Moms Media Ad Network for Your Mom Blog

By Wendy Piersall, Heather B. Armstrong

Moms Media is a specialty division of ValueClick, one of the largest ad networks reaching nearly 80 percent of all Internet users. Moms Media is an ad network that’s focused more on quality rather than size. It works very closely with publishers to offer the best possible revenue and fill rate.

The Moms Media ad network home page.
The Moms Media ad network home page.

The Moms Media ad network has the following requirements and benefits:

  • Minimum traffic requirement: None; it evaluates each application on a case-by-case basis with a focus on quality content.

  • Target audience requirement: Moms, of course, but also prefer to work with blogs that attract moms at very specific stages, from the first trimester to moms with kids age 13–18.

  • Revenue Split: Varies according to campaign, and the publishers have influence over setting ad rates.

  • Editorial requirements: There are no specific editorial guidelines, but there are more opportunities for bloggers who can segment their own content.

  • Other benefits: Moms Media offers highly relevant advertising, and has the ability to use the parent company ValueClick for backfill ads. Because ValueClick is so well established, Moms Media will almost always have paying ads to display on your blog.