided stable income in: January 2009

Income estimate: Audrey is the sole provider for her household, making over six figures.

How Audrey makes money: Integrated, custom social media campaigns on her blog, as well as advertising, writing, and many spokesperson positions with large brands. Audrey has also partnered with another mom to create a new series of live fashion and beauty events called Getting Gorgeous. She is also writing her first book with co-author Colleen Padilla.