Study In-Page Analytics to See How Users Navigate Your Blog

By Melissa Culbertson

One of the coolest features of Google Analytics is the In-Page Analytics. This feature lays data over your actual blog design to give you a nice visual representation of where people click within your site.

To take a look at the In-Page Analytics, follow these steps:

  1. Visit your Google Analytics dashboard and log in.

    If you have more than one blog, select the blog you want to see.

  2. From the left-side menu, choose Content→In-Page Analytics.

    This is where the magic happens! Your home page appears. The default view overlays your home page with bubbles containing percentages that note what percentage of visitors clicked on each element. Scroll down the page to see the clicks for your entire page.

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  3. To see how many clicks a certain design element received, move your mouse over the bubble.

    This shows you the actual number of clicks as well as the destination link.

  4. (Optional) Click the Show Color button to see the data represented in colors.

    Unless you deselect Show Bubbles, you’ll see both the percentages and the colors.

By looking at the In-Page Analytics, you see what’s relevant to your current blog visitors and can look for missed opportunities. In-Page Analytics highlights opportunities to do the following:

  • Tweak your navigation menu. Do you wish visitors were clicking certain tabs in your navigation menu more often? Perhaps a new page name or rearranging the order of your tabs would encourage more visitors to click the tab. If you have drop-down menus for some tabs, perhaps one of those pages should be featured more prominently in the navigation menu.

  • Rearrange elements in your layout. Look at the items receiving the most and fewest clicks. Does that fit with what you were hoping? For example, if a button to your e-book receives fewer clicks than a less important button, you might decide to move your e-book button to another section of your sidebar. You may even decide the e-book button doesn’t stand out enough, leading you to entirely redesign the button.

  • Highlight low-traffic but important pages. If key pages aren’t attracting the number of visitors that you hoped for, look for opportunities within the rest of your site to drive traffic to these key pages. For example, if you offer consulting services but your Services page doesn’t receive many clicks, you might decide to add a button on your sidebar or link to the page from your About page.

Don’t just stop at your home page! Your blog is completely clickable within In-Page Analytics. Click any element on your home page to visit that page on your blog to find similar opportunities for improving your design and navigation.