How to Properly Use Keywords for Your Online Community - dummies

How to Properly Use Keywords for Your Online Community

By Deborah Ng

When you have a good idea of the types of keywords to use in your online community, it’s time to write the content so that it looks natural. Too many people pepper keywords liberally around their blog posts, web articles, About pages, and other content, which looks silly and wrong.

Although using keywords is good SEO, the best SEO is providing the best content available. Make sure that your keywords are relevant and that they make sense.

In addition, try the following tips when crafting your keywords and phrases:

  • Use keywords and key phrases in blog posts and article titles. If you use the same keywords in a couple of different articles, your content becomes more attractive to the search engines. If you can, use them in titles which make them extra visible.

  • Use keywords and key phrases in at least one heading or subheading. If your blog post or article features headings and subheadings, try to use your keywords in one heading. This will also make them attractive to the search engines.

  • Use each keyword or key phrase at least 3 times in a 500-word post or article. If you can write a great article that uses a keyword at least three times, try to do so. You don’t want to write content so that it seems unnatural, but you need to catch the attention of the search engines if you want your community to make their front pages.

    So if your keyword is “banana milkshakes,” create content with this keyword in mind. For example, you can post a variety of banana milkshake recipes, discussion nutrition, or provide techniques for properly making said milkshake. Each article should use “banana milkshake” several times without it sounding overused and redundant.

Beware of keyword saturation — the practice of using keywords so many times that you turn off both readers and search engines. It was the practice in the mid-2000s to write articles so heavily laden with keywords that most people considered them to be spam. Keyword saturation led to an SEO bubble burst, and now writers and webmasters are a little more careful about what they put in their content.