Improve Blog Design with Anchor Text - dummies

Improve Blog Design with Anchor Text

By Melissa Culbertson

Anchor text is the text of a hyperlink. Good anchor text design makes it easy for visitors to identify a hyperlink and explore your blog. Bad anchor text leaves visitors to your blog in the dark.

Anchor text that doesn’t work well for a blog’s design

Whenever a hyperlink appears in the middle of a page, the part that the user can click on to move to the linked page, is the anchor text. Here’s an example: About Momcomm and Melissa. The part you click on is the anchor text.

On the back end, the HTML code for this hyperlink may look like this:

<a href="">About Momcomm and Melissa</a>

Anchor text tends to boost search engines’ rankings for the linked URL, including when it’s hosted outside your domain. But when it’s hosted inside your domain, for what’s called interlinking, you can boost your own site’s rankings as well.

To understand why anchor text is so important, pretend that the underlined words below are hyperlinks. Have you ever linked to a post using words like this?

  • I wrote about that here.

  • My last post on crazy hamster tricks.

  • For more information, click here.

It’s the easiest way to hyperlink to another page, and it makes enough sense to the reader. However, choosing generic words as the anchor text doesn’t help your blog’s search engine rankings. That’s because generic anchor text doesn’t describe the page content. Your blog’s navigation design suffers, too, because blog readers need descriptive anchor text that segues more naturally to the subject matter of the linked page.

Anchor text that does work well for a blog’s design

Say you wrote a post about making homemade pizza. You write another blog post and want to mention your homemade pizza recipe post. To entice your readers to navigate to your other post, consider which of the following is more compelling:

  • I wrote this great post about making homemade pizza.

  • I wrote this great post about making homemade pizza.

They’re both the same sentence, but the second one uses more descriptive anchor text. You might have to rearrange your sentence to come up with a phrase that can be easily isolated, where the subject matter is more explicit. Nonetheless, not only is using anchor text a good SEO tactic, but it also encourages your readers to actually click the link.

For internal links, you’ll also get higher page views and a lower bounce rate.

The same rules about anchor text apply when you link to other blogs and websites. When you use more specific anchor text, you help a fellow blogger rank better with respect to that text.