Lay a Strong Foundation for Your Mom Blog - dummies

Lay a Strong Foundation for Your Mom Blog

By Wendy Piersall, Heather B. Armstrong

Different kinds of blogs need to be promoted in different ways. But if you take a step back from just promoting one blog, you may want to build up a way to open the doors to many career opportunities, not just success with one blog. Following are the most important elements to include if you’re using your blog as a launch pad for other opportunities:

  • Build a strong personal brand. Building a great reputation can take years of hard work and dedication. But having a strong personal brand is an asset no matter where you go or what you do. It will help you build goodwill when you launch new projects, and it will help you get your foot in the door for future opportunities.

    Plus, it’s one of the most important things that book editors, TV producers, or brand representatives look for when they’re deciding who to work with.

  • Become a recognized expert in your field. This is related to building a strong personal brand, but is specifically important as you develop what you’re known for. When you’re a leading voice in your chosen field, it means that when you talk, people listen.

  • Be professional, all the time, even when you think no one is watching you. The Internet offers a level of anonymity that sometimes makes people feel that they’re safe when they act in (ahem) unflattering ways without other people knowing. Yet everything you put online is practically permanent — and you may never know when your words can come back to haunt you and undermine your credibility.

    For someone who is tech-savvy, it isn’t hard to trace online activity to one person. In other words, make sure that every interaction you have online is one you would be willing to have others watch, because there is no such thing as complete privacy on the web.

  • Be very active in social media. For any personal or business endeavor, it’s always advantageous to have a large circle of friends to help you spread the word. Word of mouth is the most effective marketing strategy that exists, and it only gets more effective as social media becomes more widely adopted by people in general.

  • Always be networking. You’ll never know where that next opportunity will come from.