Magazine Style Blog Designs

By Melissa Culbertson

Magazine-style blog designs have two distinct calling cards: they rely on imagery and serve as a portal to your content. This layout type often features small teasers of text with images. Sometimes, though, bloggers use only images with very little text.

You can see how the Parent Pretty blog features a larger image as the star of the page and blog post teasers. After you click an image or blog post title, the full blog post opens.

[Credit: © ParentPretty.com, blog design by PurrDesign.com]

Credit: © ParentPretty.com, blog design by PurrDesign.com

For blogs that write about highly visual topics like fashion or travel, this layout type can work great. However, magazine styles also work well for bloggers who write about many different topics. Typical blog layouts put the most recent content at the top of the page, but magazine-style layouts give readers to a chance to see blog post excerpts from different categories all at one time.

When a reader clicks to read more, they are directed to a full blog post. When done well, this layout style helps readers easily scan a home page to find the topics they’re most interested in. The layout then directs readers to individual posts around those topics.

Magazine-style blogs also give bloggers a chance to break away from the typical left-column, right sidebar look on their home page. A magazine style layout can help a blog appear more like a large online publication (similar to a professional magazine) rather than a blog.

So what’s are the downsides of magazine-style blog layouts?

  • They can easily become cluttered and overwhelming. To avoid this, consider the hierarchy and organization of your home page content. For example, Dear Crissy’s blog includes a post excerpt with a large photo to showcase the most current post. A comparatively large image tells visitors where to look first. Underneath this most recent post, other blog posts are organized by category to help readers navigate to the content that interests them most.

  • If you feature four topics on your home page yet write about only one of those topics every six months, your home page can look outdated, which looks especially awkward if that post was time sensitive.

  • This layout asks readers to click to reach your full blog post, versus having at least one full post on the home page.