Maximizing SEO in Food Blog Titles - dummies

Maximizing SEO in Food Blog Titles

By Kelly Senyei

Part of Food Blogging For Dummies Cheat Sheet

The more visible a food blog is to search engines, the higher it appears in search-engine results, and the more likely an online user is to find it. Here are two critical tips for making the most of organic search engine optimization (SEO) — that is, the approach that doesn’t involve buying your way to higher rankings:

  • Keywords: Tap into keywords (the main words or phrases associated with a topic) by including them naturally in the text of your blog post. Avoid the urge to get cutesy with obscure titles for your posts and instead use tools, such as Google Insights for Search, to determine the most searched for words and phrases pertaining to a topic.

  • Links: The number of inbound links (links from other sites to your blog) is the search engines’ measurement for how popular your blog is across the web. Creating original, quality content is your best shot at getting some inbound link love from the bigger sites.